Elsa Congjiao Jiang

+86 16601257268
congjiaojiang@gsm.pku.edu.cn

EMPLOYMENT

Peking University, Guanghua School of Management, Beijing Spring 2022 - Now

Post-doctoral Researcher in Marketing

EDUCATION

University of Florida, Gainesville, FL Winter 2021

Ph.D. in Social Psychology

New York University, Graduate School of Arts and Science, New York, NY Summer 2016
Master in General Psychology

Hong Kong University, Hong Kong Summer 2014

Bachelor of Social Science, Psychology

PUBLICATIONS

Campbell, J. T., Vitiello, C., Jiang, C., Lofaro, N., & Ratliff, K. A. (2022). Fat identity and weight-related belief among
Black, Black/White Biracial, East Asian, Hispanic, Native, South Asian, and White U.S. Americans. Body Image, 42,
205-212.

Jiang, C., Vitiello, C., Axt, J. R., Campbell, J. T., & Ratliff, K. A. (2019). An examination of ingroup preferences
among people with multiple socially stigmatized identities. Self and Identity, 18, 441-458.

SUBMITTED MANUSCRIPS

Heycke, T., Aust, F., Banaji, M. R., Cone, J., Van Dessel, P., Ferguson, M., Hu, X., Jiang, C., Kurdi, B., Rydell, R.,
Spitzer, L., Stahl, C., Vitiello, C., & De Houwer, J. Of two minds: a registered replication. Psychological Science,
Conditional acceptance.

MANUSCRIPS IN PREPARATION

Meng, S., Gai, P. J., Jiang, C., & Liu, H. The shared-album effect: How joint versus solo consumption impacts photo-
taking and photo-sharing (Working paper available).

Jiang, C., Zhang, Y., & Gai, P. J. Comparing simultaneous and sequential layouts: The role of cognitive map on item
click-through rates.

Ratliff, K. A., Lofaro, N., Howell, J. L., Conway, M. A., Lai, C. K., O’Shea, B. A., Smith, C. T., Jiang, C., Redford, L.,
Pogge, G., Umansky, E., Vitiello, C., & Zitelny, H. Pervasiveness and correlates of implicit attitudes and stereotypes.

Jing, Y., Ji, L., Yang, Z., Bao, H., Xie, Y., Wang, X., …Jiang, C., … Cai, H. Understanding regional cultural-
psychological variation in China: a large scale examination.

AWARDS, HONORS AND TRAVEL FUNDING

2021 Outstanding Graduate Student Teaching Assistant Award, University of Florida

2020 International Student Outstanding Achievement Award, University of Florida
2020 Travel Award, Department of Psychology, University of Florida ($600)
2019 Graduate Student Travel Award, Society of Personality and Social Psychology Conference ($500)
2019 Travel Award, Department of Psychology, University of Florida ($600)
2018 Travel Award, College of Liberal Arts and Sciences, University of Florida ($300)
2018 Travel Award, Department of Psychology, University of Florida ($500)
2018 Travel Award, Department of Psychology, University of Florida ($500)
2017 Travel Award, Department of Psychology, University of Florida ($500)

CONFERENCE POSTERS

Jiang, C., Smith, C. T., & Ratliff, K. A. (2020). Making choices for others enhances preferences for cognition based
options. Judgment and decision making preconference. Meeting of the Society of Personality and Social Psychology, New
Orleans, LA.

Jiang, C., Vitiello, C., Axt, J. R., Campbell, J. T., & Ratliff, K. A. (2020). An examination of ingroup preferences among
people with multiple socially stigmatized identities. Meeting of the Society of Personality and Social Psychology, New
Orleans, LA.

Peeling, S., Jiang, C., & Ratliff, K. A. (2020). Effect of identification with women on associations of agency and
communion. Meeting of the Society of Personality and Social Psychology, New Orleans, LA.

Jiang, C., Vitiello, C., & Ratliff, K. A. (2019). Women’s suicide rate is associated with explicit gender-career bias in the
United States. SPSP Big Data Summer Psychology Forum, St. Louis, Missouri.

