Dissertation - Angel Jeejo Af1

PSYCHOLOGY OF COLOURS IN
RESTAURANT INTERIOR DESIGN
Submitted by
Angel Jeejo Joseph
Register No: 18057019
A dissertation submitted in partial fulfilment of the requirements

For the Degree of Bachelor of Architecture
SCMS School of Architecture

Karukutty
Mahatma Gandhi University

Kottayam
March 2023
Psychology of colours in restaurant interior design Page | 1

Karukutty
CERTIFICATE
This is to certify that the dissertation titled “Psychology of colours in restaurant interior
design” is the original work of Angel Jeejo Joseph, under our guidance, submitted as
Semester VII & VIII subject for the award of “Degree of Bachelor in Architecture”
during the term of 2018 - 2023 through Mahatma Gandhi University, Kottayam.
GUIDE PRINCIPAL
Ar. Subha. V.C Prof. Anil Ravindranathan

Associate Professor Principal
SCMS School of Architecture SCMS School of Architecture
Karukutty Karukutty
EXAMINERS: DISSERTATION COORDINATOR
1. External Examiner Ar. Angel Roselin

Associate Professor
Karukutty, Ernakulam
Internal Examiner
SCMS School of Architecture, Karukutty 2023

Karukutty
DECLARATION
I, Angel Jeejo Joseph, hereby declare that this dissertation titled “Psychology of colours
in restaurant interior design” is the outcome of research undertaken by me, under the
guidance of Ar. Subha. V.C, Associate Professor at SCMS School of Architecture,
Karukutty. It has not previously formed the basis for the award of any degree, diploma,
or certificate of this Institute or of any other institute or University.
I have duly acknowledged all the sources used by me in the preparation of this
dissertation.
Name of the student: Angel Jeejo

Date: 28-02-2023
Place: Chalakudy

ACKNOWLEDGEMENTS
To my guide, Ar. Subha V. C., for being my constant source of inspiration right from the
beginning and for all the support and encouragement, without which this dissertation
would have never happened.
To the principal, Prof. Anil Ravindranathan, and the dean of administration, Dr. Meril
George, for their guidance, and to the entire faculty in the college for being pillars of
support at all times,
To the dissertation coordinators, Ar. Angel Roselin and Ar. M. Arun Shankar, for their
constant support and guidance till the end.
To my father, mother, and brother for their unconditional love, support, and patience.
To my dearest friends, without whom I would not have been the person I am today, for
their encouragement, understanding, and criticism
Last but not least, I thank the Almighty for the countless blessings and for providing me
with the strength to realise my dreams.

ABSTRACT
Nothing has meaning without color; it defines the world. The Objective of this study is
to examine or explore the effects of different colours when used in restaurant interiors.
Colors play a vital role in our everyday life by significantly impacting our mood and the
overall ambiance of a place they are used in. The aim of this study is to examine the
importance of color psychology in interior design and to identify the various ways in
which different colors can impact the emotional state, mood, and actions of individuals
occupying the space. Through the study of color psychology, interior designers can make
informed choices about color palettes, lighting, and other design aspects that can create a
particular ambiance. Additionally, color psychology can be applied not only in residential
interior design but also in commercial and office settings to evoke specific emotions or
behaviors that can boost productivity or enhance customer experience. how colours can
be used in restaurant interiors to evoke a specific emotion or aesthetic (enhance pleasure
feeling and draw attention). This study has found the different impacts that different
colours can have on customers. The findings of this research show that restaurant
managers and designers should pay attention to the colour of the servicescape (the whole
environment), as it plays a crucial role in deciding consumer outcomes.
keywords : colour; servicescape; pleasure feeling; restaurants; interior

TABLE OF CONTENTS
CERTIFICATE 1
DECLARATION 2
ACKNOWLEDGEMENTS 3
ABSTRACT 4
1. INTRODUCTION 8
1.1Background of the Study 8
1.2 Relevance of the study 8
1.3 Hypothesis 8
1.4 Aim 9
1.5 Objectives 9
1.6 Research Questions 9
1.7 Methodology 9
1.8 Scope and Limitations 10
1.8.1 Scope 10
1.8.2 Limitations 10
2. LITERATURE REVIEW & ANALYSIS 11
2.1 Colour psychology 11
2.2 Colour shade schemes 11
2.2.1 Light shades 11
2.2.2 Dark shades 11
2.2.3 Bright shades 11
2.2.4 Pastel shades 11
2.3 Colour divisions 12
2.3.1 Strong appetite stimulants 12
2.3.2 Mild appetite stimulants 12
2.3.3 Appetite suppressants 13
2.4 How colour affects our psyche and how we relate to food. 13
2.4.1 Red 13
2.4.2 Blue 13
2.4.3 Yellow 13
2.4.4 Purple 14
2.4.5 Other colours 14
3. STUDY/RESEARCH PARAMETERS 15
3.1 Different colours and their psychological effects 15
3.1.1 Red 15

3.1.2 Orange 16
3.1.3 Yellow 17
3.1.4 Green 18
3.1.5 Blue 19
3.1.6 Purple 20
3.1.7 Pink 21
3.1.8 Brown 22
3.1.9 Grey 23
3.1.10 White 24
3.1.11 Black 25
4. CASE STUDIES & ANALYSIS 26
4.1 CASE STUDIES 26
4.1.1 Beyond burger, kochi 26
4.1.2 Downtown, Kochi 26
4.1.3 Mintza, Koratty 27
4.1.4 Billie buoy, Melbourne 27
4.1.5 Bun, Milano 28
4.1.6 We coffee jardins, Brazil 28
4.1.7 Saya, Dubai 29
4.1.8 Elgin cafe, Amritsar 29
41..9 Fuwa fuwa, Canada 30
4.1.10 Zen, Rome 30
4.1.11 Vietnamese, Australia 31
4.1.12 Tribeca, Spain 31
4.1.13 Zebra pink, Kanpur 32
4.1.14 Tokyo burnside, Japan 32
4.1.15 Mi druzhim, Russia 32
4.1.16 Mauve, Ahmedabad 33
4.1.17 Saltz, Zurich 33
4.1.18 Gurume, Brazil 34
4.1.19 Nobu, Dubai 34
4.1.20 Kido, Russia 35
4.1.21 Crome, london 35
4.2 ANALYSIS 36
4.2.1 Green 36
4.2.2 Blue 36
4.2.3 Purple 36

4.2.4 White 36
4.2.5 Pink 36
4.2.6 Red 36
5. RECOMMENDATIONS/CONCLUSIONS 37
6. BIBLIOGRAPHY/REFERENCES 38
LIST OF FIGURES 39
Annexure 1 40

