English Language

School-Based Assessment

Candidates Name: Reon Smith

Candidate Number:
Teacher: Ms. Wright
Territory: Jamaica
School: Jamaica College
Centre: 100052
Year: 2021-2022
Theme: Tourism
Topic: How does music influence tourists arrival in
Jamaica?

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 Table of Contents
Plan of Investigation ……………………………………………………………………………4

Source 1 …………………………………………………………………………………………5

Source 2 …………………………………………………………………………………………6

Source 3…………………………………………………………………………………………..9

Reflection 1 …………………………………………………………………………………....11

Reflection 2 ……………………………………………………………………………………12

Written Report …………………………………………………………………………………13

Plan for Oral Presentation……………………………………………………………………15

Reflection 3 ……………………………………………………………………………………16

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 Plan of Investigation

Under the theme Tourism, the topic I’m addressing is “How does music influence tourist

arrival in Jamaica?” Seeing how music has aided in my psychological hindrances, I was

compelled to highlight its influences and benefits to Jamaica. As a student of English, I should

improve my vocabulary skills, enhance my English speaking skills and be able to strengthen my

summarizing skills from this research. I plan to use credible online articles and YouTube videos

to aid my research. In carrying out my study, I’ll use my summarizing and researching skills to

organize information suitable for my reflections.

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 Source

Jamaica & Reggae Tourism | Caribbean &

Co. (caribbeanandco.com)

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 Source 2
Jamaica wants to pump up the volume on reggae
By Gay Nagle Myers

Jan 13, 2020

Sean Paul performs at the Reggae Month preview.

A 1968 single by Toots and the Maytals, "Do the Reggay," was the first popular song to use the
word "reggae," effectively naming the genre and introducing it to a global audience.
Today, the music represents a big source of income for Jamaica due to its huge fan base of locals

and visitors alike who pack into concert venues all over the island.

This level of interest and support has not escaped the attention of tourism minister Edmund

Bartlett, who has been in talks with the Ministry of Culture, Gender, Entertainment and Sport to

"reimagine reggae offerings" and also to increase support for activities surrounding Reggae

Month (observed in February) to more effectively target visitors to the island who are lovers of

the genre.

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Bartlett said that the evolution of reggae "has created a universal revolution that has taken the

music from sound system dance halls into the great halls of world cultures and beyond. Reggae

has become the rallying cry of the oppressed and downtrodden. Its power must never be

undervalued."

In 2018, UNESCO endorsed reggae music "that came out of the belly of grassroots Jamaicans

and emerged as a dominant sound among the world's leading musical genres."

The genre was included on the Representative List of the Intangible Cultural Heritage of

Humanity as a result of the UNESCO endorsement, which stated that "the basic social functions

of the music -- as a vehicle for social commentary, a cathartic practice and a means of praising

God -- have not changed, and the music continues as a voice for all."

Dignitaries at the preview, from left, China’s ambassador to Jamaica, Tian Qi; legislator
Ann-Marie Vaz; and ministers Olivia Grange and Edmund Bartlett.
In a recent speech to preview the upcoming Reggae Month celebrations, Bartlett pointed out that

the business of packaging and marketing reggae music is still in its infancy.

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"If we are to capitalize on its value, greater attention will have to be given to effectively utilize

the tools to enable Jamaica and Jamaicans to benefit in much the same way that New Orleans

benefits from jazz, Brazil from samba and Buenos Aires the tango," he said.

The Ministry of Tourism, along with the Ministry of Entertainment, is providing more support

for Reggae Month, beginning with funding earmarked to give wider exposure to reggae music

and to the musicians who make it happen and to build out the Tourism Reggae product, which

will be marketed through the Jamaica Tourist Board.

Bartlett said that entertainment represents the strongest element of visitor consumption next to

food. That factor, along with an expected boom in the number of hotel rooms on the island, will

result in the need for more cultural assets and entertainment being made available to visitors,

according to the minister.

"We are going to have more tourists in the next 10 years than we have ever seen in Jamaica,

which is going to create a demand for more goods and services," he said, "and there is going to

be a strong call on the cultural assets of Jamaica as a result. We must therefore invest in it."

With its focus on highlighting Jamaica's musical history and heritage, enhancing travel and

tourism and attracting international acclaim for Jamaica as the reggae mecca of the world,

Reggae Month, first staged in 2008, attracts about 40,000 attendees each year.

Events throughout the month across Jamaica will include performances, parties, festivals,

concerts, films, lectures, symposiums and art exhibits in Falmouth, Kingston, Mandeville,

Montego Bay, Negril, Ocho Rios and Port Antonio.

https://www.travelweekly.com/Caribbean-Travel/Jamaica-to-pump-up-the-volume-on-reggae

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 Source 3
Jamaican Music Contributing Positively to National Development
CULTURE

AUGUST 1, 2018
WRITTEN BY: CHAD BRYAN

A local music consultant, artiste and industry player have in common the view that Jamaica’s
music has contributed to the country’s national development, by generating earnings from
foreign exchange through tourist arrivals and the creation of employment.
“Our music has economic value. A lot of people want to visit Jamaica because of the culture,
because of the music and that serves as a vehicle for promoting other aspects of our country
including our food…which is beneficial,” Music Consultant, Clyde McKenzie tells JIS News.
He noted further that since the 1960s, modern Jamaican music has had such an international
impact in the promotion of local music that thousands of tourists are pulled to the island.
“So people like Desmond Dekker, Millie Small through the work of Earnest Ranglin, Marcia
Griffiths (and) Ken Boothe all of these people had a big impact on the international promotion of
our music,” he said.

