CSR ACTIVITY CONDUCTED BY

BIRLA SUNLIFE INSURANCE

A Project submitted to
University of Mumbai for partial completion of
the degree of Bachelor of Management Studies
Under the faculty of commerce
By

ADARSH RAJENDRA YALGAR

Seat No. 1157246

UNDER THE GUIDANCE OF

PROF. SNEHA MHATRE

T.Z.A. ShikshanPrasarak Mandal’s

Pragati College of Arts & Commerce
Dombivli (E),Maharashtra- 421 201

March 2019-2020
 CSR ACTIVITY CONDUCTED BY
BIRLA SUNLIFE INSURANCE

A Project submitted to
University of Mumbai for partial completion of
the degree of Bachelor of Management Studies
Under the faculty of commerce
By

ADARSH RAJENDRA YALGAR

Seat No. 1157246

UNDER THE GUIDANCE OF

PROF. SNEHA MHATRE

T.Z.A. ShikshanPrasarak Mandal’s

Pragati College of Arts & Commerce
Dombivli (E),Maharashtra- 421 201

March 2019-2020
 T.Z.A. SHIKSHAN PRASARAK MANDAL’S PRAGATI COLLEGE OF
ARTS & COMMERCE, DOMBIVLI(E)

CERTIFICATE

(2019-20)

This is to certify that Mr. Adarsh Rajendra Yalgar has worked and duly
completed his Project Work for the degree of Bachelor in Management
Studies under the faculty of Commerce in the subject of MARKETING
“CSR Activity conducted by Birla Sun Life Insurance” under my supervision.

I further certify that entire work has been done by the learner under my
guidance and that no part of it has been submitted previously for any Degree
or Diploma of any University.
It is his own work and facts reported by his personal findings and investigations.

PROF. SNEHA MHATRE JYOTI POHANE

(Course co-ordinator) (principle)

PROF.SNEHA MHATRE

(Internal guide examiner)

 DECLARATION BY LEARNER

I undersigned MR. ADARSH RAJENDRA YALGAR here by, declare that

the work embodied in this project work titled “CSR Activities Conducted by
Birla Sun Life Insurance” forms of own contribution to the research work
carried out under the guidance of Prof. SNEHA MHATRE is a result of own
research work and has not been previously submitted to any other University for
any other Degree/ Diploma to this or any other University.
Wherever reference has been made to previous work of others, it has been
clearly indicated as such and included in the bibliography.
I, here by further declare that all information of this documents has been
obtained and presented in accordance with academic rules and ethical conduct.

Yours Faithfully,
ADARSH YALGAR

Certified by,

PROF. SNEHA MHATRE

INTERNSHIP CERTIFICATE
 ACKNOWLEDGEMENT

To List who all have helped me in Difficult because they are so numerous and
the depth is so enormous.
I would like to acknowledge the following as being idealistic channels and fresh
dimensions in the completion of this project.
I take this opportunity to thank the University of Mumbai for giving me
chance to do this project.
I would like to thank mu principal, DR. JYOTI POHANE for providing the
necessary facilities required for completion of this project.
I take this opportunity to thank our Co-Ordinator Sneha Mhatre, for her
moral support and guidance.
I would also like to express my sincere gratitude towards my project guide
Sneha Mhatre Whose guidance and care made the project Successful.
I would like to thank my College Library, for having provided various
reference books and magazines related to my project.
Lastly, I would like to thank each and every person who directly or indirectly
helped me in the completion of the project especially My Parents and Peers
who Supported me throughout my project.

Student signature
(ADARSH RAJENDRA YALGAR)
 INDEX
Chapter Name of the Chapter Page
No. No.
1 Introduction of the Company
1.1 WHY IT WAS SELECTED 3-4
1.2 COMPANY PROFILE 5-8
1.3 WORK CULTURE 9-13
1.4 ORGANISATION STRUCTURE 14
1.5 TYPE OF PRODUCT AND SERVICES OFFERED BY BIRLA 15-19
SUNLIFE INSURANCE
1.6 SWOT ANALYSIS 21-22
1.7 AWARDS AND ACHIEVEMENT 23-24
1.8 COMPETITION OF BSLI 25
1.9 MARKET SHARE OF BSLI 26
2 STATEMENT AND OBJECTIVE
2.1 INTRODUCTION TO CSR 28
2.2 MEANING 29
2.3 DEFINITION 30
2.4 TYPES OF CSR 31-33
2.5 ADVANTAGES OF CSR 34-35
2.6 LIMITATION OF CSR 36-37
2.7 ROLE OF CSR 38
2.8 BIRLA’S CSR ACTIVITIES 39-45

3 Your Role in Organisation

3.1 WORK DONE BY STUDENT 47
3.2 DEPARTMENTAL VISIT 48-49
4 Challenges
4.1 LEARNERS EXPERIENCE 51-52
4.2 CHALLENGES FACED DURING INTERNSHIP 53-56
4.3 CONCLUSION 57
4.4 BIBLIOGRAPHY 58
4.5 WEBLIOGRAPHY 59
 Abstract

