A Study on Effectiveness of Stock Market Analysis on Daily Basis Trading

Skillvertex Ltd. Bengaluru, Karnataka

A study report submitted to SRM Institute of Science and Technology

For the partial fulfillments of the requirements for the degree of
BACHELOR OF BUSINESS ADMINISTRATION

Submitted by
HAFIZA BEGUM LASKAR
Stock Market Analyst
Register no: RA2051001010010

Under the Guidance of

DR. S. ANITHA
Assistant professor (S.G)
Department of Business Administration
SRM Institute of Science and Technology Kattankulathur- 603203

COLLEGE OF MANAGEMENT
Department of Business Administration
SRM Institute of Science and Technology Kattankulathur- 603203
JULY 2022 - AUGUST 2022
 ACKNOWLEDGEMENT

I am overwhelmed in all humbleness and gratefulness to acknowledge my depth to all those who
have helped me to put these ideas well, above the level of simplicity and into something
concrete.
I would like to express my special thanks to Mr. Mayank Gathole, Academic Head, who gave
me the golden opportunity to do this wonderful project on the topic (Effectiveness of stock
market analysis on daily basis trading), which also helped me in doing a lot of Research where I
gathered abundant knowledge in new fields. I am really thankful to them.
Any attempt at any level can‘t be satisfactorily completed without the support and guidance of
my parents and friends.
I would like to thank my parents who helped me a lot in gathering different information,
collecting data and guiding me from time to time in making this project. Despite their busy
schedules, they gave me different ideas in making this project unique.
THANK YOU
 TABLE OF CONTENT

CHAPTER 1 TITLE PAGE

CHAPTER 2 INTRODUCTION

CHAPTER 3 INDUSTRY AND COMPANY PROFILE

CHAPTER 4 ACTIVITIES OF VARIOUS DEPARTMENTS

CHAPTER 5 ANALYSIS

CHAPTER 6 FINDINGS AND CONCLUSIONS

 DECLARATION

I, the undersigned Hafiza Begum Laskar student, of SRM Institute of Science and
Technology, Kattankulathur, Chennai, hereby declare that I have completed my
project, titled ‘Effectiveness of Stock Market Analysis on Daily Basis Trading’.
The information submitted herein is true and original to the best of my knowledge.

HAFIZA BEGUM LASKAR

 ABOUT THE PROJECT

The project comprises the internship programme attended by me during the month of july 2022
to august 2022. It includes the research, findings and the abundant information gathered during
the internship programme.
Various stock analysis techniques and work ethics, group discussion, teamwork and skill
enhancement were among the greatest experiences i have achieved during this internship
This project will not only cover the technical skills i have achieved but also the managerial skills
obtained during training and development.
It will also contain an overview of the industry as well as the company mentioned along with live
projects submitted to the company and surveys done.
CHAPTER 1

INTRODUCTION

The term stock market refers to several exchanges in which shares of publicly held
companies are bought and sold. Such financial activities are conducted through formal
exchanges and via over the counter (OTC) marketplaces that operate under a defined set of
regulations.

Both “stock market” and “stock exchange” are often used interchangeably. Traders in the
stock market buy or sell shares on one or more of the stock exchanges that are part of the
overall stock market.

A stock market sector is a group of stocks that have a lot in common with each other, usually
because they are in similar industries. There are 11 different stock market sectors, according
to the most commonly used classification system: the Global Industry Classification
Standard (GICS).

We categorize stocks into sectors to make it easy to compare companies that have similar
business models. Sectors also make it easier to compare which stocks are making the most
money.

At a glance, the 11 GICS stock market sector are

1. ENERGY
2. MATERIALS
3. INDUSTRIALS
4. UTILITIES
5. HEALTH CARE
6. FINANCIALS
7. CONSUMER DISCRETIONARIES
8. CONSUMER STAPLES
9. INFORMATION TECHNOLOGY
10. COMMUNICATION SERVICE
11. INFORMATION TECHNOLOGY

SCOPE

Analysis of stocks using data mining will be useful for new investors to invest in the
stock market based on the various factors considered by the software.

Stock market includes daily activities like sensex calculation, exchange of shares. The
exchange provides an efficient and transparent market for trading in equity, debt
instruments and derivatives.