1. INTRODUCTION
Everything in the environment was coloured, and colour defined our world because
nothing had meaning without it. For instance, it would be very difficult to describe the
ocean without using color. Different colours have different effects and could affect
people in different ways, having a huge but perhaps largely subconscious impact on
people's moods, actions, and emotional states of being. Designers frequently use specific
colours to appeal to specific demographics (groups of people), and restaurants use
colours that arouse the appetite, such as red, as well as colours that affect people's length
of stay in a particular room depending on the type of turnover they require. However, the
question still remains: does colour really matter?
1.1 Background of the Study

The topic of this dissertation is "The Psychology of Colors in Restaurant Interior
Design".The relevance of colour in interior design is discussed in the study. More than
any other component, colour is a potent interior design tool that influences a room's
mood. When selecting colours, it's crucial to think about the mood you want to create
and which hues will support this. Various tones provoke different feelings. The study
examines warm and cold hues. In the human mind, these colours produce diametrically
opposed effects. They have both favourable and unfavourable effects on the human
mind. Different colours have psychological effects that are useful in interior design.
Form, appearance, texture, and scale all have an impact on design.
1.2 Relevance of the study

This study's goal is to ascertain the function of colour in restaurant interiors and to
generate ideas for effective colour use to enhance the restaurant atmosphere. This
research is done to have answers for questions like, "Is colour psychology important in
interior design?" What relationship does colour have with food and restaurant
atmosphere? What kinds of effects do different colours have on restaurant customers?
1.3 Hypothesis
In this study, we use servicescape colour and customer psychology as hypotheses
variables.
Hypothesis : pleasure feeling significantly mediates the relationship between both
variables and indicates positive and significant relationship between the two.
FIGURE : 1

1.4 Aim
To study the significance of colour psychology in interior design and how colours may be
employed in restaurant interiors to convey a particular emotion or aesthetic (increase
pleasure feeling and attract attention).
1.5 Objectives
● To study colour psychology
● To study the importance of colour psychology in the interior of a restaurant
● To study the different psychological effects of colours and their relation to food
● To study how to apply colour psychology in interior design
● To study how to apply different colours to restaurant interiors so as to create the
desired outcome.
1.6 Research Questions

What are the psychological effects created by different colours and how can they be used
in the interior of a restaurant?
1.7 Methodology
Color psychology and its effects are learned qualitatively.
● Data Collection
● Study the different psychological effects of different colors.
● Investigate the colours associated with food and restaurants.
● Literature case studies or research papers
● Study how to apply colour psychology to a restaurant's design.
● Analysis of colour psychology in restaurant interiors
● Conclusion
FIGURE : 2

1.8 Scope and Limitations
1.8.1 Scope
● This study will be purely based on the information available about colour
psychology in the current scenario.
1.8.2 Limitations
● The perception of the study might differ as time passes.

● As many of the problems in this area are mostly psychological or behavioural, it
is difficult to convert them into concrete design suggestions.

2. LITERATURE REVIEW & ANALYSIS

2.1 Colour psychology
The study of how people behave and how they interpret colours in their minds is known
as colour psychology. Color psychology is the perception and numerous emotions,
thoughts, moods, and physiological behaviour connected with each colour, according to
this description, which is similar to Wright's concept. Researchers were able to identify
the kind of feelings that each hue can elicit in a certain study group by examining the
factors that contributed to these moods in that group. Studying the impact of various
hues on human behaviour is known as colour psychology. When a colour is displayed to
people, it helps identify what emotion is being affected.People react to colours differently
and have varied perspectives about them because they are exposed to a variety of settings,
experiences, and other outside influences. Psychotherapy is the practice of interacting
with individuals who have psychological issues or traumatic experiences to help them get
better or overcome issues in preferred ways.According to the situation, humans have an
intrinsic ability to recognise colours as alerts, messages, or generally stimulus to act.
2.2 Colour shade schemes
It is not enough to understand the psychology of colour. All colours have various hues
and interact differently with one another. Learn about the colour palettes you might use
for your restaurant's interior design.
2.2.1 Light shades
If your restaurant is small, you can make it appear bigger by painting the interior with
light colours. White, beige, and peach are light colours that enlarge the space in your
restaurant. Also, they encourage clients to feel comfortable and welcome in your
business. Whether you own a fine-dining or cafe-style restaurant, using these colours will
be a great and worthwhile decision.
2.2.1 Dark shades
For your restaurant, a dark colour palette can foster a cosy atmosphere. They work well
in a bar or cosy cafe setting. But, using too many dark hues might make the room feel
confined, desolate, and crowded.
2.2.2 Bright shades
Warm red, blue, and yellow are examples of brilliant, thrilling bright colours. Although
visually appealing, they may eventually grow grating. These are mostly used in fast food
outlets and casual restaurants. Consider the KFC, Domino's, and McDonald's colour
palettes. To keep the atmosphere vibrant and guarantee a quick turn-around rate, they all
use warm colour tones.
2.2.3 Pastel shades
Most pastel colours are used in cafes, bistros, and casual dining establishments. They
impart a soothing ambience with their gentle and neutral tones. This strategy can be used

to complement the type of restaurants that rely on patrons spending a lot of time sitting
still.
2.3 Colour division
According to its impact on hunger, the colour wheel can be split into three categories for
restaurant interior design: High Stimulants, Moderate Stimulants, and Suppressants.
2.3.1 Strong appetite stimulants
You're not dreaming if you've ever noticed that practically all restaurants include red into
their colour scheme in some way. Red is the colour most effective for arousing hunger,
which is a well-known fact. Why is that so?Red is a common colour in nature, and the
brain's reptile sensitivity to it dates back to when our ancestors were still hunters and
gatherers. Red, especially vivid reds, typically denotes fruit or vegetables that are high in
calories and sugar.Orange and yellow might also increase hunger. Happiness, which is
typically linked with a full stomach, is related with the colour yellow. In order to prepare
for the food you're about to consume, your brain releases serotonin when it sees
yellow.Contrarily, orange generates sensations of warmth and comfort, which are
similarly connected to the security of a generous table.
2.3.2 Mild appetite stimulants
Turquoise and green are modest stimulants. Many leafy vegetables are green, therefore
you could argue that green should be a strong stimulant. In that case, you'd be somewhat
right. Green denotes plants that are safe, non-toxic, and edible. Nevertheless, unlike most
bright berries that give you a quick boost of energy, these plants are only fibre and not
sugar-packed.These days, health is also connected to the colour green. Since most green
foods are fibre and sugar-free, this is not surprising.

