CHAPTER FOUR: CONTENTS coma the new goat is volume production E for victory... many Cheeolt plants fchiee the Armp-Nacy “B"..... 23 CHAPTER ONE: THE PIONEERING YEARS, 191-1920 A sory of men with fabulous foresight elping eon destine to be Americas most popular ear ‘ CHAPTER FIVE: MORE CARS FOR MORE PEOPLE Civitan production reaumes in 1945 Cheerolet makes giant strides in ‘expansion, production ond popularity in the lov price fel 2 CHAPTER TWO: CHAPTER SIX: GROWING TO LEADERSHIP, 182-1990 DYNAMIC PRODUCTION OPERATIONS Men of vitality combine with men of Precision production makes posible tision sn poat-World War I years ‘he highest quality control standards in thallenging the low-price fald ‘mass production to asture Chevrolet's raking new engineering advancements traditional qualityandvolue... 32 CHAPTER THREE: Z eo re ah tim dpe rae ew sec nd fr compas eos TAKING THE LEADERSHIP, 1981-181 “Greater value” eparks the laderahip drive... the AULAmerican Soup Boz Derby i born... ew convenience and tfety fature introduced 18CHAPTER ONE THE PIONEERING YEARS—1911-1920 One day in March 1911, a group of ren working in loft above a small shop on Grand River Avenve in Detroit began assembling the first Chevrolet. This ear was the Classic Six, a five-passenger touring ear "Two years of experiments and tests preceded the aetual assembly work, Louis Chevrolet (above), the colorful race driver famed in the early years ofthe century, directed this work, having been hired by W.C. Durant to design an engine for the car Louis Cheorolet behing the whee ofthe fst Cheoolet ear builtin 1911 Durant was a fabulous man in the automotive world. His financial senius helped to organize General Motors in 1908 and now he was looking for new worlds to conquer in the exiting atmosphere of the automobile industry The Chevrolet Motor Company was incorporated on November 8, 1911, and Durant leased a plant on Detroit's West Grand Boule vard for building his Chevrolet ear, Two other companies, the Little Motor Car Company and the Mason Motor Company, started in Flint, Michigan, that year and became part of the foundation of Chevrolet, Litle produced an economieal cylinder runabout and Mason built engines. Production for 1912, the frst full year of Durant's operations, totaled 2,999 Chevrolets. Durant merged the Little Company The fre Cherolet ealvein tere prt ofthis 1913 Baby Gi ‘evnine and Cheerole trademark turing carGt. Shown abo are carly Chevrolet nameplates and Chevrolet in 118. He ave the Chest mae to the Litera moved the Det plant tos hin Wagon Work sjar ov aos at Grand touring car ant Royal x Mail roster wore it introduced min 1913, Demand for Chevrolet cars reached the point that ditional production facilities were needed, and a second assembly plant was leased in New York City Production rose to 5,987 units ‘This was also the year thatthe famous (Chevrolet trademark was fist used on the cars, ‘This distinctive ‘trademark has appeared billions of times on products, advertising sand sales literature as the mark of dependability, economy and quality in motor transportation, It originated in Durant’simagina- tion when, as world traveler in 1908, he saw the pattern marching off into infinity asa design on wallpaper in a French hotel, He tore off apiece of the wallpaper and kept it to show friends with the thought that it would make a good nameplate fora ear. Later he decided on the name Chevrolet for hie ear because race drivers were heroes of the day and also beeause he felt that. the name Chevrolet had a musical sound and the romance of foreign crigin, ‘The orginal trademarks for the Baby Grand touring car and Royal Mail roadster, also produets of Durant’ imagination, were designed between August and December, 1913 Another landmark blazed in the 1918 Cheveolet—the intro ‘duction of the valve-in-head engine which has become the basie rinciple of all modern automobile engines today. Here is a de sription of the 1918 engine taken from advertising of that yea: Gasoline ig introdueet divectly into the eplinder hed and exploded these. The it fore ofthe explosion comes into direct contact with he piston head. For this reason Chetrolet po scsfnum sith minions fue Tn June, 1914, the Maxwell Motor Company's Tarrytown, New Yorks plant