History:

Floral wreaths made by the ancient Egyptians were formed from thin plates of horn stained in
different colors, sometimes also of leaves of copper, gilt or silvered over. The ancient Romans
excelled in the art of imitating flowers in wax and in this branch of the art attained a degree of
perfection which has not been approached in modern times. The Chinese and Japanese show great
dexterity in this work. These early artificial flowers were made out of many-colored ribbons which
were twisted together and attached to small pieces of wire.

Introduction:
Artificial flowers are imitations of natural flowering plants used for commercial or residential
decoration. They are sometimes made for scientific purposes .One piece of foamic sheet makes 5-6
flowers. It's easiest to make the flowers in multiples of three. Adjust what you need based on how
many flowers you want to make. This is a low cost solution to having beautiful flowers at hand for
your home, grannies, postal service delivery persons, weddings, and so on. They are very easy to
make and look amazing when completed. Modern techniques involve carved or formed soap,
nylon netting stretched over wire frames, ground clay, and mass-produced injection plastic
moldings. Polyester has been the main material for manufacturing artificial flowers since the
1970s. Most artificial flowers in the market nowadays are made of:

Polyester fabric
Nylon stocking flowers
Silk flowers
Soap
Clay
Glass
Plastic

Company Profile:
Happy Petals
About Our Company

BUSINESS PLAN: HAPPY PETALS

Established as a boutique florist brand are

dedicated to arming you with the right flowers
for the right moment. We help you differentiate
your do's from your dont when picking up
flowers and arrangements for special occasions,
be they public or private in nature. Signature and

Happy
Petals

custom designed artificial bouquets are but a few

of the offerings at our Bouquet Salon located in
Sadar along with free delivery in surrounding
areas. Happy petals offers consultancy based
services to ensure your home or event is a blooming reflection of your aspiring taste. Beautifying
spaces is our specialty be it a small bouquet or landscaping of a massive area. Aware of the effect
of flowers and greenery within spaces we guide you on how you can make the most of your home
or business environment.
A happy petal makes handmade artificial plant and takes custom made to a new peak. From small
corner plants to complete artificial indoor gardens, you name it and we shall be glad to be of
service.

Vision
Happy petal has its own team skilled specialists. Each of our residential projects is close to our
heart. We believe in giving attention to detail and adding a little something that makes a house a
home. We prove that our strength lies in the perfect balance of aesthetic and functionality. We take
pride in putting the ART in ARTificial

Mission Statement:
Our flowers range available every day of the week, when our customer needs can order and we
will deliver them in 1-2 days. We do not believe in plug n play event solutions. We do not
impose our interpretations of what your special day should be like. Our aim is to help you
celebrate your precious moments in your perfect scenario. We know that a perfect event is pulled

BUSINESS PLAN: HAPPY PETALS

by every small little detail coming together perfectly. We believe in giving exclusive custom made
design solutions to all our clients. We believe in building life time relations with our clients.

Treasure of delightment
Profile Of The Board Of Directors
Chairman
Alia Nasim

Managing director
Syeda Qurat ul ain
Zarish Shaukat

Financial Director
Rafia Sajjad
Neelum Kausar

Marketing Director
Nazish Paracha
Sana Mehmood
Irum Naz

Current Marketing Situation:

There are many artificial flower sellers in the market and they are competing with each other, like
locals in china market. Almost every shop that sold Chinas hand-made flowers had the same
variety. China had taken over the local market. Thus, a lot of craftsmen who were involved in this
unique craft stopped producing them. Every single shop looks like the previous one as the flowers

BUSINESS PLAN: HAPPY PETALS

are exactly the same. It was vital to note that when flowers are ordered from China, one felt
restricted as they could not tell the manufacturers of flower makers in China to give them a certain
type or design of a flower according to Pakistani consumers needs and demands.
Other flowers makers are Zarrita Flowers, blossoms, 4U services ltd etc. but they are dealing
with high social class only and offer very high prices.
.In our culture, inflation has taken place, so thats why people are conscious about the prices. So by
keeping this factor in mind we would offer fewer rates as compared to other local shops. But by
offering fewer prices, quality would not be changed.

Market Description:
Our artificial Flower consists of consumer and users who prefer to have beautiful look and well
quality that seems to be beautiful. One of the factors being exclusivity, as the flowers that were
made by hand always gave the flower a personal and unique touch which machine made artificial
flowers could not give.
We targeted household ladies and university girls. Buyers can easily access it of every class of
people but more preferable to the middle class people, the females who wanted to decors their
houses or any other area but due to high cost they are not able to buy or fulfill their desire. We
hope that this offer will complete their wants to decors because that will be having low cost, fine
quality material used, and have long lasting color, unique style for every person who buys here
once. Buyers can choose every type of color they want according to their need. This seems very
attractive for any female who love to have decorating.