2.3.3 Appetite suppressants
Lastly, colours like black, brown, purple, and blue can inhibit your appetite.This,
according to study, is because some colours aren't found in nature, or more particularly,
they're not found in food. Our ancestors learnt to avoid things by sight long ago because
the colours blue, black, and purple also stood for things that were either dangerous or
decaying. This is a holdover from ancient times, just like our brains' reaction to red,
orange, and yellow.
2.4 How colour affects our psyche and how we relate to food.
Colors can affect people psychologically in ways that can affect everything from how
long they stay to how much food they order. All of our senses are subconsciously
impacted by colour, which also has a significant impact on our hunger and the foods we
select. Colors can make us feel hungry, sad, pleased, relaxed, or active. Bright red, for
example, stimulates the appetite and makes people want to eat more; green, on the other
hand, exudes happiness and a relaxing atmosphere; it is also associated with nature and
motivates diners to eat healthful, well-balanced foods and to spend more time at a
restaurant; for these reasons, it is the colour of choice for restaurants that focus on
nutrition. Bright yellow stimulates the appetite and suggests sunshine, making it
particularly appropriate for breakfast. Blue, on the other hand, is an appetite suppressant,
so serving food on a blue plate is beneficial for dieters. Orange stimulates the appetite,
has an exhilarating effect, and indicates informality, which is why some fast-food chains
use orange along with yellow in their restaurants to encourage people to eat quickly and
leave. Since this colour is typically associated with leisure, formal restaurants and coffee
shops alike frequently utilise it or soft variations of it to encourage longer stays.
2.4.1 Red
Red evokes intense emotion or passion. Red is the ideal illustration of a hue that
influences how food goods are marketed. Many fast-food restaurants exploit its vibrant
colour and are associated with high stimulation to get customers in.
One's appetite, as well as physiological processes like blood pressure and heart rate, can
be increased by the warm colours red and other warm hues (yellow, orange, etc.).
2.4.2 Blue
Blue, on the other hand, makes people feel less hungry. Blue plates are recommended for
people who are trying to lose weight to subtly reduce their hunger without exerting
additional effort. Even though this is excellent for this demographic, it isn't helpful for
food marketing. The usage of blue in food-related enterprises is uncommon. Because it
emanates trustworthiness and tranquility, it is more typically utilized in corporate or
medical settings. These businesses want you to believe in their reliability. It is suggested
that offices should be painted blue to encourage calm and efficiency during work.
2.4.3 Yellow
Yellow is the ideal colour for businesses to use in their products or logos since it attracts
attention. Food businesses like McDonald's and Pizza Hut employ yellow and red

together for a reason. Yellow is said to boost one's metabolism and is associated with joy
and vigour. Whether or not that is the case, yellow clearly correlates with an increase in
serotonin production. The cheeriness enters at this point. Customers may overeat more
frequently when they are happy rather than worrying about their diet or eating too much.
2.4.4 Purple
In terms of how it affects appetite, blue is the polar opposite of red. What if you
combined the two hues to make purple? The colour purple has the potential to evoke
both tranquillity and intensity. Despite the possibility that this is the case, the hue is
among the least frequently employed in branding and logos. Due of its historical
association with royalty and knowledge, it is more frequently employed in conjunction
with services that are practical or instructive. Just a small number of food-related
businesses used purple, notably chocolate manufacturers Wonka and Cadbury.
2.4.5 Other colours
Although other hues don't affect appetite as much as blue or red do, they are nonetheless
employed in marketing efforts to communicate a message. The colour green is linked to
organic foods like vegetables and leafy greens. When promoting their products as
organic, sustainable, and healthy, businesses use this colour. It does encourage customers
to feel relaxed, just like blue does, but green is more associated with food. Brown radiates
a healthy, earthy vibe. When used to chocolate or coffee items, it is highly enticing. Gray
and white are typically not advised for food marketing because they do nothing to pique
hunger. These monochromatic hues, which are associated with neutrality and simplicity,
are more suited for sterile, corporate environments.

3. STUDY/RESEARCH PARAMETERS
3.1 Different colours and their psychological effects
3.1.1 Red
Red is the most eye-catching and alluring colour on the colour wheel. It exudes feelings
of love, passion, warmth, zeal, vigour, and life. The autonomic nervous system is strongly
influenced by the colour red, which makes things stand out and attracts attention quickly.
It can make a space appear more intimate and energising because it is the most intense of
the warm tones. Red can convey passion, enthusiasm, or warmth depending on the
specific shade, but it can also convey dread or danger. Darker maroon tones can read as
seductive and alluring while bright, neon reds are friendly and arresting. It should come
as no surprise that the colour of many foods—the colour of passion, love, and
romance—also stimulates hunger. As a result, it is a popular (and wise) option for
restaurants. The colour stimulates the brain's hypothalamus, which turns on when we are
given an energy boost. Red should only be used sparingly, as it might convey a sense of
urgency.
Psychological Properties :Red is thought to delight and excite because it is connected

to passion and energy. Our energy levels rise when we see red. In a similar manner,
neurons in the hypothalamus region of the brain light up when we are ready to eat,
enhancing our hunger. It is also known to speed up heartbeat and nerve impulses.
Examples: The most popular and useful colour in the food sector is red. For example,
most fast food chains and food businesses use red in their logos or other representations
of their brand essence. Red may conjure up images of juicy strawberries, delicate steak, or
even sweet candies when you think about food. Your mouth may be simply watering at
this moment. Exceptions to the rule: Because red is such a powerful colour, it does
occasionally elicit reaction far quicker than any other colour, generating impulse or rapid
response. Red tablecloths have been proven to increase appetite, but utilise the colour
with caution because too much of a good thing can be detrimental.
FIGURE: 3 https://images.adsttc.com/media/images/51b1/dcfe/b3fc/4bf3/fc00/028d/large_jpg/D-EDGE23.jpg?1370610935

3.1.2 Orange
Red is more macho than orange. There are hardly any unfavourable connotations. If the
saturation is low, it could appear uninteresting or lifeless. Orange is an attention-grabbing
colour without being as overwhelming as red. thought to be less confrontational, more
hospitable, and friendlier. It could be lightened to beige for a quiet and intimate interior
space.Orange can be utilised in the dining room to stimulate hunger and promote
conversation. Orange is both comforting and energising, and it increases the appetite
similarly to its heated counterpart above. Its drawback? That could appear
unprofessional.
Psychological Properties: Nonetheless, wearing orange to an interview is advised

against since it makes you appear unprofessional. In addition to being energising, bold,
positive, and joyful, orange also carries the connotations of immaturity and superficiality,
thus it should be utilized with caution. About food: Orange juice is usually the first thing
that comes to mind, right? Orange encourages spontaneity and is sometimes seen as a
calming colour. Orange often stimulates all the senses, which is very crucial to the dining
experience. It can increase sales in a range of dining facilities, including cafés, bistros, and
restaurants, while also stoking conversation and hunger. Customers will eat, speak, and
spend more time in an establishment when it is orange-themed because orange is
associated with high value. For obvious reasons, Tropicana and Fanta are at the top of
the list. And because it aligns with value, companies like Home Depot are a perfect
example. One high-end brand that deviates from the norm is Hermes, a well-known
manufacturer of luxury bags, or Veuve Clicquot, to name just a couple. So orange has a
lot to hope for after all!
FIGURE: 4 https://retaildesignblog.net/wp-content/uploads/2020/02/September32019-780x520.jpg

