Please check the WNS website to understand the company’s writing style, messaging and

positioning.

1. Write an email, along with a follow-up email, to promote the below report. TA: a CFO of a
large enterprise in any industry of your choice. Keep it short and crisp (250 words is the max
for one email). Do not forget to add a few subject line options.

EMAIL

Subject Line Options:

1. Discover the Future of Finance: Insights from Global CFOs

2. The Global CFO Survey 2022: Shaping the Future of Modern Finance
3. Are You Ready for the Future of Finance? Insights from Leading CFOs

Dear [CFO’s Name],

I hope this email finds you well. As the pandemic continues to shape the way we work, it is
becoming increasingly important for CFOs to stay ahead of the curve and adapt to the new
reality where digital and finance intersect. That's why I wanted to share with you the Global CFO
Survey 2022 by Everest Group, supported by WNS.

In this report, we have tapped into the perspectives of 300+ CFOs spanning major industries and
geographies to bring you a ring-side view of how modern finance functions have redefined their
priorities, challenges, and initiatives across 2020 and 2022. The report highlights how CFOs have
stepped up to the challenge of creating future-ready organizations and emerged as architects of
change during the pandemic.

We believe that the insights from this report will help you cut through the noise and bring out
the real picture to drive effective decision-making. I have attached the report to this email, and I
hope you find it useful.

Thank you for your time, and please let me know if you have any questions or feedback.

Best regards,

Aditya Vats

FOLLOW-UP EMAIL

Subject Line Options:

1. Follow-up: Global CFO Survey 2022 – Did You Have a Chance to Review?
2. Reminder: Global CFO Survey 2022 – Insights from Leading CFOs
3. Last Chance: Global CFO Survey 2022 – Discover the Future of Finance

Dear [CFO’s Name],

 I hope this email finds you well. I wanted to follow up with you regarding the Global CFO Survey
2022 by Everest Group, supported by WNS. I hope you had a chance to review the report, and I
would love to hear your thoughts on the insights provided by leading CFOs.

As a reminder, the report offers a ring-side view of how modern finance functions have
redefined their priorities, challenges, and initiatives across 2020 and 2022. It sheds light on the
critical role that CFOs have played in creating future-ready organizations during the pandemic
and highlights the importance of adapting to the new reality where digital and finance intersect.

If you have not had a chance to review the report yet, I have attached it to this email for your
convenience. We believe that the insights from this report will help you make effective decisions
and stay ahead of the curve.

Thank you for your time, and please let me know if you have any questions or feedback.

Best regards,

Aditya Vats

2. Here is a landing page that needs an overhaul. Please suggest a new wireframe with a few
points to cover in each section. (You do not need to write the content)

NEW WIREFRAME

Section 1: Introduction

A brief statement about the importance of risk management and credit portfolio management in the
banking industry.

Emphasis on the role of technology, analytics, and experience in achieving a successful risk
management framework.

Section 2: The WNS Advantage

An overview of WNS's expertise in addressing risk management concerns of global banks.

Highlighting the combination of skill sets and analytics-backed technology provided by WNS to
manage credit risk and underwriting activities.

Benefits of working with WNS, such as improved turnaround time and a robust risk assessment
framework.

Section 3: Services Offered

An explanation of the services offered by WNS to assist banks in credit risk management and
underwriting.

Financial statement spreading: Detailing how WNS assists in analyzing financial statements to better
understand credit risk.

Credit/portfolio performance monitoring: Detailing how WNS can monitor the performance of a
bank's credit portfolio in real-time.

Credit risk modeling and scorecard development: Detailing how WNS can create customized credit
risk models and scorecards for a bank's needs.
Business intelligence and industry research: Detailing how WNS can provide a bank with industry
research and business intelligence to help inform credit risk management decisions.

Section 4: Client Success Stories

Highlighting successful collaborations between WNS and global banks to address their credit risk
management concerns.

Testimonials from satisfied clients.

Section 5: Contact Us

A call-to-action inviting banks to contact WNS to learn more about the services offered.

Providing contact information for WNS.

3. How is ChatGPT likely to impact the insurance industry? Write a blog post for a WNS
insurance subject matter expert (max word length: 500). Do not forget to give a couple of
headline options. Use subheads to break the article into different sections.

Headline Options:

1. ChatGPT: Revolutionizing the Insurance Industry

2. The Rise of ChatGPT in Insurance: Implications and Opportunities

As an insurance subject matter expert, I have been closely following the rise of ChatGPT and its
potential impact on the insurance industry. ChatGPT is a large language model developed by OpenAI
that has the ability to generate human-like responses to text-based queries. Its capabilities extend
beyond basic customer service to more complex tasks such as risk assessment, underwriting, and
claims management. In this blog post, I will explore how ChatGPT is likely to revolutionize the
insurance industry and what implications and opportunities it presents.

CHATGPT AND CUSTOMER SERVICE

One of the most significant ways that ChatGPT is likely to impact the insurance industry is through
customer service. Chatbots have been widely used in the industry to answer basic customer queries,
but they are limited in their ability to handle more complex issues. ChatGPT, on the other hand, has
the ability to understand the context of the query and generate personalized responses that mimic
human communication. This means that customers can receive more efficient and effective
customer service, improving the overall customer experience.

CHATGPT AND RISK ASSESSMENT

ChatGPT can also revolutionize the risk assessment process. Traditionally, underwriters have relied
on historical data to assess risk, but this approach can be limited in its accuracy. With ChatGPT,
underwriters can input complex data sets and receive real-time insights into risk factors that may
have been overlooked. ChatGPT can also analyze unstructured data such as social media posts, news
articles, and weather reports to identify potential risks.

CHATGPT AND CLAIMS MANAGEMENT

Finally, ChatGPT has the potential to streamline the claims management process. By automating
claims handling, insurance companies can reduce the time and resources required to process claims.
ChatGPT can quickly assess the validity of a claim and provide real-time updates to customers on the
status of their claim. This can significantly improve customer satisfaction and reduce the risk of
fraud.

IMPLICATIONS AND OPPORTUNITIES

The rise of ChatGPT presents several implications and opportunities for the insurance industry. On
one hand, ChatGPT can automate and streamline many of the industry's processes, reducing the
need for manual labor and increasing efficiency. On the other hand, ChatGPT can also create new job
opportunities for individuals with expertise in machine learning and data science.

Additionally, ChatGPT has the potential to improve insurance affordability and accessibility. By
automating processes and reducing administrative costs, insurance companies can offer more
competitive premiums to customers. ChatGPT can also improve accessibility by making insurance
more user-friendly and approachable for customers who may be intimidated by the complex
terminology and processes.

CONCLUSION

In conclusion, ChatGPT is likely to revolutionize the insurance industry in numerous ways. By

improving customer service, risk assessment, and claims management, ChatGPT can create a more
efficient and effective insurance industry. The implications and opportunities presented by ChatGPT
are significant, and the insurance industry should be prepared to embrace this emerging technology
to remain competitive in an ever-changing market.