The stock values of company depend on many factors, some of them are:

1. Demand and Supply:

Demand and Supply of shares of a company is a major reason for price change in
stocks. When Demand Increases and Supply is less, price rises. and vice versa.

2. Corporate results:

This will be regarding the profits or progress of the company over a span of time say
3 months.
 3. Popularity:

Main Strength in hands of share buyer. Popularity of a company can affect buyers.
Like if any good news of a company, may result in rise of stock price. And bad news
may break dreams.

The stock value depends on other factors as well, but we are taking into consideration
only these main factors.

PROMINENT FEATURES OF THE PROJECT

A. Analyzing stock data.

We need to provide data of a particular company, and its Monthly Sales / Profit report with
Months High and Low points of its Stock.

B. Analyzing the factors.

We have to obtain the data in the same period for the following factors.

1. Demand and Supply: We will obtain the previous data entered.

2. Corporate results: Companies declare their performance results and profit at the end of
each quarter.

3. Popularity: If any news about a company is about to come and is it bad or good.

We have to analyze the variations in the stock value of the companies with respect to these
factors using some data mining algorithms.
FUNCTIONAL REQUIREMENTS

1.User Interface: The user is required to select which company he is interested in amongst
the various companies that have been provided.
CHAPTER 2

INDUSTRY PROFILE

THE EDU-TECH INDUSTRY

Indian EduTech Industry is considered to be one of the fastest growing industries amid
COVID19. EduTech startups like Byju’s, Whitehat Jr, Unacademy etc have bloomed
significantly during the corona period and are expected to continue growing at similar pace.

What is EduTech?

The word Edu-Tech is a portmanteau of two English words: Education and Technology. In
simple words, Educational Technology (EduTech) is an amalgamation of hardware (teacher)
and software (Technology), which connects the knowledge provider and seeker, just with the
click of a button.
And an EduTech company is the one which designs software to enhance teacher-led virtual
classrooms and promote learning virtually.

Indian EduTech Industry

Currently, India has more than 4400 Edu-Tech startups operational. The rise of the Indian
Edu-Tech Industry has been a story in itself.
The Pandemic (COVID-19) has been a game-changer for this industry. The size of the
industry has multiplied manifolds. By 2022, the size of the industry is anticipated to be in
excess of $ 2 bn. And what also aids the growth of this industry in India is the fact 37% of
the population in India is between the age group of 5-24 years.
Some of the notable international players in India in the Edu-tech domain are Linkedin,
Coursera, Udemy, Edx, Khan Academy, Google classroom, etc.
The lockdown and fear had an adverse impact on classroom teaching. Schools, colleges, and
educational institutions have resorted to online teaching.
According to a report published by RedSeer and Omidyar Network India, “In times of
pandemic, the user base of the Edu-Tech industry has doubled, there has been a 50% increase
in the time spend online (60 minutes to 90 minutes), and a massive jump of 83% in the paid
users”
We see a massive jump in the B2B sector for Edu-Tech. Schools, colleges, educational
institutions are aggressively expanding their foray to tech-based solutions. Technology plays
a very crucial role in the continuity of education with their tech-based solutions. And
technology has also played a very important role in safeguarding jobs in times of pandemic.
And teachers and students have both benefited from this.

Targetable EduTech Size in India

The current Edu-Tech population of 150 million in India is the highest in the world and with
sustainable upgradation and continuous development, it is likely to go up in the future.
And as we know, in this world and age of tech innovation, change is the only constant. And
tech companies need to constantly come up with new products and cutting-edge technology
to be able to survive this competitive industry.

THE EDUCATION INDUSTRY

The education industry is a vast and varied one, playing a significant role in countries around the
world. We take a closer look at the current state of play in terms of jobs, skills, and how to get
your career started.

How big is the industry?

The following chart shows the depth of the industry

The education industry plays a significant role in both the British and global economy. The most
recent figures for the UK show that its education exports overseas are worth nearly £20 billion.
Much of this comes from higher education for international students, as well as English language
training overseas.

On a global scale, estimates suggest that total expenditure on education by governments and
individuals could reach $10 trillion by 2030, up from around $6.5 trillion today. This growth
would mean it makes up over 6% of the Gross World Product.

