How does the Media control what we

consume online?
(A presentation by Kayleigh Khoodabux)
According to statistics in the U.S Adults receive most of their news…

43% Facebook
21% YouTube
12% Twitter
8% Instagram
5% Reddit
5% Snapchat

At least 50% of people who use the internet said that they found their
latest news through their social media feed before they even hear it on
the on the News. This then leads to people seeing it on their feed and
then to learn more they go onto the News websites to find at more.
Now there has been a 57% increase on traffic on the News websites
that has been referred from social media. This has also led to a
decrease in reading other articles online. As articles need to be liked
to be shared several times before it can be put on other feed, whereas
social media platforms have control of what you do see and what you
don’t see. But the problem with this is that because good articles are
being read and shared less it means that fake news compete for more
attention and the readers will not always check if the factual sources
are correct. Making fake news to spread more than the truth.
Buzzfeed is an example of a popular social platform with 17.2
subscribers. For content to appear it needs to be shareable and likable,
meaning most of the time articles are overly exaggerated. And for
brands to be able to compete with big social platforms they will pay to
appear in News feed to get attention.

The media works in different ways depending on how it’s owned

If it's owned media:

They are centred with working with commercial and market
considerations. It’s a channel that a brand control and they will create
websites, blogs, twitter pages, etc to build long term relationships
with potential customers and earn media.

If it's public media:

They are guided to work with interests of their viewers/listeners who
must pay licenses to access their services. A Brand will pay to gain
attention on a channel. They will display ads, create a paid search and
give sponsorships. This will be where they collect owned media and
creates earned media.

If it’s earned media:

Earned media is where the customer becomes the channel. An
example of this is when a video would go “Viral”. People will listen
and respond to it and then this will end with the person’s content
getting owned and paid media.

Roles in the media:

Journalist/reporters: Find the stories and news that we read. They

make decisions on what they cover; learning background information
and they up-dates on new developments and organizations to write a
story about.

Sub-Editors: They give the end product, they edit stories, check the
factual correctness and check the length and ensures that the story
written meets the criteria and style of the media organization. They
will also write headlines and captions for photographs and train
people to be able to complete and work well.

Editors: They oversee what gets published and released, their job is to
guide the journalists on what they write about as long as they agree
and have what they want out of the story.

Media Managers: They put in policies and are responsible for

administration as well as human resources. They decide what the
media organization covers, and how this will be achieved, by who,
and they also supply the materials and resources to write these stories.

How does media consumption affect young children?

In 2021, 99% of children were online and only 36% didn’t have
access beforehand. The most popular that children use is YouTube
and Tik Tok, about 89% of children use YouTube. Children also used
a range of streaming services for example 78% watched Netflix,
Amazon Prime Video and Disney+ and only 47% watched live TV. A
lot of young children are using various of social platforms and are
exposed to a world a lot younger than what the age limits states. This
leading to 7 in 10 parents of children below 16 being more concerned
about what their child may view online. This shows that kids are
viewing the world from all different angles but also, they are unaware
of the influence social media has on them and not everything they
view will be true and won’t always have a positive impact on their
wellbeing. It can also be inspiring and a good source of entertainment
for children but that all depends on if what their watching safe and
child friendly, so they're not overwhelmed with the maturity and
dangers online.
Songs that came instantly to mind:
Leave Me Alone- NF- Negative impact, rise to fame
Brutal- Olivia Rodrigo- Frustration and obsession about being viewed
Rumours- Lizzo, Cardi B – Rumours and fake news but taking it to take back your own
power
According to statistics in the U.S Adults receive most of
their news…

43% Facebook
21% YouTube

12% Twitter

8% Instagram

5% Reddit

5% Snapchat