CONSUMERS & BRANDS

Grocery delivery: Amazon /

Amazon Fresh / Amazon Pantry
users in the United States

August 2022
 Global Consumer Survey Brand Report
Introduction

Report overview Global Consumer Survey methodology (1)

This report offers the reader a comprehensive Design: Online Survey, split questionnaire design
overview of Amazon / Amazon Fresh / Amazon Pantry
Duration: approx. 15 minutes
users in the United States: who they are; what they
like; what they think; and how to reach them. It Language: official language(s) of each country with
provides insights on their demographics, lifestyle, American English offered as an alternative
opinions, and marketing touchpoints. Region: 56 countries
Additionally, the report allows the reader to
Number of respondents:
benchmark Amazon / Amazon Fresh / Amazon Pantry • 12,000+ for countries with the extended survey
users in the United States (’’brand users’’) against U.S. (including the United States)
grocery delivery users in general (’’category users’’), • 2,000+ for the basic survey
and the overall U.S. onliner, labelled as ’’all
Sample: Internet users, aged 18 – 64, quotas set on
respondents’’ in the charts. gender and age
The report is updated quarterly and is based on data
Fieldwork:
from the Statista Global Consumer Survey, an • Continuous from January to December
international survey that covers more than 11,500 • Countries that receive the extended survey are
brands across 56 countries. updated four times a year

2 Notes: (1): See the full methodology for a detailed overview of the study design

Sources: Statista Global Consumer Survey as of August 2022

CHAPTER 01

Management summary

• Brand usage

• Key insights
 Amazon / Amazon Fresh / Amazon Pantry ranks second among grocery delivery
services
Management summary: brand usage and competition

Top 10 most used grocery delivery services in the U.S.

Walmart 52%

Amazon / Amazon Fresh / Amazon Pantry 45%

Costco 23%

Instacart 20%

Aldi 19%

HelloFresh 11%

Blue Apron 11%

Burpy 9%

EveryPlate 8%

Deliv 8%

4 Notes: "From which of these providers have you ordered groceries, beverages or meal kits online in the past 12 months?"; Multi Pick; Base: n=2,648 grocery delivery users

Sources: Statista Global Consumer Survey as of August 2022

 The share of grocery delivery users using Amazon / Amazon Fresh / Amazon
Pantry declined by 19 percentage points since 2020
Management summary: brand usage timeline

Timeline of grocery delivery users using Amazon / Amazon Fresh / Amazon Pantry since 2020
63% 63%
58%
55%
52%
49%
46%
45%

2020 Q1/Q2 2020 Q3/Q4 2021 Q1 2021 Q2 2021 Q3 2021 Q4 2022 Q1 2022 Q2

5 Notes: "From which of these providers have you ordered groceries, beverages or meal kits online in the past 12 months?"; Multi Pick; Base: n= 902 - 2015 Amazon / Amazon Fresh / Amazon Pantry users, n= 902 - 4530 grocery
delivery users
Sources: Statista Global Consumer Survey as of August 2022
 Amazon / Amazon Fresh / Amazon Pantry users in the United States
Management summary: key insights

Demographic profile Consumer lifestyle Consumer attitudes Marketing touchpoints

Like other grocery delivery services, Similar aspects of life are important to It stands out that 60% of Amazon / Amazon / Amazon Fresh / Amazon
Amazon / Amazon Fresh / Amazon Amazon / Amazon Fresh / Amazon Amazon Fresh / Amazon Pantry users Pantry users access the internet via a
Pantry has a relatively high share of 30 - Pantry users and other grocery delivery actively try to eat healthy. streaming device more often than the
39 year old users. users. 22% of Amazon / Amazon Fresh / average grocery delivery user.

55% of Amazon / Amazon Fresh / 49% of Amazon / Amazon Fresh / Amazon Pantry users are innovators or On social media, Amazon / Amazon
Amazon Pantry users are male. Amazon Pantry users are interested in early adopters of new products. Fresh / Amazon Pantry users interact
movies, TV shows and music. 41% of Amazon / Amazon Fresh / with companies more often than other
Amazon / Amazon Fresh / Amazon
Amazon Pantry users think that rising grocery delivery users.
Pantry has a larger share of users with a Tech and computers are relatively
high income than other grocery delivery popular hobbies among Amazon / prices, inflation & cost of living are Amazon / Amazon Fresh / Amazon
services. Amazon Fresh / Amazon Pantry users. issues that need to be addressed. Pantry users relatively frequently
consume traditional types of media, like
Amazon / Amazon Fresh / Amazon
TV and radio.
Pantry users are more likely to live in
cities and urban areas than grocery
delivery users in general.