3.1.3 Yellow
Against a background of natural colours, bright yellow hues can create intriguing focal
points in an interior design plan. Right yellow uplifts our mood and self-worth.
Vibrant yellow can impart a sense of joy and cheer. Instead of blue or pink, softer yellows
are frequently used as a gender-neutral colour for newborns and young children.
Compared to brilliant yellows, light yellows also convey a happier, more tranquil feeling.
When a sense of permanence is needed in a design, dark yellows and yellow hues with
gold undertones can occasionally look aged and be employed. Sunny, amiable, and soft
are the impressions that pastel yellow conveys. The interior space conveys a sense of
stimulation, brightness, and cosiness. It encourages the upbeat, youthful spirit of a fresh
morning. It is frequently employed in establishments that need quick turnarounds
because too much of it might be unsettling.
Psychological Properties: Yellow is a cherry colour that frequently depicts happiness.

Other common connotations include youthfulness, optimism, and enthusiasm.
Depending on how it is utilised, it can occasionally appear to be cheap. About food:
Although yellow shouts youth, it can occasionally be perceived for being crude or naive.
This is because yellow is frequently misunderstood in the food industry. Despite the fact
that yellow stimulates our analytical half of the brain, it loses contact with our creative
side, which is normally what eating is about, right? I apologise if I'm mistaken. So, an
all-yellow colour scheme can be hard to trust because it encourages our analytical
tendencies and might restrict our capacity for creative expression. Yet, beige is more
frequently found in food since it is more closely related to the natural side of the yellow
spectrum. Natural foods typically have a beige colour and smell earthy or even like the
sun in the morning. Examples: Some claim that yellow can frighten people, which is
advantageous for fast-food restaurants that require quick customer turnaround. Yellow
paint on the walls or even making yellow the main colour of your brand can do this.
However using yellow as a secondary colour in a logo typically doesn't hurt too much.
Examples of large brands are Burger King, McDonald's, Subway, and Lay's.
FIGURE: 5 https://images.adsttc.com/media/images/5a7d/295c/f197/cc44/1a00/01ea/newsletter/23.jpg?1518152018

3.1.4 Green
Green is the most calming colour to the eye because, unlike red, it causes the eye to focus
precisely on the retina. To figuratively calm anxious patients and visitors, hospital walls
are frequently painted seafoam for this reason. Lighter shades of green might give the
sense that a space is larger. Deeper colours connote balance and growth, indicating high
levels of productivity and achievement. Green can represent both mould and disease as
well as nature. Using Greens in common living areas might be advantageous. Green is
very calming and restful, especially emerald or pastel green. Nature's shade is reportedly
thirst-inducing and calming. (Could this be a factor in the frequent green colour of bar
brands?). It makes sense for healthy or vegetarian restaurants to use it because it is so
closely related to fresh foods.
Psychological Properties: The colour green has been used to symbolise wealth,
relaxation, balance, harmony, nature, the environment, and creativity. The colour green is
widely used in food because of its connections with being healthy, vegetarian, fresh, and,
generally speaking, pleasant taste. Examples: There are several instances of things that are
green, and occasionally those examples have various meanings. Due to its connection to
nature, green promotes calm. Starbucks, one of the most well-known coffee chains in the
world, established their logo mostly using the colour green. Customers are discreetly
encouraged to relax and take a nap by the Starbucks brand. Some excellent examples
include Whole Foods and Green Giant, which both aim to be associated with freshness
and health. Even many organic food companies use a lot of green.
FIGURE: 6 https://i.pinimg.com/originals/df/b2/c9/dfb2c91f5d47d832bb64d5e9b8abec6c.jpg

3.1.5 Blue
Blue has a clear, moist, calming, and cold appearance. Blue, in contrast to red, lowers a
person's blood pressure and heart rate. It is frequently employed to convey grandeur or
extravagance. Blue tones in the light to medium range are especially soothing and
calming. Actually, gazing at blue causes a decrease in heart rate, respiration, and breathing
rate as well as a temporary lowering of blood pressure. Blue colours should be utilised
with caution because some of them might be stern and strenuous. The colour blue may
enlarge a room. Naval blue, which stands for fidelity, dependability, and dignity,
commands respect. Corporate buildings, banks, and study places frequently utilize the
colour of trust, security, and tranquillity. It's not the best pick unless you're a seafood
brand or Greek restaurant because it's thought to reduce appetite.
Psychological Properties: According to Wikipedia, blue is really the most common

colour in America, ranking at 35%, and is typically chosen for corporate and conservative
companies. The colour stands for confidence and security. That might not, however, be
the best choice for a restaurant. Blue is known to suppress appetite and diminish hunger
when it comes to food. To put it simply, the colour that is least appealing. Examples: The
launch of the blue M&M has been the blue food category's biggest hit in recent years.
Yeah, it was a success, but would it also work in candy that wasn't blue? Almost never
happens, with a few rare outliers. When it comes to food, blue is one of the most
disgusting colours and will really deter people from eating.Why is that so? Due to the fact
that blue is uncommon in food outside of blueberries and Adirondack potatoes and
frequently conjures up images of damaged food.Blue is merely a turn-off, according to
research; I believe this is a universal human propensity. The usage of blue in restaurants,
including on tablecloths, walls, and décor, can also suppress appetite. Examples of the
exceptions: A little amount of optimism can help you make the most of the colour blue.
Have you seen the grocery store's "blue label" low-calorie food packages? using the
emotional response people have to a colour by dropping hints regarding appetite control
or weight loss. Blue is also widely used in seafood restaurants, mostly to reflect the colour
of the water. Fresh screams from it! The Blue Goose brand deserves special note since,
in my opinion, it plays on the idea that quality should come before quantity. There is also
the grk brand, which fits Greek culture very well.
FIGURE: 7 https://image.cnbcfm.com/api/v1/image/106194340-1571704893398thetiffanyblueboxcafeinhk_02b.jpg?v=1571716631&w=678&h=381

