Promotion and promotion mix question

1 What is promotion? =form of communication remind people about product

2 What do we mean by product promotion?= convince customer to buy your product
3 Why do we use institutional promotion? =creating favorable image for it self
4 What are promotional mix? = personal selling, advertising, direct market, sales
promotion, public relation
5 What is personal selling?=direct contact b/n salesperson and customer
6 What is advertising? =promotion of ideas, goods, or services
7 What is direct marketing? = directed to a targeted group not to a mass audience
8 What is sales promotion? = all market activity other than personal
selling ,advertising, and public relations
9 What do we mean by public relation? = designed to create good image towards a
business
10 What are PR Specialists? = write news releases
11 What is publicity? = a specific kind of public relation
12 Discuss coordination of promotional mix? = use more than one type ,promotion
must be coordinated, must consider promotional budget
13 In international promotional activities what are the four main promotional activities ? =
advertising, personal selling, publicity, sales promotion
14 What are the two international promotional mix? = pull promotion and push
promotion

15 What are the advertising planning process? = 1 analyze target market 2 create
advertising message 3 select media 4 execute and evaluate
16 What are the common advertising techniques? = product quality ads, comparative
ads, emotional ads , funny ads , lifestyle ads ,certification ads
17 What are the major advertising media? = newspaper, tv ,radio ,magazine, direct
mail ,online advertising
18 What is push policy? = promoting a product only to the next institution down
the market channel
19 What is pull policy? = promoting a product directly to consumers to develop
stronger consumer demand that pulls products through the marketing
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