was purchased for asembly operations to meet the rowing demand for Chevrolet ears, An carly Chevrolet assembly Line in operation at lint, Michigan.HEV ROLET ‘*Four- Ninety” Touring Car meets completely the national need for de- pendable and economical trans- portation. ‘The first cost is low. The upkeep is never a burden Electrically started. Elec trically lighted. Demountable rims. Completely equipped. ‘Thia 1916 Cheeoet nevepaper advertisement ie Believed to be the {rat al published for Cheol The need for a wholesale sling organization was met in 1914 with the establishment ofan office in Oakland, California, Other offices ‘opened a year later in Kansas City, Missouri and Atlanta, Georgi St. Louis, Missouri and Oshawa, Canada were the next sites of The “490” model was brought out hie year and assembly began in the Tarrytown, New York plant Chevrolet growth in 19 Also in 1915 Chevrolet made clectrie lights standard equipment Anew WOsegree calvesin- This 1923 Cheerolet air- Dead V8 engine was intro- cooled engine had eopper duced in 1917, fxeling. fins. surrounding the eplinder wats ‘This same year Chevrole licensed the Gardner Bugsy Company in St. Louis to assemble eas, With the 1916 models, Chevrolet was ready to launch its first important bid for volume production andthe mass market, Barir, Chevrolet was competing in a market just above the low-price lass. But when the “490” came out, named beeause it sold for £190.00, Chevrolet plunged into the toughest competition leadership in the low-price field By now, Chevrolet production facilities included plants in Fort Worth, Texas, and Bay City, Michigan. ‘The Warmer Gear operator in Toledo, Ohio was bought, and became the Chevrolet- ‘Toledo Manufacturing plant. Chevrolet opened the Oakland, California assembly plant in 1916, the fist inthe industry on the West Coast. New plants were also operating in Flint.Produetion jumped to 70,000 cars by the end of 1916. Expansion was still the ke note the following year and 125882 nits wore manufac: a CHEVROLETS OF THE PIONEERING YEARS closed car bodies in 1916, Retail selling stores were opened in astern part ofthe country, 19 ree 7 tured, Chevrolet built many large cities, principally in bring the ear to the people Anew 90-degree valve-in-h V8 engine was introduced by The Mason Chevrolet in 197 Motor Company in Flint A, nei i) son merged with Chevrolet in this 1519"FS"hapnd funny enous. of today's modern hard year to build engines Also the frerunn top, a Chevrolet 490" five-passenger sedan with removable post that made it an open ear for ‘touring, wasbrought out by tha 1015 1916 company Chevrolet became a part of General Motors in 1918 and embarked upon a new era of sreater expansion. A new assembly plant was started in St. Louis and Chevrolet began building light delivery and 1ton trucks, the latter with hard rubber rear tires. Completing its first full to year with General Motors Chevrolet produced earl 150,000 uni isis, A {$500,000 addition to the Oak- —fsyras *etntmck Art appewat land a rly plant was completed in 1920, 119 80CHAPTER TWO GROWING TO LEADERSHIP 1921-1930 ‘The wars immediately following World War T almost cost Cher= rolet its corporate existence. General Motors management called in a frm of industrial engineers to survey all properties of the ‘corporation. One ofthe recommendations coming out of this survey vas the liquidation of Chevrolet because it “could not hope to compete ins ed” Alfred P. Sloan, Jr, serving as principal assistant to Pier S. ‘duPont, president of GM, took the engineer’ report asa challenge ‘to prave that Chevrolet could compete sucessfully in the low-price field, As a result Chevrolet was saved, and moved forward with renewed vigor to sale the heights of automotive sales leadership ‘The 1921 Chevrolet incorporated several features whieh formerly were extra-cost options. Thete new standard equipment items included demountable rims and the self-starter. Produetion for the year reached 76,370 units asthe economy of the country began to show an encouraging upward trend (On February 28, 1922, C. Mott, who had been a director of GM since 1913, hired William S, Knudsen, resigned production head of Ford Motor Company, a his assistant. Mott was then director of the Advisory Staff