THE PRODUCTION CONCEPT

-Assumes that customers prefer products that are, inexpensive, affordable, and widely
available.
- Assumes that customers will always prefer and patronize quality. products of high.
-emphasizes aggressive selling and promotional efforts.
THE MARKETING CONCEPT
-Objective is to provide a solution to the customer's actual or perceived problem.
THE RELATIONSHIP MARKETING CONCEPT
-Believes that all marketing activities are for the purpose of establishing, maintaining,
and strengthening meaningful long-term relationships with customers.
THE SOCIETAL MARKETING CONCEPT
- Beyond providing solutions to customers, the societal marketing concept goes further
to include considerations that protect the customers' well- being and interests, as well
as the interests of the environment and society.
"Products or services that serve no purpose or contribute nothing to individual and
societal well-being should not be marketed."
What Is a Product?
Product is anything that can be offered in a market for attention, acquisition, use, or
consumption that might satisfy a need or want.
Service is a product that consists of activities, benefits, or satisfactions and that is
essentially intangible and does not result in the ownership of anything.
The first of these seven marketing principles is product. A product can be defined as
simply an item that addresses a consumer's wants or needs.
A product is any item or service you sell to serve a customer's need or want. They can
be physical or virtual. Physical products include durable goods (like cars, furniture, and
computers) and nondurable goods (like food and beverages).