20+ KILLER AD

SCRIPTS THAT
SELL LIKE F*CK

By: Jad Al Fakhani

Wolfofbey

Last updated: 8/22/2021

Hello There! I'm happy you have purchased the
Ads script e-book.
As usual, I go practical all the way.
After executing thousands of campaigns all
accross social media platforms & managing over
$2,000,000 in Ad budgets. I can tell you one
thing... I know what I'm doing.

Focusing more on eCommerce I have developed

so many strategies throughout the years that a
lot of failed from the 1st trial but a lot more have
generated millions of dollars in sales.
You are going to enjoy this e-guide, but what's
more important is to directly implement them on
your brands.
Here are some terms you have to know
before you start reading this e-book:

Primary text

Headline

Description

Call to action
(CTA)

Desired outcome: The end result your customer

wants to achieve
Testimonial: Customer review
Promo: Promo code (%OFF)
Pain point: Bad thing people want to avoid
FOMO: Fear of missing out
USP: Unique Selling Proposition
 Template #1: Bad vs Good

Headline: Get (Desired outcome) Without (Pain point)

Primary text:
Does this sound familiar?
[negative outcome/pain/struggle/bad experience]
[negative outcome/pain/struggle/bad experience]
[negative outcome/pain/struggle/bad experience]
The truth is, [Something relatable here]
[Talk about the common misconception in your
market/how there isn't only one solution to their
problem]
[Introduce your offer and describe how it can help
transform their lives]

[Desired outcome/benefits]
[Desired outcome/benefits]
[Desired outcome/benefits]
[One-line summary of your offer]
[Promo/FOMO/Scarcity]
[CTA]
 Template #2: Draw a picture

Headline: How I Finally [Achieved a desired outcome]

Primary text:
If you've ever wondered how to achieve [achieve desired outcome]
Then listen to this
[Let them know that what they want to achieve is possible]
[It's something you do and it consistently works to get "the desired
outcome"]
[What you are doing & How]
[proof]
So how do you [achieve desired outcome]?
How do you [another desired outcome]?
& How do you [another desired outcome]?
[Intro to solution/offering]
[Feature - specific benefit]
[Feature - specific benefit]
[Feature - specific benefit]
[Put yourself in contrast with competitors (scammers, low quality
products etc.)]
When it comes down to [getting desired outcome] how can you trust?
[one line summary of your offer]
[promo]
[CTA]
 Template #3: They can't get enough!

Headline: This new [General term for your offer] is going

Viral

Primary text:
People can't get enough of [offer] - [Add social proof/credibility]!
This amazing [general term of your offer] has helped thousands of
people [paint a picture of their desired outcome]

It's designed to [State a feature then relate it to a deep benefit]

[Feature/benefit]
[Feature/benefit]
[Feature/benefit]

[Something BIG about your offer] that almost NOBODY including

[General term for your competitors] can match...

[Say the other obvious alternatives in the market] but they don't
provide the [Results/Quality that your offer can].

[One-liner summary of your offer]

[Urgency/Scarcity], you can get your hands on [Offer]...

[Promo]

[CTA]
 Template #4: Fear-Based Copy

Headline: Can this [General term for offer] Really help

with [pain point] ?

Primary text:
[Fear Hook (ex: using statistics) that your market is facing]
[State a fact related to the fear/quote from a notable
personality to prove that the fear is real]
[Expand further on the fear]
[Intro solution]
[Intro your offer and how it can solve fear/Why it's the
solution]
[Features and benefits]
[One-liner summary of your offer]
[Promo]
[CTA]
 Template #5: Pain-Based Copy

Headline: Can this [General term for your offer] Really

help with [Pain point]?