and Supervising Viee President of the GM Car and Truck Divisions. Knudsen was named the head of Chevrolet Raine ras CHEVROLETOne-pioe windshield fh donate wipe. The new Linck brake he banji-ype rear ale watsectn ‘tinder engine A fow enginering delete of the 1925 Cheorolet. This was the oar Cheerolt production exceed 500,000 units forthe fs ie Motor Company in 1922 and five yeats later Chevrolet became the Diggest sto maker in Uhe word Knudsen sparked a new vitality in Chevrolet and produetion jiampod to 248,479 in 1922 withthe introduetion of the “Superior rmodel—sieeesor to the 490." Plant facilites were expanded in Detroit, Michigan; Janewile, Wisconsin; Buffalo, New York Norwood, Ohio, By 1924 Chevrolet had manufacturing plants in four cites, sx assembly plants were operating and 16 regional sales offices covered the country 1925 Chesrlet Coupe, Chevrolet production expanded to over 500,000 units in 1925, marking the fist time in the company’s history that such @ peak wa attained, The 1925 car was redesigned with such outstanding Features as “Vision Ventilation”—the one-piece windshield with automatie wiper on all closed models, single dry plate elute, hanjotype rear axle and new 11-inch brakes. The Bloomfield New Jersey assembly plant was acquired in 1925. [nav ane gs uri | A Sit forthe Price of Four” “Ray and His Lille Chea introduced Cheeroe's famous 6- was one af the many popular elinder engine in 1920 Cheorolet songs during the 1920"(Mr. Sloan announced in 1925 that $8 milion was being appro priated to inerease Chevrolet's production facilites to one milion units per year. The battle to challenge sles leadership in the indus ty was now in fll swing ‘The Detroit plant of G cover in 1926 to manufacture Chevrolet front and nese axles eral Motors Truck Corporation was taken Vietory came to Chevrolet in 1927 when the eompany outsold For forthe frst time in history. The Saginaw Grey Iron Foundry was added in 1997. Chevrolet also achieved the fist ofits many tion was 1,001,880. While Chevrolet's major eompetitor brought out the Model A with its “rilionsanit” years in 1927—produ four-eylinder engine, Chevrolet was laying plans to command the low-price field with “A Six forthe Pree of a Four Preparations for this change were mapped carefully and secretly. ‘The first move was to inerease the length of the chassis by four inches which was done in 1928, This et the stage forthe sensational introduction ofthe valve-in-head sixeylinder engine a year later. A new assembly plant in Atlanta, Georgia began operations in 1928 and an assembly plant in Kansas City, Missouri was begun ‘The year 1929 alo saw the use of color on car bods, a far ery from the one-time competitive edict of “any color so long as i's black." ‘The baying public responded to these advances and Chevrolet production reached 1,528,605 1921 afer 1930 CCHEVROLETS OF THE TWENTIES 1821 1923 'S @ owe roa 1928 1930CHAPTER THREE TAKING THE LEADERSHIP—1931-1941 Although the depression years erated severe economic hardships throughout the country, Chevrolet was able to make major ‘manufacturing expansions, erceting 2 new spring plant in Detroit and acquiring © plant in Indianapolis to build commercial and truck bodies on a large eal. A fresh leadership drive was sparked in 1981 with Chevrolet's ‘greater value” valvecin-head Six. This production and sales leadership has been maintained consistently aver the years, making Chevrolet America's most popular ear. Clearly the company had ‘made roaring comeback since 1921 when its eompetitive outlook was termed “hopeless Im 1981, a new bumper plant began manufacturing in Detroit. Knudsen became executive vice president of General Motors in 1833 and seasoned leadership was moved up to fil his place MM. B. Coyle was made general manager of Chevrolet, having started with GM in 1911 and with Chevrolet in 1917. He had been serving as assistant to Knudsen since 1925. In 1883 the most famous ofall industrial youth promotions—the AllAmerican Soap Box Derby—was born. The fist ofthese races was held in Dayton, Ohio, The Derby was the brain child of Myron B, Scott, a Dayton newspaperman, and now assistant public relations dieetor of Chevrolet Seott photographed a local neighborhood race as feature story for hi