1) Briefly define the core concepts of Marketing and how those could

relate to Nirma (Needs, wants, demand, market, value & relationships)

(20 marks)
(The group has excellently related the core marketing concepts well to
the company. The core concepts were defined well by using suitable
sources, and every core concept related to the company.)

2) Briefly define and relate the Marketing process to Nirma (20 marks)
(The group has excellently related the marketing process to the
company. Each step had defined well by using suitable examples.)

3) Conduct a SWOT to analyse the internal environment of Nirma. You

must take examples from the company to explain your answer. (25
marks)
(The group has excellently conducted the SWOT to analyze the internal
environment, and all four areas had explained well by using range of
examples from the company. The required sources had mentioned as
appropriate.)

4) Conduct a PESTLE to analyse the external environment of Nirma. You

must take examples from the company to explain your answer. (25
marks)
(The group has excellently conducted the PESTLE to analyze the
external environment, and all six areas had explained well by using
range of examples from the company. The required sources had
mentioned as appropriate.)