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The 10 Best Examples Of The

Metaverse Everyone Should
Know About
Bernard Marr Contributor
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May 16, 2022, 12:40am EDT

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The metaverse – everyone is talking about it, but no one is

exactly sure what it actually is. This makes it a bit difficult if we
want to put together a list of platforms or experiences that
represent the best of what it could be.

The 10 Best Examples Of The Metaverse Everyone Should Know About ADOBE STOCK

But if we take it to mean

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environments which focus on providing immersive experiences
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 for users, we can have a go at highlighting some projects –
existing and on the horizon - which stand out.

Not all of the projects highlighted here involve virtual reality, or

decentralization, or cryptocurrency. Although those are all
technologies that are likely to have a place in the metaverse, it
isn’t strictly essential that they are part of every metaverse.

So rather than focusing on examples that tick all of the boxes,

today’s best examples tend to be those that do one or more of the
core elements particularly well. Not all of these are fully
functional yet (and one of them isn’t even real!) but they all give
us a glimpse of what the digital worlds of the future might look
like.

Ready Player One

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Ok, so this is a bit of a cheat because it doesn't exist and is

entirely fictional, and if you've seen the movie or read the book,
you will know that isn't necessarily an entirely bad thing. It does,
however, serve as a great example of what the metaverse might
eventually end up looking like – although hopefully, we won't
primarily use it as a means of escape from an awful reality.
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Ready Player One shows us what a fully immersive and
interactive virtual reality world could look like in the near future.
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And although it’s pure science fiction, it isn’t necessarily that far
 out – a 2020 survey by Ericsson found that seven out of 10
people believe we will have VR worlds that are indistinguishable
from reality by 2030. And while yes, it is often referred to as
dystopian, it’s not as terrible a potential fate for humanity as
some other fictional digital realities we could mention.

Second Life

Second Life was created by Linden Labs back in 2003, before

Facebook (let alone Meta) even existed. There is some debate
around whether it constitutes a metaverse as such. One reason
for this is that, as the name suggests, it’s built to allow users to
engage in an alternative life as an alter-ego rather than to take
their existing real-world life online. Other opinions, however,
state that it was effectively the first popular online metaverse
environment. While it may not tick every box on the checklist, it
serves as a useful example of an online community populated by
millions of users with an immersive, experiential user interface.

Meta Horizons (Facebook)

When Facebook founder Mark Zuckerberg renamed his company

to Meta, it was a sign of how important he felt the metaverse
concept would be to the future of digital communications,
socializing, and living. So far, the result has been several projects,
including Horizon Worlds (a virtual worlds platform), Horizon
Venues (events platform), and Horizon Workrooms (virtual
office). All of these platforms are interconnected and allow users
to create avatars that represent them as they explore and interact
with other users. OneThis is youraspect
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arises from the
existence of Horizon is that it forces us to confront questions
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about whether we want a metaverse where ownership is
 centralized under a corporate owner or a more distributed,
decentralized model of ownership and governance.

Fortnite

Fortnite is, of course, primarily known as one of the most

successful online games ever created. But creators Epic Games
quickly came to understand that once they had brought millions
of switched-on, tech-savvy gamers together on their platform, it
potentially became something more game-changing. Two main
strands that are being followed in order to turn the world of
Fortnite into a proper metaverse are live music concerts from
global superstars such as Travis Scott, Ariana Grande, and Billie
Eilish. Brands including Telco 02, broadcaster ITV and
supermarket Carrefour have all used the creative mode to take
their first steps into the metaverse.

Decentraland

Something of a cross between a game, a marketing channel, and

an experiment in creating a digital, decentralized democracy,
Decentraland is a true web3 platform. It’s governed by a
Decentralized Autonomous Organization (DAO) and is an online
home to some of the world’s biggest superstars and brands,
including Morgan Stanley, Coca-Cola, Adidas, Samsung, and
Snoop Dogg. It comes with its own cryptocurrency, known as
MANA, and anyone interested in buying a plot of land there will
currently need to put up at least $10,000 - with the most
expensive costing well over $1 million.

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Nvidia
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 Omniverse is Nvidia’s attempt to build a creative metaverse
platform for 3D design professionals. It builds on technology
developed by animation studio Pixar, which created the Universal
Scene Description (USD) language that enables 3D objects and
environments to become portable across different toolsets. This
allows, for example, characters to be designed collaboratively,
with facial animators, clothing designers, and other creatives all
using tools that they are familiar with. As 3D environments
become increasingly more detailed and immersive and require
more work to build, this kind of creative framework will become
an essential tool for studios creating metaverse content.

Roblox

Roblox is a gaming platform used daily by more than 50 million

users. It lets anyone create and even monetize their own game
worlds, which all exist within an interconnected metaverse and
share aspects like avatars and currency. Skewed at a younger
audience than some of the other platforms mentioned here,
companies including Nike, Forever 21, Gucci, Nascar, Ralph
Lauren, and Vans have all used the platform to set up virtual
worlds where users can interact with their brands. While anyone
can create their own game within Roblox, it's designed, so they
will all have a similar look and feel, meaning that once a player
has logged in and experienced one of them, they will feel
comfortable in any of them.

The Sandbox

This started out as a mobile game, which in 2018 was ported by

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its creators to the Ethereum blockchain, becoming one of the first
truly decentralized metaverse platforms. It includes its own
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object creation tools that allow anyone to build 3D items,
 characters, vehicles, or anything else they can think of, which are
then minted as NFTs, and can be imported into other Sandbox
worlds. These NFTs can also be traded and sold via the platform’s
built-in marketplace. Assets and land are created as NFTs, and
like Decentraland, transactions are carried out in the platform’s
own currency, known as SAND. Sandbox is another platform that
has proven popular with brands wanting to establish their
metaverse presence – landowners include HSBC, Warner Music,
PwC, and Paris Hilton.

Otherside

This one has only just been announced, and not many details are
known, but it is a metaverse project put together by Yuga Labs –
creators of the immensely successful Bored Ape Yacht Club
(BAYC) series of NFTs. In April, the company raised $285 million
with the sale of the first batch of “deeds” to land on the platform.
Although details of what Otherside will look like when it opens to
the public are scarce, the developers state, "think of it as a
metaRPG (role-playing game) where the players own the world,
your NFTs can become playable characters, and thousands can
play together in real-time."

Pokemon Go

Pokemon Go launched before the hype intensified around the

metaverse concept. However, it's the go-to "killer app" for
augmented reality (AR), which is predicted to be one of the
cornerstone technologies that metaverse will be built around. As
such, it’s one of the best examples of how metaverse will involve
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the merging of the real and digital worlds. Its creator Nintendo
further blurred the boundaries by allowing real-world businesses
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