newspaper and sold Chevrolet on the idea of a nationwide competition with Joint sponsorship of local Derby rages by Chevrolet dealers and leading newspapers. After run ning down 2 brick-paved hilliN“Prsrgee activites before the Dayton, the Derby was moved All«Ameriean Soap Bor Derby. to Akron, Ohi, in 1985, where all subsequent national raes have ‘ben held. From its small beginning in 1883, the Soap Box Derby thas grown to be the greatest amateur racing event in the world "The 2 running ofthe All-American was held in 1960. Boys from ‘the United States, Canada, West Germany, the Philippines, ‘Venezuela and forthe frst time Puerto Rico competed for $15,000 in college scholarships and many other valuable awards. Cham- pions from 168 cities participated in the event New engineering features that supported Chevrolet's “greater valuo" slogan were introduced in the 1880's. Knee-Action came ‘out in the 1994 Chevrolet and made & smoother ride possible, The 1884 Choe seppes ver the bumps wth Knee-Action, om implantIn 1987 Chevrolet ag ‘chien the alse Uni steel Body by Fisher "The “Blue-Flame” com- | pionoered in 1994 and the power of Chevrolet’ valve-inchead Six was proved when @ Chevrolet four-door sedan towed the Burlington Zephyr into its station in Chicago. Some £984 Cheats fea tare buil-in trunk ‘A. new convenience fea- tre of some 1994 sedans wos a spacious built-in trunk, New safety way engineered into Chevrolet bodies with the introduction of the all-stel Turret ‘Tops. The 10-millioth Chevrolet was built on the company’s wrember 13, 1904 Miin-car years resumed in 1985 when Chevrolet built 1,068,197 units, Anew assembly plant was opened , In Baltimore, Maryland, and manufac 23rd anniversary, turing plants wore added in Saginaw, Michigan, and Muncie, Indiana. In 1896 ‘a new commercial ody plant, the world's largest, was dedicated in Indianapolis, rye 1992 Cherolt had replacing the facilities aquired in 1990, a builtin grill mn 1987 Chevrolet trunks became fll sie with spare tres enclosed Other features included ll-stee! Unisteel Body by Fisher with Safety Plate Glas ll around the car. Expansion continued and a new manufacturing plant was opened in Tonawanda, New York ‘The 1S-millionth Chevrolet was builtin 1988 Under Coyle's leadership, the Chevrolet Division averaged a rilion unite a year for seven years, In the same period Chevrolet dealers sold 11,000,000 used ears. Signs of the impending war ‘became more apparent in Ameria in 1940 and Chevrolet's frst U.S. government contract was made in Apri forthe produetion of mm, high-explosive shells In 1941, Chevrolet eliminated the ouside running board from its ‘ars, Production in 1941 reached 1,39,052—the last full produc tion year until after Woeld War 1 Chara trucks demonstrated outstanding economy in asrics of AAA teste in 1958. This 1 tm truck is haling a trier with a Ston load xp Pikes Peak. Another typieal et was the cons-to-cons! economy rn from Los Angeles to New York carrying the same lad1931 anita 1942 CHEVROLET'S LEADING THE INDUSTRY 1933 1935 v 1035 1086 197 1998 1939 1950 —, = 1941 192 CHAPTER FOUR PRODUCTION FOR VICTORY— 1942-1945 Chevrolet geared for the impending war in the months before Pearl Harbor. Military trucks, parts for anti-ireraft guns, shells and Pratt & Whitney engines were all part of Chevrolet's pre-Peatl Hatbor production schedule in addition to building civilian ars and trucks Many Chevolé plans were aearded On December 7, 1941, war came the Army-Nasy "E for exealonet te fn production ducing WerllWerll, to the United States, It was & snowy, cold afternoon in Flint when civilian produc tion ended for Chevrolet. As the lst of the 1942 models went off the assembly line, one of the workmen wrote: "Last Chevrolet of Fanuary 80, 1942. A sinificant period in Chevrolet history was ended—volume pro: duction for vitory was the new goal All Chevrolet plants were completely converted to war work, with the lone exception of the Saginaw Service Manufacturing plant, This facility was newded to supply the maintenance parts for the nillions of Chevrolet ears and trucks already on the country's highways In providing this equipment for the country, wartime parts mans facturing teamed with a Chevrolet dealer service program to ‘Save the wheels