COURSE

CATALOG
202 0

LMS content to help employees

THINK
Smarter, Faster & More Innovatively

J u m p S t a r t Yo u r B r a i n . c o m
 WHY
Jump Start Your Brain is a
collection of content
available for your Learning
Management System (LMS)
to help upskill employees
with the most critical life
skill of the 21st century -
Innovative Thinking!
Addressing the Innovation Skill
Gap. If you're not worrying about
the innovation skill gap, maybe you
should be.  Four separate sources
cite the lack of innovation systems
and skills as the #1 worry of CEOs for
2020.
INNOVATIVE
THINKING TRAINING
- WHY BOTHER?
Application of innovation skills,
tools and systems are not part of
the typical work done by all
employee in traditional, complex
companies.  And that's clearly a
huge barrier to innovation that
CEOs are taking note of.
The World Economic Forum's
Future of Jobs Report 2018
says by 2022 54%+ of all
employees will require significant
up-skilling in innovation.
McKinsey Quarterly  says 65%
of executives lack confidence in
their organization’s ability to be
innovative.
The Conference Board's 2020
C-Suite Challenge Report calls
“Building an innovative culture” is
among top-three most pressing
internal concerns of 740 CEOs
surveyed globally.
The Price Waterhouse Coopers 
Annual Global CEO Survey
states “The #1 Concern of CEOs for
2020 is the Innovation Skill Gap.”
 Pedigree 3
TABLE Courses 4

Video Micro-Lessons in Universities 6

OF Innovation Engineering Fundamentals
Creating Ideas - Expert
Communicating Ideas - Expert
CONTENTS Commercializing Ideas - Expert
Systems Driven Leadership

Video Micro-Lessons by Topic 9

Big & Bold Ideas
Problem Solving
Building a Business Case
Leadership & Alignment 
Busting Bureaucracy 
Collaboration
Patents
Smarter Decisions
Hard Math Made Easy
Persuading Others

Badge Courses 14
Innovation Jump Start
Creating Ideas
Communicating Ideas
Commercializing Ideas

Certification Courses 15
Innovation Engineering Blue Belt
Innovation Engineering Black Belt

Tools 17

Appendix 23

FAQs 24

Categories that have Applied this Content 25

Published Works 26

In the News 27

Thought Leadership 28

Organization Case Studies 29

Individual Case Studies 30

 


1986
PEDIGREE
The Eureka! Ranch, originator of Jump Start Your Brain, was founded more than 35 years ago by Doug Hall.

Doug was at P&G and got a record number of innovations shipped in a short period of time with a tiny
staff and budget. (9 products in 12 months with a team of 3). He did this by using a systems
approach because of his knowledge of the work of Dr. W. Edwards Deming, the inspiration for Lean,
Total Quality and Six Sigma.

Doug left and founded the Eureka! Ranch and started helping large companies create big, disruptive
ideas, which it continues to do today.

By the early 2000s, it became clear that some companies did not have the systems in place to
commercialize the disruptive ideas the Eureka! Ranch created. They would either compromise the
2006
ideas (to pass Stage-Gate milestones) or even kill them due to fear of change.
That experience inspired a sabbatical at the University of Maine and the creation of a new field of
study, Innovation Engineering. It includes 48 skills or competencies for creating, communicating,
and commercializing meaningfully unique ideas and system driven leadership skills that help
innovation leaders implement the system company-wide. Basically, we're teaching people to
create disruptive ideas like we do (not guru, it's a system), but we're going beyond that. We're
teaching them what to do next - all the way to market/implementation.

We found that the preacher teacher approach (lecture then test) did not work, and
results varied professor to professor. That's when we developed the patent-pending
Cycles to Mastery® teaching method. There are 2 to 3 sub-skills for each skill with
micro-lessons for each - a video and quiz. This replaces lecture. The next cycle is a
Lab exercise on a case study. In our certification programs, these are submitted to a
human grader who provides feedback. Students adjust and submit till approved.
Then they apply the skill to a real world challenge. Again submit, grade, approve.
Then they reflect on what they learn. This is done for each skill, and the student can't
be certified until all their work is approved 100%. No test needed. That's what we
mean by Cycles to Mastery.

The way we take this to companies as professional development is Jump

2020 Start Your Brain (JSYB). We're making it easier for everyone across the
company from the front lines to CEO to learn and apply innovation skills.
We have 100s of micro-lessons, tools, badge courses, and certifications
that can be customized and plugged into your LMS, or you can link to our
platform.

The name comes from Doug's Jump Start Your Business Brain book,
which was named to the list of the 100 best business books of all
time. Doug's new book, Driving Eureka!, covers the 48 skills of
Page 4 of 32
Innovation Engineering and how to lead a culture of innovation.
COURSES

Video Micro-Lessons in Universities are grouped by university course, as

The course content has they are assembled and taught at various universities all over the world.
been assembled in Video Micro-Lessons by Topic are grouped by topics. Note: Some video
different sets in this micro-lessons are listed under multiple topics, as the lessons have content that
catalog to show you the applies more broadly.
flexibility of bringing it Badge Courses are sets of Video Lessons and Lab Exercises that support a
certain use case. More badge courses are in development. We can work with you
into your LMS.
to create badge courses unique to your needs. (Note: Some skills may be used in
multiple badge courses.)
Certification Courses are sets of Video Lessons, Lab Exercises, Applications, and
Reflections for each skill plus one-on-one expert grading & coaching.
 COURSES

