Certificate Masters Programme

Business Strategy
30 Weeks, Online
Starts 26 June 2023
Optimal business strategies are always
complex. At a time when many businesses
struggle to recognise or act in the face of
potentially disruptive innovations, knowing
how to chart effective strategies, having
agility, and ensuring rigorous execution are
critical for success.

A deep understanding of a company's

strategy makes you more effective in
delivering relevant outcomes, whether you
are a business leader, functional expert, or
team manager. Cultivate a high level of
awareness about organisational strategy
and inspire and guide your teams to align
their goals for success.

This programme equips you with

knowledge of economics and how it
impacts business strategy and human
choices. You will learn about the principles
of formulating an effective strategy for your
business. Finally, you will learn about
preparing for disruptions and creating
value by studying diverse, innovative
business models.
This programme will empower you to understand
how to formulate strategies, generate value, and
create enduring competitive advantage. Mid-level
professionals who want to be equipped with
strategic skills to rise to managerial positions will
learn how to contribute effectively to strategic
business decisions.

Senior managers across functions who want to

formulate and execute effective strategies will
benefit from this programme's focus on
innovative thinking. This programme will also
equip functional heads to re-assess and craft
their business strategies to navigate complex
business terrains.
The ISB Advantage
ISB empowers professionals with
the skills, mindsets and vibrant
networks required to manage and
lead in this new world and
achieve their distinctive personal
and professional goals.
Research-backed
Thought Leadership
ISB is ranked #1 amongst all
business schools in India for
research. At our research centres
and institutes, faculty collaborate
with top minds in the industry and
government to develop
groundbreaking thought
leadership.
Globally Renowned Faculty
ISB faculty includes leading
academics with strong domain
expertise that is drawn from
extensive research, real-world
engagements, and rich
teaching experience in top
global business schools. The
faculty also includes
accomplished industry
practitioners who have been at
the helm of global businesses.
Deep Expertise in Emerging
Markets
Emerging economies in the
East and South are slated to
grow twice as fast as the more
established, advanced
economies in North America,
Western Europe and Japan.
Asia is at the centre of this
growth story, with India and
China poised to contribute 50%
of the global economic output
by 2050. ISB has developed
rigorous intellectual capital and
a vast number of case studies
that explore critical challenges
facing organisations and
leaders in these markets.
#1 Research Ranking
in India*
Asia - FT Global
#6
MBA Ranking 2023
Research Centers
9
and Institutes
*FT Executive Education Custom Programme,
2022
Discover a New Way to Learn
Self-paced learning
Improve your recall of key
concepts by focusing on
bite-sized course content,
accessible at any time.

Experiential learning
Go beyond passive
learning through videos
and delve deeper into the
course content with a
diverse range of questions
to spark your curiosity.
Multi-faceted Insights
Verify your answers to
various questions by cross-
checking with your peers'
responses.

Social Learning
Gain a broader perspective on
the learning elements through
regular insights on your peers'
responses and engaging in
group-learning exercises.

Enhanced Knowledge
Retention
Solidify your comprehension by
completing module and course
quizzes at pivotal points
throughout your learning
journey.
 Virtual Campus
Embark on an exploratory
journey of the campus,
classrooms and more in the
2-D metaverse

Launch Event
Begin your ISB Online
journey with an ice-
breaker activity and get to
know your cohort better.

Social Learning Activities

Join your peers in a virtual
classroom to discuss and
complete a group-based
exercise at the end of every
module.
 Programme
Structure
COURSE 1: ECONOMICS FOR
MANAGERS

Fundamental Ideas
Demand
Supply
Shilpa Aggarwal
Assistant Professor, Profit maximisation and Pricing
Economics and Public Game Theory
Policy Oligopoly

COURSE 2: STRATEGY FORMULATION

Introduction to Strategy
External view of Strategy
Deepak Jena Resource-based view of Strategy
Assistant Professor, Developing a Firm's Corporate
Strategy Strategy
Strategies for Growth

COURSE 3: BUSINESS MODEL

INNOVATION

Business Models and Innovation

Technology-based Disruptions
Deepa Mani Digital Business Models: Platform
Deputy Dean, Models
Executive Education Digital Business Models: Platform
and Digital Learning
Models and the Sharing Economy
Professor of
Information System Digital Transformation: Implementation
Frameworks/Strategies

Note: Modules/ topics are indicative only, and the suggested time and sequence may be
dropped/modified/adapted.
 What You Will Earn
Certificates
Receive a digital certificate on successful completion of each of the three
courses in this programme and a Certificate Masters upon completion of all
the courses.

Digital Badges
As you progress through the learning journey and cross each learning
milestone, you accumulate points and earn credentials along the way.

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Online
 ISB Online Alumni Status

ISB Email and Access to Networking and

Other Benefits Resources
Exclusive ISB email ID for Podcasts, blogs, async
your use and a 20% discount content, ISB RCI Research
on other ISB Online Reports, articles,
Programmes development tools, simulation
instruments and more.
Further Learning
Learning and networking
opportunities via ISB alumni
groups and exclusive
invitations to events and 04
webinars.
Admission
Criteria
To maintain balance and diversity amongst
the cohort, candidates will be evaluated
based on several criteria, including but not
limited to:

Appropriate experience profile

Future leadership potential
Evidence of professional achievement
Industry and functional background
Ability to benefit from the programme
Ability to cope with the rigour required

We admit candidates based on a rolling

basis and encourage you to apply as early
as possible.

DURATION PROGRAMME
START DATE
30 Weeks
5-6 Hours per week 26 June 2023

PROGRAMME FEES
INR 2,15,900 + Taxes

Apply Now

*Financing options are available on request

About Indian School
of Business
The Indian School of Business
(ISB) evolved from the need
for a world-class business
school in Asia. The founders,
some of the best minds from
the corporate and academic
worlds, anticipated the
leadership needs of the
emerging Asian economies.

It gained the unique distinction

of receiving accreditation from
the Association of MBAs
(AMBA), making it the 100th
School in the world to achieve
the ‘triple crown’ of
accreditations from AMBA,
EFMD Quality Improvement
System (EQUIS), and the
Association to Advance
Collegiate Schools of
Business (AACSB).
 Business Strategy
CERTIFICATE MASTERS PROGRAMME
Apply to the programme here

Apply Now