Birla Sun Life Insurance Company Ltd(BSLI) is a joint venture (JV) formed in 2000,
between the Aditya Birla Group, a well-known Indian conglomerate and Sun Life Financial
Inc, one of the leading international financial services organisations from Canada. With
experience of over a decade, BSLI has contributed to the growth and development of the
Indian life insurance industry and currently is one of the leading life insurance companies in
the country. And also Birla also focus on CSR activities. They also try to contribute on social
responsibility.
The research attempts to explore Corporate Social Responsibility (CSR) practices particularly
in the context of rural development, what CSR initiatives taken for development of rural
areas and how the Corporates implement their CSR initiatives as a part of their business
strategy. Here we will also see the impacts of CSR actions on the socio-economic
development of rural people. We will study the CSR practices of Mudra Fashions &
Lifestyle in the context of rural development. The methodology of the present study relied on
the web-based
research, review of print literature and visit to the selected sites to witness CSR practice .The
paper is based on the study that social responsibility is regarded as an important business
issue of Indian companies whatever may be its sector or business goal. Therefore, CSR
actions have positive impacts not only on development of rural community but also in their
business. The research is base on my internship which I done in Birla sun Life insurance
company. I had great experience during my internship. I learn and gain lots of experience
through internship. BSLI spend lots of money on CSR and That always helps for PR activity.
 Index
CHAPTERS :- 1 ORGANISATION INTRODUCATION
INDEX

SR.NO COTENT PAGE NO.

1.1 WHY IT WAS SELECTED 1

1.2 COMPANY PROFILE 2

1.3 WORK CULTURE 6

1.4 ORAGANISATION STRUCTURE 9

1.5 TYPES OF PRODUCTS PROVIDED BY 10

ORGANISATION

1.6 SWOT ANALYSIS 15

1.7 AWARDS AND ACHIEVEMENT 18

1.8 COMPETITORS OF BSLI 20

1.9 MARKET SHARE OF BSLI 21

 ORGANISATION
1.1 Why it was selected?

Birla Sun extra security is a rumored organization and it has great picture in the commercial
center so it was been chosen. Birla is one of the biggest extra security organizations on the
planet, and furthermore one of the most seasoned organization. Sun Life Financial has a solid
nearness in speculation the board.

➢ I have chosen Birla Sun extra security as I suspected I would get an open door for
improving and feeding my insight and abilities about Human Resource and Insurance
division. I additionally needed to work and get understanding of working in a major and
presumed organization. It would have been extraordinary working with a rumored
organization.

➢ I heard that Birla Sun extra security gives quality worth and great temporary position
which assists with improving the information and aptitudes.

➢ Also I had inquired about the Company in detail and found that This Company is over
multi year old organization and a standout amongst other brandsin the business. It has its best
HR arrangements, great items and incredible experience of Sun life Company. Preparing
procedure of the organization is extremely solid. Multi-channel dissemination and one of the
biggest conveyance arrange in India. The organization is a notable one and has altruism in the
national and worldwide market.

➢ It has wide understanding and is right now positioned among the best 5 extra security
organizations in the nation.

➢ To realize the organizations sources and capacity of Employee Relationship(ER)

➢ BSLI is the first organization in Quite a while to have given strategies over the Internet.
Realizing these I thought of choosing Birla Sun life coverage for my entry level position

1|Page
1.2 COMPANY PROFILE

2|Page
Company profile:

Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya
Birla Group and Sun Life Financial Inc., a leading international financial services
organization. The local knowledge of the Aditya Birla Group combined with the expertise of
Sun Life Financial Inc.,offers a formidable value proposition to customers.

Sun Life Financial and its partners today have operations in key markets worldwide,
including India, Canada, the United States, the United Kingdom, Hong Kong, Philippines,
Japan, Indonesia, China and Bermuda. Sun Life Financial Inc. had assets under management
of over US$ 386.82 billion, as on 31 March 2007. Sun Life Financial Inc. is a leading
performer in the life insurance market in Canada.

BSLI in its five successful years of operations has contributed significantly to the growth and
development of the life insurance industry in India. It pioneered the launch of Unit Linked
Life Insurance plans amongst the private players in India. It was the first player in the
industry to sell its policies through the Bank assurance route and through the internet. It was
also the first private sector player to introduce a pure term plan in the Indian market. This was
supported by sales practices, which brought a degree of transparency that was entirely new to
the market. The process of getting sales illustrations signed by customers, offering a free look
period on all policies, which are now industry standards were introduced by BSLI.

Being a customer centric company, BSLI has invested heavily in technology to build world
class processing capabilities. BSLI has covered more than one and a half million lives since
inception and its customer base is spread across 100 cities in India. All this has assisted the
company in cementing its place amongst the leaders in the industry in terms of new business
premium income. Birla Sun Life Insurance (BSLI), one of the leading private life insurers in
India today announced the inimitable achiever, cricketer Kapil Dev as their corporate brand
ambassador. The cricketing supremo will be endorsing BSLI in all its marketing initiatives.
Birla Sun Life Insurance is a value-driven brand which has a national brand recall of 70 per
cent. The objective of appointing a brand ambassador is to grow its brand recall as it goes
national in its distribution reach and fuel business growth. As a brand ambassador, Kapil Dev

3|Page
will play a key role in the brand and product marketing and promotional activities. BSLI has
always used an integrated marketing approach, which will be strengthened further.

