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  • Case Number 2: Kellogg'S Corn Flakes

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    esme
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    Kellogg's is considering strategies for standardizing or adapting their Corn Flakes product and branding for world markets. [1] The product itself should be adapted for each local market to suit customer preferences and culture. [2] The branding and packaging also needs to be tailored to each specific cultural environment to attract local customers. [3] Proper labeling strategies must take into account different product environments around the world and be professionally designed for each market.

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    Kellogg's is considering strategies for standardizing or adapting their Corn Flakes product and branding for world markets. [1] The product itself should be adapted for each local market to suit customer preferences and culture. [2] The branding and packaging also needs to be tailored to each specific cultural environment to attract local customers. [3] Proper labeling strategies must take into account different product environments around the world and be professionally designed for each market.

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    © All Rights Reserved
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    7 views8 pages

    Case Number 2: Kellogg'S Corn Flakes

    Uploaded by

    esme
    Kellogg's is considering strategies for standardizing or adapting their Corn Flakes product and branding for world markets. [1] The product itself should be adapted for each local market to suit customer preferences and culture. [2] The branding and packaging also needs to be tailored to each specific cultural environment to attract local customers. [3] Proper labeling strategies must take into account different product environments around the world and be professionally designed for each market.

    Copyright:

    © All Rights Reserved
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    of 8

    CASE NUMBER 2

    KELLOGG'S
    CORN FLAKES
    1 2
    1. SHOULD THE PRODUCT SHOULD THE BRAND AND
    ITSELF (CORN FLAKES) BE TRADEMARK KELLOG’S CORN
    STANDARDIZED OR ADAPTED 旧
    FLAKES AND THEFAM AR RED
    FOR WOLD MARKETS? SCRIPT BE UNIFORM IN ALL
    MARKETS?

    the product should be adapted for It depends on the place and the
    each part of the world, adapting clients, this can change. while the
    to the costumers, their design of the product attracts the
    preferences the culture of the attention of the consumer.
    place where it is directed so it could not be the same
    everywhere.
    3 4
    WHAT IS THE APPROPIATE WHAT IS THE APPROPIATE
    PACKAGING FOR FOREIGN LABELING STRATEGY FOR THE
    MARKETS? WORLDMARKET’S?

    1. Don't Forget About the


    one that adapts to the entire Container. ...
    cultural environment of the place 2. Keep in Mind the Product's
    where you plan to sell. it has to Different Environments. ...
    be personalized for each place 3. Get Your Label Professionally
    around the world to give the Designed
    costumer the chance to choose

    Suiza
    Inglaterra
    Brasil
    Tailandia
    México

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