PRODUCT PROPOSAL: Handmade Scented Candles

Executive Summary:

Our company proposes the creation of affordable handmade scented candles made from natural and
sustainable ingredients. We aim to offer customers a high-quality, eco-friendly, and unique product at
an affordable price point.

Our handmade scented candles are crafted using natural soy wax, essential oils, and cotton wicks. We
offer a variety of captivating scents, including lavender, rosemary, vanilla, and citrus. Our packaging is
designed to be recyclable and reusable, reflecting our commitment to sustainability.

With a price of only PHP 100 per candle, we anticipate selling 1,500 candles per month. This projection,
based on conservative estimates, allows for market penetration. Our goal is to provide customers with
affordable and high-quality scented candles without compromising fragrance or appeal.

To showcase the quality and uniqueness of our handmade scented candles, we will participate in local
markets, craft fairs, and online platforms. We will also offer product samples and create visually
appealing content to highlight the craftsmanship and natural ingredients used in our candles.

Our financial projections indicate estimated monthly revenue of PHP 150,000, with a profit margin of
35%. We invite investors to join us in funding the launch and expansion of our handmade scented
candles.

Our next steps include securing funding and launching our affordable handmade scented candles into
the market, catering to customers who seek value for their money without compromising on quality or
fragrance.

Problem and Solution:

The problem is that many people are looking for high-quality, eco-friendly, and unique scented candles
but struggle to find them in the market. Our solution is to create handmade scented candles that are
made from natural ingredients, have unique and captivating scents, and are eco-friendly.

Problem: Many people love the ambiance and fragrance of scented candles, but are hesitant to
purchase them due to concerns about the use of synthetic fragrances and other harmful ingredients.
Additionally, many consumers want to support eco-friendly and sustainable products, but are unable to
find high-quality candles that meet these criteria.
Solution: Our solution is to create handmade scented candles that are made from natural and
sustainable ingredients, and are free from synthetic fragrances and harmful additives. Our candles are
perfect for anyone who wants to enjoy the ambiance and fragrance of candles without compromising
their health or the environment.

We use only the highest quality ingredients, including natural soy wax, essential oils, and cotton wicks.
Our candles are available in a wide range of scents, including lavender, rosemary, vanilla, and citrus, and
come in a variety of sizes and shapes to suit any occasion. Additionally, our packaging is made from
recyclable and reusable materials, which reduces waste and supports our commitment to sustainability.

By offering high-quality and eco-friendly handmade scented candles, we aim to provide a solution to the
concerns that many consumers have about synthetic fragrances and other harmful ingredients. Our
candles are perfect for anyone who loves candles and wants to support sustainable and
environmentally-friendly products.

Our handmade scented candles are made from natural and sustainable ingredients, including:

1. Natural Soy Wax - This is a renewable resource that is biodegradable and non-toxic. It burns cleaner
and longer than paraffin wax and has a lower melting point, which means it won't emit harmful
chemicals into the air.

2. Essential Oils - We use only high-quality essential oils to scent our candles. Essential oils are natural
plant extracts that are free from synthetic fragrances and harmful chemicals. They provide a range of
therapeutic benefits and create a subtle, natural fragrance.

3. Cotton Wicks - Our candles use only cotton wicks, which are free from lead and other harmful
additives. Cotton wicks provide a clean and even burn and are a more sustainable alternative to
synthetic wicks.

4. Recyclable and Reusable Packaging - Our packaging is made from recycled and reusable materials,
which reduces waste and supports our commitment to sustainability.

Product Features:

- Handmade with natural ingredients

- Unique and captivating scents

- Eco-friendly

- Long-lasting burn time

- Comes in a variety of sizes and shapes

- Reusable and recyclable packaging

Key Differentiators:

Our handmade scented candles are unique and different from other candles in the market because:

- They are made from natural ingredients and are eco-friendly

- We offer a wide range of captivating scents that are not available in the market

- Our packaging is reusable and recyclable, which reduces waste

Product Demonstration:

We will demonstrate the quality and unique features of our handmade scented candles by showcasing
them at local markets, craft fairs, and online platforms. We will also offer samples to potential
customers to allow them to experience the quality and fragrance of our candles. Additionally, we will
create video content showcasing the manufacturing process of our candles, highlighting the use of
natural and sustainable ingredients and the eco-friendly packaging.

Market Opportunity:

The market for scented candles is growing, with an increasing demand for natural and eco-friendly
options. Our target market includes individuals who seek affordable, high-quality scented candles for
personal use, as well as businesses such as spas, boutique stores, and gift shops that value handmade
products. By addressing the need for affordable and high-quality handmade scented candles, we aim to
capture a significant share of this market.

Financial Projections:

Based on market research and analysis, we anticipate selling 1,500 candles per month, initially priced at
PHP 100 per candle. This projection reflects a conservative estimate, allowing for market penetration. As
we gain traction and customer loyalty, we expect to increase sales volume and explore higher price
points, resulting in estimated monthly revenue of PHP 150,000. With a projected profit margin of 35%,
our financial projections indicate a reliable and profitable business model.

Product Pricing:

We have adjusted the pricing of our handmade scented candles to PHP 100 per candle to make them
more affordable for customers. This price point offers a competitive advantage in the market, appealing
to customers seeking value for their money without compromising on quality or fragrance. By offering
affordable handmade scented candles, we aim to establish long-term relationships with customers and
secure a strong position in the market.

Development Timeline:

- Month 1-2: Research and development of candle scents and packaging design

- Month 3-4: Sourcing of natural ingredients and production of sample candles

- Month 5-6: Product testing and refinement

- Month 7-8: Launch of product and marketing

Project Team and Investors:

Our project team consists of experienced candle makers, marketers, and business professionals who are
passionate about creating high-quality and eco-friendly products. We are seeking investors who share
our vision and can provide funding to help us launch our product.

Contact and Next Steps:

For more information about our handmade scented candles or to invest in our project, please contact us
at [thescentedpalette@gmail.com ] Our next step is to secure funding and launch our product in the
market.