ENTREPRENEURSHIP

BDA41002
SEMESTER 1, SESI 2021/2022

GROUP REPORT BY CHOCODILIVRY COMPANY

Mission : We want to deliver the best choco jar to everyone

Vision : “ Together make choco jar taste better”

Contact :

No : 0179692159

Email : M.danish@gmail.com

LECTURER NAME: Ts. Dr. Said Bin Ahmad

Dr. Sulastri Binti Sabudin

NO NAME MATRIC NO SECTION

1 MUHAMMAD DANISH FARHAN BIN ROSLI @ ROSDI AD210092 10
2 MUHAMMAD FADHLUN 'ADLI BIN HAMZAH AD210074 10
3 MUHAMMAD AIMAN ZULHAKIM BIN RAZALIAD AD210085 10
4 MUHAMMAD IRFAN HADI BIN MOHD. RADZI AD210071 10
5 MUHAMMAD ARIFF AQIYUDDIN BIN MOHD ZIN AD210145 10

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Table of Contents

NO CONTENTS PAGE

1 Executive summary 3

2 SWOT analysis 4

3 Business Module Canvas 5-6

4 Administrative Plan 7

5 Project Implementation 8

6 Marketing strategy 9

7 Financial Plan 10-12

8 Challenges / Appendix / Creativity 13-16

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Executive Summary
Our group which is Chocodilivry have been selling “ Premium Choco jar “ as our
group project . Our “Premium Choco jar” have been updated with new changes to meet the
customer needs. This is because there are a lot of people selling the same product . That is
why we improvise our choco jar to add value propositions so that our product are different
from others.

The speciality of this product is we used a high quality chocolate to make it taste
better . Then we put a lot of chocolate because our principle is “more is better than less” .
Furthermore , we also make an offer which is 1 jar = RM10 while 3jar = RM25 to make
people buy more of our product .

Our first target for the customers are chocolate lovers . This is because our product
obviously full of chocolate and sweets thing . We used 2 social media which are whatsapp
and Instagram to promote our choco jar . While promoting we also used whatsapp and
Instagram to make a good relationship with our customers . This is because good relationship
with customers are necessary to expand our product to the next level.

Our group have sold a lot of jar this past few month and I hope that we can grow
bigger in the near future .

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SWOT Analysis
SWOT is stand for strengths , weaknesses , opportunities and threats . SWOT analysis is
useful framework for analyzing the strengths , weaknesses , opportunities and threats of the
company . SWOT analysis can help us build a successful business . This is because firstly if
we knew our strengths . We will increase it to make it better and for the weakness we can
learn to overcome it . We also will knew how to take the opportunity and lastly we can avoid
the threats .

Strengths in business are like the capabilities that one organization can have and will be
use in order to achieve their objectives . Our strengths for this business is that firstly , we fast
when dealing with customers as for example when the customers call or whatsapp us , we
will reply right away and deliver our product on the same day because we don’t want our
customers waiting and change their mind . Secondly , our strength is that we have a really
good teamwork and the members are so disciplined . As for example , when we do an online
meeting , every single members will attend 5 or 10 minutes earlier and all of them gave their
own opinion that they think is best . Furthermore , we always update the feedback and post
about our product everyday to attaract more customers and I think that is also one of our
strength .

As for the weakness . Weakness in business are like a defect in organization or a limitions
in something . A weakness in our business is that most of our group members lack
experienced in business so we still have more to learn slowly but surely we will learn and
reflects in the near future . Secondly , our weakness is that we have too many competitor that
make it hard for us to squeze in . For example , there are a lot of entrepreneur that also selling
products like us but we have been improvise the product and we will make more value
propositions in order to compete with them . Lastly , sometimes we got poor product maybe
due to delivery from the supplier so we have contacted our suppliers to improve the products
packaging so that it can safely arrived .

Next , opportunities is like a chances or advantageous situation where we can take that
will make our business grow further or make a big profit . We took a lot of chances especially
from the event that happened as for example at the end of year 2021 where people in
Malaysia will usually go out and travelling to another state . We used that opportunity to sell
our products at public especially place that full of people .