3.1.6 Purple
Similar to blue, but to a greater extent, purple can be calming and soft—especially pastel
purple in environments with diffused light. Since they are so distinctive, neon purple, and
neon purple lights in particular, are vibrant, lively, and stimulating. Red and blue combine
to form the colour purple (the two colours that are psychologically most opposed).
Either delicate and opulent or unpleasant and corrupt, purple can appear. It is often used
to show opulence or expense. To give designs a luxury feel, incorporate purple
throughout.
Psychological Properties: Usually connected with affluence and monarchy. Others

include knowledge, honour, strength, ingenuity, dignity, and spiritualityRegarding food,
purple is more palatable than blue but is still not a favourite among consumers. Although
it is uncommon, purple can be found in berries, wine, fruits, and legumes. Purple does
not usually appear in food brands or institutions. Don't forget about our beloved
Cadbury Dairy Milk either, oh yeah. In order for the colour to be associated with their
business, they even trademarked it. They do, in fact, own Pantone 2685C. Examples: Of
the large businesses displaying contrast in the market, Taco Bell's purple logo is
undoubtedly the most recognisable. Nonetheless, I'd wonder why Taco Bell chose a poor
colour scheme and changed their logo to purple in 1995. They recently released the
"Cantina Menu," which seems to have a tiny lean away from purple and towards a bright
green colour. I'm not sure why. I think Pepsico is experimenting with a sub-brand by
giving consumers the impression that it has a healthier side, to put it kindly.
FIGURE: 8 https://www.contemporist.com/wp-content/uploads/2021/03/modern-hamburger-restaurant-design-colorful-interior-150321-117-03.jpg

3.1.7 Pink
Pink needs to be treated with care. Generally speaking, it is seen as feminine, but this
greatly relies on the nuances (bubble-gum pink, or old rose). Although it's peaceful and
comforting, it's not the ideal choice for food companies, unless you're offering sweets,
baked products, or a particularly feminine, romantic concept, because it's not linked with
that many foods.
Psychological Properties: Pink is often associated with sincerity, calmness, femininity,

and romance. In connection with food: usually connected to sweets, pig skin, or even a
female brand. It is simple to assume that pink food is artificial and unhealthy when you
see it frequently. Yet even though I wouldn't categorise it as food per se, it does have
relaxing and settling qualities that are beneficial for the Pepto Bismol brand. Hence,
branding a restaurant in these colours may not be the best choice if you intend to sell
sweets or operate a bakery. Examples include pink soda, candies, M&Ms, and even pink
lemonade. What percentage of pink do you eat on Valentine's Day?
FIGURE: 9 https://i.pinimg.com/564x/16/3c/61/163c61f43b9618c93c4facd79184eace.jpg

3.1.8 Brown
The contrast between wood and dark paint is striking. Due to its associations with faeces
in some institutions, brown should be avoided. On the other hand, wood and stone seem
quite cosy and warm. Its neutral colour conveys a sense of security, wholesomeness, and
dependability. Naturally, it's perfect for establishments like coffee shops, bakeries, or
restaurants where meat is a prominent ingredient on the menu because it's the colour of
many dishes. Because of its earthy flavour, it goes well with cuisines that emphasise using
organic ingredients or a farm-to-plate approach.
Psychological Properties: evokes the impression of being firmly rooted, sincere,

reliable, wholesome, cosy, and affordably priced. In the world of food, brown is
associated with coffee shops, croissants, and chocolate. Brown can also be used for
organic presence, natural farming, and hunger stimulation. Examples: Organic food
producers typically combine the colours brown and green to portray the concepts of
freshness and naturalness. Brown is used by well-known companies including Godiva,
Hershey's, Balzac's, and Second Cup. It's uncertain whether they will stick with their
existing brown logo despite having a "test" redesign with an entirely black emblem.
FIGURE: 10 https://images.adsttc.com/media/images/5b22/d9cf/f197/ccfa/2700/010f/slideshow/06075_140925-002D.jpg?1529010631

3.1.9 Grey
Gray doesn't lend itself well to psychotherapy. So, it defies all sense that it is currently in
style to use it with different accent walls. Concrete's colour is trustworthy, mature, and
substantial, but it isn't particularly inspiring. It looks best when combined with a colour
in contrast. Silver, however, is elegant, spotless, and evocative of high-end brands and
quality when you add shine.
Psychological Properties: However when overdone, the words "solidarity," "maturity,"

and "reliability" can convey a depressing lack of emotion. About food: While pure grey is
not frequently used in food, it is frequently combined with accent colours that, in
contrast, can be rather pleasant. Because it is supposed to symbolise natural components,
grey, which has an earthy tone, is frequently used in tea packaging. Have you ever put
food on a plate that appeared to be made of stone? But, due to its association with
elegance and cleanliness (just think of those stainless steel surfaces), silver is much more
popular. I'm certain I've seen that more frequently than not in terms of silver bottles and
tin wrapping. Examples: Only a few examples of grey stood out, largely because they
were combined with other colours on menus, labels, and tea containers. Contrarily,
premium brands with premium printing frequently employ silver in both alcoholic and
non-alcoholic beverage packaging.
FIGURE: 11 https://www.futuristarchitecture.com/wp-content/uploads/2019/02/MI-DRUZHIM-Cafe-3-780x584.jpg.webp

3.1.10 White
It delivers a sense of closure and fosters a calm atmosphere. All the colours of the
rainbow are evenly distributed throughout, indicating both the good and bad qualities of
each colour. There are many psychological and physiological reasons why white shouldn't
be used as a dominating colour. Modern architecture frequently includes white walls
because of its associations with cleanliness and purity. White interior walls can relax but
alert users. White walls and ceilings also assist diffuse light, giving the appearance of
greater brightness inside places. It's preferable to use the colour of purity, innocence, and
hope as an accent or secondary colour because it can feel cold and clinical (too much like
the "hospital" in hospitality). Yet, it gives off a feeling of cleanliness and spacious
grandeur. This year, architects are choosing interiors that are stark white to let the diners'
and the food's colours and contrasts stand out.
Psychological Properties: Encourages youth, simplicity, purity, and hope. About food:
White in restaurant design has the unfortunate effect of balancing food colour and
causing glare. Contrarily, white space is essential for menu design since it makes a menu
easier to read. White is most frequently used as a secondary or accent colour, which,
when used properly, can evoke feelings of clarity or cleanliness. A dish can be emphasised
and brought to light on a platter by using white space. Simply search for "meal
presentation" to see what I mean. Yet, if something is used excessively, it might start to
hurt and become dull.Examples: The Burger's Priest is a nice example; it emphasises
purity with the use of yellow and black. In most companies, using white and empty space
to emphasise a primary colour works well. As previously said, black and white logos are
frequently used when a firm wants to convey simplicity and sophistication.
FIGURE: 12
https://media.istockphoto.com/id/843803834/photo/white-luxury-cafe-interior.jpg?s=2048x2048&w=is&k=20&c=QZlMt7LZ9GCB4pWeneDeUrMHy6EAe3ZX4LQMcMCwE9E=

