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  • Business Proposal

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    PRINCE ABSON NSUNDWANE NSUNDWANE
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    Mr. Nsundwane is proposing a marketing strategy to introduce a new gin called LE2X GIN to the South African market. Some key points about the gin are that it has a quality taste, is scientifically sealed for protection and crafted to bring happiness. The proposal aims to forge relationships between the gin and customers to boost recognition of the product. The business sees an opportunity to gain significant market share, potentially reaching 70% by catering to a wide range of customers. The marketing proposal hopes to increase various business metrics like quality, sales, and profits, while decreasing costs and processing times.

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    BUSINESS PROPOSAL

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    Mr. Nsundwane is proposing a marketing strategy to introduce a new gin called LE2X GIN to the South African market. Some key points about the gin are that it has a quality taste, is scientifically sealed for protection and crafted to bring happiness. The proposal aims to forge relationships between the gin and customers to boost recognition of the product. The business sees an opportunity to gain significant market share, potentially reaching 70% by catering to a wide range of customers. The marketing proposal hopes to increase various business metrics like quality, sales, and profits, while decreasing costs and processing times.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    1 views4 pages

    Business Proposal

    Uploaded by

    PRINCE ABSON NSUNDWANE NSUNDWANE
    Mr. Nsundwane is proposing a marketing strategy to introduce a new gin called LE2X GIN to the South African market. Some key points about the gin are that it has a quality taste, is scientifically sealed for protection and crafted to bring happiness. The proposal aims to forge relationships between the gin and customers to boost recognition of the product. The business sees an opportunity to gain significant market share, potentially reaching 70% by catering to a wide range of customers. The marketing proposal hopes to increase various business metrics like quality, sales, and profits, while decreasing costs and processing times.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    BUSINESS PROPOSAL

    CRAFTED SWEET FOR HAPPY PEOPLE


    LE2X GIN
    Prepared for: LH Mthembu, located at Harrismith, Free States,
    Prepared by: PA Nsundwane, located at Vereeniging, Gauteng,
    DATED: 13/08/22

    Description: Mr. Nsundwane seeking a job from LE2X GIN company for
    marketing the product mentioned above. MR Nsundwane asking the
    flexibility, guidance, and funding from the company for the business to
    grow and reach the highest peak in the market.

    Executive Summary
    The purpose of this proposal is to forge a strategic relationship between
    the product and customers. The main aim of this proposal is to uplift the
    product and make customers recognize the product. Introduce the
    product to South Africa’s liquors and lifestyles.

    The Business has developed a new LE2X GIN which has the following
    specifications and advantages over similar products in the industry.
    Quality taste, LE2X GIN is scientifically sealed for protection and crafted
    sweetly for happy people.LE2X GIN is sweetly produced in South Africa.
    South Africa is known as the Land Of Hope, LE2X GIN was produced to
    bring peace and hope to our land.
    The business has a window of opportunity to introduce the products and
    gain a significant piece of the market share.LE2X GIN will cater to a wide
    range of customers and it is expected to hold a market share of 70%.
    Another aim of this marketing proposal is to bring the following to the
    product.
    1. Quality up, Productivity up, Product image up, Sales up, Scale of
    economies up, Customer retention up, and Profits up.

    2. Service cost down, processing time down, Accounts receivable


    down, Price competition down and Production cost down.

    Project description
    The project will be completed as follows:

    Sales and Marketing Strategy


    The main target markets for the business include:
    It is estimated there are 0 potential customers within the Business’s
    defined trading area that are expected to spend $0. To seek the most
    profitable market segment in the target market overall, the Business will
    focus on the following area within the target market.
    Financial Summary
    The Business is expected to

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