Lastly , threat in business are like unfavourable conditions or situation where it can
damage your business plan . For us , our biggest threat is our competitors . There are a lot of
competitors that willing to do anything such as lowering their product prices . This is normal
in business and our group also will improve in order to compete . Another threat is that some
customers are rude and lack of awareness that will slowly gave us emotional damage to our
group members . That’s why we always support each other to keep us motivated .

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Business Module Canvas

Customers segment :
- As for customers segment we have chocolate lovers obviously because our
product are full of chocolate . Secondly , we put freelancer because our product
categories as snack so it’s easy to eat even when working . Lastly , our product
full of coco crunch so customer who love to eat something crunchy would
definitely want it.

Value Propositions :

- As for value propositions our product price are affordable which is RM10 per jar .
Then , our product pacakging are very simple but intresting to look . Lastly , our
product have a compact content to make our customers feel worth it buying it .

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Channels :

- As for channels we normally do it through social media which are instagram and
whatsapp and sometimes we sell it through face to face when the customers are
nearby for example our neigbours or friends .

Customers Relationship :

- Our group put customers relationship as the most important thing so for the
nearby customer we usually do a meeting if they got any question or interested
while for customers that are far away we do it using social media normally
through whatsapp .

Revenue streams :

- For revenue stream , our main revenue stream is from sales which is RM10 per jar
and other than that is from fee for the delivery .

Key Resources :
-Our key resource is only one which is stock from the supplier .

Key Activitices :

- As for the key activities , we usually do a daily marketing using whatsapp and
order new stock if needed .

Key Partners:

- Our key partner is our supplier

Cost :

- For cost we basically spend on restock and sometimes for the postage if customers
buy wholesale .

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Administrative Plan

MUHAMMAD
ARIFF
AQIYUDDIN BIN
MOHD ZIN
( Manager)

MUHAMMAD
AIMAN
ZULHAKIM BIN
RAZALI
(Assistant Manager)

MUHAMMAD MUHAMMAD
MUHAMMAD
IRFAN HADI BIN DANISH FARHAN
FADHLUN 'ADLI
MOHD. RADZI BIN ROSLI @
BIN HAMZAH
(Marketing ROSDI
(Accountant) Specialist) (Sales Manager)

Manager : Responsible oversee the business , creating and implementing business strategies
Assistant Manager : Assist manager in all aspect
Accountant : Responsible to monitoring spending and budgets . Also do a financial plan
Marketing specialist : Develop a marketing programme through the channels
Sales manager : Responsible to make the sales reach the targets .

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1.7 Project Implementation
Deliverable
Gantt Chart
Activities WK6 WK7 WK8 WK9 WK10 WK11 WK12 WK13
Each
member
gives ideas
Choosing
the best
ideas
Contact
supplier
Ordering
product
Meeting for
product
introduction
Planning a
BMC for our
product
Set up a
social
account as a
promoting
platform
Start selling
the product
through
online
platform
Aggressively
promoting
our product
on social
media.
Each group
member
focus on to
gain income

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1.8 Marketing Strategy (4P)

Marketing is defined as “the science and art of exploring, creating, and delivering value to
satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and
desires”. (Kotler, 2014). We are expecting this business will going well as smooth as it can run
until the end of the projects same as our business planning.
Target audience of our product are youth and adult who love to eat crunchy snack with
chocolates. We also provide customer relationship by cash on delivery, and promotional post
and message. We run this business through offline (face to face) and online platform such as
Instagram, Facebook and WhatsApp. Moreover, our provided service will give a better
experience than other competitor segment such as fast delivery and easy payment method. The
objective is to build a win-win and satisfying relationship in the long run between us and
consumer. We also want to create customer satisfaction that will bring to be regular customer
of our product. Table below show the marketing mix of our business.

 Product  Price
- Premium Chocojar (Chocolate). - Product price: RM10 per jar.
- Premium Chocojar (White (both are sold with the same
Chocolate). price.)
- Abundant Chocolate. - Affordable.
- Good packaging appearance. - Payment methods: Cash on
delivery, and online banking.

 Promotion
- Promoting our product on social
media: Instagram, Facebook and
WhatsApp.
- Direct promoting (Face to face)
 Place
- Direct selling (booth).
- Online platform: Instagram,
Facebook, and WhatsApp.

Table of our marketing mix.

