Jeevan Singh

219652189
ADMS 1010 Section P
Prof. Eytan Lasry

Klein (2000), Sidibe (2020) and Levitt (see Marketing Myopia video) provide different
perspectives on the role of marketing and branding. Using the critical thinking
techniques learned in this course, compare their views and use your analysis to
support your own ideas about the marketing function.

Klein, Sidibe, and Levitt all have different perspectives on the role of marketing and
branding. Nonetheless, it is feasible to assess and compare the parallels and differences
between their points of view utilising critical thinking techniques. Klein claims that branding is
an important component of modern marketing and is essential for obtaining and maintaining
customer loyalty. She thinks that developing a deep emotional bond between a company
and its audience is essential for effective branding. Moreover, she makes the case that
branding success goes beyond just highlighting the advantages of a product or service.
Sidibe, on the other hand, challenges the traditional role of marketing and branding. He
argues that marketing and branding have been used to perpetuate harmful stereotypes and
reinforce inequalities. He thinks that marketing and branding ought to put greater emphasis
on upholding social justice and being socially responsible. In his "Marketing Myopia" video,
Levitt makes the case that businesses frequently place too much emphasis on their products
and not enough on satisfying the requirements of their clients. According to him, effective
marketing entails comprehending client demands and developing goods and services that
address those needs. There are several approaches to compare and analyse these
viewpoints from the standpoint of critical thinking. One may, for instance, analyse and
contrast the various viewpoints on the function of branding in marketing. Klein and Levitt
both emphasise the importance of branding in creating customer loyalty, while Sidibe
questions the social responsibility of branding and marketing.
Another approach can be to analyse some underlying assumptions of each
perspective. Klein assumes emotional connections are key to successful branding, while
Levitt assumes customer needs should be the focus of marketing. Sidibe assumes
marketing and branding have been used to perpetuate inequality, and that social
responsibility should be a primary concern.
In conclusion, these different perspectives highlight the complex and multifaceted
nature of the marketing function. While branding and customer loyalty are some important
considerations, it is also essential to consider social responsibility and customer needs.
Ultimately, the most effective marketing strategies will be those that take a holistic approach
and balance the various competing demands of the marketing function.