GLS University’s

School of Doctoral Research and Innovation

Ph. D. Programme
Course Work Examination Date: 20/12/2015
Area: Management and Commerce Time: 2 Hrs & 40 Mins
Batch: 2015

Section B

Prepare a detailed Research Proposal on any of the below mentioned topic,

1. The impact of Government Regulations on Corporate Finance

Or

2. Do Advertisements’ on Multiple Social Media Platforms lead to Positive Consumer

Responses in India?

Or

3. A study on HR Audit and Its impact on Financial Audits

Your research proposal should include:

i. Introduction
ii. Objectives of the research
iii. Need/Relevance of the Research
iv. Literature Review
v. Scope of the Research Study
vi. Research Methodologies
vii. Sampling Design
Section C
1. Interpret the below output performed. The brief about the problem is as below.

Private domestic airline operators – Jet Airways - raised their airfare in December 2013.
Indian Airlines, the government-owned carrier, was the only domestic airline which did not
follow suit. Information available (Source-Economic Times) showed that people still prefer
to fly with Jet Airways. The reasons for the above preference had to be ascertained, as
according to Indian Airline Officials domestic flyers are price-conscious customers.

The study consisted of 20 respondents who had recently flown with Jet Airways. They were
asked to indicate on Likert scale from Completely Agree = 1 to Completely Disagree = 7,
their agreement or disagreement with the set of 10 statements relating to their
perceptions and attributes of the airline.

Interpret the output on below points,

i. Group the above statistics in meaningful factors

ii. Name and Interpret the case factors

Output to Interpret

Total Variance Explained

Extraction Sums of Squared Rotation Sums of Squared
Initial Eigenvalues Loadings Loadings
% of
Comp % of Cumulati Varianc Cumulative % of Cumulative
onent Total Variance ve % Total e % Total Variance %
1 3.177 31.775 31.775 3.177 31.775 31.775 3.041 30.408 30.408
2 3.050 30.499 62.274 3.050 30.499 62.274 3.030 30.296 60.703
3 1.845 18.447 80.720 1.845 18.447 80.720 2.002 20.017 80.720
4 .907 9.073 89.793            
5 .666 6.662 96.455            
6 .135 1.348 97.803            
7 .112 1.118 98.921            
8 .056 .562 99.483            
9 .047 .470 99.953            
10 .005 .047 100.000            
Extraction Method: Principal Component Analysis.
 Rotated Component Matrixa
Component
  1 2 3
They (Jet Airways) are always on time 0.954 -0.004 0.153
The seats are very comfortable 0.037 0.09 0.962
I love the food they provide 0.912 0.037 -0.052
Their air-hostess are very beautiful -0.062 0.965 0.096
My boss/friend flies with the same airline 0.578 0.149 -0.325
The airlines have younger aircraft 0.959 -0.04 0.021
I get the advantage of a frequent flyer program -0.028 0.985 -0.005
The flight timings suits my schedule -0.077 0.175 0.958
My mom feels safe when I fly Jet -0.184 -0.389 -0.086
Flying Jet compliments my lifestyle and social standing in the society -0.016 0.956 0.097
 2. Interpret the below output. The brief about the problem is as below.

A consumer durable goods company wants to know various features and services the
consumers perceive when purchasing through catalogs. The purpose is to determine how
the various features, and so on.

10 statements are made in order to measure the variables of perception. The 10

statements are given in the one of the output table. The Respondents have to agree or
disagree (1 - Strongly Agree, 2 - Agree, 3 - Neither Agree nor Disagree, 4 - Disagree, 5 -
Strongly Disagree) with each statement.

Output to Interpret

Agglomeration Schedule
Stage Cluster Combined Coefficients Stage Cluster First Appears Next Stage
Cluster 1 Cluster 2 Cluster 1 Cluster 2
1 4 5 8.000 0 0 5
2 2 13 9.000 0 0 4
3 7 16 11.000 0 0 10
4 2 6 11.500 2 0 10
5 3 4 14.000 0 1 8
6 10 11 15.000 0 0 13
7 1 9 15.000 0 0 9
8 3 14 16.667 5 0 12
9 1 18 19.500 7 0 16
10 2 7 20.167 4 3 14
11 19 20 21.000 0 0 13
12 3 15 22.000 8 0 14
13 10 19 23.500 6 11 15
14 2 3 25.880 10 12 15
15 2 10 30.450 14 13 16
16 1 2 33.833 9 15 18
17 12 17 34.000 0 0 18
18 1 12 41.294 16 17 19
19 1 8 49.000 18 0 0
 Final Cluster Centers
Cluster
1 2 3 4 5
The Company Should provide toll-free number 2 3 3 4 5
The reputation of the company should be good 3 3 3 5 2
They should have discount schemes based on quality 4 2 3 2 3
The company should provide guarantee for the product 2 3 4 1 2
The company should give a trial period 3 4 2 5 3
The Sales catalog should be attractive and eye-catchy 4 3 2 1 4
The company should make on-time delivery 2 4 4 2 3
Number of years in business is an important factor 4 2 2 4 2
Advertisements play an important role in decision-
3 2 5 2 4
making
It should have the facility to return the goods, if not
3 4 2 2 3
satisfied

Interpret the output on below points,

i. Look at the above dendogram and decide the optimum number of clusters
ii. Depending on the number of clusters you choose, look at the table above and interpret the
required clusters by profiling them

3. In the fast age era, all age people like to consume the soft drinks. To understand the
relation between Age and Soft Drink brand preference.

Form the hypothesis, Independent & Dependent variable and interpret the output

Output to Interpret
 Soft Drink * Age Crosstabulation
Age Total
< 15 > 55 16-25 26-35 36-45 46-55
Count 0 2 2 0 0 1 5
Coke % within
0.0% 40.0% 40.0% 0.0% 0.0% 20.0% 16.7%
Age
Count 2 1 0 1 2 1 7
Fruit
% within
Juice 40.0% 20.0% 0.0% 20.0% 40.0% 20.0% 23.3%
Age
Count 1 1 1 0 1 0 4
Mirinda % within
20.0% 20.0% 20.0% 0.0% 20.0% 0.0% 13.3%
Soft Age
Drink Count 1 1 1 1 1 0 5
Pepsi % within
20.0% 20.0% 20.0% 20.0% 20.0% 0.0% 16.7%
Age
Count 0 0 1 2 1 2 6
Slice % within
0.0% 0.0% 20.0% 40.0% 20.0% 40.0% 20.0%
Age
Count 1 0 0 1 0 1 3
Sprite % within
20.0% 0.0% 0.0% 20.0% 0.0% 20.0% 10.0%
Age
Count 5 5 5 5 5 5 30
Total % within 100.0 100.0 100.0 100.0 100.0 100.0 100.0
Age % % % % % % %

Chi-Square Tests
Value df Asymp. Sig. (2-sided)
Pearson Chi-Square 18.229a 25 .833
Likelihood Ratio 25.526 25 .433
N of Valid Cases 30
a. 36 cells (100.0%) have expected count less than 5. The minimum expected count is .50.