Sources: Statista Global Consumer Survey as of August 2022

CHAPTER 02

Demographic profile

• Life stages

• Gender

• Education

• Income

• Household classification

• Type of community

• LGBTQ+
 Like other grocery delivery services, Amazon / Amazon Fresh / Amazon Pantry
has a relatively high share of 30 - 39 year old users
Demographic profile: life stages

Age of consumers in the U.S.

Brand users 27% 34% 21% 18%

Category users 27% 33% 20% 20%

All respondents 25% 26% 20% 29%

18 - 29 years 30 - 39 years 40 - 49 years 50 - 64 years

8 Notes: ’’How old are you?’’; Single Pick; "From which of these providers have you ordered groceries, beverages or meal kits online in the past 12 months?"; Multi Pick; Base: n=2,015 Amazon / Amazon Fresh / Amazon Pantry users,
n=2,648 grocery delivery users, n=50,398 all respondents
Sources: Statista Global Consumer Survey as of August 2022
 55% of Amazon / Amazon Fresh / Amazon Pantry users are male
Demographic profile: gender

Gender of consumers in the U.S.

Brand users 55% 45%

Category users 54% 46%

All respondents 49% 51%

Male Female

9 Notes: ’’What is your gender?’’; Single Pick; "From which of these providers have you ordered groceries, beverages or meal kits online in the past 12 months?"; Multi Pick; Base: n=2,015 Amazon / Amazon Fresh / Amazon Pantry
users, n=2,648 grocery delivery users, n=50,398 all respondents
Sources: Statista Global Consumer Survey as of August 2022
 A relatively high share of Amazon / Amazon Fresh / Amazon Pantry users have a
college degree
Demographic profile: education

Consumer’s level of education in the U.S.

37%

32% 31%

26% 26%
24%
21%
18% 18%
14% 15%
11%

5% 6%
4% 4% 3% 3%
1% 1% 1%

No formal Secondary Further Technical / Bachelor degree Master degree Doctoral degree
education / education education vocational or equivalent or equivalent or equivalent
primary school (permission to education
go to university)
Brand users Category users All respondents

10 Notes: ’’What is the highest level of education you have completed?’’; Single Pick; "From which of these providers have you ordered groceries, beverages or meal kits online in the past 12 months?"; Multi Pick; Base: n=2,015 Amazon
/ Amazon Fresh / Amazon Pantry users, n=2,648 grocery delivery users, n=50,398 all respondents
Sources: Statista Global Consumer Survey as of August 2022
 Amazon / Amazon Fresh / Amazon Pantry has a larger share of users with a high
income than other grocery delivery services
Demographic profile: income

Share of consumers in the U.S. in the high, middle, and low thirds of monthly household gross income

Brand users 48% 26% 26%

Category users 41% 29% 29%

All respondents 33% 33% 33%

High Middle Low

11 Notes: Recalculated to only include respondents that provide income information, recode based on ’’Monthly/annual household income (local currency)’’; Single Pick; "From which of these providers have you ordered groceries,
beverages or meal kits online in the past 12 months?"; Multi Pick; Base: n=2,015 Amazon / Amazon Fresh / Amazon Pantry users, n=2,648 grocery delivery users, n=50,398 all respondents
Sources: Statista Global Consumer Survey as of August 2022
 Compared to the average onliner, Amazon / Amazon Fresh / Amazon Pantry
users are relatively likely to live in a household of partners and children
Demographic profile: household classification

Type of households in which consumers in the U.S. live​

35%

29%

23%
20% 21%
18% 17%
15% 15% 15% 15% 16%

9% 10% 9%
7% 7%
5% 4% 4% 6%

Single household Couple Single parent Partners Multi- Two or more Other
household household and children generational related adults household types
family
Brand users Category users All respondents

12 Notes: Typology based on ’’household size’’, ’’household constellation’’ and ’’children under the age of 14 in household’’; Single Pick; "From which of these providers have you ordered groceries, beverages or meal kits online in the
past 12 months?"; Multi Pick; Base: n=2,015 Amazon / Amazon Fresh / Amazon Pantry users, n=2,648 grocery delivery users, n=50,398 all respondents
Sources: Statista Global Consumer Survey as of August 2022
 Amazon / Amazon Fresh / Amazon Pantry users are more likely to live in cities
and urban areas than grocery delivery users in general
Demographic profile: type of community

Communities where consumers live in the U.S.