If we take a look at one specific market, we can see that the global online education market is
forecasted to be worth $319.167 billion by 2025, up from $187.877 billion in 2019. Studies
suggest that the increase of internet availability, cloud computing, and investments are driving
this rapid growth.

What kinds of jobs are there in the industry?

As you can no doubt imagine, there are all kinds of jobs related to education. Even within
specific fields such as teaching, there are all kinds of careers that you can pursue. There are
options available across many of the sectors associated with education, often in growing and
developing professions.

However, with this range of choice, it can be difficult to pinpoint the type of role that is right for
you. Careers experts Prospects have a list of some of the jobs associated directly with teaching.
Below, we’ve also highlighted some of the different areas you can choose from, as well as
information about specific jobs:

Teaching roles
These types of jobs are usually the more hands-on types of roles. They require you to have direct
contact with learners, often planning out materials and learning plans:
 ● Teacher. Becoming a teacher usually means working in a primary or secondary school.
You might work with a range of age groups in different environments, and may specialise
in one particular subject. It can be a varied and rewarding career.
● Lecturer. Lecturers work at universities and other higher education institutions. Usually,
you’ll be working towards a master’s degree or PhD and have published academic work.
Your area of specialization will often be far more refined than with teaching.
● Private tutor. In this role, you’ll provide supplementary education to students. You don’t
have to be a qualified teacher to become a tutor, but you do need a high level of
knowledge and experience in the field you’re teaching in. Teaching English online is a
popular choice at the moment.

Education support roles

These roles often support the work of other education professionals, as well as the learners
themselves. They’re not quite as hands-on as teaching roles, but do sometimes have some level
of direct interaction:

● Educational psychologist. Professionals in this job work with parents, teachers, doctors,
and students to help young people who are struggling with learning problems. This could
be in areas such as emotional and social issues or learning difficulties.
● Teaching lab technician. This role can be quite varied and requires you to provide support
to science teachers and lecturers across schools, colleges, and other institutions. Specific
technical support is often also a crucial part of this role.
● Librarian. As an academic librarian, you’ll spend time helping students find learning
materials and information, as well as helping develop their research skills. Additionally,
you’ll be responsible for database management and overseeing the management of books,
journals, and other resources.

Technology roles
The education technology sector is growing rapidly at the moment. As such, there is a diverse
range of jobs available. Some focus more on developing education materials, while others focus
on more technical aspects:

● Learning Technologist. Learning technologists work to manage, research, and develop

learning technologies. This includes things like social media, virtual, and online learning.
They may also help learners use these tools.
● Educational software programmer. This role is focused on the creation of apps and other
software that facilitate the learning process. It’s often a highly technical role that’s more
focused on programming rather than educational aspects.
● Course designer. For those who are interested in developing curriculums and
teaching/learning materials, this is the role for you. You’ll spend time developing,
designing, and redesigning courses and creating teaching manuals and guides.

What skills do I need to enter the industry?

So, if one of the roles or sectors above sounds like it’s of interest, you may be wondering what
types of skills are valued. Well, in the education industry, a mix of hard and soft skills is usually
required.

The hard skills are often very much job-dependent. For example, if you want to be a science
teacher, you’ll likely need a related degree. There is also a difference between the level of
education you want to aim for, and how hands-on you want to be.

For soft skills, things are generally a bit more flexible. However, there are certain qualities and
attributes that can help significantly if you want to work in the education industry:

Soft skills
There are the interpersonal skills that can often determine how well you work as an individual
and with others. They’re sometimes harder to quantify, but are no less essential than hard skills:
 ● Communication. Whether you’re working directly with students or with other
professionals, the ability to effectively communicate is essential in the education industry.
You’ll need to be able to convey ideas in an understandable and approachable way.
● Creativity. Education is often about finding creative ways to solve problems. Whether it’s
thinking outside of the box to teach a particular point or coming up with a new
educational app, creativity helps.
● Emotional intelligence. Emotional intelligence helps you to understand, manage, and use
your emotions, as well as recognising them in others. It’s an essential skill for education,
as it’s closely linked to empathy.
● Adaptability. The education industry is frequently a fast-paced and changeable
environment. Professionals working in this sector need to be able to adapt with these
changes and take challenges in their stride.