Video Micro-Lessons in Universities

Grouped by University Course
Innovation Engineering Fundamentals - How to Lead an Innovation Project
• PDSA Prototypes
• Meaningful Uniqueness
- Why Prototype Your Ideas
- How to know an Innovation When You See One
- Concept Prototypes for Early Customer Feedback
- Types of Innovations & How to Communicate Them
- Functional Prototypes for Proof of Concept
• Strategy Activation
• PDSA Rapid Research
- What is an Innovation Strategy and Why Does it
- What does Customer Research Look Like for
Matter?
Innovation
- The Parts of an Innovation Strategy
- The Principles behind Customer Research for
- How to Create an Innovation Strategy
Innovation
• Stimulus & Diversity
• Create Session Fundamentals
- The Power of Stimulus & Diversity
- Reliable Ideation Tools
- Osborn Brainstorming & Mind Mapping
- Running Your First Ideation Session
• Exploring Stimulus
- Research to Inspire Innovation Creating Ideas - Expert
- How to Turn Research into Ideas • Unrelated Stimulus
• Concept Writing - Lateral Thinking
- How to Communicate Your Idea and Why It Matters - Start Unrelated Mining
- The Core of a Concept: Problem, Promise, Proof • Patent Mining
- Key Parts of a Concept that Accelerate Persuasion - Why are Patents Important when Creating Ideas
- A System to Reliably Communicate Your Ideas - How to Read a Patent
• Concept Improvement - How to Search for Patents
- Improving Concept Clarity & Focus - How to Use Patents to Inspire Ideas
- Concept Name & Headline • Insight Mining
- Quick Tips for Effectively Communicating Your Idea - Qualitative Research for Ideation
• Estimating Value - Quantitative Research for Ideation
- Why Estimating Math for Your Idea Matters - How to Use Customer Feedback to Create Ideas
- How to Estimate Any Number for Your Idea • Market Mining
• Plan, Do, Study, Act (PDSA) Mindset & Steps - Fundamentals of Researching the Market
- Problem Solving for Innovations - How to Assess the Market to Create Ideas
- PDSA Step by Step • Advanced Create Methods
• PDSA Best Practices - Using TRIZ for Ideation
- Practical Tactics for Innovation Problem Solving
Page 6 of 32
 Video Micro-Lessons in Univ. cont’
- Advanced Methods for Creating Ideas
• Future Mining
- Understanding Mega Shifts and Future Scenarios
for Innovation
- How to Use Future Trends to Create Ideas
• Wisdom Mining
- Searching Academic Articles for Innovation
- Using Academic Articles to Create Ideas
• Professional Grade Create Sessions
- How to Prepare for an Ideation Session and
Evaluate the Mindset of Your Participants
- How to Facilitate an Effective Ideation Session
- Using Realtime Customer Feedback to Improve
Ideas
Communicating Ideas - Expert
• Optimizing the Whole
- Connecting the Parts of Your Idea to Communicate
More Effectively
- Balancing Your Idea to Optimize Persuasiveness
• Concept Feedback Systems
- Qualitative Research to Improve Your Ideas
- Quantitative Research to Improve Your Ideas
• Advanced Benefit, Proof, & Name
- Using Umbrella & Emotional Benefits to Enhance
Persuasiveness
- Using Test Results, Pedigrees, Testimonials &
Guarantees to Enhance Persuasiveness
- Understanding and Using Trademarks
• Oomph
- Avoiding Tampering with Ideas for No Gain
- Reinventing Your Idea When it Needs it Most
• Proactive Selling Pitches
- Understanding Customer Mindset on Innovations
- 5 Step Persuasive Selling Format
• Meaningful Marketing Messages
- Meaningful vs Mindless Marketing Messages
- Amplifying Meaningfulness
• Real World Communications
- Taking Your Idea Communication to the Next Level
- Lessons from Marketing Applied to Email, Grant
Proposals, and Resumes
Commercializing Ideas - Expert
• Confront Reality - Cost & Price Estimating
- Determining Factors Involved in Estimating the Cost
and Price for Your Idea
- 3 Ways to Estimate the Cost and Price for Your Idea
• Sales Forecasting
- Fourt-Woodlock Sales Forecasting
• PDSA Reducing Variation in Forecasts
- Easy Ways to Improve Numerical Estimates for Your
Idea
- Calibration, Delphi & PDSA Experimentation to
Reduce Variation in Math for Your Idea
• Business Models
- Exploring Potential Business Models for Your Idea
- Problem Solving, Not Compromising Your Ideas
• Proprietary Protection
- Background on Patents and Why They Matter
- What is Patentable & Patent FAQ
- How to Write & File a Patent
• Organizing for Success
- Organizing Processes, Meetings, and Projects for an
Innovative Culture
- Leading an Innovation Project
- Leadership Coaching of Innovation Projects and
Systems
- Facilitating Innovation Projects and Systems
• Go, No-Go Innovation Decisions
- Principles for Making Innovation Decisions
- How to Make Smart Innovation Decisions
• Business Opportunity Recommendation
- Principles for Innovation Business Opportunity
Recommendations
- Business Opportunity Recommendation Formats
Page 7 of 32
Video Micro-Lessons in Univ. cont’
System Driven Leadership
• Appreciation for a System
- Principles Behind System Design
- Tactics & Tools for System Design
• Knowledge about Variation
- Principles Behind Variance in Systems
- Tactics & Tools for Evaluating Variance in Systems
• Psychology
- Psychology and its Effect on Systems
- Tools & Tactics to Identify and Improve System
Psychology
• Theory of Knowledge (PDSA)
- Principals for Improving Systems
- Tactics and Tools to Improve Systems
• Strategic Alignment
- Strategic Alignment as a System
- Upgrading Strategic Planning Systems Using PDSA
• Departmental Alignment
- Development System Best Practices
- Upgrading Development Systems Using PDSA
• PDSA Rapid Research
- Rapid Research System Design & Analysis
- Upgrading Customer Research Systems Using PDSA
• Rapid Research Analytics
- Rapid Research Analytics Design & Analysis
- Upgrading Rapid Research Analytics Using PDSA
• Collaboration
- Collaboration Systems
- Upgrading Collaboration Systems Using PDSA
• Patent ROI
- Patent Systems
- Upgrading Patent Systems Using PDSA
• Diffusion of Innovation Mindset
- Systems for Creating an Innovative Culture
- Maintaining an Innovative Culture Using PDSA
• Personal Leadership
- Being a Change Agent
- Change the World


