Reigniting Growth and Innovation

Thrive in the new normal.

Behind each reinvention are strong entrepreneurial leaders who drove innovation and
change. Innovative firms and entrepreneurial leaders become resourceful and overcome
daunting challenges during downturns to not just survive but to create something new
and to succeed in the turnaround following downturns. This is nothing new. History
shows that crises and economic downturns are fertile grounds for creativity, innovation,
entrepreneurship and entrepreneurial leadership. This programme will help leaders to
redouble their innovation efforts to change their competitive game in the market – short
term and long term.

It is you, the entrepreneurial leader, who knows what is best for your enterprise. Through
this programme, Professor Jay Rao will provide key reinvention case studies and powerful
thinking frameworks to help you navigate this crisis with confidence and agility. Jolting
senior executives to ponder tough questions, it will help you focus on your entrepreneurial
leadership skills to face and solve challenging enterprise issues.

LIVE Virtual Programme

Start Date
October 19, 2020

Duration Fee (`)

3 weeks 65,000 + GST @ 18%
How does this online programme help?
This programme will introduce methods and models that will help executives and
leaders like yourself lead your teams through the COVID-19 crisis by empowering
them to enable innovation. Packed with concrete action items, it will aid you in
critically evaluating entrepreneurial leadership and enterprise issues that need
you to extend beyond conventional thinking.

LIVE Virtual Classrooms Research-Based Teaching

Experience a new way of immersive Learn at India’s most research-
learning through group discussions, productive B-School. Gain from the
case reviews, peer networking and advanced, up-to-date research being
engaging dialogues. conducted by world-class faculty at ISB.

Adaptable
Learn how to deliver added value to
all partners and stakeholders while
you juggle the new work-life balance
from the safety of your home.
Certificate
Gain an official certificate of completion,
awarded by the Centre for Executive
Education at ISB, a prestigious B-School
ranked among the best in the world.

Alumni network Real-world application

Expand your network with ISB’s 40,000+
high-performing alumni community.
Join this group of senior executives and
entrepreneurs spread across the entire
world.
Learn real-world skills that you
can immediately apply to push the
innovation agenda at your organisation,
giving it a distinct advantage over
competitors.
 Who should attend

The programme is best suited for CXOs responsible for growth and
profitability; enterprise leaders responsible for innovation; senior
leaders running growth projects and processes to scale up; and current
and future leaders of the business.

Key concepts covered Programme benefits

Accelerate your entrepreneurial Master the ability to stay ahead

leadership skills of a crisis

Re-energise, engage, and enable Gain the skills to stay agile at

your teams a chaotic time

Develop an innovation culture and Develop mental models to spot

team of entrepreneurial leaders opportunities with clarity

Learn how to confidently navigate Lead and refine organisational

crises in an entrepreneurial manner capacity for consistent innovation

Understand the dynamics of Plan the road ahead for more

innovation in companies ‘Black Swan’ events
 Programme structure

Module 1
October 19, 2020
3.30 pm - 5.30 pm

CRISES FUEL CREATIVITY AND INNOVATION: MANAGING INNOVATION IN

GOOD TIMES AND BAD
This module will teach you how accomplished entrepreneurs and enterprises use
a unique, age-old technique to get more innovative and more creative, during both
good times and bad. A striking case study will demonstrate how a UK charity Save
the Children was able to solve the complex crisis of widespread malnutrition among
children in Vietnam. You will learn:
• How creativity flourishes under clearly defined constraints
• Understand innovation, application, associative thinking and positive deviance
• Learn why innovation suffers during good times

Module 2 October 22, 2020

3.30 pm - 5.30 pm

ENTREPRENEURIAL LEADERSHIP: NAVIGATING UNCERTAINTY IN A CRISIS

Learn critical lessons in entrepreneurial leadership, innovation, teamwork,
communications, and problem-solving at a time of crisis full of risks, uncertainty
and ambiguity. This module will discuss the harrowing case of how 33 miners were
trapped in Chilean mine and the entrepreneurial leadership, innovation, teamwork,
communications and problem-solving that helped rescue them.
• Map the innovation journey of an organisation during a crisis
• Take charge during a time of crisis and bring order to the chaos
• Learn how leaders perform during extreme stress
Module 3
October 26 , 2020
3.30 pm - 5.30 pm

REINVENTION BY GETTING BACK TO THE CORE

Discover how to transcend the nature of the competitive environment following the
Gorillas, Chimps and Monkeys model. This module will show you how to overcome the
challenges of incumbency with an insightful case study about IBM and how it saw off
challengers from Digital Equipment Corporation, to Apple, to HP, Dell and more. And it
continues to lead today with AI, Machine Learning and Quantum Computing.
• Understand the core concepts behind the phenomenon of disruption
• How incumbents can use a crisis to reinvent themselves as disruptors
• Understand how startups use innovation to disrupt despite fewer
resources