30%
28%
26%
24%
23%
21%
20%
17%
17%
14% 14%
12%
11%
9% 10%
8% 7%
5%

Rural community Small town Medium-sized town Large city City with over 1 Megacity with over 5
million inhabitants million inhabitants
Brand users Category users All respondents

13 Notes: ’’In what type of community do you live?’’; Single Pick; "From which of these providers have you ordered groceries, beverages or meal kits online in the past 12 months?"; Multi Pick; Base: n=2,015 Amazon / Amazon Fresh /
Amazon Pantry users, n=2,648 grocery delivery users, n=50,398 all respondents
Sources: Statista Global Consumer Survey as of August 2022
 13% of Amazon / Amazon Fresh / Amazon Pantry users consider themselves
part of the LGBTQ+ community
Demographic profile: LGBTQ+

LGBTQ+ status of consumers in the U.S.

Brand users 13% 83% 4%

Category users 13% 84% 3%

All respondents 11% 84% 4%

Yes No Would rather not say

14 Notes: ’’Do you consider yourself part of the LGBTQ+ community?’’; Single Pick; "From which of these providers have you ordered groceries, beverages or meal kits online in the past 12 months?"; Multi Pick; Base: n=2,015 Amazon /
Amazon Fresh / Amazon Pantry users, n=2,648 grocery delivery users, n=50,398 all respondents
Sources: Statista Global Consumer Survey as of August 2022
CHAPTER 03

Consumer lifestyle

• Life values

• Main interests

• Hobbies & leisure activities

• Sports activities

• Sports followed
 Similar aspects of life are important to Amazon / Amazon Fresh / Amazon Pantry
users and other grocery delivery users
Consumer lifestyle: life values

Most important aspects of life for consumers in the U.S.

48%
52%
49% 50%

44% 37%
42% 40% 41% 40%
38%
36% 31%
31% 29%
31% 29%
28% 28% 28%
26%

17% 16% 15% 12%

15%
13% 12% 12% 13%

A happy An honest and To be successful Safety and Making my Having a Learning Advancing Social justice Traditions
relationship respectable life security own decisions good time new things my career
Brand users Category users All respondents

16 Notes: ’’Out of the following list, which are the 3 most important aspects to you in life? Please choose exactly 3.’’; Multi Pick; "From which of these providers have you ordered groceries, beverages or meal kits online in the past 12
months?"; Multi Pick; Base: n=2,015 Amazon / Amazon Fresh / Amazon Pantry users, n=2,648 grocery delivery users, n=50,398 all respondents
Sources: Statista Global Consumer Survey as of August 2022
 49% of Amazon / Amazon Fresh / Amazon Pantry users are interested in movies,
TV shows and music
Consumer lifestyle: main interests

Top 10 interests of Amazon / Amazon Fresh / Amazon Pantry users in the U.S.

49% 50%
45% 37%
39% 40%
38% 34%
36% 36% 32% 29%
32% 30% 29% 31% 32% 30% 27%
30% 30% 29%
26% 23%
25% 24% 27% 26%
23% 24%

Movies, Food & Health & Science & Travel History Finance & Sports Fashion Politics & society
TV shows dining fitness technology economy & beauty and current
& music world events
Brand users Category users All respondents

17 Notes: ’’What topics are you personally interested in?’’; Multi Pick; "From which of these providers have you ordered groceries, beverages or meal kits online in the past 12 months?"; Multi Pick; Base: n=1,185 Amazon / Amazon
Fresh / Amazon Pantry users, n=2,648 grocery delivery users, n=30,042 all respondents
Sources: Statista Global Consumer Survey as of August 2022
 Tech and computers are relatively popular hobbies among Amazon / Amazon
Fresh / Amazon Pantry users
Consumer lifestyle: hobbies & leisure activities

Top 10 hobbies and leisure activities of Amazon / Amazon Fresh / Amazon Pantry users in the U.S.

35%
39%
37% 38%
33%
35% 36% 36%
34% 35%
33% 30%
31% 31% 31% 30% 27% 24%
27% 27% 24%
26% 26%
24% 23% 24%
23%
21%
19%
18%

Reading Cooking Video gaming Pets Outdoor Traveling Tech & DIY and Socializing Writing
& baking activities computers arts & crafts
Brand users Category users All respondents

18 Notes: ’’What are your personal hobbies and activities?’’; Multi Pick; "From which of these providers have you ordered groceries, beverages or meal kits online in the past 12 months?"; Multi Pick; Base: n=1,185 Amazon / Amazon
Fresh / Amazon Pantry users, n=2,648 grocery delivery users, n=30,042 all respondents
Sources: Statista Global Consumer Survey as of August 2022
 Amazon / Amazon Fresh / Amazon Pantry users are more likely to play
basketball than the average onliner
Consumer lifestyle: sports activities

Top 10 sports activities of Amazon / Amazon Fresh / Amazon Pantry users in the U.S.

