BUSINESS

PROPOSAL

PRESENTED BY : PRESENTED TO :
Elnath Armediaka
M. Fuad Al Muttaqin
Chief Executive Officer
Qurrota A'yun
Sales Manager Budi Harjo
Maya Nursyifa Marshella
Marketing Online Manager A PROPOSAL BY :
Muhammad Hafidz Chandra Markab
Marketing Offline Manager INDOFOOD CORPORATION
Sudirman plaza - Indofood
Tower, 23rd floor jl. jend.
sudirman kav 76-78, setiabudi
jakarta selatan- DKI Jakarta
12910, Indonesia
 ABOUT
INDOMIE
Indomie is produced by Indofood, the pioneer of instant
noodles in Indonesia and is one of the largest instant
noodles manufacturers in the world. Indomie comes in
many varieties from the classic soup flavours such as
Chicken, Vegetable, and Chicken Curry, to our most
popular flavour Indomie Mi Goreng. Available in over 100
countries around the world such as Australia, New
Zealand, USA, Canada, throughout Asia, Africa, Europe
and Middle Eastern countries. With 19 billion packs annual
production capacity, it’s no wonder that Indomie is flavour,
favoured by the world.
 STRUCTURE

ELNATH ARMEDIAKA QURROTA A'YUN

Chief Executive Officer Sales Marketing

M. HAFIDZ CHANDRA M MAYA NURSYIFA M.

Marketing Manager Offline Marketing Manager Online
 The strategy of selling products
The company always pays detail attention to what its customers needs.
The company runs several recearches and surves before luncing a new products.
We provide the customers to reache our product by utilizing distribution
compenies. out products are also offline stores and online shopping applications.
Using all the opportunities of this selling will increase our sales rapidly.

VARIANTS AND PRICES

We set affordable prices for all of our product in order that the products can be
purchased by public from different backgrounds and needs. Indomie

Bailey Dupont Cahaya Dewi

Art Director Graphic Designer

Greta Mae Evans Sacha Dubois

Copywriter
Marketing
 SALES TARGET
Item 5 Item 1
20% 20%

Item 4 Item 2
20% 20%

Item 3
20%

Indofood Sales Target in 2024

is to get 20% of sales increase,
which means we targeted IDR

Cahaya Dewi
Art Director Graphic Designer

Greta Mae Evans Sacha Dubois

Copywriter
Marketing
 How do we
distribute our product
FACTORY DISTRIBUTOR

COSTUMERS RETAILER

There are two ways of product distribution in our business world. the two methods that we use
are using online and offline distribution.
Online distribution : We provide our products though the official website, social media, and
online shopping applications.
Offline distribution : We sell our products to our customers through intermediaries such as
resellers, distributors and grocery stores.
ONLINE DISTRIBUTION
One of the distribution methods to our customers is by using our online channels, through our business website
you can visit www.indomie.com , for social media you are able to access our official account on Instgram,
Facebook, Twitter, and Tiktok to know more about our products. Also for the market place you are able to buy
our products at TiktokShop, Lazada, Shopee, and GoMart. Now, everyone can shop and easily access our
products only using a smartphone.

OFFLINE DISTRIBUTION
We are still implementing offline distribution methods, namely by selling our products through stalls and
shops. Opening and offline store or shop is of course a strategy in our business. We have been using distributors
for a long time to connect between producer (us) and shops. So, with this distribution channel system, our
products are able to spread from supermarket to grocery stores. There are also agents who serve as
intermediaries who bridge between our distributors and shops. The emergence of agents is because our
distributors find it difficult to reach certain specific areas, so they need agents, so that our products reach
shops and then into the hands of customers.
 DISTRIBUTION
INTERNATIONAL

NATIONAL
Marketing Strategy
We devided our marketing concern by 2 concern that is online marketing and offline
marketing. our target marketing, is about we can invite more people to buy our products.
the explanation below will explain more about our marketing strategy.

ONLINE MARKETING STRATEGY

1. E-COMMERECE

2. SOCIAL MEDIA PLATFORM

3. ADVERTISING ON TV
OFFLINE MARKETING STRATEGY
1. BILLBOARD

2. BOOTH
3. SPONSORSHIP

4. COMPETITION
5. COLLABORATION
5. EVENT
 STRATEGY PROMOTION ONLINE PRODUCT

BRAND AMBASSADOR

APRIYANI RAHAYU GREYSIA POLII IQBAL RAMADHAN

VIDI ALDIANO & TIARA ANDINI

THE NEXT

RICH BRIAN
BTS

Salford & Co. +123-456-7890

hello@reallygreatisite.com
www.reallygreatsite.com
 INDOMIE
SALES PERFORMANCE

30 T

20 T

10 T

0T
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