Professional Documents
Culture Documents
ed@pearcommunications.org
+44 (0)203 876 4268
www.pearcommunications.org
London, Manchester, Edinburgh, Cardiff
Marketing
Toolbox
1997 - 2020
COMPANY INFO
Contents
Hello 4
Your Support Team 6
Services Overview 8
Our Clients 11
Plugging your brand into the biggest Direct Marketing Network in the UK. 13
Displaying your advertising in over 90,000 sites across the UK. 17
Supermarkets 18
Roadside / Motorway Service Areas 19
Rail 20
Airports & Ports 22
In the Local Community 24
Accomodation Providers 26
Family Attractions 28
Shopping Centres / Malls 30
Heritage & History 32
Bespoke 34
Corporate 35
Holiday Parks 36
Arts & Culture 38
Visitor Centres 40
Entertainment Centres 41
Hospitality 43
Reach customers at home with 46
in-home marketing 46
Door 2 Door 47
Schools 48
Direct Mail / Fulfilment 50
Summary:
Pear is a specialist marketing and out of home company and the UK's
leading distributor of marketing and print materials.
Summary:
With offices in: London, Manchester, Derby, Cardiff, and Edinburgh as AC C O U N T D I R E C T O R :
well as 20 Distribution Centres across the UK we can offer our services Ed Pereira
to every part of the country. ed.pereira@pearmarketing.co.uk
Tel: 0203 876 4268
Our Distribution & Display Team Members are all local to their areas and
maintain a great relationship with our clients as well as our AC C O U N T M A N AG E R :
stockists. Michelle Lively
michelle.lively@pearmarketing.co.uk
Office / England South: Tel: 0203 876 4268
241 Southwark Bridge Rd, London, SE1 6FP
Tel: 0203 876 4268 HEAD OF REPORTING & PLANNING:
Dee Ward
Office / Midlands: dee.ward@pearmarketing.co.uk
Riverside Rd, Derby DE24 8HY Tel: 0203 876 4268
Tel: 0121 389 4189
F I N A N C E M A N AG E R :
Office / England North: Kathy Widd
No 1, Spinningfields, Quay Street, kathy.widd@pearmarketing.co.uk
Manchester M3 3JE (moving in Feb 2020) Tel: 0203 876 4268
Tel: 0161 989 0660
CA M PA I G N S C O O R D I N AT O R :
Office / Wales: Adrian Romero Garcia
Unit 3, Vale Business Park, Cardiff, CF71 7PF adrian.r.garcia@pearmarketing.co.uk
Tel: 01446 776950 Tel: 0203 876 4268
Office / Scotland: A L L S U P P O R T E D BY A T E A M O F OV E R
80 George St, Edinburgh, EH2 3BU 300 DISTRIBUTION & MARKETING
Tel: 0131 2858090 P R O F E S S I O N A L S , R E A DY T O S U P P O R T
A N D H E L P G R O W YO U R B U S I N E S S .
Project Goal:
Ambitious, Creative
and Incisive End to End
Campaigns.
INTELLIGENCE DELIVERY
Marketing Strategy, Audit and Review, Out of Home Advertising (Digital
Customer Profiling & Research, Digital Screens, Poster Display, Interactive
Strategy, Operational Support. Screens, Billboards, Print Distribution)
In Home Advertising, Direct
CONTENT Marketing Campaigns, Print & Digital
Advertising & Branding, Content Distribution, Email Marketing.
Creation, Copywriting, Graphic & Web
Design, SEO, Visual Identity. REPORTING
Industry Leading Campaign Reporting
EXPERIENCES Systems.
Client Experiences, Experiential
Campaigns, Promotions, Exhibitions GROWTH
& Displays, Sponsorship, Activation Market Leading Entrepreneurial
Marketing, Sampling teams, Brand Campaigns which offer real Return on
Ambassadors, Event Staff. Investment.
Summary:
We specialise in eight key market sectors.
Travel & Tourism: R.H.S. Wakehurst Kew, National Memorial Arboretum, Great
Visit Wales, New Zealand Government, Disney, London Eye, Central Railways, Waddesdon Manor, The Charterhouse,
Madame Tussauds, Ethiopian Airlines, Visit Essex, Enjoy Burghley House, Hatfield House.