that serve Ameria.”CHAPTER FIVE MORE CARS FOR MORE PEOPLE “The end of the war signaled the retura to civilian production and launched Chevrolet's greatest expansion program. Civilian truck production was resumed on August 20, 945, and ear production began October 8, 1945. New exceutive leadership was brought up to preside over this new period of growth. In June, 196, M. B. Coyle wasmade an exeeutive vice president of General Motors. Nicholas Dreystadt, general In the fall of 1945, with the war over, Cheerolet began production of eitian passenger are and trucks ‘manager of Cadillac, moved to Chevrolet to succeed Coyle, to lead the company's postwar program, After Droystadt’s untimely deathin August, 148,W.. Armstrong, 4 GM vice president, became general manager of the company” When Armstrong was given another GM assignment, TH. ‘Keating was advanced from Chevrolet general sales manager to seneral manager of Chevrolet and vice president of the General Motors Corporation "The postwar years saw Chevrolet make giant strides in expansion ‘and produetion and leadership in the low-price field. The Indian polis commercial body plant was enlarged 50 percent and a new assembly plant began operations in Flint in 1947, The new Los Angeles assembly plant started produetion in 1947 ands new ‘Cleveland manufacturing plant opened in 1949. (Cheeolt introduced the Bel Air, a hardtop model, tha! became an immediate hit in 1950. In 1950 Chevrolet brought out the first automatic transmission {nits fel, the famous Powerglde. ‘The Bel Air hardtop was also popular with buyers that year.industry's fra triplesurbine (Purboglie) automatic trans mmission was incorporated as ption in 1957 A entaway view of Cherota’s famous Pov role, frst inroduend Industry-wide records were shattered in 1950 when Chevrolet ‘became the first company to make more than 2,000,000 wnits in U.S. plants during one year. "The Korean confit brought defense contracts to the company affecting many ofits plants. As a reslt, ear production was eut in order to mect the government contracts, Expansion continued for Chevrolet, with two milion square fet af new plant buildings underway in 1952. ‘Mone advances in th low-price field were introtuced by Chevrolet ‘when Bel Air haxury models bowed in 1953, ‘The inereasing market for sports ears in America was met with the new Chevrolet Cor vette, frst introduced asa “dream ear” at the 1958 Motorams. In June, 1958 the Chevrolet Corvette was put into actual production. ‘The Chevrolet Handyman, an allsteel station wagon, was introduced in 1953, New plants in Flint, Michigan, Tonawanda, New York, and Livonia, Michigan, and additions in Cleveland, Indianapolis and 26, Muncie were completed in 1954 Power brakes snd automatic seat and window controls were into duced inthe low-price fleld by Chevrolet in 1954 Chevrolet reached a new all-time production record in 1955 when 1,890,028 passenger cars and 899,815 trucks were manufactured in U.S. plans Cheirotet Corte rolled off ‘he assembly Tine tn Flin ‘Michigan, siz months after Introdution in Jan, 1959 ‘ SPB 4 The Corvetle Nomad bowed as a dream ear in the 1955 Motorama, A. pre-production model ‘56 Cheral t nee sock eat record forthe Pikes Peak run in Seplember, 1955 a) = 4 The Biscayne was another Chesrlet dream: car giving an adeance look at Styling in years come Cheorolet Inpaa dream car wos premiered a the 1956 MotoramaNew executive leadership came to Chevrolet in 1956 with the appointment of E.N. Cole as general manager of the division and ioe president of General Motors, Cle, formerly chief engineer of Chevrolet, succeeded ‘T. H. Keating, now retired, who was made vice president in charge of passenger car divisions of General Motors Corporation Tm 1957, Chevrolet introduced Turboglide, the first triple-turbine automate tranamission in the industry Notable preduet features in 1958 included standard Full Coit suspension, and a new Safety-Ginder frame which made possible lower silhouette and greater head room. an public and the automobile Chevrolet surprised the Amer industry by introducing a completely restyled at forthe second. yar in 8 row in 1958, Million car milestones. 43-millionth Cheerolet was built June 17, 1960. 