SEMESTER PROJECT REPORT

CLASS: ENTREPRENEURSHIP

CLASS#ID: 112291

INSTRUCTOR: MUHAMMED.ASIF IQBAL

GROUP MEMBERS:
11870 ABDULLAH KAZIM

MUNIBA IKRAM

BADDAR KASHIF

HUSSAIN NIZZAMUDIN
S.No# Topic Page.No
1) Executive summary 02
2) External analysis (PESTEL) 03
3) Internal analysis (SWOT) 04-05
4) Strategic objectives and tactical goals. 06
5) Marketing strategies (marketing mix strategies) 07
6) Marketing programs (marketing calendar) 08

7) Attachments (example questionnaire) 09

8) References (sources of data) 10

9) Copy of the print advertisement 11

10) Website CD 12

TABLE OF CONTENT

1
EXECUTIVE SUMARY:

 COMPANY DESCRIPTION:

MISSION STATEMENT:

To make a long running vehicle that can combat the existential crisis of fuel in Pakistan and benefit not only our
customers but also the environment, “HAMMER THE FUEL”.

PRODUCT:

T-REX a simple and reliable designed two-wheel vehicle for the common consumer of Pakistan that runs sole-ly on
electricity generated by batteries that are charged and used In an infinity loop, this product can be used roughly in
city limits and does not need maintenance like a normal petrol fueled motor-bike.

CURRENT STATUS:

 BLUEPRINT ready
 Awaiting assistance in the form of funding.

LEGAL OWNERSHIP:

KINGS CUSTOM AUTO (K.C.A) has the right to manufacture and sale + distribute through vendors if needed.

KEY PARTNERS:

 HONDA
 EXIDE BATTRIES Ltd
 AGHA STEEL
 OSAKA BATTRIES Ltd
 SUZUKI

 INDUSTRY ANALYSIS:

T-REX has the potential to outgrow in the automobile sector as compared to traditional gas/petrol or diesel engine
vehicles, with its flexible engineering design. It has the potential to capture a massive chunk of this sector finance
wise, while its popularity is assumed not to skyrocket as comparatively as any other commodity.

KEY PARTICIPANTS:

 Runs in infinity loop

 Has almost the same power of a traditional two wheeler(bike/motor-cycle)
 Low maintenance cost
 Budget friendly
 Generally equivalent in terms of safety

2
  No emissions(pollution/co2)

 MARKET ANALYSIS:

MARKET SEGMENTATION:

DEMOGRAPHIC:

Our product will be available for citizens of Karachi which are above 18, will include both genders and people from
middle and upper lifestyle background.

GEOGRAPHIC:

In the first phase of the company(starting) this product and all its variants will be available for only the citizens of
Karachi and in the later phase(when the company has established itself in the market) it will be available for people
of Sindh, and finally in the last phase T-REX and all its variants will be available for all citizens of Pakistan.

BEHAVIOURAL:

We are going to target customers that are capable of earning more than their daily expense, and are from the upper
and middle class of Pakistani society.