Competitive Review:
Our main competitors are local shops that are situated in Rawalpindi and the flowers imported
from China. Our local craftsmen are still involved in the art of artificial hand-made flower making
and are running business through social media like facebook twitter etc. No doubt these are strong
competitor but with the passage of time we will also try to compete them.

Future Risk:

BUSINESS PLAN: HAPPY PETALS

There are some future risks like the present situation in the economy having patrol prices and
sometimes there will be shortage of patrol so delivery of that flowers will be more costly. Other
than that the demand of highly priced products are usually high because people assume that they
must be of best quality but as our flower prices is low there can be less demand for flower in
market because people thought that may be these flower having low quality so thats why prices
will be low.

Marketing Mix
The marketing mix are as follows:
1.
2.
3.
4.

Product
Place
Price
Promotion

Product:

A range of Handmade flowers with variety of colors and designed introducing in

Rawalpindi.

We offer consultancy based services to ensure your home or event is a blooming reflection
of your aspiring taste.

We are using simple material yet making it exclusive and beautiful.

Our product is durable as it can be used for a very long time.

Our product is different from other in which we use the

artificial fragrance in flowers so customer can enjoy
them as real flowers.

We offer gift packages to give on weddings, birthdays,

thanksgiving etc with an elegant touch of gift wraps.

Our packing can be further be used by the customers

for different purposes like jewelry boxes, gift boxes etc.

BUSINESS PLAN: HAPPY PETALS

Product Line:
Stocking Net
1.
2.
3.
4.
5.
6.

Tulip
Rose
Lilly
Deria
Telenor flower
Flower Buds

Fomic Sheet
1.
2.
3.
4.
5.
6.

Tulip
Rose
Lilly
Deria
Telenor flower
Filling Flowers

Others
1.
2.
3.
4.
5.

Mehndi thaal
Wall hanger
Bouquet
Gifts
Wall Decorations

Price:
Pricing Strategy:
We are applying penetration pricing strategy for quickly achieving a high volume of sales and
deep market penetration of our new product by keeping our prices low. Penetration pricing will
help us to bring new customers into our store, increasing market share and building customer
loyalty.

Advantages:

Low prices create positive branding among initial customers

Customers share their opinion (word of mouth)

Increasing market share

Lead to high sales volume

Pricing Method:
Value Pricing method is used to set the prices of product. We are offering good quality products
in fair prices as our aim is to attract and satisfy customers and make long term relation.
Prices of product

BUSINESS PLAN: HAPPY PETALS

The prices of our product vary according to their type and size.
a. Stocking Net Flower
Its price ranges from Rs 40- 60
small Rs. 40
medium Rs. 50
large 60
b. Fomic Sheet Flower
Its price ranges from Rs 50- 80
small Rs. 50
medium Rs. 70
large 80
large 60
c. Others
These are customized products made according to the demand of customers and their
prices according to the events, occasions.
Extra charges for artificial fragrance.

Place:

Our Bouquet Salon is located Sadar, the vital area of Rawalpindi to make brand awareness.
As in Sadar and in its nearby locality there is no market offering these type of products and

services.
Outlet is a small in size, but with fascinating interiors.
Products are available at only brand franchise outlets.
Outlet has a comfortable environment where customers can share ideas and views about

event decorations and explains their demands and needs.

Online Business (E- commerce)
Order placement on calls and through Facebook page.
We follow Just-in-time Inventory system.
Efficient security system for the protection of all valued customers.

Promotion:

One to one relation with customer on shops

online marketing (Facebook, tweeter, official website)

BUSINESS PLAN: HAPPY PETALS

Banners in vital areas in Sadar and nearby areas.

Free sample (like favors, souvenirs etc)

Promotion on local cable channels during wedding seasons.

Discount for first come and 10% for 1st month customer. (promotional Discount)

Market Segmentation:
Market segmentation is the practice of dividing customers into groups of potential buyers that have

similar preferences and buying habits. Understanding why people behave as they do helps identify
the needs the company should satisfy in the market? Different types of buyer characteristics are
used in market segmentation. Firstly demographics such as age, income and education are the
easiest starting points. Demographic information is easy to compile, and general demographic data
is publicly available. In geographic segmentation, place of residence is the segmentation basis.
Behavioral differences are another segmentation basis. Here, attitudes, interests and opinions
count. These factors are better grounds for segmentation than demographics and geography. For
instance, some consumers are innovators with a taste for niche, upscale products and services,
while others are conservative thinkers looking for functionality, value and durability.

Demographic Dimension

BUSINESS PLAN: HAPPY PETALS

For the segmentation of our product which is handmade flowers we are using demographic as well
as behavioral dimensions of consumer market. In demographic dimension two groups can be used
for segmenting the market which is:

Gender:

Gender can be one of the most important bases for segmenting the consumer market for handmade
flowers. Here we are using the female gender for the segmentation. As we all know that women in
our country mostly stay at homes so they are the ones most interested in decorating them as well as
making them look as beautiful as they can.

