Neighbourhood shopping

Weighing
Questions factor (1-10) Raw Score Answer each question by inputing "X" in the cell below your answer choice. Only one answer per question.
Answer choice #1 Answer choice #2 Answer choice #3 Answer choice #4 Answer choice #5
How large is the industry or market which you propose to streamline with We are creating a new
your platform? 10 7 >$50B $10-50B $2-10B >$2B market.
x
We don't take a
Is there room in the transaction for you to take a meaningful cut (take rate)? 10 8 >30% >%15 10% <%10 commission.
x
Is there an opportunity to make the service much cheaper for the customer >50% cheaper for ~25% cheaper for ~10% cheaper for More expensive for
(demand side) while still make more money for the seller (supply side)? 10 2 consumer consumer consumer Same price for consumer consumer
x
Massive moat whether Our supply side Regional moat because
that be technical, relationships are we are first to market We are entering unique Very low barriers to
Is there a barrier to entry or competitive advantage once you reach a certain regulatory, data, or exclusive or unique in and at scale our brand markets where there is entry and easy product
level of scale? 9 6 otherwise. some way. will be our moat. no competition. to roll out.
x
How fragmented is the supply side of the market? Is it very difficult for
buyers to access sellers right now? 9 6 Millions of suppliers Thousands of suppliers Hundreds of suppliers Tens of suppliers Only a few suppliers
x
Long term we see some We'll improve individual
Yes, our product interesting solutions we customer experience but
Is there an opportunity for network effects to kick in as you scale? (i.e. does improves the more data can tackle with more Somewhat, but not not the aggregate
the product improve the more users you have onboard?) 9 10 and users we have. user data. meaningfully. product. No
x
Every now and then
Very capable, our someone will leave but
suppliers need us for reasons beyond our Leakage will happen,
because they have lots Somewhat capable, we control and not but we expect suppliers
How capable are you of preventing leakage? (i.e. people going off-platform of customers they can't benefit them but some threatening to the to churn and are ok with We can't keep our
once they find a supplier they like) 8 8 manage alone. may leave. business. that. suppliers happy at all.
x
Are you materially improving the customer experience? 8 8 Yes by 10x or more Noticeable improvement Somewhat better About the same Worse experience
x
How high value is the transaction you are proposing? 7 5 >$10k $5-10k $1-5k $100-1k <$100
x
Once or twice in a
How frequently does this transaction occur? 7 8 Daily Weekly Monthly Yearly lifetime
x
We are entirely virtual We are a virtual We can roll out new Our approach will be
and can launch marketplace but still markets quickly but slow and steady and Very dense marketplace
nationwide from day expanding region by need to vet them only target expanding to that needs to launch
How difficult is it to expand your platform to new markets? 7 6 one. region. properly as we do so. a few core markets. locally and slowly.
x
Easy, our supply and Somewhat easy but still It's an issue for us but
demand behave need to track and react In new markets it's we've overcome it Very difficult, supply and
How difficult is it for you to reach liquidity (enough buyers to meet demands consistently and quickly, especially in always tough at first but before and will do so demand are both hyper
of sellers and vice versa)? 7 4 predictably. new markets generally stable. again. volatile.
x
 Yes, they are super We can build tools for
inefficient workers and a We can automate parts their non-core workflow We can help with match
Is there an opportunity to build tools to make your supply side even more lot of core processes can of their workflow once but their primary work making but not much No, they are fully
efficient? 6 6 be automated. we have more data. can't be optimized. else. optimized already.
x
Generally overlooked Somewhat regulated Moderately regulated This is a highly-
This is total greenspace industry but with small industry but with easy- industry with plenty of regulated oligopoly with
How many deterrents exist within this industry? Will structural bureaucracy with no regulation trade unions or to-approach framework lobbyists and experts little room for new
or regulation prevent it from being streamlined? 5 8 around it. otherwise. around how to tackle it. who navigate it. entrants.
x
People already using Early adopters would Most people seem
Is there an opportunity to expand the market here by introducing a new Yes, all consumers are new solutions but love this and the rest happy with their current No, this market is
option? 5 6 dying for a new option. nothing at scale. will follow. solution. shrinking.
x

"Grade" 65.21% Created by: Arteen Arabshahi

Decacorn 80%+
Unicorn 70-80%
Lifestyle <70% With inspiration from: Emre Toker

Be worried <65%