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As a part of entire digital marketing plan, it can use it as one of the online marketing channels. A
website marketing campaign's primary objective is to increase the number of visitors to the website. An
excellent marketing tool. One of the most crucial digital marketing platforms that can employ to increase
traffic or sales is the website, which represents the company online. Every company that wants to
flourish online has to have a strategy for marketing their websites. This is now a "must-have" for
companies who wish to compete in the fiercely competitive online market and is no longer optional.
Many small company owners are drawn to social media by the promise of the upcoming successful
viral campaign. In actuality, obtaining organic social media traffic can be challenging, and predicting what
will go viral is virtually impossible. Social media advertising comes with a number of important
advantages. It promotes traffic, raises brand awareness, and provides information about your present
Influencer Marketing
The practice of brands asking particular influencers to produce insightful and pertinent material on a
particular campaign, good, or service. This technique is described as "a type of marketing that focuses on
using key leaders to drive your brand's message to the larger market" by an influencer marketing
program and marketplace. It was discovered that 61% of individuals consider influencer
recommendations while making purchases. Additionally, 40% of people claim to have bought an item
online after seeing an influencer use it on a social media platform like Instagram, Twitter, Vine, or
YouTube.