Age:

Here the consumers are segmented on the basis of age. Specifically young aged women (from
nearly 20 to 50 years) are segmented and to be targeted for the product because we know that
mostly these women are interested in decorating their homes with innovative and attractive
decorating items such as handmade flowers.

Behavioral Dimensions:
Moreover the behavioral dimensions for the product can be explained as follows:

Occasions:

The handmade flowers can be used for special occasions i.e. birthday parties, weddings etc as well
as for regular use i.e. for decorating homes, offices etc.

Benefits:

The consumer can gain the benefits of good quality and service from our product as we are
promising to provide best quality product and also offering the services for decorating these
flowers.

User Status:

The user status of the product is going to be first time user and will try to convert them into
potential or regular user in a short period of time.

Usage Rate:

BUSINESS PLAN: HAPPY PETALS

Usage rate refers to how frequently the consumer uses a product. Here the usage rate would be
medium as the product is useful in daily life as well as on special occasions.

Readiness Stage:
Readiness stage of the potential consumer of our product is aware, because there are already some
companies in the market offering the same product so the consumer is fully aware about what the
product is or how it is used.

Attitude Toward Product:

The attitude of the consumer towards the product is expected to be enthusiastic and positive.

Market Targeting:
A target market is a market segment that has been deliberately selected by an organization in order
to focus their marketing efforts and offerings. In other words, target marketing is matching
marketing efforts to the needs of a specific market segment. A target market allows the producer to
focus its marketing efforts and develop a unique positioning and marketing mix that strongly
matches the needs of that part of the market. Without a clear target market, an organization will
have a limited understanding of the market, will probably have vague or weak offerings, and will
generally have a weakened competitive position. After the segmentation of the consumer market
the producer targets that market segment in order to focus their marketing efforts.

Target Markets:
The target markets are divided into following types
1-House hold formation (New Home Builders)
2-Occasional (Christmas, Birthday, Marriages, Thanks giving)
3-Professioanl Women (Women in age range of 35 and 50)

House hold formation (New Home Builders)

BUSINESS PLAN: HAPPY PETALS

New household formation, which is newly married couples especially young women are very
interested in transforming their new house in homes. They buy items close to their hearts and aim
to give their home a comfortable yet beautiful look. Handmade artificial flowers please their hearts
and also creates refreshing ambiance of their houses.

Occasional (Birthday, Marriages, Thanks giving)

Handmade flowers are used extensively in Pakistani community. Especially in their wedding
starting from mehndi interiors to the dcor of stage for Walima all of them used handmade flowers.
Likewise in birthdays, thanks giving, baby showers in all occasions flowers are used. If not in
deco ring than it can be used as a pleasant gift. An artificial handmade flower with real fragrance is
like cheery on top.

Professional Women:
The dominant segment is comprised of women in the age range of 35 to50. They are married, have
a good combined income and are socially active at and away from home. They have discretionary
income and how their home looks is a priority. The appearance of where they live communicates
who they are and what is important to them. They spend lot of money on house hold decorative
items .They will be the part of our target market.

Marketing Strategies:
For the targeting of our product which is handmade flowers we are going to use undifferentiated
marketing

Undifferentiated Marketing:
It is a market strategy in which the producer attempts to appeal all the perspective customers with
one basic product. Here one product is offered for all segments. Our product is handmade flowers
so these handmade flowers are for all the customers thats why we are using undifferentiated
marketing strategy. Our product is for those customers who are interested to decorate their houses
and for those who are going to celebrate birthday parties and wedding ceremonies.

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BUSINESS PLAN: HAPPY PETALS

The benefit of this strategy is that we offer one product for all customers so that our cost is low and
we earn more profit.

Product Positioning:
Creating the value in the mind of the customers is called product positioning. Product positioning
is an important element of a marketing plan. Product positioning is the process marketers use to
determine how to best communicate their products' attributes to their target customers based on
customer needs, competitive pressures, available communication channels. Effective product
positioning ensures that marketing messages resonate with target consumers and compel them to
take action.
For the positioning of our product which is handmade flowers we are using POD point of
difference .In point of difference we are going to use two things.

Fragrance:

There are many competitors in the market so we added fragrance into handmade flowers so in this
way our product is different from other products and we earn more profit.

Packing:

Our packaging boxes are reusable for different purposes which are not offered by any of our
competitors.

Service:

Our product is for special occasions such as wedding ceremonies, engagement occasions and
birthday parties and as well as for regular use such as decorating houses and offices so keeping in
mind that we provide services to the customers so they get easily our product

SWOT Analysis:
Strength

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Abundant and cheap labor hence can compete on price.