Commenting on the association with Kapil Dev, Mr. S. K. Mitra, Director,Financial Services,
Aditya Birla Group and currently incharge of BSLI expressed, "The Birla Sun Life Insurance
business distribution network is national in nature covering more than 1000 points across the
country .We have made our entry in several tier I and tier II towns. It is therefore very
important for the brand to connect at the grassroot level and create trust. We believe that our
association with Kapil Dev as our brand ambassador will help us create this connect in a
shorter period of time. We therefore now have two strong connects — our parent brand Birla
and our brand ambassador's Kapil Dev

About Birla Sun Life Insurance Birla Sun Life Insurance Company Limited is a joint venture
between the Aditya Birla Group, one of the largest business houses in India and Sun Life
Financial Inc., a leading international financial services organisation. The local knowledge of
the Aditya Birla Group combined with the expertise of Sun Life Financial Inc., offers a
formidable protection for your future.

Birla Sun Life Insurance (BSLI), in its five successful years of operations,has contributed
significantly to the growth and development of the life insurance industry in India. It
pioneered the launch of unit linked life insurance plans amongst the private players in India.
It was the first player in the industry to sell its policies through the banc assurance route and
through the internet. It was the first private sector player to introduce a pure term plan in the
Indian market. This was supported by sales practices which brought a degree of transparency
that was entirely new to the market. The process of getting sales illustrations signed by
customers and offering a free look period on all policies, which are now industry standards,
were introduced by BSLI. Being a customer-centric company, BSLI has invested heavily in
technology to build world class processing capabilities. BSLI has covered more than a
million lives since inception and its customer base is spread across more than 1000 towns and
cities in India. All this has assistedthe company in cementing its place amongst the leaders in
the industry in terms of new business premium income. The company's current capital base is
Rs.520 crore.

4|Page
About the Aditya Birla Group
The Aditya Birla Group has a turnover close to Rs.38,000 crore (as on 31 March 2008) and is
one of the largest business houses in India. It enjoys a leadership position in all the sectors in
which it operates. With over 75 business units spanning the South East Asian belt, Africa,
Canada and the UK among others, it is reckoned as India's first multinational corporation.
The group is anchored by 72,000 employees and has seven lakh shareholders, with a market
capitalization of Rs.53, 400 crore.

About Sun Life Financial Inc.

Sun Life Financial Inc. is a leading international financial services organization providing a
diverse range of wealth accumulation and protection products and services to individuals and
corporate customers Tracing its roots back to 1865, Sun Life Financial and its partners today
have operations in key markets worldwide, including Canada, the United States, the United
Kingdom, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of 31
March 2008, the Sun Life Financial group of companies had total assets under management
of US$ 343 billion. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE)
and Philippine (PSE) stock exchanges under ticker symbol "SLF".

5|Page
1.3 WORK CULTURE

Work culture of Aditya Birla capital

Where dreams turn into vision and vision turns into reality!

A decade ago, we had a dream. A dream to build an institution that could put customers at the
heart of its existence and help meet all their financial needs. A dream to change the way
people deal with money so that they can live life on their terms.

A decade later, we are Aditya Birla Capital, one of India’s largest financial services
conglomerates. We operate across a wide range of businesses within financial services and
are a provider of Universal Financial Solutions to our customers. Our range of products and
services allow us to offer our customers solutions through their lifetime. Our businesses serve
millions of Indians in more than 400 cities through 1,300+ points of presence, anchored by
12,000+ employees from diverse cultures, cities and backgrounds.

Given the scope and span of our businesses, we offer a wide range of career opportunities to
those fearless enough to dream and pursue that dream with relentless passion. We invite you
to realize your career goals with us while enabling Indians to meet every financial need that
matters to them most – from the cradle to the grave

Welcome to Aditya Birla Capital – Where the dream of one, becomes the dream of all and
where impossible is nothing!

Passion & Purpose

Aditya Birla Capital is committed to helping people protect what they value, invest their hard
earned money and finance their dreams and aspirations. As One common brand, our brand
embodies the spirit of coming together to change the lives of the people we deal with. 

We ask thought-provoking questions. Questions that, through an inherent dilemma between

life and money, provoke people to think deeply and consciously about money and find their
own answers basis their life’s reality and experiences. Questions that, once answered, make
people realize the need for Protecting, Investing or Financing their money.

6|Page
Our purpose is to simplify money so that our customers can self-realize their dreams and live
the life they truly desire

Vision

To be a world class provider of financial security to individuals and corporate and to be

amongst the top 3 private sectors life insurance companies in the India.

MISSION
To be the first preference of our customers by providing innovative, need based life insurance
and retirement solutions to individuals as well as corporates. These solutions will be made
available by well-trained professionals through a multi channel distribution network and
superior technology. Our endeavor will be to provide constant value addition to customers
throughout their relationship with us, within the regulatory framework. We will provide
career development opportunities to our employees and the highest possible returns to our
shareholders

7|Page
 KEY PERSONS OF BSLI

Mr. Kamlesh Rao

Managing Director and Chief Executive Officer, Aditya Birla Sun Life Insurance

Mr. Kamlesh Rao is the MD & CEO at Aditya Birla Sun Life Insurance (ABSLI). In his
role he is responsible for providing ABSLI with strategic direction and leading the team
towards achieving rapid growth and profitability.

