Build Your LinkedIn Brand

10
HOOKS
Follow Imran Khushal brandedchief.com
for more such content! imrankhushal.com
Build Your LinkedIn Brand

Make your first sentence so

powerful that your audience
can't ignore it. Here are 10
ways to do this:

Follow Imran Khushal brandedchief.com

for more such content! imrankhushal.com
Build Your LinkedIn Brand

1. Start your sentence with a

question.

Engage your audience right

from the start with questions.

Try asking: "Have you ever

wondered how some people
can write so well?"

Follow Imran Khushal brandedchief.com

for more such content! imrankhushal.com
Build Your LinkedIn Brand

2. Start with an interesting or

surprising fact or statistic.

Facts hook your audience and

make them think, so they read.

Say something like: "Did you

know over 80% of people only
read the first sentence of an
article?"

Follow Imran Khushal brandedchief.com

for more such content! imrankhushal.com
Build Your LinkedIn Brand

3. Hook your readers with

Dialog.

Dialog captivates them and

makes them more invested.

You might write: "I was

watching a webinar when the
speaker said something that
really struck me.

Follow Imran Khushal brandedchief.com

for more such content! imrankhushal.com
Build Your LinkedIn Brand

4. Start with a bold statement

or controversial opinion.

Engage readers by choosing a

statement they can debate.

Say something like: "Everyone

knows that writing well is
important. But what most
people don't know is..."

Follow Imran Khushal brandedchief.com

for more such content! imrankhushal.com
Build Your LinkedIn Brand

5. Make your point with an

anecdote or real-life example.

Make your point with an

anecdote or real-life example.

You might write: "I asked her

about a time when she really
captured her audience's
attention...".

Follow Imran Khushal brandedchief.com

for more such content! imrankhushal.com
Build Your LinkedIn Brand

6. Start with a quote from an

influential person in your field.

Establish your credibility by

showing that you're up-to-date.

You could write: "William

Zinsser says good writing is all
about clarity and simplicity.
And he's right."

Follow Imran Khushal brandedchief.com

for more such content! imrankhushal.com
Build Your LinkedIn Brand

7. Start with a bold statement,

then back it up with logic.

Put facts and research behind

your bold statements.

You might say: "It's true -

words can improve your
conversion rates. But how do
you know which ones to use?"

Follow Imran Khushal brandedchief.com

for more such content! imrankhushal.com
Build Your LinkedIn Brand

8. Put a bold prediction then

explain why it's important.

Predictions make people

curious, so they love them.

Say something like: "90% of

businesses will fail within 10
years if they don't invest in
content. But why is this so?"

Follow Imran Khushal brandedchief.com

for more such content! imrankhushal.com
Build Your LinkedIn Brand

9. Start with a call to action,

then tell why they should act.

Starting with a call to action? I

know it's weird, but it works.

You can say: "If you want to

create content your audience
will love, read this right now
and follow these steps..."

Follow Imran Khushal brandedchief.com

for more such content! imrankhushal.com
Build Your LinkedIn Brand

10. Tell a story, then explain

what they can learn from it.

Humans are wired for stories,

so tell a good one.

Say: "A few weeks ago, I met a

woman at a networking event
who told me how she switched
careers."

Follow Imran Khushal brandedchief.com

for more such content! imrankhushal.com
BUILD YOUR BRAND
Check out this guide to build
your LinkedIn brand!
LOVE CAROUSELS?
Check out this guide to create
beautiful carousels.
THANK YOU
If you liked this, follow me for more.