36-Your List Marketing Weekly Planner

Lesson #36
Your List Marketing
Weekly Planner

By

Jimmy D. Brown
Benchmark Publishing, LLC

http://www.Affiliatenaire.com

MakeMoneyDB.com
An Affiliatenaire™ Lesson: “How To Make Money Selling Other People’s Stuff In 3 Hours Or Less Each Week”
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© 2009 Copyright Jimmy D. Brown
ALL RIGHTS RESERVED. No part of this report may be reproduced or transmitted in any form whatsoever,
electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval
system without express written, dated and signed permission from the author.
DISCLAIMER AND/OR LEGAL NOTICES:
The information presented herein represents the view of the author as of the date of publication. Because of
the rate with which conditions change, the author reserves the right to alter and update his opinion based on
the new conditions. The report is for informational purposes only. While every attempt has been made to
verify the information provided in this report, neither the author nor his affiliates/partners assume any
responsibility for errors, inaccuracies or omissions. Any slights of people or organizations are unintentional. If
advice concerning legal or related matters is needed, the services of a fully qualified professional should be
sought. This report is not intended for use as a source of legal or accounting advice. You should be aware of
any laws which govern business transactions or other business practices in your country and state. Any
reference to any person or business whether living or dead is purely coincidental.
© 2009 Jimmy D. Brown - All Rights Reserved. http://www.Affiliatenaire.com

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Note: Download links for previous lessons will be at the close of each PDF file in
case you missed or misplaced an earlier edition.
List Marketing Model

Below you will find a planner for what I consider to be the best list marketing
model to use in building and profiting from opt-in email lists.
The key to real success in affiliate marketing is to build a responsive list. There
are five pillars of success, along with accompanying action steps for each pillar,
that will enable you to do this.
”The 5-5 Plan”

The Five Pillars of List Marketing in a Five Day Workweek
MON TUE WED THU FRI

Pillar #1 Pillar #2 Pillar #3 Pillar #4 Pillar #5
DATABASE CONTENT REVENUE IMPROVEMENT RESEARCH
Activities related Activities related Activities related Activities related to Activities related
to growing your to developing to developing improving all areas to learning the
list of subscribers content to attractive offers to of your list latest list
through both your distribute to your present to your marketing model to marketing
own efforts and list members in subscribers as it produce maximum practices and
those of your order to provide pertains to the results from your resources to
partners. genuine value and distributed efforts. multiply your
prompt sales. content. results while
minimizing your
efforts.
MONDAY (Pillar #1: Database)
At least one “free” traffic activity.
Ideas include: writing and distributing ezine articles,

creating viral reports, holding contests and giveaways,
exchanging ads, posting at forums, interacting at social
sites, blogging, getting your affiliates and partners

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involved, etc.
At least one “paid” traffic activity.
Ideas include: purchasing solo mailings, pay-per-click

listings, banners, hiring an affiliate manager, outsourcing
traffic generation, buying existing sites, buying links,
etc.
At least one “existing asset” traffic activity.
Ideas include: posting links at your sites, inserting

notices in your products, updating your current marketing
materials, contacting your affiliates and partners, cross
promoting in your various autoresponder sequences,
contacting customers, etc.
Tuesday (Pillar #2: Content)
At least one new feature length article.
Ideas include: Whether you send out the article as a part

of a newsletter, compile it with others into a new mini-
course, post it to a blog, submit it to directories, get
other publishers to reprint it, hand it off to your
affiliate team, post it at your site or any of another
dozen things you can do with them … writing an article
every week is a must.
A regular newsletter (weekly, bi-weekly or monthly)
Ideas include: I highly recommend that you publish an

regular newsletter with a featured article, personal news
and notes and one high-profit offer.
An unadvertised bonus for customers. (monthly)
Ideas include: You customers are your #1 asset – you make

money because of them. Create additional content at least
once per month that is exclusively for them. Provide value
after the sale and make additional offers … that’s a

