Marketing

1. Define consumerism
2. Define direct marketing
3. What is Sense-of-mission marketing?
4. Know the Nonpersonal communication channels
5. Define Advertising
6. What is Push strategy?
7. Understand advertising strategy
8. What is the Buyer-readiness stages?
9. Understand advertising agency
10. What is Promotion Mix?
11. Define consumer-oriented marketing?
12. Understand Innovative marketing
13. What is environmental sustainability?
14. What is Embrace ethical values?
15. What is sustainable marketing?
16. What is Corporate Social Responsibility?
17. What are the Desirable products?
18. What is the main goal of Direct Marketing?
19. What is Advertising Budget?
20. *What is the Return on Advertising Investment?
21. *Understand the marketing segmentation.
22. *What is the most effective marketing strategies for a new business?
23. *Define sustainable company.
24. *What are the five promotion mix tools for communicating customer value?
25. *Know the principle directing companies and marketing managers regarding
ethics and social responsibility.