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  • Key External Factors

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    Ánh Ngọc Ngô Thị
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    The document analyzes key external opportunities and threats for Grab in Vietnam on a scale of 0 to 1. It finds the largest opportunities are Vietnam's growing and urbanizing population which increases Grab's potential user base, as well as rising incomes increasing spending on services. Threats include potential changes to Grab's looser regulations compared to other countries. Overall the dense number of motorbike drivers and preferences create conditions for Grab's expansion in Vietnam.

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    KEY EXTERNAL FACTORS

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    The document analyzes key external opportunities and threats for Grab in Vietnam on a scale of 0 to 1. It finds the largest opportunities are Vietnam's growing and urbanizing population which increases Grab's potential user base, as well as rising incomes increasing spending on services. Threats include potential changes to Grab's looser regulations compared to other countries. Overall the dense number of motorbike drivers and preferences create conditions for Grab's expansion in Vietnam.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views1 page

    Key External Factors

    Uploaded by

    Ánh Ngọc Ngô Thị
    The document analyzes key external opportunities and threats for Grab in Vietnam on a scale of 0 to 1. It finds the largest opportunities are Vietnam's growing and urbanizing population which increases Grab's potential user base, as well as rising incomes increasing spending on services. Threats include potential changes to Grab's looser regulations compared to other countries. Overall the dense number of motorbike drivers and preferences create conditions for Grab's expansion in Vietnam.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    KEY EXTERNAL WT

    RATIN WT COMMENT
    FACTORS G SCORE
    EXTERNAL OPPORTUNITIES

    The population size is 0,26 2 0,52 Population is concentrated


    large and tends to in urban areas, the market
    increase size of service users is
    expanding
    People's income is 0,13 4 0,52 The amount of money spent
    increasing on products and services is
    increasing
    The legal regulations 0,33 1 0,33
    for Grab in Vietnam
    are much looser and
    more restrictive than
    in other countries
    The number of 0,2 3 0,6 Creating favorable
    motorbike drivers is conditions for Grab to
    dense as well as the deploy forms such as
    psychology of grabbike or recently,
    motorcycle grabcar.
    preference
    Science and 0,06 5 0,3 It is easier and easier for
    technology is customers to access Grab.
    developing more and
    more

    EXTERNAL THREATS

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