CHAPTER 2

REVIEW OF RELATED LITERATURE AND STUDIES

Introduction

In today's fast-paced and ever-changing world, event management has emerged as a

critical field that plays a crucial role in organizing and executing successful events. As
the demand for well-planned events continues to increase, the importance of effective
event management education cannot be overemphasized. This review of related
literature provides an in-depth understanding of the context surrounding the
experiences of GAS students of Sorsogon National High School in barangay-based
event management. By examining current literature on event management education
and related topics, this review seeks to shed light on the challenges and opportunities in
this field and contribute to the development of effective educational strategies and
practices.

Related Literature

In the article "Event Management Education " (2017), James Musgrave. The author

covers a wide range of topics related to event management education, including

curriculum development, teaching methods, student learning outcomes, and industry

engagement. Throughout the review, Musgrave emphasizes the importance of

experiential learning, industry partnerships, and global perspectives in shaping the

future of event management education.

In their article "Factors Influencing Student Satisfaction and Intention to Continue in

Higher Education Work-Integrated Learning Programs" (2020), Yolande Knight, Gayle

Broad, and Paula Jarrott provide a clear and concise summary of the research on work-

integrated learning (WIL) programs in higher education. The authors identify and

discuss various factors that impact student satisfaction and intention to continue in WIL

programs, such as personal characteristics, academic skills, workplace-related factors,

and program design.

In "Experiential Learning and Student Engagement in Higher Education" (2019), Boylan

and McNeil explore various types of experiential learning, such as internships, service

learning, and study abroad programs. They highlight the benefits of experiential learning

for students and examine factors contributing to student engagement in such programs,

including reflection, collaboration, and support from instructors.

The Journal of Event and Tourism Research published a paper titled "Community

Development through Event Management: A Case Study of a Small-Scale Event in a

Rural Australian Town" by T.H.P. Davies and C.M. McDonald in 2016. The paper

explores the role of a small-scale community event in rural town development,

highlighting the significance of community involvement and collaboration in event

management. Through a case study of a community event held in a rural Australian

town, highlights several positive effects of effective community-based event

management, including improved community engagement, increased social capital, and

enhance local economies.

Community-based events are an essential tool for promoting social cohesion, cultural

exchange, and economic development in neighborhoods. However, managing such

events can be challenging, particularly for individuals who lack experience in event

planning and execution. To address this issue, experts have explored effective

strategies for community-based event management. One such exploration is "An

Exploration of the Factors Affecting Success in Community-based Event Management"

by K.E. Smith and R.A. Quinn. In this book, the authors analyze a small Canadian city's

experiences to identify the factors that influence the success of community-based event

management. The authors discover that effective communication, collaboration,

planning, and volunteer engagement are crucial elements that lead to successful event

management. Their findings provide valuable insights into successful event planning

and execution methods, as well as recommendations for enhancing community

involvement and communication.

The article "Community Engagement and Event Management " by G. Ramos is an

insightful piece that sheds light on the importance of community engagement in event

management. Ramos argues that engaging the community in event planning is crucial

for successful events, as it fosters a sense of participation and ownership among the

community.
The article "Youth Empowerment and Event Management " written by J. Perez in the

Philippine Journal of Social Sciences (2019) talks about how important it is to empower

young people, and how event management can help achieve this. The author believes

that by involving young people in planning and organizing events, they can develop

valuable skills like leadership, communication, and teamwork, which can make them

more empowered and active in their communities.

Article "A Review of Local Literature in Event Management" by L. Reyes in the

Philippine Journal of Events Management (2022) presents a comprehensive overview of

studies conducted in the field of event management in the Philippines. Reyes reviews

various studies that explore topics such as event planning, event tourism, and event

evaluation. By examining the existing literature, the article offers insights into the

complexities and nuances of event management and how future studies can build on

existing research to advance the field. Overall, the article provides a valuable

contribution to the understanding of event management.

"Community Engagement and Youth Empowerment: A Study of Barangay-Based

Events Management in Naga City" is a journal article by J. P. Mendoza, published in the

Journal of Southeast Asian Studies and Cultural Heritage in 2019. The paper explores

the impact of community engagement on youth empowerment through barangay-based

event management in Naga City. The findings suggest that community engagement in
event management provided youth with opportunities to develop leadership,

communication, and problem-solving skills, as well as fostered a sense of community

pride and social responsibility. This journal article's insights are relevant to

understanding the impact of community involvement on youth empowerment in the

context of managing barangay-based events.

According to Torres et. at. The article discusses the perspectives of Gas students from

Sorsogon National High School on the role of education in enhancing barangay-based

event management. The study found that education plays a significant role in improving

event management skills and knowledge, especially in planning and organizing events.

The participants also highlighted the importance of practical experience in event

management, and they suggested incorporating more hands-on activities in their Gas

subjects. The authors concluded that education can help students develop the

necessary competencies to become effective event managers in their communities.

Introduction

We will be investigating how GAS students from Sorsogon National High School

approach barangay-based events in this study. Our goal is to comprehend the students'

event management abilities and experiences using a qualitative research method. We

will examine the different factors and obstacles that influence their skills. By reviewing

comparable studies, we hope to acquire valuable insights that can enhance the event

management practices of GAS students at Sorsogon National High School.

