My product is Sweet Scented Candles that shall be in the lower and upper middle class .

My main target
market for this are women with families between the ages of 25 or over 55. The second will be the Spa
wellness hubs that use candles usually scented ones to give it’s customers the feel of relaxation, comfort
and luxury. Sweet Scented Candles provides wide range of products along with distinctive features with
excellent qualities, variety scents and unique designs. We have available types of candle wax depending
to your wants, we have Beeswax, Soy wax, Paraffin Wax and Gel wax. We offer different kinds of Candles
as well such as Jar Candles , Floating Candles and Tea Light Candles. It Also comes with variety scents
including Vanilla, Jasmine, Teakwood, Eucalyptus, Lemon , Cinnamon, best lavender, Lime Basil &
Mandarin etc . All scents are into four categories fresh, woody, floral, and exotic. In addition I will be
adding personal messages on the candle, because I feel like it would be great to the customers. My
candles are ideal to use for special occasions, as a gift for friends, for decorations , for therapeutic
reasons and or to help yourselves to relax. Sweet Scented Candles is intended to provide attractive
handmade candles that are at the same time sold at reasonable price that are very affordable for
everybody, However the pricing usually differs depending on factors such as varieties , shapes , designs
and scents. It will maybe a bit pricey but the quality of my product is worth buying for , plus the
benefits that will give this to you. My business will be located in Makati City. I am planning of using two
marketing strategy the first one is opening a Store, Because older adults prefer to touch and smell the
candle in a store before making the purchase. The second one is through online sales, it can provide
easy access to reorders and new customers who live in various parts of the world.Especially Now a days
younger adults are more comfortable purchasing candles online. Also I am planning to use Facebook,
Instagram, Pinterest to promote the image of my product.