Primary text:
[State the most common pain that your market is
facing/ask a direct question addressing the market's pain
point (Make sure it doesn't violate FB's policy)]
[Expand further. Let them visualize the pain. Let them
feel it again.]
But that's not the worst part.
The worst part is -- [biggest consequence of having the
pain]
[Intro solution]
[Intro your offer and how it can solve that fear]
[One-liner summary of your offer]
[Promo]
[CTA]
 Template #6: Long-Form Testimonial

Headline: Easily [Achieved desired outcome] with [offer]

Primary text:
["Long-form customer testimonial '9You can take up
3-4 lines)] - [Name], a happy [Brand name] Customer.

For less than [Price[, this [General term for your offer]
has helped thousands of people including [ Name of
customer above], to [Achieve desired outcome]
[Promo]
[CTA]
 Template #7: Use Their Questions

Headline: [Offer] [USP] (Play around with it)

Primary text:

[A question that is commonly asked by your market]

[Answer that question. Keep them engaged here. Talk

about your USP or unique Mechanism]

[Expand the answer further through benefits, proof,

etc...]

[Promo]

[CTA]
 Template #8: Benefit + Feature

Headline: [Offer] [PROMO]

Description: Based on [Number] Reviews

Primary text:

Get [Benefits] with this [feature]

[Explain how your offer helps them achieve the

desired outcome. Emphasize your USP and Unique
Mechanism]

[Proof]

[Promo]

[CTA]
 Template #9: Be Controversial to Grab
Attention

Headline: Get [Desired outcome] with [offer]

Primary text:
[Controversial Testimonial/s]

[Promo]
[URL Link]

[Feature - Benefit]
[Feature - Benefit]
[Feature - Benefit]

[Repeat the promo]

[CTA]
 Template #10: Imagine This

Headline: [Call out your market], This One's For You

Primary text:
[Imagine [Desired outcome]...
You [ Another desired outcome].
no [Pain point]
no [Pain point]
no [Pain point]
For the first time in forever, you actually [desired outcome] without [pain
point]!
It sounds like a dream, I know.
In fact, I was in your position exactly [X years ago]...[Talk about your
struggles].
But all this changed after I discovered [Introduce offer]
It [Introduce the solution and how it helps solve the market problem]
This ended up completely changing [my pain point] struggles.
I [benefit], [benefit], [benefit]!

For less than [price], this [product name] has helped thousands of [Your
market] [solve their pain points/problems with ease]!
[emphasize another feature/benefit]
No [Negative outcome], no [negative outcome] - just [positive outcome],
[positive outcome].
[Promo]
Order your [offer] now!
[CTA]
 Template #11: Story

Headline: Can this [General term for your offer] Really

help with [Pain point]?

Primary text:
"[A common misconception in the form of a quote]" is what
[Doctors/entrepreneurs, etc.] had been telling me for years.
I tried to put it off but as time went by my [pain point] got worse and
worse.
Each day that went by I started [To feel the negative outcome], [Expound
on the negative outcome and how it affected you]
I tried everything. [ List the alternatives you've tried but didn't get the
results you wanted]
And I couldn't take it anymore so I started considering getting a [the
worse alternative].
That's when a [Co-worker, friend, etc.] let me in on this [introduce
product].
She/He said it [Talk about how your offer works] and that I should give it
a try.
This ended up completely changing my [Pain point] struggle!
I no longer [Show transformation].
I still use the [Offer] to this day and my life is so much better.
Click here to learn how [Offer[ can help you [Achieve desired outcome]
 Template #12: Fraction of The Price

Headline: Thousands of [Your market] Are now [Achieving

desired outcome] with [offer]

Primary text:
[Customer testimonial]

[Achieving desired outcome] has never been this affordable!

For less than [Price], this [General term for your offer[ has helped
thousands of customers [achieve their desired outcome]

Save over [Price[ by getting this [Offer[ ([Mention how much more costly
the alternatives are)...

And get the same quality as [Alternative]!

The best part?

It's [Promo] Today!

Now, you can easily [Achieve desired outcome] for a fraction of the orice.

What are you waiting for?

[CTA]
 Template #13: Call Out Their Desires

Headline: Who else wants [Desired outcome]?

Primary text:
[Call out your market's desired outcomes (different from your creative
call out)]

[Let them know they can achieve it. Add proof.]

