Product and Brand Management

Nikita Deshmukh
27
The National Women’s Hockey league (NWHL) has been rebranded as the Premier Hockey
Federation (PHF).

The national women's hockey league has officially launched a new Era with the introduction of
a name Change and refreshed And refreshed logo ahead of the 2021 and 22 season. The premier
hockey Federation redefines the leaks brand based on the skill and talent of its athletes as
opposed to their gender and is the first professional women's sport league in North America, too
lift the world women's out of its title.

The premier hockey Federation is home to some of the best professional athletes in the world
who deserve to be recognised for Their abilities and to be empowered as equals in sport said
PHF Commissioner, Tyler This league has come a long way since its inception in 2015 and we
believe that this is the right time and the right Message as we strengthen our commitment to
growing the game and inspiring the youth.

The PHF name was inspired by empowerment, gender, equity and inclusivity with respect to
differences in the gender identity of current athletes, prospective players and league stakeholders
expansion across the United States into Canada and the increase of international talent also
helped pave the way for every brand with global appeal.
From a portunity standpoint it's huge set Metropolitan Riveters Captain Madison Pako a member
of the league season one I understand and appreciate not having defined ourselves as female
athletes animaux. Now we are defining players based on skill and what they bring to the game.
This is about recognizing that regardless of gender, athletes are talented.

The logo presents a modern identity with simplicity, versatility and flexibility that pays tribute to
the history of NWHL. The Black and White scheme is preserved in the primary emblem. While
stars from the original design form the silhouettes of a crown atop the PHF acronym, the use of
both the stars and crown or symbol, Of ambition and achievement but also form a subtle W to
represent the concept of raising women to the top.

This brand strategy speaks volumes about what women in sportsAnd women in general are
trying to do set Boston pride sophomore, Sammy Davis, the first overall pick in the 2020 and
WHL draft we are trying to be seen for more than just being women. It's important to the
pioneers to be the first and set the foundation and show people that it's okay to be different and
it’s okay to want change.

The 2021 season was record setting despite challenges of a COVID-19 pandemic. League
visibility reached new heights through digital viewership, social engagement and historic
broadcast partnership that saw the Isobel cup raised for the first time on American network
television.Landmark sponsorship deals more corporate partners than ever before and in increased
commitment from private ownership has helped double the salary cap to dollar three lakh per
team in 2021 and 2022, which represent the highest figure in league history.

We are excited to build and all of the momentum from the last year raise the W and embark on
this new era with the athletes, themes, partners and fans added tumminia no labels no limits.

About premier hockey Federation the pH of is the leading source of professional women's
hockey in North America established in 2015 as the national women's hockey league, DNWHL
rebranded to become the PHF in 2021 and maintain the mission to provide strong role models
and fuel the continued growth of the sport. The league is made up of the Boston pride buffalo
boots, Connecticut wale Metropolitan reporters, Minnesota white caps on the tone to 6 who all
complete and believe Isobel cup.