Mr. Kumar Mangalam Birla

Chairman

Mr. Kumar Mangalam Birla is the Chairman of the US$ 40 billion multinational Aditya
Birla Group, which operates in 36 countries across six continents. Mr. Birla took over
as Chairman of the Group in 1995. In the years that he has been at the helm of the
Group, he has accelerated growth, built meritocracy and enhanced stakeholder value.
From a turnover of US$ 2 billion in 1995, today the Group's revenues are at US$ 40
billion and its operations from 8 countries then, span 36 countries today. He has made
31 acquisitions in these 19 years in India and globally, the highest by an Indian
multinationa

8|Page
1.4 WORK CULTURE

9|Page
 1.5 TYPES OF PRODUCT PROVIDED BY ORGANISATION
Different Products Offered by Birla Sun Life Insurance

Birla Sun Life Insurance

The popularity of Life insurance products are growing day by day. The last decade has
experienced a boon in the life Insurance industry. Now there are at least 24 life insurance
companies in India. Among them all, let us pick up and discuss one of the most popular life
insurance players- Aditya Birla Sun Life.

Birla Sun Life Insurance offers a wide variety of Life Insurance products ranging from term
plans to retirement plans. Though the company sells not many child future plans but the only
child plan they offer is very popular among middle class Indian parents, as it offers huge a
number of benefits at affordable premium rates.  Let us now check out the various life
insurance plans offered by Aditya Birla Sun Life.

BSLI protector plus Plan

This is a traditional life insurance plan which offers comprehensive life coverage at
affordable premium rates. The policy details of this term plan are shown below:

Entry Age: 18 years – 65 years

Maximum Maturity Age : 70 years

Policy term : 5 years – 30 years

Minimum sum assured: Rs. 30,00,000/-

Minimum premium: Rs. 3024/- p.a.

Inbuilt total and permanent Disability cover available

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BSLI Easy Protect Plan
This is a traditional term insurance plan that gives you the flexibility to choose from two plan
options to meet your financial needs. Following are the eligibility details and key features of
the plan:

Entry Age: 18 years – 55 years

Maximum Maturity Age: 80 years

Policy term: 5 years – 30 years

Minimum sum assured: Rs.50,00,000/-

Premium paying term: single/ regular

BSLI Future Guard Plan

This is a traditional term plan that rewards for a healthy lifestyle while providing complete
financial protection at an affordable premium cost. Following are the eligibility details of this
life insurance plan:

Entry Age: 18 years – 55 years

Maximum Maturity age: 80 years

Policy Term: 5 years – 30 years

Minimum Sum Assured: Rs.50,00,000/-

Premium paying: Single / Regular

BSLI Protect@Ease
This is an online term insurance plan that allows the death benefit to be received as annual
income. The policy details of this life insurance plan are as follows:

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Entry Age: 18years – 55 years

Maximum Maturity Age: 80 years

Minimum sum Assured : Rs. 50,00,000 /-

Maximum Sum assured: Rs. 5,00,00,00,000/-

Premium paying frequencies : annual / monthly

Single payment term is also available

BSLI Vision Star Plan

This is a traditional participating life insurance plan. This is the only child plan offered by
Aditya Birla Life Insurance. Among all the child future plans available in the market, this
plan is the most popular. Following are the feature highlights of the plan:

Entry Age: 18 years – 55 years

Maximum Maturity Age: 75 years

Premium paying term: 5 years – 12 years

Minimum sum assured: Rs.1,00,00/-

Premium frequencies: yearly, half-yearly, quarterly, monthly

BSLI Empower Pension Plan

This plan is a unit-linked product. This is one of the most popular retirement plans available
in the market. Following are the policy details of the pension plan:

Entry age: 25 years – 70 years

Vesting / maturity Age: 80 years

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Accumulation period: 5 years – 30 years

Minimum premium: Rs.36,000/-

Premium paying frequencies: Monthly, quarterly, semi-annually, annually

BSLI Immediate Annuity Plan

This is a traditional single pay plan that promises regular annuities for life after your
retirement. The advantage of immediate annuity plan is that you can buy this plan anytime
before or after yoir retirement. Following are the key features of the plan:

Entry Age: 30 years – 90 years

Premium payment: Single

Payout frequencies: monthly, quarterly, semi-annually, annually

Minimum Purchase price: Depends on the annuity amount

BSLI Empower Pension- SP Plan

One of the most popular single pay retirement plans, BSLI Empower Pension is a unit linked
product that gives you the opportunity to earn huge returns depending on the performance of
the market. Following are the important features of the plan:

Entry Age: 25 years – 70 years

Accumulation period: 5 years – 30 years

Maximum vesting age: 80 years

Pay term: Single

Minimum Premium amount: Rs. 1,00,000/-

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Besides the plans discussed above, Birla Sun Life Insurance also offers endowment plans,
investment plans and savings plans. If you want to know more about the life insurance plans
offered by Aditya Birla Sun life Insurance Company, you can either visit the homepage of the
company or the website of online insurance aggregators where you will find detailed
information on all life insurance plans currently available in the market.

1.6 SWOT ANYLYSIS

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 strengths
1.customised products weakness
2.superior investment 1.low focus on rural market
3.strong training process 2.no plan for low income group
4.six sigma process

swot analysis

opportunity
threats 1.Huge market
1. main threats is LIC 2.left 77% market

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 Strength:

1. Customer centric products and services

2. Superior investment and risk management framework
3. 1 Million Policies sold within 3 and half years.
4. Company has maximum number of MDRT as well as
good number of HNI advisor
5. Training process of the company is very strong.
6. Multiple channel distribution and one of the largest distribution network
in India
7. Implementing six sigma process

WEAKNESS:

1. Company does not penetrate on the rural market at a time.

2. There is no plan for the low income group.

OPPORTUNITY:

1. Insurance market is very big, where company can expand its

horizon in insurance industry
2. Though good investment and insurance it is easy to top Indian customers.
3. The huge insurance market (77%) is left so company has opportunity to
expand our products
4. To associate with the more numbers of HNI

THREATS:
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 1. OLD HABITS DIE HARD’: Its still difficult task to win theconfidence of
public towards private company.
2. The company is facing major threats from LIC -which is an only
government company.

