You are on page 1of 1

Exercise 1

Directions: In no more than three (3) sentences, identify if the given item is a factor associated with price
theory or an underlying assumption of prospect theory and explain its concept. Write your answers on the
space provided. (6 items x 5 points)
1. Demand- this item is a factor that is associated with price and it is a desire of a market that it can be a
tangible or intangible item. Example for tangible is clothes and for the intangible is housekeepers.
2. Moon prices- in this item it is underlying assumption of prospect theory and Moon price occurs when
the certain store or company offers a discount for example the original price of the shoes is 500 and they
will offer a 20% discount.
3. Equilibrium- the equilibrium belongs in the price theory
4. Supply-this item is a factor of price theory
5. Free or paid
6. Better to pay in cash
Exercise 2
Directions: List down four (4) pricing strategies and explain the concept of each in no more than three (3)
sentences. Write your answers on the space provided. (4 items x 5 points)

You might also like