39% 34% 37%

35%
34% 34% 34% 34%

29% 25%
27% 26% 24%
27% 26% 26% 26% 26%
24% 25% 25% 25%
22% 22%
24%
22% 23% 21%
21%
19%

Fitness, Basketball Hiking American Dancing Yoga & Cycling Swimming Hunting Running
aerobics Football pilates & diving & fishing & jogging
& cardio
Brand users Category users All respondents

19 Notes: ’’Which of these sports or activities do you do at least occasionally?’’; Multi Pick; "From which of these providers have you ordered groceries, beverages or meal kits online in the past 12 months?"; Multi Pick; Base: n=458
Amazon / Amazon Fresh / Amazon Pantry users, n=953 grocery delivery users, n=30,042 all respondents
Sources: Statista Global Consumer Survey as of August 2022
 Amazon / Amazon Fresh / Amazon Pantry users are more likely to follow soccer
than the average onliner
Consumer lifestyle: sports followed

Top 10 sports followed by Amazon / Amazon Fresh / Amazon Pantry users in the U.S.

69%
74%
71%
65% 63%
57%
47%
50%
47%

32%
28% 27% 23%
27% 26%
23% 22% 24% 23%
22% 20% 21% 19% 15%
18% 17%
15% 14% 15%
10%

American Basketball Baseball Soccer Boxing Ice Hockey Golf Tennis Swimming Motorsports
football & diving
Brand users Category users All respondents

20 Notes: ’’In which of these sports do you follow competitions, leagues or teams?’’; Multi Pick; "From which of these providers have you ordered groceries, beverages or meal kits online in the past 12 months?"; Multi Pick; Base: n=350
Amazon / Amazon Fresh / Amazon Pantry users, n=714 grocery delivery users, n=30,042 all respondents
Sources: Statista Global Consumer Survey as of August 2022
 CHAPTER 04

Consumer attitudes

• Attitudes towards food

• Innovation adoption

• Challenges facing the country

• Politics

21
 It stands out that 60% of Amazon / Amazon Fresh / Amazon Pantry users
actively try to eat healthy
Consumer attitudes: food & nutrition

Agreement with statements towards food & nutrition in the U.S.

60%
54%
51%

40%
36%
32% 32%
28% 30%
24% 26%
22% 22% 20%
17%

I actively try Food must be I avoid artificial flavors I try to eat less meat I rarely have time
to eat healthy convenient and fast and preservatives for a proper meal

Brand users Category users All respondents

22 Notes: ’’Which of these statements apply to you?’’; Multi Pick; "From which of these providers have you ordered groceries, beverages or meal kits online in the past 12 months?"; Multi Pick; Base: n=2,015 Amazon / Amazon Fresh /
Amazon Pantry users, n=2,648 grocery delivery users, n=8,397 all respondents
Sources: Statista Global Consumer Survey as of August 2022
 22% of Amazon / Amazon Fresh / Amazon Pantry users are innovators or early
adopters of new products
Consumer lifestyle: innovation adoption

Innovation adopter types based on statements towards innovation by consumers in the U.S.

38% 39%

35%

27% 26%

21% 22%
20% 20%
19%
16%

10%

3%
2% 1%

Innovators Early adopters Early majority Late majority Laggards

Brand users Category users All respondents

23 Notes: Recode based on ’’Which of these statements apply to you?’’; Multi Pick; "From which of these providers have you ordered groceries, beverages or meal kits online in the past 12 months?"; Multi Pick; Base: n=2,015 Amazon /
Amazon Fresh / Amazon Pantry users, n=2,648 grocery delivery users, n=50,398 all respondents
Sources: Statista Global Consumer Survey as of August 2022
 41% of Amazon / Amazon Fresh / Amazon Pantry users think that rising prices,
inflation & cost of living are issues that need to be addressed
Consumer attitudes: challenges facing the country

The 10 most important issues facing the United States according to Amazon / Amazon Fresh / Amazon Pantry users

49%
36% 38%
43%
41% 40% 40% 40% 41%
37% 38%
34% 32% 33%
35% 35% 34% 34% 30% 34% 31%
32% 33% 33%
30% 30% 31% 30% 27%
26%