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 1.7 ACHIEVEMENTS AND AWARDS

 INSURANCE INDIA SUMMIT & AWARDS

In the 3rd edition of Insurance India Summit & Awards 2018, ABSLI
bagged the Best Fraud Intelligence Company of the Year award for its
best-in-class fraud control practices.

 CREATIVE ABBY AWARDS

ABSLI bagged Silver at the Creative Abby Awards at the Goafest 2018
under the Public Relations (Internal Communications) category

 BAJAJ NATIONAL QUALITY AWARDS

‘Salahkar – Advisož Services’ also bagged ‘Best Practice’ Winner in the

Service Excellence category by IMC Ramkrishna Bajaj National Quality
Awards.

 PROJECT EVALUATION AND RECOGNITION

PROGRAM (PERP)
‘Building Quality our DNA’ by ABSLI Quality & Business Excellence
team, under the category Quality Enterprise
Leadership, was announced as the winner in the Frost & Sullivan 5th
edition of ‘Project Evaluation and Recognition
Program (PERP). ABSLI competed against other large
players to win this award.

 THE SABRE AWARDS

ABSLI won the Certificate of Excellence at The Sabre Awards 2018 –
South Asia under the Corporate Image category

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  CUSTOMER EXPERIENCE & LOYALTY AWARDS
Salahkar—an ABSLI Revenue Assurance team service initiative—was
conferred the Best Customer Service Initiative title by Kamikaze
Customer Experience & Loyalty Awards.

 DL SHAH QUALITY AWARDS

The Quality Council of India bestowed the Silver Category Award—‘DL
Shah Quality Awards’—for reduction of leakages.

INDIA ECONOMIC & LAW SUMMIT 2018

Excellence in In -house Technological innovation Legal Team of the Year
at the India Economic & Law Summit 2018.

QUALITY CIRCLE FORUM OF INDIA

Silver Award at Quality Circle Forum of India - Mumbai Chapter (CCQC 2018) for
innovation in Contract Management process through quality concepts.

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1.8 COMPETITORS OF BSLI

Below are the Birla Sun Life competitors:

1.  LIC

2.  SBI Life Insurance

3.  HDFC Standard Life

4. Bajaj Allianz

5. Max life insurance

6. PNB MetLife

7. India First

8. Exide Life Insurance

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 1.9 MARKET SHARE OF BSLI

Aditya Birla Sun Life Insurance (ABSLI)

ABSLI, our life insurance business, had strong momentum in Individual New Business Premium
growth, product mix and quality.
 H1 FY 2018-19 Annualised Premium Income (APE) grew by 60 per cent y-o-y vs 10 per cent
industry growth
 Improved rank by 2 positions to 7  (vs 9  in previous year) and market share (excluding LIC)
th th

increased by 113 bps y-o-y

 Individual new Business Protection mix increased to 8 per cent y-o-y from 5 per cent
 Achieved individual gross VNB margin of 36.4 per cent in H1 FY 2018-19 while gross VNB
doubled y-o-y to Rs.218 crore
 Individual net Value of New Business (VNB) margin in Q2 FY 2018-19 turned positive at
2.5 per cent from negative 16.70 per cent in the previous year
 Embedded value as on September 2018 grew by 10 per cent y-o-y
 Consistent improvement in persistency ratios: 13  month persistency improved by 6.4 per
th

cent to 74.1 per cent in H1 FY 2018-19

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CHAPTERS NO.2 LEARNING OBJECTIVE
SR.NO CONTENT PAGE NO

2.1 INTRODUCTION TO CSR 23

2.2 MEANING 24

2.3 DEFINITION 25

2.4 TYPES OF CSR 26

2.5 ADVANTAGES OS CSR 29

2.6 LIMITATIONS OF CSR 31

2.7 Role of CSR 33

2.8 CSR OF BSLI 34

2.9

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2.1 INTRODUCTION

The concept of social responsibility among businessman has gain popularity in the 20th
century. However it is not something new evidence of it it been present exist in the form of
magnificient places of worship, education institution, homes for destitute and orphans and
other such institutions. In the early days, these were premiering philanthropic activities
undertaken by businessman to address certain social issues of the times

It is an accepted fact today that a business, cannot function and grow in isolation of the
people and the society it serves and every business will have to have an outward focus with
respect to their responsibilities

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2.2 MEANING

Corporate Social Responsibility is a management concept whereby companies integrate

social and environmental concerns in their business operations and interactions with their
stakeholders. CSR is generally understood as being the way through which a company
achieves a balance of economic, environmental and social imperatives (“Triple-Bottom-Line-
Approach”), while at the same time addressing the expectations of shareholders and
stakeholders. In this sense it is important to draw a distinction between CSR, which can be a
strategic business management concept, and charity, sponsorships or philanthropy. Even
though the latter can also make a valuable contribution to poverty reduction, will directly
enhance the reputation of a company and strengthen its brand, the concept of CSR clearly
goes beyond that.

