Bab 2-Peluang Usaha

Bagaimana seorang interpreuner mengidentifikasi

dan menyeleksi sebuah peluang yang berharga ?
 Opportunity Identification
No Nine Categories of Opportunity
1 “Every problem is an opportunity”
Increasing the value of product or service
2 New applications of existing means or technologies

3 Creating mass markets

4 Customization for individuals
5 Increasing reach
6 Managing the supply chain
7 Convergence of industries
8 Process innovation
9 Increasing the scale of the firm
Great opportunity are often disguised as
difficult problems.
Scott Cook Story = He saw a problem
experienced by individuals who wanted to
easily and reliably keep their own home
budget records, do their taxes and pay the
bills.
The power of serendipity-making useful
discoveries by accident-can also lead to
good opportunities.
Another means of finding a good
opportunity is to look for a
discontinuity in culture, society or
markets.
Society Technology Markets
Sources Innovation
Aging society
of discontinuities
Deregulation
Lifelong education Disruptive Supply chain
technologies disruption
Food and New knowledge Globalization
population
Regulation
Trends and Opportunities
Life Science: Geneteic Fuel cells: Electrochemical conversion of hydrogen
engineering, genomics , biometrics or hydrocarbon fuels into electric current

Information technology: Internet, Superconductivity: Energy savings on utility power

wireless device, cloud computing lines

Food preservation: Improved Designer enzymes: Protein catalysts that accelerate

distribution of food chemical reactions in living cells for consumers and
health products

Video gaming, Learning , Cell phones: Communications and computing

entertainment
Nano technology: Devices 100 Software security: Blocking unsolicited email
nanometers or less for drug (spam)
delivery , biosensors
Renewable energy: solar cells and Robots ; For monitoring and safety functions
wind turbines
 Basic 5 steps process of evaluating
opportunity
1. Capabilities : Is the venture opportunity consistent with the
capabilities , knowledge, and experience of the team members ?
2. Novelty: Does the product or service have significant novel,
proprietary or differentiating qualities?
3. Resources: Can the venture team attract the necessary financial,
physical and human resources consistent with magnitude of the
venture
4. Return: Can the product be produced at a cost so that a profit can
be obtained ? Is the expected return of the venture consistent with the
risk of the venture
5. Commitment: Do the entrpreneurial team members feel compelled
to commit to this venture? Are they passionate about the venture ?
TIPE DASAR KEPRIBADIAN
Introvert

K D
Dedikasi Dominasi

T P

Ekstrovert
 Kuadran 1 ; Introvert dgn pembawaan kuat
utk mendominasi orang lain. D
Kuadran 2 ; Extrovert , senang bergaul
cenderung mencari pengaruh, popularitas &
persahabatan. P
Kuadran 3 ; Extrovert dengan kecenderungan
mengalah pada orang lain. ( tenang , ramah,
)T
Kuadran 4; Introvert cenderung
melayani/mengalah. (Konvensional)
 Kuadran Usaha
Produksi

(ANALITIS) ( KREATIF )

Pelayanan K D Pengarahan

T P

(SERVICE) (KONSULTATIF)

Distribusi
 Jenis Usaha
Inspirasional (Kreatif) ; Misel Aryanto …
AKASHU Inter : Atas Kuasa Allah Segala
Hasil Usaha Insya Allah Niat Tercapai.
Inspirational ( Konsultatif ) ; Hermawan
Kertajaya
 JENIS USAHA
Kelompok kreatif ; Kerajinan, Logam, Pertanian,
Karya Intelektual,
Kelompok Konsultatif ; Jasa Konsultasi, Kursus,
Pusat kebugaran/pelatihan OR,Perdagangan.
Bidang Pelayanan ; Biro Teknik,
Perbengkelan,Kontraktor
Bidang Analitis ; Jasa reparasi alat IT, Karya
intelektual.
 Kebutuhan

Kepuasan konsumen Harga Mahal /

Demand > Supply
rendah kualitas Rendah

Peluang

Tidak

Sesuai dengan
Hobi, keahlian
dan Kepribadian

Diagram Alir Peluang ya

Usaha
Tes Kelayakan Usaha
 Ide Usaha
Prestasi
Kelayakan Implementasi

Ide Usaha
Yang perlu diingat !!!
Ide atau gagasan usaha tidak selalu datang begitu saja tanpa
disangka-sangka, sehingga orang tidak bisa tahu kapan ide itu
akan datang.
Oleh sebab itu, Ide atau gagasan usaha harus di kejar,
dipikirkan dan dicari.
 USAHA KECIL ENTERPREUN TEKNOPREUN
ER ER
TRADISIONAL
MOTIVASI Sumber hidup Motivasi Pola pikir
Tingkat kemananan mendominasi revolusioner
Berkeja sendiri Ide dan konsep Kompetisi dan resiko
Personaliti pemilik Eksploitasi Sukses dgn teknologi
kesempatan baru
Akumulasi kekayaan Finansial

Kepemilikan Pendiri /rekan bisnis Saham pengendali Penguasaan pasar

Maksimalisasi Nilai perusahaan
keuntungan terus bertambah
Gaya manajerial Trial dan error Mengikuti Pengalaman terbatas
Lebih personal pengalaman Fleksibel
Orientasi lokal Profesionalisme Targer strategi global
Menghindari risiko Risiko pada Inovasi produk
manajemen berkelanjutan
 USAHA KECIL ENTERPREUN TEKNOPREUN
ER ER
TRADISIONAL
Kepemimpinan Jalan hidup Otoritas tinggi Perjuangan kolektif
Hubungan baik Kekuatan lobi Sukses masa depn
Dengan contoh Imbalan untuk visioner
kontribusi Menghargai
Manajemen baru kontribusi dan
pencapaian

R&D Mempertahankan Bukan prioritas Akses ke sumber

bisnis utama teknologi
Pemilik bertanggung Mendapatkan Bakat sangat tinggi
jawab franchise, lisensi Kecepatan
Siklus waktu yang peluncuran produk
lama

Potensial Sklus ekonomi Penetrasi nasional, Pasar berubah dgn

pertumbuhan Stabil cepata, global lambat teknologi baru
Pemimpin pasar Akuisisi teknologi
dalam waktu singkat
dengan proteksi , dan
monopoli