Page 8 of 32

Video Micro-Lessons by Topic
Note: Skills May be Listed Under Multiple Topics.
Big & Bold Ideas
• Meaningful Uniqueness
- How to know an Innovation When You See One
- Types of Innovations & How to Communicate Them
• Stimulus & Diversity
- The Power of Stimulus & Diversity
• Create Session Fundamentals
- Reliable Ideation Tools
- Running Your First Ideation Session
•  Unrelated Stimulus
- Lateral Thinking
- Start Unrelated Mining
• Patent Mining
- Why are Patents Important when Creating Ideas
- How to Use Patents to Inspire Ideas
•   Insight Mining
- Qualitative Research for Ideation
- Quantitative Research for Ideation
- How to Use Customer Feedback to Create Ideas
•  Market Mining
- Fundamentals of Researching the Market
- How to Assess the Market to Create Ideas
• Future Mining
- Understanding Mega Shifts and Future Scenarios
for Innovation
- How to Use Future Trends to Create Ideas
•  Wisdom Mining
- Searching Academic Articles for Innovation
- Using Academic Articles to Create Ideas
•  Advanced Create Methods
- Advanced Methods for Creating Ideas
COURSES
•  Professional Grade Create Sessions
- How to Prepare for an Ideation Session and
Evaluate the Mindset of Your Participants
- How to Facilitate an Effective Ideation Session
- Using Realtime Customer Feedback to Improve
Ideas
Problem Solving 
• Stimulus & Diversity
- The Power of Stimulus & Diversity
- Osborn Brainstorming & Mind Mapping
• Plan, Do, Study, Act (PDSA) Mindset & Steps
- Problem Solving for Innovations
- PDSA Step by Step
• PDSA Best Practices
- Practical Tactics for Innovation Problem Solving 
• Advanced Create Methods
- Using TRIZ for Ideation
- Advanced Methods for Creating Ideas
• Oomph
- Avoiding Tampering with Ideas for No Gain
- Reinventing Your Idea When it Needs it Most
• Business Models
- Problem Solving, Not Compromising Your Ideas
• Create Session Fundamentals
- Running Your First Ideation Session
• System Driven Leadership
- Systems Overview
• Professional Grade Create Sessions
- How to Prepare for an Ideation Session and
Evaluate the Mindset of Your Participants
- How to Facilitate an Effective Ideation Session
Page 9 of 32
Video Micro-Lessons by Topic cont.
• PDSA Reducing Variation in Forecasts
- Calibration, Delphi & PDSA Experimentation to
Reduce Variation in Math for Your Idea
• Appreciation for a System
- Principles Behind System Design
- Tactics & Tools for System Design
• Knowledge about Variation
- Principles Behind Variance in Systems
- Tactics & Tools for Evaluating Variance in Systems
• Psychology
- Psychology and its Effect on Systems
- Tools & Tactics to Identify and Improve System
Psychology
• Theory of Knowledge (PDSA)
- Principals for Improving Systems
- Tactics and Tools to Improve Systems
• Strategic Alignment
- Upgrading Strategic Planning Systems Using PDSA
• Departmental Alignment
- Upgrading Development Systems Using PDSA
• PDSA Rapid Research
- Upgrading Customer Research Systems Using PDSA
• Rapid Research Analytics
- Upgrading Rapid Research Analytics Using PDSA
• Collaboration
- Upgrading Collaboration Systems Using PDSA
• Patent ROI
- Upgrading Patent Systems Using PDSA
Building a Business Case  - Change the World
• Business Models
- Exploring Potential Business Models for Your Idea
• Business Opportunity Recommendation
- Principles for Innovation Business Opportunity
Recommendations
- Business Opportunity Recommendation Formats
• Confront Reality - Cost & Price Estimating
- Determining Factors Involved in Estimating the Cost
and Price for Your Idea
• Advanced Benefit, Proof, & Name
- Understanding and Using Trademarks
• Proprietary Protection
- How to Write & File a Patent
Leadership & Alignment 
• Strategy Activation
- What is an Innovation Strategy and Why Does it
Matter?
- The Parts of an Innovation Strategy
- How to Create an Innovation Strategy
• Organizing for Success
- Organizing Processes, Meetings, and Projects for an
Innovative Culture
- Leading an Innovation Project
- Leadership Coaching of Innovation Projects and
Systems
- Facilitating Innovation Projects and Systems
• Strategic Alignment
- Strategic Alignment as a System
- Upgrading Strategic Planning Systems Using PDSA
• Departmental Alignment
- Development System Best Practices
- Upgrading Development Systems Using PDSA
• Diffusion of Innovation Mindset
- Systems for Creating an Innovative Culture
- Maintaining an Innovative Culture Using PDSA
• Personal Leadership
- Being a Change Agent
Busting Bureaucracy 
• System Driven Leadership
- Systems Overview
• Appreciation for a System
- Principles Behind System Design
- Tactics & Tools for System Design
• Knowledge about Variation
- Principles Behind Variance in Systems
Page 10 of 32
Video Micro-Lessons by Topic cont’
- Tactics & Tools for Evaluating Variance in Systems
• Psychology
- Psychology and its Effect on Systems
- Tools & Tactics to Identify and Improve System
Psychology
• Theory of Knowledge (PDSA)
- Principals for Improving Systems
- Tactics and Tools to Improve Systems
• Oomph
- Avoiding Tampering with Ideas for No Gain
• Organizing for Success
- Organizing Processes, Meetings, and Projects for an
Innovative Culture
• Strategic Alignment
- Strategic Alignment as a System
- Upgrading Strategic Planning Systems Using PDSA
• Departmental Alignment
- Development System Best Practices
- Upgrading Development Systems Using PDSA
• Collaboration
- Collaboration Systems
- Upgrading Collaboration Systems Using PDSA
• Patent ROI
- Patent Systems
- Upgrading Patent Systems Using PDSA
Collaboration
• Stimulus & Diversity
- The Power of Stimulus & Diversity
- Osborn Brainstorming & Mind Mapping
• Exploring Stimulus
- How to Turn Research into Ideas
• PDSA Best Practices
- Practical Tactics for Innovation Problem Solving
• Wisdom Mining
- Using Academic Articles to Create Ideas
• Create Session Fundamentals
- Running Your First Ideation Session
• Professional Grade Create Sessions
- How to Prepare for an Ideation Session and
Evaluate the Mindset of Your Participants
- How to Facilitate an Effective Ideation Session
• Collaboration
- Collaboration Systems
- Upgrading Collaboration Systems Using PDSA
Patents 
• Proprietary Protection
- Background on Patents and Why They Matter
- What is Patentable & Patent FAQ
- How to Write & File a Patent
• Patent Mining
- Why are Patents Important when Creating Ideas
- How to Read a Patent
- How to Search for Patents
- How to Use Patents to Inspire Ideas
• Technology Translation
- Translating Patents into Usable Concepts
- Why Translating Technical Speech Matters
• Patent ROI
- Patent Systems
- Upgrading Patent Systems Using PDSA
Smarter Decisions 
• Strategy Activation
- What is an Innovation Strategy and Why Does it
Matter?
- The Parts of an Innovation Strategy
• Estimating Value
- Why Estimating Math for Your Idea Matters
- How to Estimate Any Number for Your Idea
• PDSA Best Practices
- How to Lead an Innovation Project
• PDSA Prototypes
- Why Prototype Your Ideas
- Concept Prototypes for Early Customer Feedback
- Functional Prototypes for Proof of Concept
Page 11 of 32
Video Micro-Lessons by Topic cont’
• PDSA Rapid Research
- What does Customer Research Look Like for
Innovation
- The Principles behind Customer Research for
Innovation
• Professional Grade Create Sessions
- Using Realtime Customer Feedback to Improve
Ideas
• Concept Feedback Systems
- Qualitative Research to Improve Your Ideas
- Quantitative Research to Improve Your Ideas
• Business Models
- Exploring Potential Business Models for Your Idea
• Go, No-Go Innovation Decisions
- Principles for Making Innovation Decisions
- How to Make Smart Innovation Decisions
• Business Opportunity Recommendation
- Principles for Innovation Business Opportunity
Recommendations
- Business Opportunity Recommendation Formats
• PDSA Rapid Research
- Rapid Research System Design & Analysis
- Upgrading Customer Research Systems Using PDSA
• Rapid Research Analytics
- Rapid Research Analytics Design & Analysis
- Upgrading Rapid Research Analytics Using PDSA
Hard Math Made Easy
• Estimating Value
- Why Estimating Math for Your Idea Matters
- How to Estimate Any Number for Your Idea
• Confront Reality - Cost & Price Estimating
- Determining Factors Involved in Estimating the Cost
and Price for Your Idea
- 3 Ways to Estimate the Cost and Price for Your Idea
• PDSA Reducing Variation in Forecasts
- Easy Ways to Improve Numerical Estimates for Your
Idea
- Calibration, Delphi & PDSA Experimentation to
Reduce Variation in Math for Your Idea
• Business Models
- Exploring Potential Business Models for Your Idea
Persuading Others 
• Meaningful Uniqueness
- How to know an Innovation When You See One
- Types of Innovations & How to Communicate Them
• Strategy Activation
- How to Create an Innovation Strategy
• Concept Writing
- How to Communicate Your Idea and Why It Matters
- The Core of a Concept: Problem, Promise, Proof
- Key Parts of a Concept that Accelerate Persuasion
- A System to Reliably Communicate Your Ideas
• Concept Improvement
- Improving Concept Clarity & Focus
- Concept Name & Headline
- Quick Tips for Effectively Communicating Your Idea
• Optimizing the Whole
- Connecting the Parts of Your Idea to Communicate
More Effectively
- Balancing Your Idea to Optimize Persuasiveness
• Advanced Benefit, Proof, & Name
- Using Umbrella & Emotional Benefits to Enhance
Persuasiveness
- Using Test Results, Pedigrees, Testimonials &
Guarantees to Enhance Persuasiveness
- Understanding and Using Trademarks
• Oomph
- Reinventing Your Idea When it Needs it Most
• Technology Translation
- Translating Patents into Usable Concepts
- Why Translating Technical Speech Matters
• Proactive Selling Pitches
- Understanding Customer Mindset on Innovations
- 5 Step Persuasive Selling Format
Page 12 of 32
Video Micro-Lessons by Topic cont’
• Meaningful Marketing Messages
- Meaningful vs Mindless Marketing Messages
- Amplifying Meaningfulness
• Real World Communications
- Taking Your Idea Communication to the Next Level
- Lessons from Marketing Applied to Email, Grant
Proposals, and Resumes
• Business Opportunity Recommendation
- Principles for Innovation Business Opportunity
Recommendations
- Business Opportunity Recommendation Formats