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2.3 DEFINITION OF CSR

As defined by the the world business council for sustainable development

“ Corporate social responsibility is the continuing commitment by business to behave

ethically and contribute to economic development while improving the quality of life of the
workforce and their families as well as of the local community e and society at large”

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2.4 TYPES OF CSR

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Different types of CSR:

Corporate Social Responsibility initiatives are based on four different categories:

Different types of CSR:

Corporate Social Responsibility initiatives are based on four different categories:

Ethical Responsibility

Ethical responsibility is about looking after the welfare of the employees by ensuring fair
labor practices for the employees and also the employees of their suppliers. Ethical labor
practices for suppliers mean that the companies will ensure the use of products that have been
certified as meeting fair trade standards.  Ensuring fair labor practices for employees mean
that there will be no gender, race or religious discrimination among the employees and each
employee will be given equal pay for equal work and better living wage compensation.

Philanthropic Responsibility:

Philanthropic responsibility means to serve the humanity. This criterion pays attention to the
well being of the unprivileged or needy people who badly require our support to sustain on
this planet. Companies fulfill their philanthropic responsibility by donating their time, money
or resources to charities and organizations at national or international levels. These donations
are mainly given to a variety of worthy causes including human rights, national disaster
relief, and clean water and education programs in underdeveloped countries.

No other business tycoon has fulfilled the philanthropic responsibilities better than Bill Gates.
Bill Gates has donated billions of dollars to the Bill and Melinda Gates Foundation, which
supports numerous causes including education, the eradication of malaria and agricultural
developments etc.

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Environmental Responsibility:

Currently, we need to focus on two main areas of our environment: limiting pollution and
reducing greenhouse gases. Companies are bound to fulfill their economic responsibility
because awareness of environmental issues are growing largely among the consumers and
today they want businesses  to take necessary steps to save our planet and preserve all the
lives in it. Companies that are concerned about reducing air, land and water pollution have
increased their standing as good corporate citizens while benefiting the society.

An example of environmental responsibility is Tesla Motors that design cars combining style,
acceleration and handling with advanced technologies in order to make it more environmental
friendly and reduce pollutions. Tesla cars do not need gasoline refueling and it can be
charged at home.

Economic Responsibility:

Economic responsibility is an interconnected field which focuses to strike a balance between

business, environmental and philanthropic practices. Economic responsibility abides by, the
set standards of ethical and moral regulations. In this context, companies try to find out a
solution which can facilitate their business growth and generate profits by benefitting the
community and our society.

Here economic decisions are made by considering their overall effects on society and
businesses at the same time. Hence, economic responsibility can improve business operations
while engaging in sustainable practices.

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2.5 Advantages Of Corporate Social Responsibility

As CSR adoption becomes increasingly popular all over the world, it is safe to assume
that businesses have seen great potential in this area. And if you haven’t figured them out
yet, here are some of the major advantages of CSR that you must know:

•Improves the image of a company:

CSR activities reflect positively on the image of a company. When you implement CSR
policies in your company, it increases your goodwill. Consumers will be more willing to
avail your products/services because of the clean image of your company. “A study by
Unilever, found that a third of consumers are choosing to buy brands based on their social
or environmental impact.”

Xerox, through its Community Involvement Program, had been able to drive out a
socially responsible image of the organization, by directly engaging their employees in
community development programs.

•Helps attract and retain potential employees:

Companies which are involved in serious CSR activities are more recognizable. This
makes it easier for your company to attract potential candidates who seek employment
opportunities. Also, when your company starts earning goodwill through significant CSR
activities, the employees are more likely to continue with the company for a longer
tenure. In a survey by the nonprofit organisation Net Impact, “¬53 percent of workers
said that “a job where I can make an impact” was important to their happiness, and 72
percent of students about to enter the workforce agreed.”

Attracts new investors:

A company’s reputation in the market determines whether it will receive new investments
or not. With CSR programs, you can certainly boost your company’s image. And when
your company starts to grab enough eyeballs, it also attracts a number of investors. Be
prepared to receive investment proposals from venture capitalists, other firms, and even
from the government.

•A brand new way to advertise your brand:

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It is often said that any publicity is good publicity. When your company starts a CSR
program, it automatically gives your company a certain level of publicity. It won’t be
wrong to call such publicity as an advertisement. You just need to make sure your
products or services are aligned with the CSR activities you are involved in.

Looking at these advantages, you may think it is time to start your own CSR program.
However, it is recommended not to jump the guns and take a look at both sides of the
coin.

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2.6Disadvantages Of Corporate Social Responsibility:

Unfortunately, the CSR programs come with their own set of challenges and
disadvantages. And while knowing the advantages of CSR can help you exploit those
areas more, acknowledging the disadvantages may give you the edge that can help save
your business in the long run:
•Shift in the profit-making objective:
Economist Milton Friedman often criticized CSR by saying that it shifts the company’s
focus of the profit-making objective. For any financial entity, profit-making is the utmost
priority. However, when you get involved in CSR activities, you need to cut on the profit
margin, which can make your shareholders unhappy.
•Hamper the reputation of your company:
CSR policies mandate the companies to reveal the shortcomings of their own products in
case they are found to violate the CSR program. If your existing customers find out the
flaws of your products, they are most likely to lose faith in your company. So, it can
reflect negatively on your sales figures as well.
•Customers can get impatient:
Everyone will appreciate you for adopting CSR program for the company at the
beginning. In fact, it can gain your company a significant amount of popularity in the
market for being associated with a good cause. However, if the program does not offer
instant results, people may think this is nothing but a PR stunt. That won’t be good for
your company’s reputation.
Sudden rise in the cost of production:
Being involved in CSR activities can often increase the expenditure of your company. As
you may realize, when you are giving back to society, it costs you a significant amount of
capital. If you increase the price of your products to make up for the expenses, the
customers will have to bear the burn. Large businesses can absorb the blow, but small
businesses can’t.
From the aforementioned discussion, it is quite clear that CSR programs can be a
beneficial strategy for a business, but it is not without a cost. If your company is
practically a large enterprise, it can be a suitable plan for your business. However, for
small and medium enterprises, it can be a risky move to adopt CSR.