3.1.11 Black
Darkness, oppressive authority, and the unknown are all connected with the colour black.
It is frequently employed in architecture to make something, like the HVAC in a ceiling,
appear to be receding. A bad environment can be produced by using too much black,
which can also promote mood swings and basements. Black structures frequently have a
calm, meditative appearance, however they can also be seen as foreboding in certain
contexts. Black interiors and black exteriors can feel less gloomy and oppressive by using
thoughtful lighting. Black metal detailing frequently feels sleek and contemporary, in
contrast to black wooden buildings that may appear rustic and isolated. This elegant
colour may complement any culinary theme since it conveys a sense of refinement,
authority, power, and sleekness. The darker, the better, according to interior designer Paul
Kelly, who has worked on restaurants in Asia and Australia, in an interview with Lorraine
Elliot for the website Not Quite Nigella. This is because textures stand out more when
using dark colours. Just be careful not to use it excessively because it can come off as
frigid.
Psychological Properties:Black has a classic appeal and is commonly used to signify

power, authority, strength, and elegance even though it may seem like a bit of a chilly
colour. The most readable menus, according to menu engineer Gregg Rapp, are those
that are printed in black ink on white paper because there is the maximum contrast. With
a logo, the use of black and white communicates minimalism, while the absence of
colour can produce a chic environment. Examples: The World's 50 Best restaurants
frequently use black logos. Why? sophistication and simplicity.On the other side, black
food might not necessarily be the tastiest colour, unless you happen to be visiting Burger
King in Japan. Some of the things most usually associated with the colour black are black
liquorice, squid ink spaghetti, kalamata olives, burned ends, Jack Daniels, and black rum..
Black chalkboards are often used in the culinary industry, where rustic design is always in
vogue. But try to avoid using too much black unless you're designing a space for a
"Dinner in the Dark"-inspired concept like o.noir in Toronto.
FIGURE: 13 https://www.stirworld.com/images/see/1877_Snohetta_Burnside_4.jpg?42

4. CASE STUDIES & ANALYSIS
4.1 CASE STUDIES
4.1.1 Beyond burger - Kochi
FIGURE: 14
The Beyond Burger located in Palarivattom has a very minimalist, clean look. They
have achieved this by using white as their dominant colour in interiors; white, as we
already saw in the data study, gives out a very simple and minimalistic aesthetic, and
another benefit of white is that it gives off a clean, soothing energy. It also helps to
make the space appear larger by diffusing light. Here we can see they used
ivory-shaded wall and ceiling paint paired with white flooring and furniture, grey and
teak brown as accent colours on the furniture, and green plants.
4.1.2 Downtown - Kochi
FIGURE: 15
The downtown cafe located in Panampilly Nagar has a very calm and luxurious vibe.
The colour theme of dark blue, brown, and golden helps them achieve this classy,
luxurious aesthetic. Blue is a shade that appears to be relaxing, and I have personally
observed that most people like to visit this place solo and be in their own calmness. The
darker shade of blue is used to bring in that luxury feeling, and it is paired neatly with a
darker tone of wooden brown and gold accents. The blue walls and chairs dominate, yet
have a perfect balance with the brown.

4.1.3 Mintza - Koratty
FIGURE: 16
Mintza is a restaurant located in Koratty. It has this full lime green theme throughout
the restaurant. The brightness of the colour draws attention, and the shade of green
gives it a fresh, natural look. Everything from the walls to the furniture is different
shades of lime green, but it's not too overpowering and hasn't become monochromatic;
they have added white and grey to balance it out. Green gives the restaurant an organic,
healthy look and makes us feel like the food is natural and fresh. This shade of green is a
little overpowering in that it draws attention to the restaurant but is not restful to the
eyes.
4.1.4 Billie buoy - Melbourne
FIGURE: 17
Billie buoy is a restaurant located in Melbourne that has a luxurious yet fun touch to it.
The dark blue is used as the dominant colour and used on walls, furniture, and flooring;
it's almost monochromatic, but they have added some fun details of silver, neon pink,
and green plants to bring in the fun element and not make it too dark and boring.

4.1.5 Bun - Milano
FIGURE: 18
Bun is an excellent example of using bright colours together to create a fun and
cheerful aesthetic. The intention of the restaurant was to draw attention. The
colorfulness does draw attention, while the separate areas give out different energies.
The purple area gives a more luxurious and cosy look, and the green side gives a more
natural and healthy feel. They have created a proper balance between the two colours and
also made them blend as one using the same materials and keeping some common
details, like the brown and plants, the same in both areas.
4.1.6 We coffee jardins - Brazil
FIGURE: 19
This coffee shop in Brazil provides the ideal tranquil environment in which to relax and
enjoy your coffee and day. The use of white throughout the shop makes it look very
soothing and also gives it a clean, pure look. The brown used on flooring and details of
furniture balances well with the whole white look but does not overpower the white; it
keeps the soothing energy in place as it is a very lighter shade of brown.

4.1.7 Saya - Dubai
FIGURE: 20
Saya Cafe in Dubai is your proper girly Instagram cafe, filled with pink everything and
flowers, also pink, I might add. The mix of shades of pink with the floral theme just
makes the aesthetic even more feminine. However, the balance of light pinks and darker
shades ensures that it is not overly bright. Everything there, from the ceiling to the floor,
was shades of pink and pink only.
4.1.8 Elgin cafe - Amritsar
FIGURE: 21
Elgin Cafe in Amritsar has an interior look that is described as "emerald dipped in
gold." It has these beautiful emerald green textured walls and ceilings, as well as tables
paired with the perfect shades of brown with little gold accents.The brown and dark
green with gold just give a whole fancy look to the cafe. The green-toned granite
flooring also emits just the right amount of green to reflect light.It gives a perfect balance
of colours while still letting the emerald green stand out and look stunning.