RELATED STUDIES

Numerous research studies have focused on community-based events' contribution to

revitalizing neighborhoods. J.W. Ryu and S.J. Kim conducted a mixed-methods

investigation in their study, "Community Events and Urban Development," to examine

the impact of such events on urban development. Their results indicate that community

events may positively influence revitalization by promoting social harmony, stimulating

economic growth, and enhancing community identity. Their work adds to the growing

body of literature on the necessity of community participation and collaboration in

creating sustainable urban development initiatives. Other studies have likewise

highlighted community involvement's importance in the rejuvenation of urban areas,

suggesting that it may enhance social capital, economic advancement, and overall

quality of life.

"Exploring the Role of Volunteers in Local Event Management" (2019) is a research

article that delves into the involvement of volunteers in the coordination of community

events. C.X. Zhang and M.L. Mair conducted the study, analyzing a Canadian

community festival as a case study to investigate the volunteers' role in event

management. Their research highlights the volunteers' vital role in the festival's

success, as they contributed their time, skills, and knowledge to various aspects of

event planning and execution. The study's results are pertinent to a related research
project on the experiences of GAS students from Sorsogon National High School in

managing barangay-based events. This research provides valuable insights into the

significance of volunteer contributions in community event management and proposes

recommendations for enhancing volunteer participation in event planning and execution.

"Community-based Event Management: An Analysis of Best Practices" (2018) is a

research article that delves into effective techniques for managing community-based

events. D.W. Wright, D.T. Brown, and M.A. Mahoney conducted a study that examined

various prosperous community events in the United States to determine shared best

practices for event management. Their discoveries underline the significance of

planning, collaboration, volunteer participation, and communication in event

management success. This research can offer valuable perspectives into successful

event planning and execution methods, as well as suggestions for enhancing

community involvement and communication.

Organizing community-based events is a significant way to promote social cohesion,

cultural exchange, and economic development in neighborhoods. However, managing

such events can be challenging, particularly for individuals who lack experience in event

planning and execution. One such study is "An Exploration of the Factors Affecting

Success in Community-based Event Management: A Case Study of a Small Canadian

City" by K.E. Smith and R.A. Quinn (2017). In this research paper, the authors examine

the factors that influence the success of community-based event management by

analyzing a small Canadian city's experiences. The findings from this study provide

valuable insights into successful event planning and execution methods, as well as

recommendations for enhancing community involvement and communication.

In today's world, community-based events are an essential part of promoting social

interaction and building community spirit. However, managing these events can be a

challenging task, particularly for students who may not have prior experience in event

management. Therefore, it is crucial to understand effective strategies for managing

community-based events to ensure their success. "Building Capacity for Community-

Based Event Management" (2016) is a research article that examines a case study of a

rural Australian community to explore strategies for developing capacity in community-

based event management. The authors, J.A. Dufty and C.L. Ward, provide valuable

insights into the critical components of successful event management, including

capacity building, community involvement, and effective communication. These insights

can be particularly relevant to a related study on the experiences of GAS students in

managing barangay-based events and offer suggestions for improving community

involvement, capacity building, and communication in event management.

"Engaging Youth in Barangay-Based Event Management" (2021) is a qualitative

research paper that explores how college students manage barangay-based events and

their experiences and views on the matter. The authors, J.C. De Vera and K.E. Bucu,

conducted interviews and focus group discussions to uncover the challenges and
prospects that arise when youth are involved in event management. The study

highlights that youth participation can contribute fresh ideas, energy, and enthusiasm to

community events, but it necessitates careful planning, coordination, and

communication. This study is relevant to this research, as it provides beneficial insights

into effective techniques for engaging youth in event management and promoting

community involvement.

The study "Exploring the Role of Barangay-Based Event Management in Promoting

Youth Empowerment and Leadership," published in the Journal of Social Studies

Education Research in 2019, examines how event management can promote youth

empowerment and leadership at the barangay level. By conducting qualitative research,

the authors, M.R. Bautista and J.S. Ramos, interviewed various stakeholders and youth

leaders involved in barangay-based event management. They discovered that effective

event management can facilitate youth empowerment by providing opportunities for

leadership development, civic engagement, and community participation. It can offer

useful insights into the potential benefits of event management for promoting youth

empowerment and leadership.

The article "Factors Affecting the Effectiveness of Barangay-Based Event Management:

The Experiences of GAS Students" investigates how GAS students manage barangay-

based events and identifies the factors that impact their effectiveness. E. A. Francisco

and M. J. Linao highlight the importance of planning, communication, resource

management, and community participation in effective event management. Their

research offers valuable insights into successful strategies for planning and managing

events, which can inform a related research project exploring the experiences of GAS

students from the same school in managing barangay-based events. Specifically, their

findings can help identify successful strategies for managing community events and

inform ways to improve student involvement and community engagement in event

planning and management.

In the research conducted by K. D. Bucu and K. M. Serino on the experiences of high

school students in managing barangay-based events, they identified the difficulties that

these students encountered when organizing and executing such events. "Promoting

Community Engagement through Barangay-Based Event Management" is a research

article that explores how to involve high school students in community events in the

Philippines. In their study, they discovered that these students faced several difficulties

when organizing and executing barangay-based events, including financial constraints,

limited time, and coordination issues with stakeholders. Despite these challenges, the

authors emphasized that effective community involvement and communication are

crucial for successful event management.

In "The Impact of Barangay-Based Event Management on the Personal and Social

Development of Youth Volunteers," J.P. Jover and C.A. Duenas examine how

participating in community-based event management can influence the personal and

social growth of young volunteers. Through conducting interviews with youth volunteers

who took part in barangay-based events in the Philippines, the authors discovered that

volunteering in such events can result in positive outcomes for personal and social

development, including heightened self-assurance, leadership abilities, and a sense of

community involvement.