Activity 1: Types of Innovation

McDonald's was founded in 1940 by Richard and Maurice McDonald in San Bernardino, California,
United States, and it started with a few locals around USA suddenly it was a huge success.
Its industry is the fast food or quick-service restaurant industry. Is one of the leading global chains in
this industry, specializing in serving affordable, convenient, and fast food to customers all around
the world 

McDonald's main value proposition is offering quick, consistent, and affordable meals in a family-
friendly environment. Its most popular product line includes hamburgers, cheeseburgers, chicken
sandwiches, French fries, and soft drinks. Additionally, McDonald's also offers breakfast items,
desserts, and other seasonal or regional menu items.

McDonald's main competitors in the fast-food industry are other major QSR chains such as Burger
King, Wendy's, and KFC. Additionally, it also competes with other fast-casual restaurants and local
eateries in different markets. Some main substitutes for McDonald's are other types of restaurants,
such as casual dining, take-out or delivery, and home-cooked meals.

McDonald's has appeared in various editions of rankings by Forbes, Fast Company, and other
publications. However, as an AI language model, I do not have access to real-time data and my
knowledge is based on a cutoff date of September 2021. Please refer to the most up-to-date rankings
for the latest information on McDonald's appearances in rankings.

Innovations implemented by the company

Self-order kiosks: McDonald's has introduced self-order kiosks in many of its restaurants, allowing
customers to place their orders and customize their meals using touchscreens. 

Mobile ordering and delivery: McDonald's have developed a mobile app that allows customers to
place orders, customize meals, and pay using their smartphones. 

McCafé: McDonald's expanded its menu to include a specialty coffee line called McCafé, offering a
range of coffee-based beverages, including lattes, cappuccinos, and iced coffees and sometimes
breakfast

Name of the company MCDONALDS

Innovation Type of innovation (Ten

Innovation implemented Justification
Category Types of Innovation)
Self-order kiosks

Because this gadget support and

enhancements the surround of the offerin
⬜ Experience
Service this means the costumer
can experiment with new
technologies

Mobile ordering and delivery

Is how the product is offered and
Delivered to customers so this is a
⬜ Experience
Channel new technology because you can receiv
the products in the comfy
of your house

McCafé

This are complementary products

⬜ Offering
Product System And services they also have
Breakfast and other extra services

McDonald's has a history of innovation and has shown the ability to adapt to changing times. They
have implemented digital initiatives, experimented with new menu items, and explored sustainability
and social responsibility initiatives, among other innovations. McDonald's also has a strong global
presence and a recognized brand, which could work in their favor.

However, the fast-food industry is highly competitive, and consumer preferences and expectations
can change rapidly

REFERENCES
Nuestra historia: Ray Croc y los hermanos McDonald | McDonald’s.
(s. f.). https://www.mcdonalds.com/us/es-us/about-us/our-history.html
Larry Keeley, Ryan Pikkel, Brian Quinn and Helen Walters, Ten Types of innovation . The
Discipline of Building Breaktroughs (Hoboken, New Jersey: John Wiley & Sons, 2013)