Rising prices Health and Economic Education Crime Unemployment Climate change Poverty Housing Civil rights
/ inflation / social security situation
cost of living
Brand users Category users All respondents

24 Notes: ’’What do you personally think are the most important issues in your country of residence that need to be addressed?’’; Multi Pick; "From which of these providers have you ordered groceries, beverages or meal kits online in
the past 12 months?"; Multi Pick; Base: n=2,015 Amazon / Amazon Fresh / Amazon Pantry users, n=2,648 grocery delivery users, n=50,398 all respondents
Sources: Statista Global Consumer Survey as of August 2022
 41% of Amazon / Amazon Fresh / Amazon Pantry users have more right leaning
political views
Consumer attitudes: politics

Political attitudes of consumers in the U.S.

Brand users 20% 28% 41% 11%

Category users 22% 27% 39% 12%

All respondents 21% 30% 33% 17%

Left Center Right Prefer not to answer

25 Notes: Recode based on ’’Many people use the terms ’left’ and ’right’ when they want to describe political views. Where would you place yourself on a scale from left to right?’’; Single Pick; "From which of these providers have you
ordered groceries, beverages or meal kits online in the past 12 months?"; Multi Pick; Base: n=2,015 Amazon / Amazon Fresh / Amazon Pantry users, n=2,648 grocery delivery users, n=50,398 all respondents
Sources: Statista Global Consumer Survey as of August 2022
CHAPTER 05

Marketing touchpoints

• Internet usage by device

• Social media usage

• Media usage

• Digital advertising touchpoints

• Non-digital advertising touchpoints

 Amazon / Amazon Fresh / Amazon Pantry users access the internet via a
streaming device more often than the average grocery delivery user
Marketing touchpoints: internet usage by device

Devices consumers in the U.S. use regularly to access the internet

88%
90% 88%

62% 60%
57%
53% 52%
48% 41% 47%
45% 45% 44% 38%
40% 42%
38% 38% 37%
34% 34% 32% 33% 35%
32% 31%
24% 26%
22%

Smartphone Smart TV Tablet Regular laptop Gaming console Streaming Desktop PC Smart speakers Laptop with Smartwatch
device touch screen
Brand users Category users All respondents

27 Notes: ’’Which of these devices do you regularly use with an internet connection?’’; Multi Pick; "From which of these providers have you ordered groceries, beverages or meal kits online in the past 12 months?"; Multi Pick; Base:
n=2,015 Amazon / Amazon Fresh / Amazon Pantry users, n=2,648 grocery delivery users, n=50,398 all respondents
Sources: Statista Global Consumer Survey as of August 2022
 On social media, Amazon / Amazon Fresh / Amazon Pantry users interact with
companies more often than other grocery delivery users
Marketing touchpoints: social media usage

Social media activities in the U.S. by type​

51%
52% 52% 51% 48% 48%
48% 49% 48% 48% 47%
44% 44%
40% 40% 37%
38% 36% 37%
36%
34%
33% 31% 30%

24% 25% 24%

20% 20%
14%
9% 10%
7% 8%
4% 5%

Liked posts Commented Sent private Followed Posted Posted texts Shared Liked Followed Shared I have used I haven’t used
by other on posts messages people pictures / status posts by company companies company social media social media
users / videos updates other users posts posts only passively
Brand users Category users All respondents

28 Notes: ’’Which of these things have you done on social networks in the past 4 weeks?’’; Multi Pick; "From which of these providers have you ordered groceries, beverages or meal kits online in the past 12 months?"; Multi Pick; Base:
n=2,015 Amazon / Amazon Fresh / Amazon Pantry users, n=2,648 grocery delivery users, n=50,398 all respondents
Sources: Statista Global Consumer Survey as of August 2022
 Amazon / Amazon Fresh / Amazon Pantry users relatively frequently consume
traditional types of media, like TV and radio
Marketing touchpoints: traditional media usage

Type of media consumers in the U.S. have been using in the past 4 weeks
89%
86% 85%

61% 60%
58% 58% 56%

46% 46%
43%
39% 39%
32%
30%

TV Radio Movies / cinema Magazines Newspapers

Brand users Category users All respondents

29 Notes: ’’What kind of media have you used in the past 4 weeks?’’; Multi Pick; "From which of these providers have you ordered groceries, beverages or meal kits online in the past 12 months?"; Multi Pick; Base: n=2,015 Amazon /
Amazon Fresh / Amazon Pantry users, n=2,648 grocery delivery users, n=50,398 all respondents
Sources: Statista Global Consumer Survey as of August 2022
 Amazon / Amazon Fresh / Amazon Pantry users remember seeing ads in video
portals more often than other grocery delivery users
Marketing touchpoints: digital advertising touchpoints