Page 13 of 32

Badge Courses
Notes: Skills May be Used in Multiple Badge Courses. Includes
Video Lessons and Lab Exercises for Each Skill
Innovation Jump Start
• Meaningful Uniqueness
- How to Know an Innovation When You See One
- Types of Innovations & How to Communicate Them
• Strategy Activation
- What is an Innovation Strategy and Why Does it Matter?
- The Parts of an Innovation Strategy
- How to Create an Innovation Strategy
• Stimulus & Diversity
- The Power of Stimulus & Diversity
- Osborn Brainstorming & Mind Mapping
• Concept Writing
- How to Communicate Your Idea and Why It Matters
- The Core of a Concept: Problem, Promise, Proof
- Key Parts of a Concept that Accelerate Persuasion
- A System to Reliably Communicate Your Ideas
• Plan, Do, Study, Act (PDSA) Mindset & Steps
- Problem Solving for Innovations
- PDSA Step by Step
Creating Ideas   - PDSA Step by Step
• Meaningful Uniqueness
- How to know an Innovation When You See One
- Types of Innovations & How to Communicate Them
•  Stimulus & Diversity
- The Power of Stimulus & Diversity
- Osborn Brainstorming & Mind Mapping
• Exploring Stimulus
- Research to Better Innovate
- How to Turn Research into Ideas
COURSES
Communicating Ideas
• Meaningful Uniqueness
- How to know an Innovation When You See One
- Types of Innovations & How to Communicate Them
• Concept Writing
- How to Communicate Your Idea and Why It Matters
- The Core of a Concept: Problem, Promise, Proof
- Key Parts of a Concept that Accelerate Persuasion
- A System to Reliably Communicate Your Ideas
• Concept Improvement
- Improving Concept Clarity & Focus
- Concept Name & Headline
- Quick Tips for Effectively Communicating Your Idea
• Estimating Value
- Why Estimating Math for Your Idea Matters
- How to Estimate Any Number for Your Idea
Problem Solving
• Plan, Do, Study, Act (PDSA) Mindset & Steps
- Problem Solving for Innovations
• PDSA Best Practices
- Practical Tactics for Innovation Problem Solving
- How to Lead an Innovation Project
• PDSA Prototypes
- Why Prototype Your Ideas
- Concept Prototypes for Early Customer Feedback
- Functional Prototypes for Proof of Concept
• Rapid Research
- What does Stakeholder Research Look Like for
Innovation
- The Principles behind Stakeholder Research in
Innovation

Page 14 of 32
 COURSES

Certification Courses
Note: Includes Video Lessons, Lab Exercises, Applications, and
Reflections for Each Skill Plus One-on-One Expert Grading & Coaching.
Innovation Engineering • PDSA Rapid Research
Fundamentals Course with Blue • Create Session Fundamentals
• System Driven Leadership
Belt Certification
Creating Ideas - Expert
• Meaningful Uniqueness
• Strategy Activation • Unrelated Mining
• Stimulus & Diversity • Patent Mining
• Exploring Stimulus • Insight Mining
• Concept Writing • Market Mining
• Concept Improvement • Advanced Create Methods
• Estimating Value • Future Mining
• Plan, Do, Study, Act (PDSA) Mindset & Steps • Wisdom Mining
• PDSA Best Practices • Professional Grade Create Sessions
• PDSA Prototypes Communicating Ideas - Expert
• PDSA Rapid Research
• Create Session Fundamentals
• Optimizing the Whole
• System Driven Leadership
• Concept Feedback Systems
• Advanced Benefit, Proof, & Name
Innovation Engineering Mastery • Oomph
Course with Black Belt Certification • Proactive Selling Pitches
• Meaningful Marketing Messages
Innovation Engineering Fundamentals • Real World Communications
• Meaningful Uniqueness
Commercializing Ideas - Expert
• Strategy Activation
• Stimulus & Diversity • Confront Reality - Cost & Price Estimating
• Exploring Stimulus • Sales Forecasting
• Concept Writing • PDSA Reducing Variation in Forecasts
• Concept Improvement • Business Models
• Estimating Value • Proprietary Protection
• Plan, Do, Study, Act (PDSA) Mindset & Steps • Organizing for Success
• PDSA Best Practices • Go, No-Go Innovation Decisions
• PDSA Prototypes • Business Opportunity Recommendation

Page 15 of 32
 Certification Courses cont’
Systems Driven Leadership
• Appreciation for a System
• Knowledge about Variation
• Psychology
• Theory of Knowledge (PDSA)
• Strategic Alignment
• Departmental Alignment
• PDSA Rapid Research
• Rapid Research Analytics
• Collaboration
• Patent ROI
• Diffusion of Innovation Mindset
• Personal Leadership


Page 16 of 32
TOOLS

No Training Required. Even though the tools reinforce the lessons taught in
70+ tools are available the courses, they are built so anyone can use them even without having gone
to help reinforce and through the courses. Each one has a short explainer so you can be up and
running using it instantly.
apply the skills taught
Work-Focused Tools. Each tool is built in a way that reinforces thinking and
in the lessons, courses, acting smarter, faster and more innovatively. Just as having a hammer makes it
badges and easier to build a table, these tools make it easier to innovate in real-world
certifications. scenarios.
Available as a Full Set or Connected to Courses. Users in your LMS can
connect seamlessly to all the tools through a Single Sign On (SS0) or we can work
with you to curate a set of tools to a custom course(s) we create with you.
 TOOLS

Tools by Topic
Note: Tools May be Listed Under Multiple Topics.