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blueprint for easy sales.
A rebrandable for affiliates. (bi-weekly or monthly)
Ideas include: No other asset will drive more traffic to

your opt-in page (and thus build your list!) than your
affiliates and partners. Continue to provide them with
high-quality rebrandables they can pass on to their
network.
Find suitable and valuable resources to pass on. (bi-weekly)
Ideas include: There is a lot of quality information

produced by someone who isn’t you. ☺ Why not share that
with your list members? You can reference great blog
posts, downloadable reports, content sites, videos, audios,
etc. that other people create that are relevant to your
list. Linking to these with an affiliate link is much
different than constantly bombarding your list with new
offers. Learn the difference.
WEDNESDAY (Pillar #3: Revenue)
At least one weekly broadcast.
Ideas include: You can promote your own existing products,

new launches, affiliate links, coaching offers, etc.
through a newsletter mailing or solo mailing. Make sure
your offer is blended with strategically created, high-
quality content.
At least one mailing to an autoresponder sequence.
Ideas include: Every week you should add another mailing

to one or more of your autoresponder sequences (lead lists,
evergreen lists, etc.) Whether it’s an embedded solo
mailing, a free article, a special edition of your
newsletter, a note about a free resource or any other
relevant option, get these plugged in for automated contact
with your subscribers … and automated revenue.
At least one follow-up with customers.

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Ideas include: If you aren’t regularly following up with

customers you’re leaving money on the table. Who is most
likely to buy from you – a prospect or someone who has
already done business with you and is happy with that
decision? Hint: Be sure to create a customer list and add
automated messages to their autoresponder sequence!
THURSDAY (Pillar #4: Improvement)
Create and tweak opt-in pages.
Ideas include: Create new opt-in pages for your new lists,
test changes in your existing pages to improve your opt-in
rate, experiment with different confirmation pages and
emails, tweak the text on your popups, change your ads,
etc.
Monitor and replace automated messages.
Ideas include: Remove outdated emails (both offers and

content) from your autoresponder sequences and replace them
with fresh versions, rewrite mailings to include
explanations of anything that you get a lot of questions
about, remove offers and content that are poorly received
(I.E. People don’t like them or you aren’t getting a good
click-thru rate) and replace them with other options, etc.
Analyze response patterns and adjust accordingly.
Ideas include: Take a look at your content, database and

revenue efforts … what’s working? What’s not? Eliminate
those things that are performing poorly. Emphasize areas
where things are doing well.
Survey your list for added results.
Ideas include: Always ASK your list members what they

want. Who better to tell you where your list is in their
pursuit, progress and passion than them? When you find out
their interests, you can feed them custom-tailored content
and offers. This can cause a staggering increase in your
results.

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FRIDAY (Pillar #5: Research)
Search for and identify at least one new technique.
Ideas include: Whether you search Google, your favorite

ezine article directory, forums, your digital library or
any other source, look for at least one new list marketing
technique that you’d like to add to your schedule for next
week. Learn the basics of what you need to do and get it
on your schedule.
Purchase a new tool (as needed)
Ideas include: If a new tool comes out (or an existing

tool seems relevant) that you honestly feel has some
immediate value (don’t just buy it thinking you’ll need it
sometime later!) then invest in your business and purchase
an asset to help you with your list marketing.
Ask for advice at a forum.
Ideas include: Don’t be afraid to ask others for advice on

how to improve your opt-in pages and other components of
your list marketing. And use forums to ask other people
for IDEAS on what you should try for your list marketing?
(I.E. Where’s a good place to buy a solo mailing, what’s
the best way to use ezine articles, what are some ways to
get subscribers to buy, etc.)
Read about new strategies from a trusted source.
Ideas include: Whether you read their newsletter, join a

mini-course, explore their blog, purchase their products,
listen to their interviews, watch their processes (probably
the best idea!) or something else, make sure you find
someone that you know has something informative to say and
glean list marketing truth from them.
These Five Pillars of List Marketing should be worked into your weekly schedule, preferably as
you devote one day each week to a pillar.