Staffordshire, Visit Bristol, Visit Guernsey, Visit Isle of Wight,
Visit Tunbridge Wells, Visit Eastbourne, Visit Lichfield, Discover Arts & Culture:
Rutland, Hampshire Top Attractions, Letchworth Garden City. Royal Albert Hall, Royal Shakespeare Company, Pinter at
the Pinter, Edinburgh Festival, Welsh National Opera, Royal
Sports: Stratford East Theatre, Opera Holland Park, Hackney Empire
Manchester United, Liverpool FC, Everton FC, Manchester City, Theatre, De Montford Hall, Northern Stage, R.I.B.A. Watts
Uruguayan Football Association, AC Milan, Welsh Rugby Union, Gallery, Churchill Theatre, Yvonne Arnaud Theatre, Henry
World Rugby, Irish Rugby Union, World Boxing Federation, IMG Moore Foundation, Battersea Arts Centre.
Motorsports, World Rally Championship, Santapod Raceway,
Motor Sport Vision, Lee Valley White Water Centre, Lee Valley Public Sector:
Velo Park. National Health Service, Essex Police, Welsh Government
Southampton City Council, Department of Culture Media
Commerce: & Sport, Enfield Council, Richmond Coucnil, Leicestershire
British Telecom, Lloyds Bank, Apple, Google, SSE. Council, Leicester City Council.
Heritage:
Imperial War Museum, English Heritage, National Trust,
Westminster Abbey, Leeds Castle, Hever Castle, Mary Rose,
Our Planning Team has over 30 years expe- From small run Digital Printing to larger From detailed Data and Charts to Geo-
rience in putting together campaigns with Litho runs. From Large Format to Web Tagged and Time Stamped Campaign Im-
leading edge Planning Systems. Printing we can deliver any print campaign. ages all presented with Director Overview.
Print Distribution
Distribution and display of any printed material into your selection of
sites. You can select from any site type featured in the following pages as
well as choosing your won site types.
Traditional Posters
We can display your posters in any of the site types featured over the
following pages.
6 Sheet A0 / A1 / A2 A3 / A4
Digital Screens
We have installed Digital Screens in some of our key, highest footfall site
types including Motorway Services and Supermarkets.
Activation Marketing
Hand2Hand, Promotional Distribution, Activations & Experiential Teams
with UK wide coverage.
Supermarkets
Asda, Sainsburys.
AV E R AG E F O O T FA L L :
20,000 Visitors a week for a large
Intro: site.
AU D I E N C E :
Info: Reach over 8.5m motorists and their
Over the past 5 years, motorway traffic has increased by 10%, passengers every week, including
and currently accounts for 21% of UK traffic. Therefore Admedia’s Families, SMEs, Professionals and
nationwide network of Motorway Service Areas are receiving an Tourists.
unprecedented number of visitors from a variety of key audiences –
such as more families going on UK staycations and greater numbers High dwell times of up to 41 mins on
of SMEs travelling to meetings. average
ME DIA:
Brochure Distribution, Digital Screen
Adverts & Poster Display
More people are using rail than ever before, for more and longer journeys.
The biggest sustained programme of UK rail modernisation since the
Victorian era is building world class rail stations that are retail as well
as travel destinations, and rail travel that is faster, greener, more
comfortable
Info:
The UK's railway stations are host to a huge
volume of people, which is consistently
increasing. 2020 annual footfall of 3.4
billion is a +0.7% increase year-on-year.
+57% increase in passenger journeys since
2004 - this number is expected to double
again over next 25 years.
ME DIA:
Brochure Distribution
AU D I E N C E :
Affluent, upmarket and
hyper-connected, the
rail commuter audience
is highly desirable for
advertisers. Station
dwell time is increasing,
which provides unique
opportunities for deeper
engagement with this
group.
Info:
Providing access to over 50 million passengers each year
across the UK's air gateways.
AU D I E N C E :
Not just a business audience: airport
travellers encompass other desirable
audience groups including global
C-Suite Execs, the millennial business
elite, cool connected trendsetters,
innovative tech pioneers and global
jetsetters.
From small Family Farms to the largest Theme Parks, Pear has a Brochure and
Poster Display installed ready to display your Leaflet or Poster.
Summary:
With access to over 10,000 Attractions in the UK
including sites like: Alton Towers, Drayton Mnaor
Park, Drusillas Park, ZSl London Zoo, Colchster Zoo,
Bristol Zoo, Burghley House.
AT T R AC T I O N T Y P E S :
Theme Parks, Indoor Play Areas,
Activity Parks, Activity Centres,
Outdoor Activity Centres, Steam
Trains, Amusment Parks.
Intro: AU D I E N C E :
Malls are more than retail destinations, The mall audience is highly
susceptible to advertising influence.
so increasing time is spent there. They’re +4% more likely to splash out
And more time equals more spend. on products , and +18% more likely to
agree advertising helps them choose
Summary: what to buy.