4.1.9 Fuwa fuwa - Canada
FIGURE: 22
Fuwa Fuwa Cafe, also known as the Cave Cafe, is a vibrant and fun cafe based solely on
its appearance. The yellow curved ceiling is very inviting and friendly. Yellow is mixed
well with white and browns to create a more sophisticated look than child's play. The cafe
gives out a very cheerful, happy energy to customers. It shines like the sun with a
yolk-yellow interior. like a loaf of bread and eggs, sunny side up.
4.1.10 Zen - Rome
FIGURE: 23
Zen is a sushi restaurant in Rome, one of the first japanese sushi restaurants. The colour
theme was inspired from the temples of kyoto. Bright red and orange colours are very
appealing and energising in a room. The red suspended ceilings divide the room into
clear zones. The use of monochrome colours (white and black) makes red stand out
more.

4.1.11 Vietnamese - Australia
FIGURE: 24
This restaurant had a whole beach and sea theme to it. Sea blue, white, and sand colours
were used on walls. A raw, matte pink ceiling kept unfinished and free of services has
expertly balanced the lower level's bold use of colour, and exposed T5 fluorescent
lighting has been incorporated into the wall panelling to give the room an ethereal glow.
The bright, bold blue used captures one's attention and draws them to the restaurant.
Also, the overall beach vibe gives off fresh seafood vibes.
4.1.12 Tribeca - Spain
FIGURE: 25
As the raw materials textures are visible, the Tribeca restaurant in Spain has a whole clean
industrial look going on. The bold use of grey is very subtle, and the neutral colour
palette makes the restaurant look simple and minimalistic but gives it a darker, rather
than a lighter, soft look because of the use of darker shades of grey and the use of black
furniture to complement the grey. The use of brown with grey in this project takes away
the softness of grey and gives it a more rustic look.

4.1.13 Zebra pink - Kanpur
FIGURE: 26
The Pink Zebra is a fun and funky-looking restaurant. The whole restaurant has black
and white stripes inspired by nature's zebra and a pretty blush pink to complement yet
remain in contrast to the monochromatic white and black. The idea was to create a very
artsy, funky vibe rather than a clean, subtle vibe. has a vibrant colour palette that draws
people into this magical yet quirky-looking restaurant.
4.1.14 Tokyo burnside - Japan
FIGURE: 27
The only thing visible inside this Tokyo restaurant is the grey floor. The black gives a
very cool and modern look to the restaurant, and the grey flooring was a good choice
for some light to reflect into the room.
4.1.15 Mi druzhim - Russia
FIGURE: 28
Mi Druzhim restaurant in Russia has a calm and peaceful aesthetic, with grey being the
dominant colour and white and brown not contracting. This makes the whole vibe very
soothing and therapeutic.

4.1.16 Mauve - Ahmedabad
FIGURE: 29
Mauve restaurant in Ahmedabad has used the colour violet to make the restaurant seem
luxurious and classy. Dark shades of purple give a luxurious feeling to customers, and
they are also paired well with other colours to not overpower the luxury and to make it
look more approachable.
4.1.17 Saltz - Zurich
FIGURE: 30
The stark red wall and red furniture that go with it, creating a whole stretch of fully red
monochrome seating, are the main highlights of the Saltz restaurant in Zurich. The
colour is adapted from the Swiss flag. A contrast is created by placing electric blue
cushion seats parallel to the red. The neon red lighting on the wall represents the Swiss
mountains. The red draws your attention quickly, and the combination of red and blue
with the entire white creates a crazy energy in the midst of calmness, as if there is all this
neutral, positive, and even more overpowering negative energy present.

4.1.18 Gurume - Brazil
FIGURE: 31
Gurume in Brazil is a Japanese restaurant with a sushi bar.seeks to convey a sense of

elegance and simplicity. Copper that has been oxidised and wood are the colours used.
Using oxidised copper and wood was a decision made to invoke memories of the fishing
industry, including its people, boats, and ships. To ensure that the focus is on the hues of
the oxidised copper and wood, the hydraulic tiles featured on the floors are all
handcrafted and neutral.
4.1.19 Nobu - Dubai
FIGURE: 32
Nobu is a restaurant in Dubai. It has a monochromatic colour palette of shades of

brown; the full brown look gives the restaurant an earthy aesthetic, while the dark shades
of brown and textures give it a cosy and classy feel. The brown brings out comfort and
warmth within the room.

4.1.20 Kido - Russia
FIGURE: 33
Kido is a small sushi bar. Creating an interior for this project that would immediately
grab the attention of onlookers and people driving by to a new area was crucial. Triangle
structure has recently entered the picture. Grey tones on the walls and flooring allow the
designs to take centre stage, while black accents on the furniture provide elegance to the
table settings. The remainder of the decor is subdued to a basic background. The
atmosphere in the second hall is distinct; the wooden constructions evoke a bamboo
forest, and the backlight gives it a violet hue.
4.1.21 Crome - London
FIGURE: 34
Chromelondon is a restaurant that is entirely purple.The lighter, brighter shades of purple

give it a fun and bright look while keeping the royal luxury feel of purple.

4.2 ANALYSIS
4.2.1 Green
Green is usually associated with natural and healthy food. Lighter pastel shades of green
give a relaxing feeling. Makes food seem organic, sustainable and healthy. None of the
bright shades of green are restful to the eye. Darker greens can symbolize luxury, growth
and success.
4.2.2 Blue
Exudes calmness and reliability. Used to depict water. relaxing , peaceful and restful.
Dark shades of blue - dignity and royalty. Makes space larger. known for reducing
appetite and lessen hunger.
4.2.3 Purple
Combination of red and blue is calmness and passion. Has a royal feel if darker shades
used and more fun bright when lighter shades used. Has a delicate rich look. Is soft and
relaxing if used subtle and bright and exciting otherwise
4.2.4 White
Monochrome effect - gives a neutral , simple look. Creates a soothing environment.

Gives a very clean, pure feel. Makes space seem bigger.
4.2.5 Pink
Gives out Feminine energy. Combined with floral themes can increase feminine vibe.
Hot pink can give a very bright energising feel. Pink mixes well with other colours to give
a fun and exciting feel
4.2.6 Yellow
Associated with happiness and energy. Very sunny, friendly and soft look. Brings coziness
and welcoming. It is a gender neutral colour. Darker shades can give a rustic look
4.2.7 Red
High stimulation. Draws and demands attention. Sticking and captivating. Makes the
room look small yet energizing. Great focal colour - brings things to foreground.

5. RECOMMENDATIONS/CONCLUSIONS
Green
Aesthetic : Natural and healthy

Lighter shades - relaxing
Darker shades - success and growth
Can be used in restaurants where you want to give out a natural , fresh and healthy
atmosphere.
Blue
Aesthetic : Clam and relaxing

Lighter shades - calmness
Darker shades - royalty
Not the most appetizing shade but is good for a relaxing atmosphere.
Purple
Aesthetic : Either fun or luxury

Lighter shades - fun and exciting
Darker shades - luxury
Balance between reds brightness and blues calmness.
White
Aesthetic : Pure and clean

Spaces seem bigger
Good to create a clean and simple look.
Pink
Aesthetic : Feminine and romantic

Mixed with other shades can be fun and exciting
Best for feminine or romantic vibe.
Yellow
Aesthetic : Happy and cheerful

Lighter shades - joy
Darker shades - rustic
Used to create a friendly and cheerful atmosphere.
Red
Fiery and striking aesthetic.

