START

WITH WHY
Wiebi Adhitia
PEOPLE DON'T BUY WHAT YOU DO;
THEY BUY WHY YOU DO IT.

- SIMON SINEK -
 WHY START WITH WHY?

What if we could all learn to think, act, and

communicate like those who inspire?

Big Spark Solutions | 2020

THE GOLDEN
CIRCLE
 OUTSIDE IN

THE GOLDEN
CIRCLE INSIDE OUT
THE GOLDEN
CIRCLE
 Great Leader able to inspire people to act

Key Takeaways
Those who are able to inspire give people a sense
of purpose or belonging that has little to do with
any external incentive or benefit to be gained.

Manipulations doesn’t create sustainibility

There are only two ways to influence human
behavior, manipulate it or inspire it.

Discover Why
If you follow your WHY, then others will follow
you
SALES: FIND YOUR CUSTOMERS
“He who has a WHY to live for can bear
almost any HOW “ – Friedrich Nietzsche

THANK YOU