Sales Masterclass:

Mastering The Selling

Process

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 1. Questions asked during the class must be related to the
class itself. For example, if the class is about marketing,
you should not ask about payment matters.

CLASS RULES 2. Please take note that this class is not a customer
support channel. If you have any specific shop issues,
please direct them to our customer support
(https://help.shopee.com.my/my/s/contactusform) for help.

3. To get the slides for the class, you have to fill up the
feedback form which will be opened until 11:00 PM on
the same day of the class. For example, if the class is on
Tuesday 3:00 PM, you have until that same Tuesday at
11:00 PM to fill up the form.

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 To help you better understand a few key
OBJECTIVE areas to make your store stand out (like
listing criteria, image beautification,
free-shipping, and web-chat) and how these
areas can help you master the selling
process.

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 1. Product Listing
CONTENTS 2. Product Photography Tips
3. Shopee Free Shipping
4. Webchat-Feature

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Product Listing

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Single Product Upload

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Single Product Uploading

1
Click on My
Products.

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Single product uploading

2
Click on Add a New
Product.

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Single product uploading - Product Name and Category

3
Select the correct category
for the listing that you would
like to list on Shopee, and
press next.

Avoid selecting “Others” in

the sub-category selection

(ps: Do remember to put in a

product name/title)

Products which are correctly categorised and have detailed product attributes will get more views

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Single product uploading - Product Name and Description
4
Product Name:
Naming convention is always Brand + Product Name +
Specifications/Size [Promotional Term]

Eg: SanDisk ULTRA Dual USB OTG Drive 16GB [ Buy 1 Free1]

A character limit of 120. No emoji, correctly capitalized.

5
Product Description:
Provide as much factual, descriptive information as possible that
requires a minimum of 50 characters or 15 words.

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Example of Product Naming
Accepted Examples Rejected Examples
Listerine Cool Mint 750ml x 2 + Healthy White 250ml [Value 🔥HOT DEAL!!!🔥 New Japan Yoshida PORTER Men’s
Pack] Shoulder SLING BAG Waterproof Nylon

Getha Baby Latex Mattress & Baby Dimple Pillow MARVLE SCHOOL BAG 3D

ALX Leather Women Handbag Sling Bag Shoulder Clutch

Hiruscar Anti Acne Spot Gel 10g
Beg Wallet Purse

888 2 in 1 Kopi O Arabica (25g x 20 Sachets) [Buy 1 Free 1] KOREA STYLE Electric Multi-function cooker & pan Grill

Hot Selling!!! [GUARANTEE WANGI GILERR!] Air

Twisties Cheezels Cheezy BBQ Rings 60g
Freshener - CAR PERFUME!!!

● Correct naming convention ● No emoticons

● Clear and concise ● Lengthy and confusing
● Correctly capitalized and correct use of ● Incorrectly capitalized
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Product Description

#STUPID #SHIT

Seller contact Irrelevant and sensitive

External links hashtags and keywords NOT
information
NOT allowed allowed
NOT allowed

Package content must

be included

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Product Description Information
Category Mandatory to cover in description
Mobile and Gadget, Computer and
Features, specifications, warranty details, package content.
Laptops, Home Appliances

Fashion, Watches, Features, factual details(colour/measurement/quality),

Bags and Accessories specifications(if any).

Features, directions for use, ingredients, safety warning,

Health and Beauty
manufacturing/expiry date, MAL Code(if applicable).

Groceries and Pets Features, package content, specifications (where applicable),

directions for use.

Toy, Kids and Babies Features, package content, specifications (where applicable),
directions for use.

Home and Living, Features, specifications, package content, warranty details (if
Sport and Outdoor applicable)
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Single product uploading - Product Attributes
6
Complete the basic
information.

Seller Tips!
1. Select the right category for your
products can navigate, and provide
more targeted results for buyers.

2. Single listing with product variations

will help to consolidate reviews and
ratings which in turn encourages
more sales
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Single product uploading - Price and Stock
7
Remember to input the RRP price for your
product.

8
Input the correct latest stock
count to avoid mismanaged Seller Tips!
orders.
Avoid misleading discount!
Ensure the correct input of
your product’s original
price, before a discount
price is applied.

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 Product Variation (1/2)
Variations are different options within the same listing. Variations allow buyers to make their selection
based on different attributes including size, colour or other characteristics from the same products on a
single detail page

Types Of Variation When To Use Example

There is no configuration available for

No Variations Any non-variat products
the product

The products vary in on configuration 1. Hats available with different

only and buyers can make purchasing colors
Single Variations
decision based on the difference 2. Laptop model available in
between these configurations 13-inch and 15-inch
The products vary in two configurations 1. Dress with different colors and
and buyers can make purchasing sizes
Two-tiers Variations
decision by comparing those 2. iPhone with different memory
configurations. sizes and colors

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Product Variation (2/2)

Enable two-tier variations for product listings to assist buyers in selecting

their desired variation of the product.

Do not mix different product variations into a single-tier as it will cause

inconvenience to the buyers.

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Single product uploading - Shipping 8
Input the product’s actual
weight, it should account
for packaging too.

9
Input the accurate product dimension
including packaging to calculate
volumetric weight.
10
The maximum weight allowed is
showing here. This weight limit
applies to both actual weight and
volumetric weight of the product.

Volumetric weight (kg) = W*L*H/5000

(DHL eCommerce)
OR
W*L*H/6000 (Poslaju and J&T
Express)
where W, L, H are in cm.

