MESSAGE MAP

First step is to identify the stakeholders:

The stakeholders in a crisis situation might include:
1. Nursing Students
2. Clinical Instructors
3. The media (All types)

The second step in message mapping is to identify anticipated questions and/or

concerns of stakeholders:
 Which people are most commonly affected by cellulitis?
 Which imaging studies are suggested for cellulitis?
 How does cellulitis affect daily life? What happens if cellulitis keeps spreading?

The third step in message map construction is to analyze the lists of specific
concerns to identify common sets of underlying general concerns.
 Those concerns and questions are typically generated through survey.

The fourth step in message map construction is to develop key messages in

response to each stakeholder question, concern, or perception together with the
fifth step in message map construction is to develop supporting facts and proofs
for each key message:
KEY MESSAGE
Audience: Nursing Students/Media
Question/Concerns: What is Cellulitis?
KEY MESSAGE 1: KEY MESSAGE 2:
Cellulitis is a common but potentially If not treated immediately, Cellulitis can be
serious bacterial skin infection deadly.
SUPPORTING FACTS 1.1 SUPPORTING FACTS 2.1
Cellulitis is usually caused when Cellulitis can include extensive tissue
bacteria enter a wound or area where damage and tissue death.
there is no skin.
SUPPORTING FACTS 1.2 SUPPORTING FACTS 2.2
Some people with cellulitis may develop The infection caused by cellulitis can also
fever and chills. spread to the blood, bones, lymph system,
heart, or nervous system.
 SUPPORTING FACTS 1.3 SUPPORTING FACTS 2.3
Cellulitis appears as a red, swollen, and The infections caused by cellulitis can lead
painful area of skin that is warm and to amputation, shock, or even death.
tender to the touch.

The Sixth step in message map construction is to conduct message testing:

Message testing should then be done with:
(1) Surrogates for key internal and external target audiences;
(2) partner organizations.
Sharing and testing messages with partners ensures message consistency and
coordination.

The final step, is to plan for the delivery of the prepared message maps through:
(1) Dean of College of Nursing (Trained spokesperson)
(2) Face to face communication/Internet (Communication channels)
(3) College of Nursing Instructors (Trusted individuals or organizations)