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√ Database is your continual action of getting new subscribers.
√ Content is your continual action of providing subscribers with quality information.
√ Revenue is your continual action of converting subscribers into paying customers

with a blend of content and offers.
√ Improvement is your continual action of making the first three pillars better so you
produce greater results with less effort.
√ Research is your continual action of learning how to build those first four pillars
strong and wide.
Doing this will allow you to not only grow the size of your list, but also the size of
your paychecks!
God bless,
Jimmy D. Brown
Publisher, Affiliatenaire™

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Previous Lessons –
Lesson #1 … Click Here to access.

Member On-Demand Resource: Setup Videos … Click Here to access.
Lesson #2 Supplement … Click Here to access.
Member On-Demand Resource: More Setup Videos … Click Here to access.
Lesson #3 Supplement … Click Here to access.
Member On-Demand Resource: Additional Videos … Click Here to access.

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NOTICE: You Do NOT Have the Right

You Also MAY NOT Give Away,

If you obtained this report from anywhere other than

Please help stop Internet crime by reporting this to:

© 2009 Copyright Jimmy D. Brown

DISCLAIMER AND/OR LEGAL NOTICES:

© 2009 Jimmy D. Brown - All Rights Reserved. http://www.Affiliatenaire.com

List Marketing Model

”The 5-5 Plan”

MON TUE WED THU FRI

MONDAY (Pillar #1: Database)

At least one “free” traffic activity.

Ideas include: writing and distributing ezine articles,

© 2009 Jimmy D. Brown - All Rights Reserved. http://www.Affiliatenaire.com

At least one “paid” traffic activity.

Ideas include: purchasing solo mailings, pay-per-click

At least one “existing asset” traffic activity.

Ideas include: posting links at your sites, inserting

Tuesday (Pillar #2: Content)

At least one new feature length article.

Ideas include: Whether you send out the article as a part

A regular newsletter (weekly, bi-weekly or monthly)

Ideas include: I highly recommend that you publish an

An unadvertised bonus for customers. (monthly)

Ideas include: You customers are your #1 asset – you make

© 2009 Jimmy D. Brown - All Rights Reserved. http://www.Affiliatenaire.com

blueprint for easy sales.

A rebrandable for affiliates. (bi-weekly or monthly)

Ideas include: No other asset will drive more traffic to

Find suitable and valuable resources to pass on. (bi-weekly)

Ideas include: There is a lot of quality information

WEDNESDAY (Pillar #3: Revenue)

At least one weekly broadcast.

Ideas include: You can promote your own existing products,

At least one mailing to an autoresponder sequence.

Ideas include: Every week you should add another mailing

At least one follow-up with customers.

© 2009 Jimmy D. Brown - All Rights Reserved. http://www.Affiliatenaire.com

Ideas include: If you aren’t regularly following up with

THURSDAY (Pillar #4: Improvement)

Create and tweak opt-in pages.

Monitor and replace automated messages.

Ideas include: Remove outdated emails (both offers and

Analyze response patterns and adjust accordingly.

Ideas include: Take a look at your content, database and

Survey your list for added results.

Ideas include: Always ASK your list members what they

© 2009 Jimmy D. Brown - All Rights Reserved. http://www.Affiliatenaire.com

FRIDAY (Pillar #5: Research)

Search for and identify at least one new technique.

Ideas include: Whether you search Google, your favorite

Purchase a new tool (as needed)

Ideas include: If a new tool comes out (or an existing

Ask for advice at a forum.

Ideas include: Don’t be afraid to ask others for advice on

Read about new strategies from a trusted source.

Ideas include: Whether you read their newsletter, join a

© 2009 Jimmy D. Brown - All Rights Reserved. http://www.Affiliatenaire.com

√ Database is your continual action of getting new subscribers.

√ Content is your continual action of providing subscribers with quality information.

√ Revenue is your continual action of converting subscribers into paying customers

© 2009 Jimmy D. Brown - All Rights Reserved. http://www.Affiliatenaire.com

Lesson #1 … Click Here to access.