28 Executive summaries

2.3 COLOMBIA 2023 EXECUTIVE SUMMARY

The FIFA administration has carried out an extensive evaluation of the Colombia 2023 bid as part of its
assessment of the three bidders who are seeking to host the FIFA Women's World Cup 20231.. The findings
of the full evaluation are covered in Section 6, while detailed scoring of the bid's technical elements can be
found in Annexe B. A summary of the main findings is presented below.

H os t in g vis ion a n d st ra te gy
The Colombia 2023 bid states that hosting the FIFA Women's World CupTM would be "the most important
event in the country's history" and sets out a vision to create a female football culture in Colombia, increase
participation in the game and motivate more girls to dream of playing football professionally. In terms of
increasing participation, the bidder pledges to get more girls playing grassroots football, retain more existing
players, train more coaches and increase the number of competitions for girls. However, the bid does not set
out any precise target figures for these proposed growth areas.

The bidder also promises to support the objectives that are set out in the FIFA Women's Football Strategy
(including increased participation, an increase in commercial value, and an increase in the number of women
working in football), though, again, details as to how exactly this would be achieved have not been
provided.

W o me n 's fo o t b a l l de ve lo p me n t a n d le ga cy
The Colombia bid states that a FIFA Women's World CupT. in Colombia would help the country to further
grow the women's game and create a true women's football culture for current and future generations. It
suggests that the tournament would help redefine the role of women in football and consolidate the status of
women's sport in Colombian and South American society.

A number of specific legacy objectives are listed, including an increase in women's football promotion and
support across the region (more spectators, increased sponsorship and an improved image); an increase in
the number of women playing football at both senior and youth level; enhanced stadium infrastructure; and
improvements in the competitive level of players.

The bid documentation clearly outlines the impact that the country's hosting of the tournament is expected
to have, not only in terms of boosting the profile of women's football in South America, but also in helping
to improve the role of women in society as a whole. Further clarification would be needed, however, on the
concrete targets that would be used for measuring the tournament's achievements in the areas of development
and legacy.