[Tell them how they can achieve it - intro your offer.]

[Promo]

[CTA]
 Template #14: Why We're Better

Headline: NEW: [Adjective][General term for your offer]

PROMO

Primary text:

[How you're different from competitors/ordinary offers - can be a

question or statement. Both have worked]

[Reason #1]
[Explain further. exaggerate the explanation]

[Reason #1]
[Explain further. exaggerate the explanation]

[Reason #1]
[Explain further. exaggerate the explanation]

[One-liner summary of your offer]

[Promo]

[CTA]
 Template #15: Remarketing (1)

Headline: This New [General term for your offer] is going

viral!

Primary text:
The [General term for your offer] that sold out 4 times last year is BACK
IN STOCK!

Grab your [Offer[ before they're gone again.

With over [Number] Satisfied customers, this is the last [General term for
your offer] you'll ever need.

[Introduce your offer and describe how it can help transform their lives]

[Talk about your USP and Unique Mechanism - what makes you special]

It's no wonder why this [offer] went viral!

Never worry about [Pain point] again!

[Promo]

[CTA]

Use this when Remarketing (Visitors - Add to carts)

 Template #16: Remarketing (2)

Headline: 4.9/5 STAR REVIEWS

Primary text:
Hey [Call them out ex: Sneaker lover] We caught you checking out our
[Product collection page].
Check out our testimonials from other [call them out ex: Sneaker lovers]
Here is a special Coupon JUST FOR YOU!
USE CODE: [ADD CODE] on your way to checkout

Use this when Remarketing (Visitors - Add to carts)

 Template #17: Remarketing (3)

Headline: Last Chance to get extra [% OFF]

Primary text:

We know you've been checking out this product for a while!

Well, we it's your LUCKY DAY! We've got an offer for you ending in 48
HOURS!

Get [% OFF] using [Promo code] Today!

[Add any extra offer ex: Free shipping]

Your cart is already ready & waiting for you!

Use this when Remarketing (Add to cart - Purchase)

 BONUS

Email Scripts to
use when
approaching
Influencers
 Template #18: Email Approach

Subject Line: @InstagramHandle could you send me your rate

sheet?

Hi [FIRST NAME],

My name is [Your name] and I handle influencer relationships

for [Brand name] – we’re looking to work with influencers
interested in the [Your industry].

Our signature [Top selling product] has begun to pick up a lot of

attention recently and we’d like your help carrying the
momentum.

Since you’re new to our brand (and probably haven’t heard

about us), we’d love to send you some of our [Top Selling
Product] on the house, Trust me, You will fall in love with it!

Let me know if you’re interested, so we can ship it right away!

Best Regards,

[Name]
 Template #19: Email Approach (2)

Subject Line: @InstagramHandle could We want to work with

you!

Hey [Insert Influencer Name],

I have been following your profile on [insert social media

platform] and really loved your post(s) on [insert topic].

[Insert another sentence about their feed that adds a human

element].

My name is [insert name here] and I work for [insert company

name]. We [insert what you do/sell]. Since [insert what they are
passionate about or what they like to post about that coincides
with your brand], I thought I would reach out to see if you would
be open to testing our product and doing a collaboration
together!

Let me know if you are interested and I will send more details!

Thanks!

[insert your name here]

 Template #20: Instagram Approach

Hey [insert influencer name] We have great news!

The team and I loved your post about [insert description of

related post].

At [insert company name here] we [insert what you do/sell].

We’d love to send some your way so you can give it a try and
share with your audience!

Let me know if you’d be interested - thanks!

[insert your name here]

 Template #21: Email Follow Up

Subject Line: Following up for previous Collab

Hi <FIRST NAME>,

I know you’re really busy, but I just wanted to send one last note
in case you might want to work with us.

Let me know if you’re interested or if you need any extra info

from my end, I will be more than happy to explain.

Best Regards,

[Name]
THANK
TOU

wolfofbey.com