Low capital investment and high ratio of value addition.
Aesthetic and functional qualities

BUSINESS PLAN: HAPPY PETALS

Variety of products which are unique

Increasing emphasis on product development and design up gradation

Weakness

Inconsistent quality and Inadequate market study and marketing strategy

Lack of adequate infrastructure and communication facilities
Capacity to handle limited orders
Chances of untimely delivery schedule
Local competitors

Opportunities:

Rising appreciation for handmade flowers by consumers

Widespread novelty seeking
Use of e-commerce indirect marketing
Product awareness in market

Threats

Unstable economy of country

Unstable political situations of country
Entry on new competitors
Bargaining power of customer\

Corporate Social Responsibility

As the mission of Happy petals is to spread happiness and be the reason of it. So on our packing
we print a wise words or a quotation. This gives a positive thought to customer and can be
his/her thought of the day.

Financial:
Financials are the most important part of the business. They show the monetary value of the
business. The most important document in the business is income statement. Which shows that
from where the income has generated and spend (cost of the goods/ services) .Here is the Income
Statement of 3 preceding year.

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BUSINESS PLAN: HAPPY PETALS

Income Statement
PARTICULAR

2015

2016

2017

Ist

2nd

3rd

Month

Year

Month

Year

Month

Year

Sales

2250

27000

4200

50400

6120

73440

less CGS

222

2664

381.5

4578

555

6660

GROSS PROFIT

2028

24336

3819

45822

5565

66780

Utility exp

300

3600

600

7200

1000

12000

Misc. exp

200

2400

250

3000

350

4200

Transportation

150

1800

300

3600

500

6000

NET PROFIT

1378

16536

2669

32022

3715

44580

less GENERAL ,ADMIN

AND SELLING EXP

Explanation:
2015
We have generated sale by selling 37 items at different sale prices which vary from item to
item. The total sales generate revenue 2250 for us. The cost which we have actually born is
222. Actually our gross profit is 2028.after deducting the general, admin and selling
expenses we were here with the profit of 1378. We have achieve our goal going beyond the
breakeven point .Which is very healthy for the business and show the attractiveness of the
market for our business. To calculate the whole year profit we have multiplying it with 12.

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BUSINESS PLAN: HAPPY PETALS

And we have sales of 27000 .The cost which we have actually bear is 2664. Actually our
gross profit is 24336.after deducting the general, admin and selling expenses we were here
with the profit of 16536.
2016
We have sale 67 units and generate revenue of 4200 our cost of goods sold on our two item
is decreased so in total our per unit cost is also decrease which is 381.5 and give us the gross
profit of 3819. After deducting the general, admin and selling expenses we were here with
the profit of 2669. . To calculate the whole year profit we have multiplying it with 12. And
we have sales of 50400.The cost which we have actually bear is 4578. Actually our gross
profit is 45822.After deducting the general, admin and selling expenses we were here with
the profit of 32022.
2017
We have generated sale by selling 107 items at different sale prices which vary from item to
item. The total sales generate revenue of 6120 for us. The cost which we have actually bear
is 555. Actually our gross profit is 5565.After deducting the general, admin and selling
expenses we were here with the profit of 3715. To calculate the whole year profit we have
multiplying it with 12. And we have sales of 73440 .The cost which we have actually bear is
6660. Actually our gross profit is .After deducting the general, admin and selling expenses
we were here with the profit of 44580.in last year we have decrease our profit margin to gain
high share in the market.

Controls:
The following areas will be monitored to gauge the performances

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Revenue monthly and annually

Expenses monthly and annually
Customer satisfaction
New product development

BUSINESS PLAN: HAPPY PETALS

Contingency Planning Difficulties And Risk

An entry of more cheap goods in the market by the established competitors

Worst case Risks Include
Determining that the business cannot support itself on ongoing basis

Conclusion:
From all above discussion it is concluded that happy patels with their mission to help you to
celebrate your precious moments in your perfect scenario, make customer more attractive towards
their products. This company with his name happy patels spread a lot of happiness on the face of
people, in their homes, in their functions and in every moment of celebration in their life. Our
target is females which are more interested to see their house more beautiful and decorative in
reasonable budget. We are offering reasonable prices according to the budget of customers,
artificial flowers with fragrance can create pleasing effect in the house. Our moto to deliver our
product and services according to the needs and demands of customer make our company more
profitable. Our company is committed to dedicate all its energies, resources and time to bring
higher value and satisfaction to their customer, employee and shareholders.

Implementations:

Top management decision to form more outlets in future and more products are translated into

specific actions and plan.

We are planning tightly control measures to closely monitor the quality and customer

satisfaction.
We are more focusing on marketing department because in today globalization world

marketing play very important role in growth of company.

Our control polices enable us to to react very quickly and on the time to diagnose and
correcting any problem that may occur.

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