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1.9 Financial Plan

Operational cost and product costing

Total operation cost = RM 150 (direct cost of product)

= RM 150 per person
Cost per unit = = RM5

1.9.1 Financial

Sources of fund
Source of fund Description
Own money Personal own savings
Loan No loan
Table. Sources of fund
Project implementation cost
Product RM 150 x 5 persons = RM 750
Others (assets) RM 168.88
Registration RM 0
Total RM 918.88
Table. Project implementation cost

Depreciation of asset
Cost of asset (equipment) = RM 168.88
Life expectancy of asset is 6 months (24 weeks)
.
Depreciation per week = = RM 7.04/𝑤eek

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Period Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
Depreciation RM7.04 RM7.04 RM7.04 RM7.04 RM7.04 RM7.04 RM7.04 RM7.04
per week
Cumulative RM7.04 RM14.08 RM21.12 RM28.16 RM35.20 RM42.24 RM49.28 RM56.88
depreciation
Book value at RM161.84 RM154.80 RM147.76 RM140.72 RM133.68 RM126.64 RM119.60 RM112.56
the end of the
7 weeks
Table. Depreciation table
Cash flow projection
Cash flow Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Total
projection
Cash
inflow
Balance _ 81.12 381.12 781.12 981.12 1181.12 1281.12 1481.12
carryover
Capital 750 - - - - - - - 750
Sale 250 500 400 200 200 100 200 50 1900
Total cash 1000 581.12 781.12 981.12 1181.12 1281.12 1481.12 1531.12 8817.84
inflow
Cash
outflow
Asset 168.88 - - - - - - - 168.88
Product 750 200 0 0 - - - - 950
Total cash 918.88 200 0 0 0 0 0 0 1118.88
outflow
Cash 81.12 381.12 781.12 981.12 1181.12 1281.12 1481.12 1531.12 1531.12
balance
Table. Cash flow projection table
Projected income statement
Projected income statement (7 week)
RM
Sales 1900
Cost of product 950
Gross profit 950
Deduct
Depreciation 49.28
Net profit 900.72
Table. Projected income statement of 8 weeks

.
Profit margin on sale = x 100%

= 47.41%

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 .
Minimum break-even sales volume per 8 weeks =

= RM 98.56

Therefore, sales of RM98.56 per 8 weeks will yield zero profit; sales below
RM98.56 per 8 weeks will incur losses. If the sales forecast from market studies
indicates sales per 8 weeks of RM1900, then there is passably good safety margin as
it is above the break-even sales volume of RM98.56.

Project Balance Sheet

Balance sheet asset RM
Cash 1531.12
Asset 119.60
Total asset 1650.72
Liability
Capital paid 750.00
Accumulated profit 900.72
Liability + Equity 1650.72
Table. Balance sheet

Return on investment per 8 weeks = x 100%

.
= x 100%
.

= 98.02%

Return on asset per 8 weeks = x100%

.
= x 100%
.

= 54.57%

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Challenges :
After two months of operation, I realized some of the challenges I faced in this business. The
main issue is time management. For us as students, managing study and business time was
very difficult. You need to balance study, exams, business and leisure. There are also
financial issues. Cash flow slowed as demand for this product declined. Therefore, this
affects your bottom line. Moreover, we are not business professionals. As new entrants to the
business world, we lacked knowledge of how to run and monitor our business. You need to
deepen your knowledge of the company's business strategy, operations management, and
financial management. After all, there are many competitors in our business segment,
whether it's the same product or another snack such as ChocoTub,Viscoff, Frunchie, Snek
Ku. In order for us to be good entrepreneurs, we need to maintain relevance in this market.

Appendix :
-The image below shows the customers who bought our products and the message from
customers who want to buy our products:

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 Figures 1

Figure 2

Figure 3

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 Figure 4

Figure 5

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Creativity :
For creativity, we should sell our products by using containers or bottles that are more
unique and attractive..this is a strategy to attract customers to buy our chocojar products,this
will further increase our sales broadly..Other than that, we need to sell our product more
widely using applications like Instagram,Whatsapp,Facebook,Tiktok,Telegram, and Twitter..
all these applications are widely used by the public and this allows our products to be
introduced by everyone .. we just need to post it on our media social about our product and
put a creative caption to make customer attractive with our product

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