AP05-EV04 PRESENTACIÓN

EN INGLÉS
CARACTERÍSTICAS DE UN
PRODUCTO
 INTRODUCTION

OUR PRODUCT IS A NATURAL SHAMPOO

WITH RICE IT IS A TANGIBLE PRODUCT
WITH EASY AND PLEASANT PACKAGING,
THE BRAND IS NATURAL RICE SHAMPOO
WHICH IS VERY BEAUTIFUL AND
ATTRACTIVE, IT HAS GREEN, YELLOW
AND WHITE COLORS, EACH ONE WITH ITS
MEANING
 DESIGN

At present what the world is looking for is to take care of the environment
and respect all its
characteristics, that is why the design of our product is 100% natural,
preserving the properties
of rice and meeting the user's need when caring for their hair.
 BRAND
For the design of our brand we have used the mixed modality,
which is one that combines an image with letters, so we made an
approach of an ear of rice that is our main ingredient of the
shampoo and additionally we added the name of the product that in
this The case is NATURAL RICE SHAMPOO, the range of colors
that we used to create the brand were natural and with an essential
meaning that represent the following:

GREEN: this color is always associated with nature, it also

represents simplicity and purity and delicacy. It is also associated
with the field and is used to give a feeling of tranquility and
confidence.
YELLOW: Joy, confidence and is a prime hunter of attention.
 CONTAINER
ENVASES DE PLÁSTICO BIODEGRADABLE, QUE SEA
AMIGABLE CON EL MEDIO AMBIENTE, EL CUAL TAMBIÉN
VA A PODER SER REUTILIZADO EN DIFERENTES
ACTIVIDADES, YA QUE SE LANZARA UNA CAMPAÑA
PUBLICITARIA A TRAVÉS DE UNA CÓDIGO QR QUE IRA EN LA
MARQUILLA Y DIRECCIONARA A VIDEOS TUTORIALES DE
LA CONSERVACIÓN Y TRANSFORMACIÓN DE LOS ENVASES
PARA EVITAR SU DESECHO, ADEMÁS TENDRÁ UN DISEÑO
TIPO MADERA, QUE LO HARÁ MÁS ATRACTIVO AL OJO DEL
CLIENTE, ADICIONALMENTE NOS DISTINGUIRÁ DE LA
COMPETENCIA, YA QUE EL DISEÑO EN MADERA REFLEJARA
NATURALEZA QUE ES NUESTRO ENFOQUE PRINCIPAL.
 CUSTOMER

WE DID A MARKET STUDY WHICH SHOWED THAT THIS

PRODUCT HAD TO BE AIMED AT CONSUMERS
BETWEEN 18 AND 42 YEARS OLD, PREFERABLY
WOMEN WHO ARE MORE CONCERNED WITH HAIR
PRODUCTS.
CUSTOMER
OPINIONS
1. It is an innovative product
2. I would like to try it, this proposal is
interesting
3.I would have to know the price to decide
4.I think it's great I've always wanted
something very natural in my hair
5. I like the packaging the color is beautiful
and innovative 6. I like that its aroma is fruity
7.is a project that would give good results