Big & Bold Ideas

Lawbreaker Overtly break all the rules while creating new systems, products and services
Idealized Redesign What if you business, your product, or even your industry blew up tomorrow?
Matrix Mixing Interactive Use the online tool to generate thousands of combinations of words / phrases to force associate
Po Lateral Thinking Outrageous provocations to stretch thinking
Pass the Buck Use your team to make the MOST outrageous ideas realistic
Take Over Time Change your frame of reference. What would other companies do in your situation.
Mind Dump The Best Exercise for Getting all Those Current Ideas Down on Paper
Guided Excursion Meditation Audio A guided mediation to lead you to new ideas and places.
Use this list of different process improvement techniques as stimulus to think diffrently about
Process Improvement Checklist
your internal processes
Osborn Checklist The best exercise for taking your marketing message from meh to WOW!
Eureka! Ranch Classic Checklist 25 + year of best practices for taking that new idea to the next level
PICL List Over 700 stimul to help you think more creatively immediately
Gauntlet Give your team a boost with a high energy exercise that helps to kick your ideas up a knotch!
In this Spark Deck you'll find excerpts of stimulus mining done by Black Belts that you can steal
Jump Start Spark Deck - Vol 1
from to build your own spark deck on the fly.
Future Mining: Lines of Evolution This is a 'stock' spark deck which you can use during a Strategy Session, Brainstorming Session,
Spark Deck or Problem Solving Session to inspire fresh ideas and solutions.
Virtual Brainstorming Session Idea Use this tool in combination with any virtual meeting system to gather, share and sort ideas
Collection Tool instantly.

Patents
Fair Market Royalty Rate Calculator calculates a fair market royalty rate based on industry
Fair Market Royalty Rate category, profit margin, meaningful uniqueness, development status and proprietary
protection status. This tool provides a reasonable starting point for negotiating a royalty rate.

Patent Search Search the patent database to find technologies.

Provisional Patent Template You don't need a lawyer to write a patent you just need this template.
Page 18 of 32
Tools cont’
Building a Business Case
20 Questions for Ideas The fastest way to get your idea on paper with clarity when you feel you aren't the best writer.
Fair Market Royalty Rate Calculator calculates a fair market royalty rate based on industry
Fair Market Royalty Rate category, profit margin, meaningful uniqueness, development status and proprietary
protection status. This tool provides a reasonable starting point for negotiating a royalty rate.
5 Year Forecast (Monte Carlo) Use this simulation tool to forecast future sales while also modeling the risk and variance
Test short one sentence headlines for potential new ideas. Learn which idea starters are
Idea Starter Survey
meaningfully unique and use them to create full ideas.

Rapid Test - Paired Comparison Test 2 ideas with your customers and learn which one is more meaningfully unique and why.
Rapid Test - Concept / Product Survey Test 6 ideas or products with stakeholders and learn which are meaningfully unique and why.
Patent Search Search the patent database to find technologies.
This Fill in the Blanks template is the fastest way to help your team translate a Yellow Card into
Idea Pitch Sheet
a customer facing Pitch

This is a set of questions that help us improve clarity when it comes to our Innovation Projects.
Clarity Check Coaching Tool
It is great to use during the Project Kickoff meeting.

A simple framework to organize a sales pitch when selling Innovations to others (customers,
Proactive Selling Structure
stakeholders, investors)
Business Opportunity A template for creating an “investment ready” pitch to leaders, investors or anyone who can
Recommendation Template make a decision about advancing your proposition to the next level.
Problem Survey Test problems with customers to learn which problems are the big or frequent problems.
Calculate any value you need by writing your own formula and entering estimates for the
Free Form Math Game Plan
variables. The tool will quantify uncertainty and variance using a Monte-Carlo model.

Hard Math Made Easy

5 Year Forecast (Monte Carlo) Use this simulation tool to forecast future sales while also modeling the risk and variance

Make an Individual Moving Range Control Chart for any set of numbers to check if your system
Control Chart
is in or out of control

Understand the potential upsides and pitfalls of entering new markets with this dynamic
New Market GPS
lookup table using data from 6.2 million business tax returns.

Calculate any value you need by writing your own formula and entering estimates for the
Free Form Math Game Plan
variables. The tool will quantify uncertainty and variance using a Monte-Carlo model.

Time Savings Calculator Estimate the value of saving time

Digital Delphi Estimate a number that is difficult to estimate by leveraging a team of experts in that area.

Page 19 of 32
Tools cont’
Leadership & Alignment
A tool to help leadership lead the innovation process by identifying Very Important Problems
Blue Card
and Opportunities and how the organization can help in addressing them.

A form of Free Writing, 20 Questions provides a structured way of thinking deeper about your
20 Questions - Blue Card
Strategic Mission.

Strategy Activation Agenda (2hr, 4hr) Use this handout for a 2-Hour strategy meeting OR a half day strategy Session

Innovation Systems Survey Measure your current innovation system and sub-systems.

Project Kickoff Meeting An efficient agenda for a Project Kickoff Meeting

This is a set of questions that help us improve clarity when it comes to our Innovation Projects.
Clarity Check Coaching Tool
It is great to use during the Project Kickoff meeting.

Business Opportunity Recommendation A template for creating an “investment ready” pitch to leaders, investors or anyone who can
Template make a decision about advancing your proposition to the next level.

Monthly System and Quarterly Strategy These sample Monthly System and Quarterly Strategy Summit Agendas give you a great
Summit Agendas template for ensuring your staying aligned on system improvements and priorities
Innovation Organizational Design
An example of an organizational structure that’s optimum for a structured innovation process
Structure

Problem Solving
A tool to help you resolve a conflict by identifying someone else who has the same problem
Analogy I / Equation
and applying their solution to your specific situation.

Analogy II / How To A tool to help you resolve a conflict by thinking outside the constraints of your specific situation
Visual Analogy Visually stimulate your thoughts with images related and unrelated to your challenge.
Use the Plan, Do, Story, Act framework to solve your problem - including documenting your
Learning Cycles
learning and getting recommendations of tools to help you run experiments.

Triz Tool - Interactive Use the online lookup tool to find Universal Principles to address any conflict
Patent Search Search the patent database to find technologies.
InterAct Sessions are qualitative feedback sessions for early stage ideas. This is a guide for
InterAct Session Guide facilitators to plan for and run InterAct Sessions. Typically held immediately after a Create
Session, and each night during Accelerator Sessions.

