Snack Value

Consumption

Product Value Process Value Location Value Emotional Value

Stands out from the Motivation for

Crowd Snacking

Rewards,
Unique Social Identity Opportunities &
Positive Emotions Negative Emotions
(Story behind product) Surrounding
environment

Entertainment,
Fear over obesity
Experience, Joy

Positive emotions as
Sense of well-being Sense of Freedom
trigger for food intake

Indulgence, Distracted
Sense of Relaxation &
Sense of Belonging Eating, Boredom, Food
Bonding
Insecurity