Salaries across the industry

According to some salary comparison tools, the average salary for jobs in the healthcare industry
is £42,500, based on a sample size of 1,046. However, this varies greatly depending on the
region you’re in. Some data suggests that teaching jobs in London pay as much as £5,000 per
year more.

There is also a significant difference depending on your level of experience. According to

Prospects data, a newly qualified teacher ranges from £24,373 to £30,480. For a headteacher in
England and Wales (excluding London) this ranges from £46,457 to £114,060.
The education industry is vast, varied, and vital. Despite the recent challenges, progress
continues, and there are always opportunities for qualified and passionate professionals. Whether
you like the idea of teaching or would prefer a more technical or supportive role, there are plenty
of career options available. With the right knowledge, skills, and drive, you can start on the path
towards a job related to education

COMPANY PROFILE

SKILLVERTEX

SkillVertex is an edtech organization that aims to provide upskilling and training to students
as well as working professionals by delivering a diverse range of programs in accordance
with their needs and future aspirations. With respect to the emerging industrial requirements
and technologies, also assist in career development, additional counseling guidance and
mentorship in the respective domains.

Skillvertex not only provides better insight on how to give edtech knowledge to the masses
but also provides a basic knowledge on how a new skill works. As the world is growing,
there are always new opportunities or new shilskills coming up everyday. To tackle such
advancement and atrocities, mostly for the older generation as well as the younger
generation, skill vertex provides ample courses for the masses.

Skillvertex is a company that gives both comfort and skills at the same time to its clients.
Due to busy schedules, many people often miss the opportunity to acquire knowledge in
other fields, but skillvertex provides them with the comfort of completion of a skill at their
own pace, where they can be both productive in all their everyday life.

Below are some of the information about the company’s daily working system, as reviewed
by the employees
CHAPTER 3

ACTIVITIES OF VARIOUS DEPARTMENTS

Skillvertex has various departments where it works forward to help in the overall development
and achievement of organizational goals.

SALES

Having a strong sales team is crucial to the success of a company because the sales
department is responsible for making sales, growing your business and retaining existing
customers. Ultimately, the most important function of your sales department is maintaining
relationships with your customers. This personal touch is the key to happy, long-term client
relationships, not to mention increased profitability.
A sales department is the direct link between a company’s product or service and its
customers. However, a well-trained sales department does more than making sales. Your
sales staff builds relationships with your customers. Further, a quality salesperson helps
identify a customer’s unique needs and makes sure that those needs are met. Since
salespeople have direct contact with your customers on an ongoing basis, they become privy
to personal information that helps make sales interactions smoother and friendlier.

MARKETING

The Marketing Department plays a vital role in promoting the business and mission of an
organization. It serves as the face of your company, coordinating and producing all materials
representing the business. It is the Marketing Department's job to reach out to prospects,
customers, investors and/or the community, while creating an overarching image that represents
your company in a positive light.
The duties of the marketing department includes
● Defining and managing your brand. This involves defining who you are, what
you stand for, what you say about yourself, what you do and how your company
acts. This, in turn, defines the experience you want your customers and partners
to have when they interact with you.
● Conducting campaign management for marketing initiatives. Marketing
proactively identifies the products and services to focus on over the course of
your sales cycle, and then produces materials and communications that get the
word out.
● Producing marketing and promotional materials. Your marketing department
should create the materials that describe and promote your core products and/or
services. They should be kept up-to-date as those products and services evolve.
● Creating content providing search engine optimization for your website. Your
website is often the first (and possibly the only) place people go for information
about you. Your marketing department will be responsible for keeping Web
content current, while also working to ensure your site comes up quickly when
someone searches for your type of business.
● Monitoring and managing social media. Marketing should contribute to, manage
and maintain your social media pages. It should also manage accounts and
carefully watch what’s being posted about you online.
● Producing internal communications. Your employees need to understand your
company, its values, its goals and its priorities. Marketing is often responsible for
employee communications through a newsletter and/or intranet.
● Serving as media liaison. When your company is cited in the media, a member of
the marketing department often acts as spokesperson for your company, or guides
executives in how to respond to media queries.
● Conducting customer and market research. Research helps you define target
markets and opportunities and helps you understand how your products and
services are perceived.
● Overseeing outside vendors and agencies. Marketing is typically responsible for
selecting and managing the agencies and vendors who produce marketing
 materials and or/provide marketing support. These may include ad agencies, print
vendors, PR agencies or specialists, Web providers, etc.