Problem Survey Test problems with customers to learn which problems are the big or frequent problems.
Use Dr. Deming's 4 Principles of System Driven Leadership to understand and begin
System Mapping for Improvement
improvements upon any system.

30 Minute System Map Create and analyze your own System Map in about 30 minutes.

Page 20 of 32
Tools cont’
Smarter Decisions
Test short one sentence headlines for potential new ideas. Learn which idea starters are
Idea Starter Survey
meaningfully unique and use them to create full ideas.
Rapid Test - Paired Comparison Test 2 ideas with your customers and learn which one is more meaningfully unique and why.
Rapid Test - Concept / Product Survey Test 6 ideas or products with stakeholders and learn which are meaningfully unique and why.
Understand the potential upsides and pitfalls of entering new markets with this dynamic
New Market GPS
lookup table using data from 6.2 million business tax returns.
Problem Survey Test problems with stakeholders to learn which problems are the big or frequent problems.
Mind Mapping A tool to map your thinking in a two dimensional way that reflects free associations.
A form of Free Writing, 20 Questions provides a structured way of thinking deeper about your
20 Questions - Blue Card
Strategic Mission.
Yellow Card A Framework for Clearly Communicating an Innovation
Stimulus Two Step / Cactus Sheet Unrelated stimulus has the ability to help create the best ideas!
Project Kickoff Meeting An efficient agenda for a Project Kickoff Meeting
This is a set of questions that help us improve clarity when it comes to our Innovation Projects.
Clarity Check Coaching Tool
It is great to use during the Project Kickoff meeting.
Monthly System and Quarterly These sample Monthly System and Quarterly Strategy Summit Agendas give you a great
Strategy Summit Agendas template for ensuring your staying aligned on system improvements and priorities
10 Minute System Map Create your own System Map in 10 minutes

Business Opportunity A template for creating an “investment ready” pitch to leaders, investors or anyone who can
Recommendation Template make a decision about advancing your proposition to the next level.

Busting Bureaucracy 
System Mapping for Improvement Use Dr. Deming's 4 Principles of System Driven Leadership to understand and begin
improvements upon any system.

Control Chart Make an Individual Moving Range Control Chart for any set of numbers to check if your system
is in or out of control

20 Questions - Blue Card A form of Free Writing, 20 Questions provides a structured way of thinking deeper about your
Strategic Mission.
Idealized Redesign What if you business, your product, or even your industry blew up tomorrow?

Process Improvement Checklist Use this list of different process improvement techniques as stimulus to think differently about
your internal processes
Innovation Systems Survey Measure your current innovation system and sub-systems.
30 Minute System Map Create and analyze your own System Map in about 30 minutes.

Page 21 of 32
Tools cont’
Persuading Others 
20 Questions - Yellow Card The fastest way to get your idea on paper with clarity when you feel you aren't the best writer.

Do One Thing Great A great way to FOCUS on what ONE thing you do better than everyone else
A tool to use when checking for clear communication by calculating the reading level of your
Grade Level Calculator
message.

A tool to help the team turn your product's features into Benefit promises your customer
Don't Sell Me
actually wants to hear.

Yellow Card A Framework for Clearly Communicating an Innovation

Get instant communication advice while writing your yellow card. This tool helps improve your
Idea Coach - Instant Feedback
idea's clarity and focus.

This Fill in the Blanks template is the fastest way to help your team translate a Yellow Card into
Idea Pitch Sheet
a customer facing Pitch

Use free writing to think deeper about your idea. This worksheet gives you open space to think
Free Writing
onto the page with a few "thought starter" prompts to help when you get stuck.

Use this checklist to improve a marketing message to make it more clear, specific, and
Marketing Message Checklist
compelling

An exercise that asks for an overwhelming amount of Proof to support a Meaningfully Unique
Infomercial
Benefit Promise

This is a set of questions that help us improve clarity when it comes to our Innovation Projects.
Clarity Check Coaching Tool
It is great to use during the Project Kickoff meeting.

A simple framework to organize a sales pitch when selling Innovations to others (customers,
Proactive Selling Structure
stakeholders, investors)

The best way to leverage a group to write an idea. Use this tool to send your idea to a team of
Idea Doubling
writers who give you alternative versions.

Numeric Benefit Adding a Number to your Benefit Promise will increase your odds of success by 52%.

Collaboration
The best way to leverage a group to write an idea. Use this tool to send your idea to a team of
Idea Doubling
writers who give you alternative versions.

Leverage your team to rate the meaningful uniqueness of an idea. Includes mining for similar
Idea Scan ideas and 15 questions related to clarity, uniqueness, benefit promise, proof and price. The
report will tell you the idea's odds of success.

Digital Delphi Estimate a number that is difficult to estimate by leveraging a team of experts in that area.

Page 22 of 32
APPENDIX

I. FAQs
II. Industries that have Applied this Content
III. Published Works
IV. In the News
V. Thought Leadership
VI. Organization Case Studies
VII. Individual Case Studies

Page 23 of 32
 FAQS
Can the content be customized? • Management Development
• Front Line Staff (Those closest to the work)
Absolutely. While the content itself is pedigreed, it
• Product Development
can be tailored to fit your needs. Some of the more
• Cross Functional Teams
common adaptations are:
• Sales
• language (e.g. you use a term internally for a
• Marketing
concept that is different than the term we
• Administrative Functions
reference),
• Operations
• application examples.
• Finance
• Market Researchers
Can this be put into my LMS? • Patent Attorneys
Absolutely. There are many options for getting our • HR
unique content into your LMS in a way that’s seamless • Learning and Development
for you and the user. We’ll work with you to ensure a
smooth transition. Some of the more popular options 

are:
• Integrating our AICC, SCORM, and xAPI compliant
content into your LMS
• Integrating our AICC, SCORM, and xAPI compliant
content into your LMS and enabling a Single Sign
On (SSO) for your staff to access our tools as well.
• Enabling a SSO from your LMS to our Jump Start
Your Brain platform to access both courses and
tools

Who is this content most

appropriate for?
We believe that everyone that is willing can be made
able. We also have a mission to help everyone,
everyday think faster, smarter and more innovatively.
And we can’t think of a human on the planet that
wouldn’t benefit from that - from front line staff all the
way to the c-suite. That said, here are a few examples
of how to use this content for your staff:
• Leadership Development
• Team or Group Leaders
• Upskilling an entire global R&D team
• Innovation Teams
 INDUSTRY LIST
A sampling of industries where the tools and skills in this catalog have been applied
Adult Body Cleansers
 Concept Car Interiors
 Food Quality Diagnostics
 Laundry Soap

Adult Candy
 Concept Cars
 Food Service Products
 Library Science

Adult Education Services
 Construction Info. Services
 Food Service Promotions
 Life Insurance