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Single product uploading - Shipping
11
Estimated shipping fee is automatically
calculated based on the higher, between
actual and volumetric weight.

Seller can set to cover for the

total shipping fee or not to
cover

Seller Tips!
1. Please provide accurate weight information. If weight higher than actual, buyer will be charged higher
shipping fee and less likely to place order; if weight lower than actual, seller will be charged the difference
between buyer-paid shipping fee and actual shipping fee.
2. Suggest to always fill up with volumetric measurement as it may avoid extra charges charged on seller if the
parcel is big.
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Single product uploading

12
Product condition must be 100%
new, no used products allowed.

13
Click on save and
publish after all details
saved.

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Mass Product Upload

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Mass product uploading (Seller Centre)

1
Click on My products.

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Mass product Uploading

2 3
Click on download to download the
Click on Batch Actions,
product template and complete it with
then Add New
your product information. (may refer to
Products.
the next slide)

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Mass product uploading

4
Fill up these
columns
accordingly

*All Shopee Mall Listing must have at least 3 pictures per product listings. for image web hosting, you can try
https://postimages.org/

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 A. Category ID
Find the relevant ID from
the Category List.
B. Parent SKU
Reference code that sellers
C D use on their own system.
C. Validate
Verify that info input is
A B accurate.
D. Export
When document has been
verified, export and upload

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Mass product uploading
Mass product uploading

5
Save the edited file,
and drag/drop the
Excel file here.

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All about Listings

Mass product uploading - Overview

For details, please refer HERE.

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Product Photography Tips

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Product Image (1/8)
Cover image requirements for Official Malls

Single product (no stacks/variations or image containing

White background only
multiple products)

Seller Tips!
1. Cover image must NOT contains promotional text such as “sale” or “free shipping” etc.
2. The product should fill at least 70% or more of the canvas area.

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Product Image (2/8)

When the package

contains several items,
show what is included in At least 3 images for one
one image. listing
Have a photo for each
colour or variation

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Show to scale of your products (3/8)

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Use a tripod (4/8)

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Use macro for detailed shots (5/8)

1. Macro setting offers a zoom on the details so

that customers can see what he product looks
like.

2. Customer feel confident in their purchase as

they can better see what the product looks
like up-close.

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Avoid using props, or only used suitable props (6/8)

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Product Image (7/8)

Additional tips for product listings images

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Product Image (8/8)

Accepted Examples Rejected Examples

Not white Not be cropped/clipped

background off

Watermark should
No frames
not cover the Wrapped products
product are not allowed
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Product Image Criteria

Detailed image requirements for Official Malls

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Shopee Free Shipping

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Shopee Free Shipping (1/4)

Step 1: Step 2:
Click on "Free Shipping" from Shopee Click on "Claim Now" to claim the Free
App Homepage. Shipping Voucher to your account.

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Shopee Free Shipping (2/4)

Step 3: Step 4:
Tap on the “Voucher” field in your Your free shipping voucher will be pre-selected.
Shopping Cart. Choose a discount voucher and tap “Ok”.

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Shopee Free Shipping (3/4)

Step 5:
The selected vouchers are applied. You may proceed to checkout.
Tip: Free shipping vouchers may be used together with other discount vouchers.

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Shopee Free Shipping (2/4)

Shoppers can also click on "Me" then click on "My Vouchers"

to see all your vouchers including Free Shipping Vouchers.

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FAQ

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FAQ

Q: Can I use free shipping voucher with other discount voucher?

A: Yes, free shipping vouchers may be used together with other discount vouchers.

Q: How does free shipping voucher affect me as a buyer?

A: You can still enjoy free shipping like before. The only difference is to remember to apply the free shipping voucher
in your shopping cart before proceeding to checkout.

Q: How is it different from the current way of enjoying free shipping?

A: Currently, free shipping is automatically applied to your purchase once you meet the free shipping requirement.
Starting August 1st, 2018, once you meet the free shipping requirement, you will need to apply the free shipping
voucher to enjoy free shipping.

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FAQ

Q: If my order using free shipping voucher is returned, will I be able to get back my free shipping voucher?
A: Yes, the free shipping voucher will be returned to you provided the free shipping voucher is applied to the order.
However, the Free Shipping checkout limit will not be credited back to you at this moment of time.

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Webchat Feature

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How do I add new vouchers through Webchat?

Sellers can add a new voucher by clicking on “Shop Voucher” or “Product Voucher” and they will get redirected
to the ‘Create New Voucher’ page in Seller Centre.

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How do I share my vouchers with buyers through Webchat?

1 Seller can click on

“Send” to share their
voucher with buyers.

1 2 For vouchers that have

been fully claimed, there
will be a ‘stock-out’ label
at the top right corner.
You can click on the “edit”
2 button to increase the
number of vouchers.

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Shopee Uni Community

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Continue to keep in touch as a Shopee University member!

https://www.facebook.com/groups/shopeeuniversity/

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 Seller Education Hub

Learn more about best practices for selling on Shopee via Seller Education Hub:

https://seller.shopee.com.my/edu/

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Learn more from Shopee Seller Education Hub

https://seller.shopee.com.my/edu/

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Learn more from Shopee Seller Education Hub

https://seller.shopee.com.my/edu/webinar

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Shopee Uni Survey

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Give us your feedback!

https://forms.gle/oZBo9hUDfCchPjE98

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 THANK YOU
ขอบคุณ | Cảm ơn bạn | Salamat | Terima kasih
ありがとうございます! | 謝謝 | 감사합니다!

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