SALES AND MARKETING

Because many small businesses don’t have the expertise – or even need – to pursue a
classical marketing strategy, the sales manager handles marketing duties as part of his
responsibilities. The sales division takes the lead in setting strategies and decides what
marketing communications it needs to support its efforts.

Sales Goal-Setting
The sales and marketing division sets individual sales rep quotas, as well as the overall volume
goal for the company. To achieve sales goals, it creates bonus and commissions structures. The
division uses past sales figures and expert projections to estimate which products will sell where
and in what amounts.

Product, Pricing and Distribution Planning

Because sales and marketing managers spend much of their time talking directly to customers,
they guide the development of products and services. They recommend modifying or dropping
products or services or adding new ones to the company’s mix, based on what customers want. A
sales and marketing department has the responsibility for deciding where the company should
sell and what its prices should be.

This includes choosing which, if any, intermediaries the company will use, such as wholesalers,
distributors or retailers. This requires the division to research where the company’s competitors
are selling and where its customers say they want to shop.

Customer Service and Sales

To maintain its customer base, sales and marketing takes responsibility for making sure buyers
are happy, as well as trying to upsell them. The division is proactive in contacting customers with
surveys and special offers and is reactive in attempting to solve any problems that might cause
the company to lose customers.

Promotions and Marketing

The word “promotions” covers a broad array of sales and marketing efforts, including
advertising, social media, public relations, sales, event sponsorship, cause marketing, discounts,
loyalty programs, rebates, trade show appearances and buyer’s clubs. The sales and marketing
team decides which publications to advertise in, which TV, radio or websites are best for
promoting the company’s products or services, and what contests, giveaways, discounts or other
marketing methods will help it boost sales.

OPERATIONS DEVELOPMENT

An operations department ensures that the production process is completed from start to finish.
These production processes need to line up with the goals and functions of other departments
within a company.

Managers assigned to the operations department provide constant oversight on the production
process to make sure their employees can systematically perform their tasks. For example, the
assembly line is an operational procedure where all employees must perform their roles to get
products into stores swiftly.

BUSINESS DEVELOPMENT

Development departments are also known as business development departments. Its members are
responsible for a number of key objectives inside and outside the organization. They study the
products, services and operations of companies, providing consultative help where needed. They
also analyze the business environment, including regulations and restrictions that impact their
companies. Development professionals use their analyses to improve their company's sales and
profits.

Improving Department Performance

Development department managers analyze various departments, especially sales and

marketing, according to the StateUniversity.com job description. They look for ways to
improve the performance of the sales and marketing departments. For example, these
professionals may study sales territories and help find more efficient routes. Development
department managers may also determine ways to save their marketing departments
money, such as outsourcing their advertising functions. These workers often use market
research to enhance their analysis. For example, they may survey business customers to
uncover key weaknesses in the customer service department.

Assisting With Strategic Planning

Development departments often have high-level directors or vice presidents who work
with strategic planning executives to develop key marketing strategies to grow the
business. For example, they may suggest certain acquisitions and mergers to expand the
company's sales and market share. They may also suggest new technology to streamline
the current product line. Development departments in the restaurant industry, for instance,
sometimes recommend co-branding strategies with other restaurants. The other restaurant
usually offers different types of food. Hence, co-branding benefits both restaurant
companies on rent and additional customer traffic.

Identifying New Market Segments

Development departments are charged with findarket segments. Small companies

sometimes reach their peak sales in current markets. They may have their development
departments locate viable new markets. The development manager, in turn, may study the
demographics of various areas, finding markets that are socioeconomically similar to the
company's current markets. The development department would then employ marketing
research to test the company's products in the new markets before adding them.
Countering Competitive Strategies

The development department in a small company often studies the competition, analyzing
their strengths and weaknesses and suggesting strategies to counter the aggressive
marketing of these competitors. A competitor may undercut prices in a certain market, for
example. The development manager would then decide whether to cut prices or maintain
its higher prices, perhaps believing the company's high-quality products justify the higher
prices.
CHAPTER 5

ANALYSIS
All together 21 responses were collected from different individuals.