Malls are full-service leisure venues, which also drives increased
spend. Mall consumers are +44% more likely
Customers who eat during a shopping centre trip spend on average to talk about products after seeing
27 minutes longer in the shopping centre and spend 18 per cent more an OOH ad, and +53% more likely to
than those who do not. post on social media about what
they’ve seen on OOH
You choose which type of locations you Cinemas, Toy Shops, Garden Centres,
Tattoo Parlours, Gyms.
want your print featured and we will
get you stocked there!
Info:
Case Study
For Alexandra Palace we targeted every Tattoo Parlour in London
with leaflets & Posters for the biggest Tattoo Convention in the UK.
Case Study
For Disney we targeted every soft play area in the UK for the launch
of their Vampirina Colouring In Books.
Info:
Do you want to target busy office blocks or large employers in your
local area. We can help.
Summary:
From large holidy parks eg Centerparcs & Butlins
through to small family run local holiday parks we
can feature your message to all the holiday makers.
Through our dedicated local information displays to
our Local Check-In Packs.
H O L I DAY C H E C K- I N
PA R K PAC KS
Due to the success of last year
trial run, this year we are
sending out beautifully presented
Holiday Packs to massive Holiday
Parks across the UK.
SITE TYPES:
Theatres, Arts Centres, Galleries,
Musuems, Dance Schools, Arts
Schools, Comedy Clubs, Art Cinemas,
Cool cafes, Fringe Theatres,
Colleges, Universities, Heritage Sites,
Museums.
Targeting the Arts & Culture Highly Engaged and Engaged Arts Audience
the network has proven very popular across the major urban conurbations.
Visitor Centres
Our Online Ordering Portal for TIC's
ME DIA:
Brochure Distribution, Digital Screen
Intro: Adverts & Poster Display
Info:
Through our dedicated Online Ordering System and Telephone
Ordering Service we can ensure that your print is delivered to the
987 Visitor Centres throughout the course of your campaign.
All deliveries to the TIC's are fully integrated into our digital
deliveries system including online signature capture and live
reporting
Our Prime Entertainment Sites underpin Bowling Alleys, Cinemas, Soft Play
Areas.
and form a key part of our ever-expanding
network. ME DIA:
Brochure Distribution, Digital Screen
Adverts & Poster Display
Info:
They are high-footfall sites within high-visibility outlets which form
an integral part of the community and form the basis of many family
days out.
Summary:
We can bring your marketing message to the direct
attention of ABC1 Adults. Highly Socially Mobile,
always on the lookout for the next big thing.
SITE TYPES:
Bars, Restaurants, Hotels,
Craft Brewerys.
ME DIA:
Brochure Distribution, Beer
Mat, Drip Trays, Serviette
Branding, Poster Display
Summary:
How do you reach your customers when they decide not to go out?
Pop around their home and say hello, that’s how.
Which makes it crucial to think about how you can reach your customers whilst they’re in their homes.
That’s the beauty of our in-home marketing services.
Direct E-Mail
You can use the powerful reach of our database of over 200,000 UK consumer email addresses to send a direct email.
Get your message direct to your target customers, whilst you track and trace engagement and results.
Our Planning Team will provide you with a bespoke distribution plan with
postcode details and even demographic breakdowns..
Summary:
You then choose which postcode locations you want
your print distributed and we will get your print
delivered through the letterboxes.
SERVICE:
We offer SOLUS GPS Tracked
Distribution by Uniformed, Full
Time Members of Staff.
Info:
At key times we collate and deliver iVisit School Packs for
teachers, school pupils and parents. The packs contain
information on things to see and do in the area. Your
leaflet can be included in the end of term direct into school
bag distribution.
D I G I TA L O P T I O N
Direct Email to Teachers
PRINT OPTIONS
1. SOLUS - Your brochure distributed
into pupils school bags
2. SOLUS - 100 Brochures in the
school receptions
3. SOLUS - Your brochure distributed
to the school trip organiser.
4. SHARED - Your brochure
distributed in a pack with others
straight into the pupil school bags.
Info:
CAS E S T U DY:
Every year we pick, pack and
dispatch Lloyds Bank Diaries to their
top customers across the UK.
Hello, I’m
Ed Pereira.
Thanks for taking the time to read through the
information. Please do not hesitate to get in touch
with me if you have any questions.All the team and
I look forward to working with you on your next
campaign.
ed.pereira@pearmarketing.co.uk London, Manchester, Edinburgh, Cardiff.
Tel: +44(0)203 876 4268
MEDIA PACK 1997-2020