Module 4
October 29 , 2020
3.30 pm - 5.30 pm

NAVIGATING INTER-GENERATIONAL CHANGE: REINVENTION BY FINDING A

NEW CORE
Learn how to understand and overcome the uncertainties a business faces during
inter-generational change from the remarkable transformation of Apple - the most
valuable company in the world. This case study will highlight the spectacular results
of the entrepreneurial leadership of Steve Jobs. You will learn how his vision single-
handedly reinvented the core of the business, creating some of the most iconic and
successful products the world has ever seen.
• What is inter-generational change and how can it make businesses go
extinct?
• What are the mythologies surrounding radical innovation?
• How do you know if the core of the enterprise needs to change?
Module 5
November 2 , 2020
3.30 pm - 5.30 pm

DIGITAL TRANSFORMATION AND BUSINESS MODEL INNOVATION AT A TIME

OF CRISIS
This module uses the transformation of The Washington Post into a digital
powerhouse as the background to dissect transformation. You will understand how to
lead a revolution in how you do business by asking the following key questions:
• How can customer experience be used in enterprise transformation?
• How can digital transformation help in business model innovation?
• How can businesses use speed as a strategy to get a firm out of a crisis?

Module 6
November 5 , 2020
3.30 pm - 5.30 pm

JUMPSTARTING GROWTH AND CHANGING CULTURE: RECOVERY AFTER

STALLING GROWTH
This module discusses the question on the minds of every leader around the world,
what does the road to recovery look like and how do we achieve it? You will learn from
the case of a 14-year old software firm – Black Duck that had stagnated in the face of
multiple challenges. You will understand the major shifts and the key steps their new
incoming CEO took after being tasked with jumpstarting growth. You will learn:
• What are the key tasks of a new incoming CEO?
• Who do you listen to? Which executives do you retain? Who do you need to
hire?
• What is the right pace of change to set the firm back on a growth
trajectory?
 Faculty

Dr Jay Rao
Visiting Professor, Strategy and Innovation, ISB;
MS, Operations Research, University of Kentucky, USA;
PhD, Management, UCLA, USA

Dr Rao has extensive experience in teaching executive education programmes in the

areas of innovation, implementation of innovation initiatives within firms, corporate
entrepreneurship, and customer experience innovation. Dr Rao has worked with

some of the world’s elite organisations like Novartis, Fresenius Medical Care, Pernod
Ricard USA, Covidien, BBVA, BAE Systems, U.S. Navy, SABIC, Citizens Bank, Merck,
Masco Corp., Scottish Enterprise, Innovation Norway, North Atlantic Capital, EMC,
GlaxoSmithKline, Scania and others. Dr Rao also teaches two elective courses in the
Babson MBA programs (1) Leading Innovation: Gorillas, Chimps & Monkeys and (2) #CX
#UX #DX Innovation. He also teaches extensively in the Babson Executive Education
programs.

He is the author of a book titled The Discipline and Culture of Innovation. His research
has appeared in prestigious journals, and he has written several business cases on a
range of topics like Innovation Strategy, Entrepreneur’s Journey, Innovation Culture,
Leading Innovation, Leading Change, Customer Experience, Customer Service, and
Strategy Execution.

He was a member of the Innovation Advisory Board at Ocean Spray (USA) from 2010
to 2015. He was on the Innovation Advisory Board of Bancolombia (Colombia) and the
Flavor Advisory Board of Firmenich (Switzerland) from 2015 to 2018.

He has a family business background and has been on the board of Hymamshu (India)
since 2001. He advises several start-ups in the areas of Strategy, Innovation and
Entrepreneurial Leadership.
 How to apply

Click below to apply to the programme. For more information,

call us on +9140 2300 7041/42 or write to us at execed@isb.edu
or cee@isb.edu

APPLY NOW

Indian School of Business Hyderabad | Mohali

Marketing Services, Centre for Executive Education
Hyderabad Campus: Gachibowli, Hyderabad - 500 111.
Mohali Campus: Knowledge City, Sector 81, SAS Nagar, Mohali - 140 306.
www.isb.edu/cee | execed@isb.edu | +9140 2300 7041/42

Corporate Identity Number: U80100TG1997NPL036631

ISB CEE reserves the right to make changes in the programme without prior notice.
Please check with marketing services for the final schedule.

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