Top 10 places where Amazon / Amazon Fresh / Amazon Pantry users in the U.S. have come across digital advertising in the past 4 weeks

48% 44%
42% 43% 42%
39% 36%
37% 38%
35% 35% 35% 36% 35% 35% 32%
32% 33%
30% 30%
28% 29% 29%
24% 25% 23%
22%
20%
18%
13%

Social media Video streaming Video portals Search engines Online stores Websites Other apps Video games Music portals Editorial
services and apps websites
of brands and apps
Brand users Category users All respondents

30 Notes: ’’Where have you come across digital advertisements in the past 4 weeks?’’; Multi Pick; "From which of these providers have you ordered groceries, beverages or meal kits online in the past 12 months?"; Multi Pick; Base:
n=1,185 Amazon / Amazon Fresh / Amazon Pantry users, n=2,648 grocery delivery users, n=30,042 all respondents
Sources: Statista Global Consumer Survey as of August 2022
 Amazon / Amazon Fresh / Amazon Pantry users remember seeing ads out-of-
home more often than other grocery delivery users
Marketing touchpoints: non-digital advertising touchpoints

Places where consumers in the U.S. have come across non-digital advertising in the past 4 weeks

52%
48% 47%

39% 38% 37%

35% 34% 33% 34% 33% 34%
33% 31% 30%
28%
23% 24% 24%
20% 21% 21%
16% 15%

On TV Directly in On advertising On the By mailshot / In printed In printed In the movies

the store spaces radio advertising magazines daily /cinema
on the go mail and journals newspapers
Brand users Category users All respondents

31 Notes: ’’Where have you come across non-digital advertisements in the past 4 weeks?’’; Multi Pick; "From which of these providers have you ordered groceries, beverages or meal kits online in the past 12 months?"; Multi Pick; Base:
n=1,185 Amazon / Amazon Fresh / Amazon Pantry users, n=2,648 grocery delivery users, n=30,042 all respondents
Sources: Statista Global Consumer Survey as of August 2022
 GLOBAL CONSUMER SURVEY 2022

Understand what drives

consumers
The Statista Global Consumer Survey offers a global perspective on
consumption and media usage, covering the offline and online
world of the consumer. Our survey is designed to help marketers,
planners, and product managers understand consumer behavior
and consumer interactions with brands.

• Cross-tabulation
• Customized target groups
+
• Trend and country comparisons
• Export in Excel (CSV) or PowerPoint format

Find out more on:

statista.com/global-consumer-survey 1,700,000+ 56 3.4bn.+ 14,500+ 50+
interviews countries & represented international topics &
territories consumers brands industries

32
 Jack Spearman
Senior Research Manager
j.spearman@statista.com
Jack Spearman studied Sociology at
Kingston University, UK. After graduating, he
worked at TNS and Ipsos Mori in project
management and market research roles for
over 7 years. Moving to Hamburg in 2016 he
worked as a Patient Insight Manager, where
he helped lead the development of the
company's online survey offer.
Now at Statista, he is responsible for
reporting and conducting in-depth surveys.
33
www.statista.com
Jan Gewiese
Senior Research Manager
j.gewiese@statista.com
Jan Gewiese has degrees in Economics (B.Sc.)
from the University of Hohenheim and
Business Administration (M.Sc.) from the
University of Hamburg. He interned at the
Hamburg Center for Health Economics and
Mercedes-Benz USA.
At Statista he is responsible for designing
consumer studies, product automation, and
brand research.
Stefan Rau
Research Manager
s.rau@statista.com
Stefan Rau studied Economics (B.Sc.) at the
Ludwigs-Maximilian-University in Munich
and Public and Nonprofit Studies (M.Sc.) at
the University of Hamburg. During his
studies, he interned at TNS Infratest.​
At Statista he is responsible for report and
process automation. His area of expertise is
data analysis using Python and SPSS.
Melvin Liesen
Junior Research Manager
m.liesen@statista.com
Melvin Liesen studied Socioeconomics at
the University of Hamburg. During his
studies he worked at FOM University of
Applied Sciences for Economics and
Management. ​
In his full-time role at Statista, he is
responsible for brand research as well as
report and process automation.