1946 anf 1960 CHEVROLET... . AMERICA’S MOST POPULAR CAR sete =, aeCHEVROLET LEADERS Chesotet Central Ofce, Detroit ‘The General Motor A FEW CHEVROLET FIRSTS IN THE LOW-PRICE FIELDCHAPTER SIX DYNAMIC PRODUCTION OPERATIONS Precision is the keynote of Chevrolet's dynamie production oper- ations. A vast network of manufacturing and assembly plants spans the United States to meet the publie demand for America's ‘most popular cars and trucks Throughout this tremendous industrial orgunization—the core of the Chevrolet Motor Division—men and machines work together in perfect synchronization to maintain the highest posible stand= ards of quality control in mass production, Correet production sehedlng is vital factor contributing to a smooth running assembly line, All of the component parts of a ‘car must be available at precisely the right time inorder to keep ‘the cars rolling off the line Dominant throughout this dyna ie production i & constant ‘maintenance of quality in materials and workmanship. ‘Thirty-four Chevrolet plants in towns and cities around the country work in manufseturing and assembling. ‘The pitures on the opposite page give you an idea of the tremendous effect a plant can have on a community How an undeveloped area grew intoa throbbing community when 1 Chevrolet plant entered the picture is graphically iustrated here, ‘The top photograph of the Chevrolet assembly plant near Los Angeles, Califor in 1947. The picture below shows how the community Took today. was made when the plant was dedicated ‘Thousands of new homes have sprung up on aereage that was undeveloped 14 years ago.CHEVROLET MANUFACTURING PLANTSLANTSASSEMBLY PLANTS ‘This vast industrial organi tat0i8) Charlies eereey tion provides employment for 2.900 ears, Today, 14 assembly ier Lena hee a plants across the country pro- high in Chevrolet employment duce many times that number arresting te somueny™= Jina single production day plant expansion program. St Louis, Misouri Batre Mergent Kens Cie atean Tanyioen, New Yok Oakland, CarneHERE'S HOW THE 1961 CHEVROLET IS BUILT in the world’s finest production facilities Tapetng rng oar and pinion prior assem.BUILDING recone Chery Corvair involves precise erats- THE 1961 onde CORVAIR inc Eo asi tt hn hie mao pel oft sn tt, ‘that the Corvair will be the best uit family thrift ear in its ess,THE CAREFUL BUILDING PROCEDURE . THE 1961 CORVAIRCHAPTER SEVEN A CAR FOR EVERYONE ‘A totaly new concept inthe automotive industry is being featured by Chevrolet for 1961, To meet the demand of modern transports tion and to supply the needs and requirements of a nation on wheels, Chevrolet has made available a passenger ear to match everyone’ tate, In all, there are 31 individual Chevrolet models 20 new fullsize Chevrolets including sx Station Wagon models; ‘full family of 10 Corvairs, featuring the all-new Lakewood Station Wagons, the versatile G ports Wagons and the new Monza 4-Door Sedan; plus the Corvette, America's only recognized Sports Car. Each of these Chevrolet cars answers & specialized need in their eas "This fresh new approach to Chevrolet merchandising gives 1961 car buyers an opportunity to selet the ear oftheir choice in one stop at any Chevrolet dealership.CHEVROLET FOR 1961 ‘Trim, fresh styling and substantial improvements in comfort, safety and convenience are the basic benefits ofered in the full= sized Chevrolet for 1961, Flowing seulpcured design accentuates its ground-huaging appear ance, and still leaves plenty of head room inside, Distinctive features for 1961 include a S-position ignition switeh with an “accesory” postion for operating the radio, heater, and diree- tional signals without ignition system drain on the battery. Another Chevrolet innovation that still leads the industry isthe Popular single key locking syatem. One key fits the dors, luggage compartment, love box, and ignition switch. Als, all doors lock without a key. Fourdoor models feature saety-lock rear doors ‘that open only when the button is wp. Slim-pllar door design and large arcas of glass ad allround visibility area tothe new Chevrolet. Wider door openings provide casir entry and exit—further contribute to the overall comfort of the ‘61 Chevrolet. Parllelaction windshield wipers sweep the “Impala f-Door Sedan windshield in an overlapping pattern that