Adult Skin Care
 Construction Toys
 Food Storage Bags
 Locks/Security Systems

Advertising
 Consumer Packaged Goods
 Foot Care Products
 Long Distance Phone 

Air Filters
 Cookies
 Frozen Entrees
 Ice Cream and Deserts
Agriculture
 Cooking Oils
 Frozen Vegetables
 Services

Allergy Care Products
 Corporate Financing
 Fruit Beverages
 Lunch Meats

Analgesics
 Corporate Partnerships
 Fruit Juices
 Management

Antiperspirants
 Creative Services
 Functional Foods
 Manufacturing

Auditing
 Creativity
 Functional Paint Products
 Marketing

Auto Emergency Products
 Credit Card Services
 Furniture
 Medical Info Systems

Baby Feeding Systems
 Cremation Urns
 Gardening Products
 Memorial Products

Baby Skin Care
 Custom Cabinets
 Gourmet Breads
 Microbrew Beer

Banking
 Customer Service
 Gourmet Coffee
 Mufflers (OEM & AM)

Barbecue Sauces
 Dairy
 Gov't. Budgeting
 New Adult Beverages

Batteries
 Database Design
 Gov’t. Services
 New Age Beverages

Beef Products
 Decorative Tile
 Ground Coffee
 New Breakfast Foods

Beer Products
 Desktop Computers
 Hand Soap
 New Cars

Beer  Positioning
 Direct Marketing
 Health Beverages
 New Trucks and S.U.V.'s

Beer Packaging Concepts
 Dog Foods, Snacks
 Healthy Snacks
 Nutritional Supplements

Beverages
 Drink Mixes and Spirits
 Herbal Medicines
 O.T.C. Drugs

Bike Tours
 Educational Toys
 Herbal Teas
 Off Season Sales Efforts

Board Games
 Electric Utility Services
 Home Appliances
 Online Advertising

Boats and Boat Retailing
 Electronics Home Security
 Online Banking Services

Bottled Coffee & Teas
 Engine Oil Additives
 Hot Cereals
 Online Barter Services

Boxed Chocolates
 Engineering
 Household Cleansers
 Online Postage Services

Branding
 Enrollment Programs
 Industrial Locks
 Online Security Systems

Burial  Caskets
 Entrepreneurs
 Information Services
 Paper & Pulp Processing

Business Communications Expandable Foam
 Insect Repellents
 Paper Cups, Plates

Business Insurance
 Eye Care
 Instant Coffee
 Pay Phones/Systems

Business Research Services
 Eyeglasses
 Insurance
 Peanuts and Peanut Butter

Butters and Spreads
 Fabric Treatments
 International Business
 Personal Grooming

Canister Snacks Facial Cleansers
 International Marketing
 Pest Control

Candies & Confectionary
 Facial Moisturizers
 Internet Services
 Pet Foods

Car Care Products
 Farming
 Inventors
 Pharmaceuticals

Carbonated Soft Drinks
 Fast Food Menu Items
 InvestingInvestment Services
 Photographic Equipment

Cat Foods, Snacks, Treats
 Fast Food Systems
 Kids Candy
 Pickles

Charity Fundraising
 Feminine Products
 Kids Cereals
 Playground Equipment

Children's Hair Care
 Financial Management Kids Soaps/Shampoos
 Pork Products
Cold and Cough Products
 Financial Services
 Kids Toys
 

Cold Cereals
 Fine Arts Services
 Landscaping Products
 Q-Z listed on EurekaRanch.com

Commerce
 Food Preparation Aids
 Laptop Computers


IN GOOD COMPANY. Below are just a handful of 100s companies that we’ve worked with.

Page 25 of 32
 PUBLISHED WORKS
The content of these books is reflected in the courses and tools. Excerpts are available as
additional content.

 DRIVING EUREKA!
Problem-Solving with Data-Driven Methods and the Innovation Engineering System

Best-selling business author Doug Hall presents the System Driven Innovation scientific method for
enabling innovation by everyone, everywhere, every day. It’s the essential resource you need to
enable yourself―and your team―to innovate, succeed, and do amazing things that matter, on a
daily basis.

JUMP START YOUR BRAIN

A Proven Method For Increasing Creativity 500%

Jump Start Your Brain is a fun, inspiring and insightful how-to look at maximizing your brain’s
power and putting productive creativity to work for you.
“Required reading. Hall reveals how you can retrain your brain to think of more creative
ideas. The book is funny and packed with anecdotes.” – Entrepreneur Magazine

JUMP START YOUR BUSINESS BRAIN

Win More – Lose Less & Make More Money with Your Sales, Marketing & Innovation Efforts

Jump Start Your Business Brain details six principles for measurably improving your marketing and
innovation success rates.These principles are the core religion that Doug and his Eureka! Team
leverage when working with the big guys-companies like Procter & Gamble, Frito-Lay and Bank of
America. However, the little guys and non-profits can leverage them as well. In fact, the book cites
real cases of small business owners who’ve realized a 10 to 50% increase in sales as a result of
applying the six principles.
Named one of the Top 100 Business Books of all Time by 800 CEO Reads

JUMP START YOUR MARKETING BRAIN

Truths, Tactics & Techniques For Measurable Success

This book is a DEEP DIVE into the complex world of sales and marketing. It’s for those with a
genuine commitment to measurably improving their success rate.
It was originally published in hardcover as Meaningful Marketing. The book won critical acclaim but
its “academic style” prevented it from reaching the mass audience of Jump Start Your Business
Brain. A comprehensive redesign and rewrite has added caffeinated energy as well as even more
meaningful advice and ideas for improving your sales and marketing success rates.

MAKING THE COURAGE CONNECTION

How People Get from Fear to Freedom – and How You can Too

Making the Courage Connection is a look at courage, through an inspiring blend of essays and real-
life profiles of people with the gumption to live their lives to the fullest.
Check out the over 100 stories, interviews and mentions
“It takes courage to live in our world today. Making the Courage Connection tells, in an
at https://eurekaranch.com/in-the-news/.
interesting and dramatic way, how one can make life worth living by taking control.” – Ruth
Stafford Peale, widow of Norman Vincent Peale, Author The Power Of Positive Thinking

Page 26 of 32
 IN THE NEWS
Over 35 years our work has been featured in 100+ stories, interviews and mentions in the
media. Below are a few highlights.