Jiang, C. & Ratliff, K. A. (2018). Gender differences in attitude transfer effects in the context of goals. Meeting for the
Association for Psychological Science, San Francisco, CA.

Jiang, C. & Ratliff, K. A. (2018). Goal conflict and facilitation: Attitude transfer from individual to group. Meeting
of the Society of Personality and Social Psychology, Atlanta, GA.

Jiang, C. (2015). Manipulations of emotional context shape moral judgment: Exploring the effects of negative
emotions. Meeting for the Association for Psychological Science, New York City, NY.

Jiang, C., Ramos, T., & Uleman, J. S. (2015). How different goals can change our person perception: The interaction
between social goals and in-group/out-group bias in implicit trait impressions. Masters Student Research Conference,
New York University, New York City, NY.

TALKS

Ortiz, A., Westgate, E.C., Lin, Y., Heintzelman, S., Jiang, C., Prokosch, M., El Helou, G., Cardenas, N., & Kim, H.
(2021). Underestimating meaning: Focusing more on reasons (and less on feelings) boosts predicted meaning.
Keynote address presented at the 2021Annual Meeting of the Society of Southeastern Social Psychologists.

Jiang, C., Vitiello, C., Axt, J. R., Campbell, J. T., & Ratliff, K. A. (2019). Intersectional examination of the implicit and
explicit attitudes of people with multiple socially stigmatized identities. Brownbag talk, University of Florida
Social Area, Gainesville, FL.

Jiang, C., Smith, C. T., & Ratliff, K. A. (2018) Making choices for others enhances preferences for cognition based
options. Brownbag talk, University of Florida Social Area, Gainesville, FL.

Jiang, C. & Ratliff, K. A. (2017). Attitude transfer effects in the context of goals. Meeting of the Society of Southeastern
Social Psychologists, Atlantic Beach, FL.

Jiang, C. & Ratliff, K. A. (2017). Goal conflict and facilitation: Attitude transfer from individual to group. Brownbag
talk, University of Florida Social Area, Gainesville, FL.
TEACHING EXPERIENCE

Spring 2021 Teaching Assistant: Positive Psychology, University of Florida

Fall 2020 Teaching Assistant: Social Psychology, University of Florida
Summer 2020 Teaching Assistant: Psychology and Public Policy, University of Florida
Spring 2020 Instructor: General Psychology, University of Florida
Fall 2019 Teaching Assistant and Guest Lecturer: Positive Psychology, University of Florida
Summer 2019 Teaching Assistant: Psychology and Public Policy, University of Florida
Spring 2019 Teaching Assistant: General Psychology, Legal Psychology, University of Florida
Fall 2018 Teaching Assistant and Guest Lecturer: Positive Psychology, University of Florida
Spring 2018 Teaching Assistant: Social Psychology, University of Florida
Fall 2017 Teaching Assistant: General Psychology, University of Florida
Spring 2017 Teaching Assistant: General Psychology, University of Florida
Fall 2016 Teaching Assistant: Social Psychology, University of Florida

MENTORING, SERVICE & REVIEWING

2022 – Now Organizing Consumer Behavior Journal Club at Guanghua School of Management, Peking University
2020 – 2021 Committee Member, Diversity Awareness and Affirmation Committee, Department of Psychology,
University of Florida
2020 Reviewer, Student Award, Society for Personality and Social Psychology
2020 Peer Mentor, Society for Personality and Social Psychology
2020 Co-reviewer, Journal of Social Psychological and Personality Science
2020 Co-reviewer, Journal of Personality and Social Psychology
2019 Senior Thesis Supervisor, Sarah Peeling, Effect of identification with women on associations of
agency and communality
2019 Mentoring undergraduate students winning the 1st place at the annual Undergraduate Psychology
Research Forum at the University of Florida
2017 – 2019 Lab Manager, Attitudes and Social Cognition lab, University of Florida
2019 Reviewer, Student Research Award, Association for Psychological Science
2018 Reviewer, Outstanding Research Awards, Society for Personality and Social Psychology

SKILLS

Statistics: R, SPSS