inereases center visibility, All Chevrolet wipers are eletrcally operated for steady wiping action, 1961 Chevrolet's new trunk is really made for travel. Ite deep, roomy center wel is perfect for tall or bulky items, and its wider ‘opening and low sill add to the convenience of loading. Chevrolet's easy-action parking brake with ratchet action gives extrasate gripping power. Any slack can be taken up with one or tore foot strokes. Brake is readily released by the convenient ‘T-handle beneath the instrument pane, and the ratchet action of the foot pedal completely eliminates brake release kickback, FFive famous transmissions are offered in the 1961 Chevrolet Standard 8Speed Synchro-Mesh and 4-Speed Synchro-Mesh* for manual shifting: Powerside* for low-cost automatic diving convenience; Turboglde*, the supersmooth, shift-free automatic ‘tanamission; and Chevrolet Overdrive’, built for maximum fuel eonomy. 1961 Chevrolet offers five models in the Impala series—Sport, Sedan, Sport Coupe, 4-Door Sedan, Convertible, and this year's "Orbe ter conewest addition, a 2-Door Sedan. All Impala models are available with Super Sport equipment, optional at extra eos The Bel Air group has & Sport Coupe, Sport Sedan, 2-Door Sedan and 4-Door Sedan, (Chevrolet Biscayne series includes 2- an 4-Door Sedans, a Uti Sedan and 2 and 4-Door Biscayne Fleetmaster Sedans ‘The Station Wagon series offers the 4-Door 6+ and $-Passenger Nomad, 4-Door 6- and 9-Passenger Parkwood and 4-Door 6- and 9-Passenger Brookwood Station Wagons Color choices include 15 solids and 14 two-tone combinations Chevrolet's new Corvette, America’s only recognized sports car, ads a striking new appearance to its clase thoroughbred styling, ‘A tong list of standard equipment items for Corvette includes 8 parking brake warning light dual sun visors, windshield washers and courtesy light. A choice of three transmissions are available BSpoed Synchro-Mesh, 448 snd the auto- peed! Synchro-Mesh*, matic Powerade Tmpate Coneribe pala £-Door SedanCORVAIR BY CHEVROLET ‘The 1961 Chevy Corvair offers a complet line of complete trit cars, Incuded is America's only rearengine Wagon series—the Lakewood Station Wagons and Greenbrier Sports Wagons. Corvair for 1961, while featuring outstanding economy in all models, places strong emphasis on convenience and comfort. Parall-action electric windshield wipers offer more windshield clearance and steady, even wiping regardless of the engine speed ‘A new spare tre location in the Sedan and Club Coupe models, plus a redesigned front trunk, leaves far more usable space in the luggage compartment, very ‘61 Corvair offers the extra convenience of a single key locking system. One key fits all locks and the ignition switeh Corvair’s new, long-range M-gallon fuel tank means fewer gas stops. The tank is mounted forward, completely removed from engine and exhaust heat, Additional advantages of the 1961 Corvair include ECONOMY —Corvair isthe rally compete thrift ear. gives the economy of efficent ait-eooled engine design, needs no radiator, water pump or costly antifreeze ‘TRACTION-—Far superior to front engine ears of ts elas due to rear engine design and ideal weight distribution. BRAKING—Light, positive and virtually fade-free, plus the advantage of good steering control under heavy braking ROOM—Unitized body has a virtually at floor and ample space for passengers—up-front luggage compartment. offers sulfeient space for cargo. And loads of extra space comes with every Corvair Wagon, STEBRING—Light, simple and easy duc to leas weight over the front wheels. Parking in elosearwas becomes pleasure EXTERIOR FINISH—Magie-Mirror acrylic lacquer nish offers brilliant, deep, hard Tuster that lasts for years andl years. CCorvair for 1961 features a oll line of family ears. total of ten Corvair models are offered: In the luxurious, sportsstyled class are the Corvair 900 Monza (Club Coupe and 4-Door SedanThe Corvar 700 series includes a 4-Door Sedan and Club Coupe, In Corvait's 500 series thee are also a 4-Door Sedan and a Club Coupe The all-new Lakewood Station Wagons include 4-Door 700 Station Wagon and a 4-Door 500 Station Wagon—the only U.S.