How Innovation Engineering

 can transform your Company -
The Economist
https://execed.economist.com/blog/
industry-trends/how-innovation-
engineering-can-transform-your-
company?
How to lead the Change from
Haphazard to Systematic
Innovation - Forbes
https://www.forbes.com/sites/
georgebradt/2018/11/13/how-to-
lead-the-change-from-haphazard-
to-systematic-innovation/
#7b61f7bd7169
Jump Start Your Business
Inc. Magazine Cover Story
https://www.inc.com/magazine/
19970501/1229.html
The Few Versus the Whole:
Why They’re Your Best Bet in
Creating a Culture of
Innovation
https://www.kivodaily.com/
leadership/the-few-versus-the-
whole-why-theyre-your-best-
bet-in-creating-a-culture-of-
innovation/

News Flash: Innovation Is No Longer Just a Specialist’s Job. Now Here’s How to Involve Your
Whole Workforce Instead -
https://www.strategydriven.com/2018/11/15/news-flash-innovation-is-no-longer-just-a-specialists-job-
now-heres-how-to-involve-your-whole-workforce-instead/

Page 27 of 32
 THOUGHT LEADERSHIP
We believe that any good innovation educator should be able to answer the question,
“What innovations have you shipped in your own industry? How are you different
than you were 3 years ago?” Below are a list of innovations, breakthroughs and
original R&D we’ve pioneered in the field of innovation & innovation education.
NUMBER 1 IN THE WORLD THE WORLD'S FIRST 5 YEAR FINANCIAL FORECAST FOR
The demand for a smarter and faster innovation system is so great that INNOVATION
Innovation Engineering has taken off.  Here are the numbers: Using a blend of Fourt Woodlock & Bass Diffusion models, the 5 Year Life
Innovations worth $19 billion in net marketplace value in active Cycle model can predict sales over 5 years & the impact of diffusion on
development. word-of-mouth.
• Over 35,000 trained
• Over 50 Innovation Engineering Network partners – colleges, THE WORLD'S FIRST APPLICATION OF "PLAN, DO, STUDY, ACT"
universities and consultancies.  INTO INNOVATION PROJECT MANAGEMENT
Thought Leading Companies that have contributed data and insights to Deming’s Plan, Do, Study, Act method for never-ending improvement
the movement include: Procter & Gamble, Walmart, Toyota goes beyond principle.  The Innovation Engineering Labs Project
Manufacturing, Nestle, Walt Disney, Nike, American Express, Ford Motor Management tool makes “PDSA” a built in part of the work process,
Company, and thousands of others. ensuring that learning & documentation are natural parts of every
innovation project.
THE WORLD'S FIRST VALIDATED METRICS SYSTEM FOR
INNOVATION INVENTED & VALIDATED A TEACHING SYSTEM THAT IS 200 TO
Modeling innovation metrics can be tricky because there are so many 400% MORE EFFECTIVE WITH ADULTS
unknowns.  Innovation Engineering metrics actually incorporate that Patent-pending Cycles to Mastery® enables everyone who is willing to
variation to create models so predictive Jim Filliben of the National achieve mastery. 
Institute of Standards and Technology presented a paper validating the
approach.   VALIDATED AS "BREAKOUT INNOVATION SYSTEM” BY STANFORD
A team of Stanford researchers found that most “innovation methods”
INVENTED & VALIDATED A SYSTEM THAT IS 500% MORE don’t actually result in innovative solutions.  Most simply result in
EFFECTIVE THAN BRAINSTORMING “innovation as usual.”    They found that Innovation Engineering went
The Stimulus Response® method makes it easy for anyone to create beyond “Innovation-as-Usual” to true Breakout Innovation – out
innovate solutions to their daily challenges and business problems. performing even IDEO.

INVENTED & VALIDATED AN IDEA DECISION SYSTEM THAT IS 7X
SMARTER THAN HUMANS
Merwyn Rapid Research® research provides data grounded principles for
improving odds of success plus a quantitative assessment that tells you
the true odds of success.  data on innovation – over 26,000 innovations, deep data on 15,000
VALIDATED - INCREASED INNOVATION SPEED (UP TO 6X) AND
DECREASED RISK (UP TO 10X SUCCESS)
Step change improvement in innovation metrics is a result of
transitioning from a “guru” model for innovation to enabling innovation
by everyone through applying System Driven Innovation® principles of
Dr. W. Edwards Deming.
TRANSFORMED INNOVATION FROM A RANDOM GAMBLE TO A
RELIABLE SYSTEM
The Innovation Engineering field of study transforms innovation into a
real science.  It’s grounded in the world’s largest database of quantitative
teams, over $14 billion in innovations as they go from raw idea to reality.
THE FIRST COMPLETE SYSTEM THAT DRIVES A 72% INCREASE IN
NET INNOVATION VALUE
Unlike others that are front end driven, Innovation Engineering goes all
the way to reality. The result is ideas grow in value all through
development instead of declining. (Leading organizations cite “normal”
development systems make innovation values decrease 50% or more.)


Page 28 of 32
 ORGANIZATION
CASE STUDIES
Mark Learner,
Chief Operating Office
GOJO, Makers of Purell

The end results have been spectacular. Our speed to

market is improved 40%. And our pipeline has been
enriched by over 50%.

Mike Sirois,
Chief Innovation Office
Highliner Foods

It’s obvious that this system was built by an innovator.

Which is rare. I’m not sure there’s another system out there
that was built by people that have actually done this kind of
thing in their lifetime. It’s obvious that there’s something
really valuable here. It creates alignment in the
organization almost automatically. It’s almost like magic.

Check out a collection of first hand

videos of leaders talking about the
impact of this work at https://
eurekaranch.com/building-
innovative-cultures/ Ken Grier,
Creative Director
The Edrington Group, Makers of Macallan

It gives you a completely different perspective on leading

and managing businesses. Businesses have to be fast
moving. Have to adapt rapidly. This gives you the tools to
really think in different and dynamic ways…It gives you a
completely wholistic view of how to really develop and
change your business in a way that’s proven.

Page 29 of 32
 INDIVIDUAL CASE STUDIES
Over 35,000 people have used these courses to think smarter, faster and more innovatively. And
while the usefulness of their new skills continues to help them today, below are example of
people at every level applying what they learned to real challenges.
Riddhi Shah,
Continuous Improvement Engineer
Global Foundries

Evolved continuous improvement system for part returns and

including real-time ideas by hourly staff using the innovation
systems thinking skills she learned.

Garry Todd,
Director of Innovation
Cincinnati Incorporated

Declined retirement and promoted to Head of Innovation

using the 48 skills taught in IE Black Belt.

Dan Becker,
Automation & Efficiency Specialist

Upskilled to move from UI design to building and programming

robots using the flexible thinking skills he learned.

Ben Atkinson Watch the rebroadcast of

Innovation Systems Leader the 2019 Innovation
Toyota Engineering Conference
where 25 individuals
shared their stories of
Improved the strategic planning process at his company by
how they do “Innovation
applying the strategy and communication tools he learned.
in Real Life” based on
what they learned and
Fiona Beddington applied from the skills
Design Engineer and tools in this catalog:
https://
Went from a reactive engineer working on assigned tasks to jumpstartyourbrain.com/
proactively lead a project to Invent and ship a water distribution viewing-channel/
system that can be set up in 3 minutes and provide water for 650
people after a disaster.
Page 30 of 32
Page 31 of 32
© 2020, Innovation Engineering, LLC All Rights Reserved. Page 32 of 32