I am Daniel Agudelo, and I am the CMR specialist of housewife.

Houselife is the first ecosystem

which offers Real State Services in Europe. Our goal is to be the one-stop solution for the people
who need services in Real State State: this is buying, selling, renting, getting mortgages or getting
insurances and so on. My responsibilities are basically to take care of the CRM and anything
related to e-trouble. One of the things I have found most interesting about the platform is the
segmentation possibilities. You have different ways to create this segments: one is, of course,
based on the users’ data, but also I have found super interesting the campaigns performance
because it’s super easy to actually target users in what they have been doing and how they
interact with you campaigns. Also, what I have found super interesting is the custom events
because you can personalize everything with this and it’s super easy and it’s super straightforward
too; and then, the catalogs, I love the catalogs and the collections and it’s super valuable because I
can create powerful campaigns super easy that are unique for every user, so I think it’s great. That
was the main thing why the company decided to go with e-travel because, actually, it was easier,
and it was the perfect fit for the need we had in that moment. The main responsibility that we
have is to retain and to re-engage with the users; for example, we have welcome journeys, we
have onboarding journeys, and we have lost journeys depending on the life-cycle stage of the
user, but we are also using blast campaigns to re-engage with this user during the month. One of
the campaigns I like and it’s performing really good with us is we know that our users want to
know prices of properties or are interested in I don’t know “What properties are in my
neighborhood”. Being able to create these kind of campaigns that are super relevant for the user
has been the key for us. In our company the efficiency that we have seen is based on the relevance
of the campaigns: “Hey, what do you think? Is this good? What would you change? And it’s
allowing us to move faster. Our long-term vision is, of course, to keep growing. It is common that
when you’re working in tech companies, you don’t have everything you need in order to create
nice campaigns, and being, actually, able to do it is great.