Bright red - grabs attention
Very good colour to grab attention and increased appetite.

6. BIBLIOGRAPHY/REFERENCES
● Effects of color in interior design(Aleksandra A. Ćurčić1 Aleksandar Keković2
Dušan Ranđelović3 Ana Momčilović-Petronijević4 7th INTERNATIONAL
CONFERENCE Contemporary achievements in civil engineering 23-24. April
2019. Subotica, SERBIA)
● Effects of Interior Colors on Mood and Preference: Comparisons of Two
Living Room( KEMAL YILDIRIM Department of Furniture and Decoration
Gazi University M. LUTFI HIDAYETOGLU Department of Interior
Architecture and Environmental Design Selcuk University AYSEN
CAPANOGLU Department of Interior Architecture and Environmental Design
Hacettepe University)
● Psychology of Colours in Building Design (Akshara Jain, Student,
Department of Architecture, School of Architecture IPS Academy Indore, Rajiv
Gandhi Proudyogiki Vishwavidyalaya, India)
● Color Psychology and Its Influence on Consumer Buying Behavior: A
Case of Apparel Products (Justine Chinoperekweyi Saudi Journal of Business
and Management Studies)
● Effects of Coloring Food Images on the Propensity to Eat: A Placebo
Approach With Color Suggestions (Carina Schlintl and Anne Schienle*
Department of Clinical Psychology, University of Graz, Graz, Austria)
● How color affects food choices (Costa Magoulas University of Nevada, Las
Vegas)
● Background colour & its impact on food perception & behaviour (Charles
Spence Crossmodal Research Laboratory, Department of Experimental
Psychology, University Oxford, Oxford, UK.)
● https://issuu.com/rediffmail9741/docs/colour__in_architecture__ishita_panja_
● https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7658407/
● https://flavourjournal.biomedcentral.com/articles/10.1186/s13411-015-0031-3
● https://www.colorpsychology.org/color-appetite/
● https://onlinelibrary.wiley.com/doi/abs/10.1002/col.22592
● https://foodmatterslive.com/article/the-psychology-behind-the-relationship-bet
ween-food-and-colour/
● www.archdaily.com
● www.cromelondon.com
● Thespaces.com
● www.designboom.com
● www.researchgate.net

LIST OF FIGURES
Figures Page
1 Hypothesis 08
2 Methodology flow chart 09
3 Colour division 12
4 Red cafe 15
5 Orange cafe 16
6 Yellow cafe 17
7 Green cafe 18
8 Blue cafe 19
9 Purple cafe 20
10 Pink cafe 21
11 Brown cafe 22
12 Grey cafe 23
13 White cafe 24
14 Black cafe 25
15 Beyond Burger 26
16 Downtown cafe 26
17 Mintza 27
18 Billie buoy 27
19 Bun 28
20 We coffee jardins 28
21 Saya Cafe 29
22 Elgin Cafe 29
23 Fuwa Fuwa Cafe 30
24 Zen 30
25 Vietnamese 31
26 Tribeca 31
27 Pink zebra 32
28 Tokyo burnside 32
29 Mi Druzhim 32
30 Mauve 33
31 Saltz 33
32 Gurume 34
33 Nobu 34
34 Kibo 35
35 Cromelondon 35

Annexure 1

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PSYCHOLOGY OF COLOURS IN

RESTAURANT INTERIOR DESIGN

A dissertation submitted in partial fulfilment of the requirements

SCMS School of Architecture

Mahatma Gandhi University

SCMS School of Architecture

Ar. Subha. V.C Prof. Anil Ravindranathan

EXAMINERS: DISSERTATION COORDINATOR

1. External Examiner Ar. Angel Roselin

SCMS School of Architecture

guidance of Ar. Subha. V.C, Associate Professor at SCMS School of Architecture,

or certificate of this Institute or of any other institute or University.

Name of the student: Angel Jeejo

SCMS School of Architecture, Karukutty 2023

SCMS School of Architecture, Karukutty 2023

keywords : colour; servicescape; pleasure feeling; restaurants; interior

SCMS School of Architecture, Karukutty 2023

SCMS School of Architecture, Karukutty 2023

SCMS School of Architecture, Karukutty 2023

SCMS School of Architecture, Karukutty 2023

1.1 Background of the Study

1.2 Relevance of the study

SCMS School of Architecture, Karukutty 2023

1.6 Research Questions

SCMS School of Architecture, Karukutty 2023

1.8 Scope and Limitations

● The perception of the study might differ as time passes.

SCMS School of Architecture, Karukutty 2023

2. LITERATURE REVIEW & ANALYSIS

2.2 Colour shade schemes

2.2.1 Light shades

2.2.1 Dark shades

2.2.2 Bright shades

2.2.3 Pastel shades

SCMS School of Architecture, Karukutty 2023

2.3 Colour division

2.3.1 Strong appetite stimulants

2.3.2 Mild appetite stimulants

SCMS School of Architecture, Karukutty 2023

2.3.3 Appetite suppressants

SCMS School of Architecture, Karukutty 2023

2.4.5 Other colours

SCMS School of Architecture, Karukutty 2023

Psychological Properties :Red is thought to delight and excite because it is connected

SCMS School of Architecture, Karukutty 2023

Psychological Properties: Nonetheless, wearing orange to an interview is advised

SCMS School of Architecture, Karukutty 2023

Psychological Properties: Yellow is a cherry colour that frequently depicts happiness.

SCMS School of Architecture, Karukutty 2023

SCMS School of Architecture, Karukutty 2023

Psychological Properties: According to Wikipedia, blue is really the most common

SCMS School of Architecture, Karukutty 2023

Psychological Properties: Usually connected with affluence and monarchy. Others

SCMS School of Architecture, Karukutty 2023

Psychological Properties: Pink is often associated with sincerity, calmness, femininity,

SCMS School of Architecture, Karukutty 2023

Psychological Properties: evokes the impression of being firmly rooted, sincere,

SCMS School of Architecture, Karukutty 2023

Psychological Properties: However when overdone, the words "solidarity," "maturity,"

SCMS School of Architecture, Karukutty 2023

SCMS School of Architecture, Karukutty 2023

Psychological Properties:Black has a classic appeal and is commonly used to signify