SMU Classification: Restricted

SMU Classification: Restricted

技术成熟度曲线
SMU Classification: Restricted
SMU Classification: Restricted
SMU Classification: Restricted
SMU Classification: Restricted
SMU Classification: Restricted
SMU Classification: Restricted
SMU Classification: Restricted

Time-to-value Gap
 SMU Classification: Restricted

Time-to-value Gap

Time between people’s exposure to embryonic innovation

their ability to confidently predict its value as a mainstream
innovation.

Four Value Gaps:

1. Performance
2. Integration
3. Penetration
4. Payback
 SMU Classification: Restricted

Adoption Decision Making

Type A

Type B

Type C
 SMU Classification: Restricted

Adoption Decision Making

Type A

Type A organisations are pioneers who consciously and aggressively adopt high-
risk strategies to gain high-potential rewards and competitive advantage.
They have developed the values, cultures, processes, practices, and management
skills needed to take risks intelligently and handle failures constructively.

Type B
Type B organisations are willing to support moderate
risk-taking in the adoption of innovation and have the
corporate skills and culture to support such initiatives.

Type C
Type C organisations
are cautious adoptors
of innovations.
 SMU Classification: Restricted

Traps in Adoption Decision Making

1.Adopting too early

2.Giving up too soon
3.Adopting too late
4.Hanging on too long
 SMU Classification: Restricted

Blind-Spots in Adoption Decision Making (Information Filters/Intentional)

VISIBLE VISIBLE

BLIND SPOTS BLIND SPOTS

Why Study Innovation Management?
(radical, disruptive, architectural, competence-destroying, inflection-point…..)

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“Only The Paranoid Survive.”

Andy Grove
Founder & Chairman/CEO
Intel Corporation

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 Innovation Strategies:
Bringing Technology to Market

Technology Market

Innovation
Strategies
Performance Market Share

Development Efforts Values

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T1 T2
Performance Market

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