-buile wagons with a separate trunk up front plus rear cargo ‘New additions to Corvair's family are the versatile Greenbrier Sports Wagon and the Greenbrier De Ls Sports Wagon, Offering up to twice as much room for people and cargo as regular station wage bier gives the convenience of \loublesioors on the right-hand side and at the rear. Double ‘ors ar aso available optional at extra cost) fo the lft side Cortur 709 Door Sela Corer 700 Clab CoupeENGINES Chevrolet in 1961 offers the widest selection of engines in the industry—ranging fom Corvar's unique air-cooled Turbo-Aie 6 for top economy to the responsive power of the Super Turbo ‘Thrust Special V8.* Bach engine's tailor-made to match individual driving habits and partieular Chevrolet models. CORVETTE VE ‘mine dirCHEVROLET TRUCKS FOR 1961 In ‘61, for the first time, Chevrolet offers two totally different kinds of trucks—conventional models plus the precedent-shattering Corvair 95 line. "The rapid growth of our suburbs, stretching delivery routs, puts the emphasis on lower cost, more efficient light-duty hauling (Chevrolet has met thie need squarely withthe totaly new Corvait 95 design concept, An idea that puts the engine in the rear (Where it adds to traction and balance); pute the driver up front (where hhe has good. visibility and control); and reser the rst of the truck fr Toad space. Packéd with profitsaving advantages Corvair 95's offer: low. ‘upkeep air-cooled engines; easy-bandling 95” wheelbase; smooth ‘Gevheol independent suspension; tough unitized body frames and payload eapseties up to 1,90 Ibs. The Corvair 85 line includes: ‘the Rampside pickup, with a rugged-bult side gate that forms a handy loading ramp; the seek Loadside pickup, with 80 eu. Te. of cargo space; and the smart funetional Corvan panel, with 191 fen. {of load space, low 14° floor heights and wide double doors (side and rea Corea 95 Rampeide "The 1961 Chevrolet conventional lie rolls in on a wave of owner scvlaim. Chevy trucks with independent front suspension have farmed wide acceptance through their ability to pave the way to higher earnings. Independently suspended front wheels step right ‘over bumps, ough torsion springs soak up the jolts, New smooth- heat improves virtually every phase of performance; speeds up fehedules, cuts upkeep, reduces eargo damage and driver fatigue. ‘With 189 models on 18 different wheelbase, and oer 100 different power teams, Chevrolet offer a wider truck line for ‘61. There's 2 Chevy to suit virtually every need, including pickups, panels, Suburban Carryall 4-wheel drives, Step-Vans, conventional thansiceabs, forwar-eontral chasis, school bus chassis and LC tit eab and tandem models. ‘Comfort and convenience are high on the list of Chevy advantages for 61. Nothing is spared to make long hours and tough sehedules short and easy as posible. Durable new upholstery is featured, tnd new fll foam rubber seat ie part of a now extra-cost comfort fequipment option, Big doors and low full-width floors make fab entry and exit easier and safer. Everything, works toward Ieeping drivers fresh and alert ‘Cheevole! Pleede Poey Cherolt Siep-VonAnd, in @ continuing program of product improvement, Chevy ‘chasis engineers have inercawed frame durability and added feven more to riding smoothness, Rugged varablerate. rear springs in medium and heavy-duty models fer spring resistance ‘that adjusts automatically to assure best cushioning under all oad and road conditions. Light-duty models are low in height becasse (of drop-trame design. This feature adds to driver efficiency; makes, ft easier to got in and out of the ea, Highlighting Chevrolet's strong truck operating-economy story isa wide range of proven V8 and G-cylinder engines. From famous dollar-stretching Thrftmaster 6s to mountain-moving 220-hp. Workmaster V8's—there's a Chevy engine made to increase savings and performance for every hauling need, (Chesrolt Heary-Daly Pandem Dump CHEVROLET ENGINEERING BUILDS FOR A BETTER TOMORROW... Outstanding engineering and research faclties—the most complete in the industry—help maintain Chevrolet's quality production: "The Chevrolet Engineering Center, the General Motors Technical Center, and the General Motors Proving Ground st Milford, “Michigan, are devoted to the ever constant search for eontinued product superiority. The General Motors Technion! Center