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 2.7WAYS TO CONTRIBUTING TO CSR

 Having well defined code of ethiCS

 Observe ethical principles in business operations

 Creating work environment that adds values to the quality of life for employees
 Taking concrete steps to protect and enhance the environment
 Donations to chartable ,social and service organizations
 Contributing to the educations of the down trodden
 Establishing rural development and welfare foundations
 Contributing to the health programmes especially for HIVS/AIDS
 Initiating co-operative banking

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2.8 ROLE OF CSR

CSR involves a commitment by a company it it roles in society as a producer, employer,

marketer, customer and corporate citizen- in a responsible and sustainable manner. This
includes a set of voluntary principles, over and above the applicable legal requirements,that
seek to ensure that the company has a positive impact on the society in which it operates.

As a member of society, business create value for shareholders, employees, customers,

suppliers and the society at large. Private enterprise is unmatch in its ability to assemble
people, capital and innovation to create meaningful jobs and profitably produce goods and
services to meet the needs of the world's people. Companies are an integral part of society
and must therefore be committed to operating in a responsible and sustainable way.avoid
range of corporate initiative have been developed to put that commitment into practice thanks
to continuous efforts to innovate. As additional initiatives are developed by the public and
private sector, this process of innovation can only be maintained by showing that CSR
initiative, flexible, and provide a role for corporate in the decision making process. Keeping
them voluntary will help corporate to get additional value by exceeding the norm

many companies have integrated social and environmental aspect into their business plan and
have come to realise that they are have better improve relation with the legal and political
entities, effectively address the concern of external stakeholders, discover areas of strategic
advantage and improve their management system

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 2.8 CSR OF BSLI
Corporate Social Responsibility Policy
For us in the Aditya Birla Group, reaching out to underserved communities is part of our
DNA. We believe in the trusteeship concept. This entails transcending business interests
and grappling with the "quality of life" challenges that underserved communities face,
and working towards making a meaningful difference to them.

company vision is – "to actively contribute to the social and economic development
of the communities in which we operate. In so doing to build a better, sustainable
way of life for the weaker sections of society and raise the country's human
development index". (Mrs. Rajashree Birla, Chairperson, Aditya Birla Centre for
Community Initiatives and Rural Development).

Implementation process: Identification of projects

All projects are identified in a participatory manner, in consultation with the community,
literally sitting with them and gauging their basic needs. We take recourse to the
participatory rural appraisal mapping process. Subsequently, based on a consensus and in
discussion with the village panchayats, and other influential people, projects are
prioritised.
Arising from this the focus areas that have emerged are Education, healthcare,
Sustainable livelihood, Infrastructure development, and espousing social causes. All of
our community projects are carried out under the aegis of The Aditya Birla Centre for
Community Initiatives and Rural Development.

Education

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At Company have 56 schools across India, they provide quality education to 46,500 children.
Merit Scholarships are given to 32,000 children from the interiors. Over 28,000 children in
the hinterland of India are being taught conversational English to build their confidence.

Birla support projects for the differently abled in Baroda and Odisha. In Baroda, they are
connected with the M. S. University, which conducts an annual sports event for the
differently abled through their association ‘Prayas’. In Odisha, we are linked with
‘Swabhiman’. They conduct a skills and personality development programme for 400
children from the urban poor/slum households, which is completely funded by us.

They are transforming 20 schools in Rajasthan into model schools.

They foster the cause of the girl child by supporting 40 Kasturba Gandhi Balika Vidyalayas
(residential schools for girls). They also foster Population First Foundation’s programme
Laadli for girl child advocacy and support.Over 450,000 school children (Grade V to XII) in
31 remote blocks of Madhya Pradesh, Rajasthan, Maharashtra and Odisha have been
provided with solar lamps.

Through KHEL, a Knowledge Hub for e-learning, 7,500 students across 50 schools in
Maharashtra, MP and UP learn English, Math and Science using game pedagogy multimedia
methods.

They project Gyanarjan coaches 1,000 underprivileged students for Board level and CET
competitive examinations. Besides this, our plant teams mentor around 2,000 students
appearing for Board exams. They also tutor students for the government-run Navodaya
schools’ entrance tests.

They have set up the midday meal kitchen in the Keonjhar district of Odisha, facilitating the
provision of midday meals to 63,000 children in 268 schools every day, along with the
transport facilities. Furthermore, They sponsor mid-day meals for 50,000 children in 625
schools, across Lucknow, Jaipur, Mysore, Bengaluru, Surat, Vadodara, Puri, Cuttack and
Ahmedabad

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Healthcare

Over a million patients treated at 5,000 medical camps and our 20 hospitals annually.More
than 1,200 children underwent cleft lip surgery.50 deaf and mute children (0-5 years)
underwent the cochlear implant surgery. This was a life changing experience for the children
as they can now speak and hear.