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“Then later of course you had the Marleys, Shaggy, Sean Paul, Beenie Man, Omi and so many
others,” he added.
Outside of its impact on national development, Mr. McKenzie was quick to point out that
Jamaica’s music has had an impact on the development of other musical art forms such as
Reggaeton used in the popular ‘Despacito’ song by Luis Fonsi.
“Reggaeton, which is what Despacito represents, is a Jamaican derived music form. In fact, in
Puerto Rico, it is called Dem Bow, which is really a song from Shabba Ranks written by Steely
and Clevie and that is where most Puerto Ricans trace the origin of Reggaeton,” he said.
Musician and producer, Freddie McGregor asserts that Jamaica’s progress is because of music
“as tourist come here for the (art form) and it provides entertainment in the toughest of times,
[and it also] contributes to the economy”.
“When you talk about national development, you are speaking about how we live, how we have
grown as a people. I do not know the statistics but I do know that music has been providing
bread and butter for many families and a springboard for progress and prosperity,” he said.
“Reggae is still large abroad and like Tony Rebel has said ‘reggae still put Jamaica on top’.
Kingston is now a creative city of music because of reggae. Jamaica is on the United Nations
Educational, Scientific and Cultural Organization (UNESCO) world list. Our music still having
an impact,” he continued.
Meanwhile, Copeland Forbes, one of the most distinctive faces in reggae music shared Mr.
McKenzie’s view that music has had an impact on national development.
He however argues that the music of “yesteryear was much better” as it “was attracting (far more
people) to our shores from all over the world”.
“The music of yesteryear was a thousand times better as people could relate to it, understand it
and it was more educating and uplifting,” he declared.

https://jis.gov.jm/jamaican-music-contributing-positively-to-national-development/

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 Reflection
Prior to this research, I was aware that music is the main factor for tourism and its

influence. “Jamaica and Reggae Tourism.” [Barzey 2014] is the first artifact

exploring my topic “How does music influence tourist arrival in Jamaica.”This

article highlighted Reggae music as a main attractor of tourists, Bob Marley being

its logo along with other genres. This article substantiated what was already

known. The second source of data that I reviewed “Jamaica wants to pump up the

volume on Reggae” [Myers 2020] encompasses the vision for Jamaica’s economy

if we capitalize on Reggae music’s value. I had a misapprehension of its value and

that it wasn’t being capitalized on. Third artifact “Jamaican Music Contributing

Positively to National Development” [Bryan 2018] This article had very precise

information that music is a determinant of nationwide growth. The information

given was known prior to research so my perspective hasn’t changed.

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 Reflection
The contents of the neutral use of language in artifact 1 was articulated in a very

understandable manner. The writer’s use of the expository writing style highlighted the main

message of how great music is to Jamaica's tourism where it stated “Reggae Sumfest dubbed the

greatest Reggae show on earth now attracts an estimated 30,000 attendants,” which was very

eye-opening and informative.

Article 2 also of neutral language emphasizes how the country’s music influences tourism.

With the expository writing style the author brought out the influence music has using statements

like “Today, the music represents a big source of income for Jamaica due to its huge fan base of

locals and visitors alike who pack into concert venues all over the island.”

Article 3 titled “Jamaican Music Contributing Positively to National Development” was

written in a neutral manner using prose describing the topic saying things like “Our music has

economic value. A lot of people want to visit Jamaica because of the culture.” This made me

reflect on all of music’s contributions to our society

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 Written Report
Brennan Maragh, Connor Chen, Delonte Beam, Daryl Prince, and Reon Smith Written Report

1st Draft.

The topic for this research was tourism, which was picked after a lengthy discussion. Tourism

is the commercialization of vacations and tourist attractions. The researchers chose the theme

“tourism” because they recognized the importance of tourism in Jamaica's development.

The importance of hospitality in Jamaica's growth

How does tourism benefit Jamaica's economy?

Can music impact tourism in Jamaica?

are briefly discussed in this project.

We choose 3 facts from 15 listed based on their relevance to the theme. We combed through all

15 sources to gather the most current and reliable data for this research. Credible means we

checked the date and who published it (a well-trusted publisher). We also assessed how much

information each source had and if it was sufficient. This will give us a wide range of data to

work with. More information is better.

According to Bartlett's initial source chosen in 2018, “The Jamaican Observer”, tourism has built

a wide range of forwarding links with industries supplying tourist services, such as finance. This

relates to the issue of tourism because it discusses how tourism has helped Jamaica's

economic development. According to the third source “J$1 Billion in Revenue earned during

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Reggae Sumfest says Bartlett” 2019, 1 billion Jamaican dollars were generated from both local

and international guests. This addition discusses how tourism contributes to Jamaica's

economic growth.

“Hospitality Workers are Key to Industry's Success” highlights that Hospitality played a vital role

in Tourism. The article shows that tourists return to Jamaica to enjoy nice and comfortable

hospitality from Jamaican tourism professionals. This relates to tourism as it shows how

important hospitality is in attracting travelers.

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 Plan For Oral Presentation

Topic: Tourism

Subtopic: How does music influence tourist arrival in Jamaica?

Genre: Speech

Source: External information

Language: Standard Jamaican English

Reason for selecting genre: I delivered it as a speech as it easily encapsulates the message of

my SBA research and I will be able to best express myself in that way.

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 Reflection

With the completion of this SBA, I have seen significant improvements in my vocabulary which

is a benefit of searching and reading articles to find information that supports my topic. I’ve also

improved my analytical and writing skills from this process. In doing my oral presentation I

learned how to articulate my words properly and attained a finer sense of speech. This will

definitely help in the future. Knowing how to summarize is important and I have been able

to refine these skills for my benefit. I can say my understanding of the English subject has

deepened because of it.

With the completion of this SBA, I have come to an understanding of “How music impacts

tourist arrival in Jamaica.” I’ve also come to appreciate the plethora of benefits music has on my

country.

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