Lession 1

Introduction to Entrepreneurial Ventures Course

Table of content
Introduction book

Expectations

Course intro

Learning outcome

Learning method

Introduction about Udemy

Student’s task

Canvas Business Model

Case insight
Introduction about Textbook

Entrepreneurship
for Everyone
Robert Mellor with Gary Coulton, Anne Chick,
Antonia Bifulco, Noha Mellor and Alan Fisher
 Students’
expectations

What are your expectations from this course?

Discuss
Together
 Course Intro

• Entrepreneurship is about people who have dreams and take their

career into theirown hands, leading it in the direction of their choice.
• More recently it has also become about transforming the world by
solving big problems, for example initiating social change, creating an
innovative product, presenting a new life-changing solution.
• This unit introduces the study of entrepreneurship and will benefit
those thinking of starting up an entrepreneurial venture and those who
are future leaders and managers.
 Course Intro
• The unit aims to illustrate the concept of entrepreneurship and how
having an entrepreneurial mindset can make a contribution to all
businesses, be that a new business start-up or existing public and
corporate organisations.
• Students will explore the skills, traits and characteristics of
entrepreneurs and entrepreneurship.
• Students will understand the importance of difference size businesses
on the economy and the contribution they can all make to society.
• Students will also learn about the need for intrapreneurs and the
impact of disruptive entrepreneurship.
 Course Intro
• The unit aims to illustrate the concept of entrepreneurship and how
having an entrepreneurial mindset can make a contribution to all
businesses, be that a new business start-up or existing public and
corporate organisations.
• Students will explore the skills, traits and characteristics of
entrepreneurs and entrepreneurship.
• Students will understand the importance of difference size businesses
on the economy and the contribution they can all make to society.
• Students will also learn about the need for intrapreneurs and the
impact of disruptive entrepreneurship.
 Course Intro

By the end of the unit,

• Students will have gained research skills and the knowledge
that they can develop an entrepreneurial mindset that will
benefit them throughout their career.
• Students will understand the contribution that businesses
make to the economy and the importance of entrepreneurial
activity for all businesses in all sectors.
 Learning Outcomes

• LO1: Examine what it takes to be an entrepreneur and the scope of

entrepreneurial ventures
• LO2: Explore the concept of the entrepreneurial mindset and its
contribution to entrepreneurial ventures
• LO3: Assess the impact of SMEs (small medium enterprises) on
the economy
• LO4: Explain the importance of intrapreneurship in both public and
corporate organisations.
Leaning-Teaching Method:
Blended (combine online & offline)

Time Allocation
• Study hour: 60 hours =30 slots, including:
• - 30 Offline hours
• - 30 Online hours (Udemy)
• 1 slot = 120'
Introduction about Udemy
Introduction about Udemy
Introduction about Udemy
 Student's task
• The student needs to complete 2 assignments to pass the course:
• 1. Assignment 1: Group report, covering 2/4 requirements of the
course (final submission at slot 15)
• 2. Assignment 2: Group report. Covering 2/4 requirements of the
course (final submission at slot 30)

• Conditions to pass:
• Finish Udemy courses on syllabus
• Attendance : >= 80%
• Grade Average
• Conditions to pass:
• Finish Udemy courses on syllabus
• Attendance : >= 80%
• Grade Average
What is a Business Model Canvas (BMC)
• A business model is simply a plan describing how a business intends
to make money. It explains who your customer base is and how you
deliver value to them and the related details of financing. And the
business model canvas lets you define these different components
on a single page.
• The Business Model Canvas is a strategic management tool that lets
you visualize and assess your business idea or concept. It’s a one-
page document containing nine boxes that represent different
fundamental elements of a business.
• The business model canvas was originally developed by Alex
Osterwalder and Yves Pigneur and introduced in their book
‘Business Model Generation’ as a visual framework for planning,
developing and testing the business model(s) of an organization.
What is a Business Model Canvas (BMC)
Elements of a Business Model Canvas
How to Make a Business Model Canvas
Step 1
• Gather your team and the required material

Step 2
• Set the context

Step 3
• Draw the canvas

Step 4
• Identify the key building blocks

Step 5
• Fill in the canvas

Step 6
• Analyze and iterate

Step 7
• Finalize
Example
Example
Group Activity: Let's build a canvas model for
your small Business.

30 minutes
How to learn?
Wheel of learning
Can you give
some startup
cases successful
in Vietnam?
Starup case in Viet Nam
Starup case in Viet Nam
Can you give
some startup
cases successful
in the world?
CASE
insight
Jack Ma and Alibaba

Can China produce

another Jack Ma or has
the commercial and
political environment
changed too much?
 34

CASE
insight Joseph Cyril Bamford and JCB
 35

CASE Ambareen Musa and Souqalmal

insight
 36

CASE
insight Melanie Perkins and Canva

What personal qualities

did Melanie Perkins need
to launch Canva?
 New venture creation

Entrepreneurial A good business idea

character

Financial
Start-up
capital

A plan
Human Social
capital capital

37
 Being an entrepreneur
Explore
further

TED talk by Mark Leruste

38
What did
you learn
today?