Over 5,000 physically challenged persons have been provided with artificial limbs making
them self-reliant in Karnataka (Harihar - 3,000 persons) and at Lucknow (Jagdishpur). This is
done in collaboration with Bhagwan Mahavir Viklang Sahayata Samiti.

They have helped immunise 70 million children against polio over the last 7 years. For the
last 3 years, we have been working with Rotary International on non-resurgence of polio.Our
Mother and Child Healthcare projects serve 100,000 women and their children every year.

Their project Village Social Entrepreneurs in healthcare covers around 300,000 people at 100
locations in 4 states (Andhra Pradesh, Kerala, Haryana and Uttar Pradesh).

They are engaged in a major project with Vision Foundation of India to provide sight to
6,600 nearly blind people. Additionally, they carry out cataract surgeries for 5,000 people
through their plant teams, in tandem with the Government.

Across the group, under the Revised National Tuberculosis Control Program (RNTCP), they
cater to 5,000 patients and administer the drugs under DOT (Directly Observed Treatment).

Their HIV Aids Awareness programmes reach out to 30,000 people annually.

They have installed 50 Reverse Osmosis Plants (RO) which provide drinking water to
villagers near our units.

In their endeavours towards open defecation-free villages, we have helped set up over 22,000
toilets, partly leveraging Government schemes for the social sector. In 50 villages, spanning
over 2,000 households in Jammu & Kashmir, we have provided 2,010 toilets.

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Sustainable Livelihood

Company's Vocational Training Centres and the Aditya Birla Rural Technology Park accord
training in sustainable livelihood projects to 95,000 people.

Through the Aditya Birla Skills Foundation, they have set up five large Multi Skill Multi
Sector Training Centres in Raipur, Udaipur, Vadodara, Bhopal and Nagpur, creating an
annual capacity of about 2,000 urban youth (18 – 30 years). Short term (2 to 3 months)
training programmes are offered, ranging from hospitality to computers to electronic and
electrical repair to cosmetology. They plan to open another 6 to 8 centres by next year.

They run an Applicators Training Programme in Rajasthan, which provides special training
to masons and others in the construction sector. So far, they have trained over 8,000 people of
which 2,000 are women. Every person trained as an applicator earns between Rs.10,000 to
Rs.15,000 a month.

In a collaborative project with CII and Sector Skills Council – Pradhan Mantri Kaushal Vikas
Yojana (PMKVY), they run 6 centres. Up until now 2,200 youngsters (college dropouts and
unemployed youngsters) have benefited with training in automobile repairing, electrical
services, IT enabled services, beauty and wellness, BPO, retail sales, garment designing,
courier services and logistics. Of the youngsters registered with us, 75% are assured
employment.

Working with BAIF and JK Trust in 13 centres, they have covered more than 100 villages
under the project 'Integrated Livestock Development Centres', providing livestock breed
improvement services resulting in increased milk production.

Their 4,500 Self-Help Groups have led to the empowerment of 45,000 women who now earn
between Rs.3,000 to Rs.7,000 a month.

Infrastructure Development
We endeavour to set up essential services that form the foundation of sustainable
development through

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 Basic infrastructure facilities
 Housing facilities
 Safe drinking water
 Sanitation & hygiene
 Renewable sources of energy
Social Change
We advocate and support
 Dowryless marriage
 Widow remarriage
 Awareness programmes on anti-social issues
 De-addiction campaigns and programmes
 Espousing basic moral values

Performance Management
Prior to the commencement of projects, we carry out a baseline study of the villages. The
study encompasses various parameters such as – health indicators, literacy levels, sustainable
livelihood processes, population data – below the poverty line and above the poverty line,
state of infrastructure, among others. From the data generated, a 1-year plan and a 5-year
rolling plan are developed for the holistic and integrated development of the marginalised.
These plans are presented at the Annual Planning and Budgeting meet. All projects are
assessed under the agreed strategy, and are monitored every quarter, measured against targets
and budgets. Wherever necessary, midcourse corrections are affected.

Organisational Mechanism and Responsibilities

The Aditya Birla Centre for Community Initiatives and Rural Development provides the
vision under the leadership of its Chairperson, Mrs. Rajashree Birla. This vision underlines
all CSR activities. Every manufacturing unit has a CSR Cell. Every Company has a CSR
Head, who reports to the Dr. Pragnya Ram, Group Executive President (Communications &
CSR) at the Centre. At the Company, the Business Director takes on the role of the mentor,

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while the onus for the successful and time bound implementation of the projects is on the
various Unit Presidents and CSR teams. To measure the impact of the work done, a social
satisfaction survey / audit is carried out by an external agency.
Partnerships
Collaborative partnerships are formed with the Government, the district authorities, the
village panchayats, NGOs and other like-minded stakeholders. This helps widen the
Company's reach and leverage upon the collective expertise, wisdom and experience that
these partnerships bring to the table.

In collaboration with FICCI, we have set up Aditya Birla CSR Centre for Excellence to make
CSR an integral part of corporate culture.

The Company engages with well-established and recognised programmes and national
platforms
such as the CII, FICCI, ASSOCHAM to name a few, given their commitment to inclusive
growth.

Budgets

A specific budget is allocated for CSR activities. This budget is project driven.
Information Dissemination
The Company's engagement in this domain is disseminated on its website, annual reports, its
house journals and through the media.

Management Commitment
Our Board of Directors, our Management and all of our employees subscribe to the
philosophy of compassionate care. We believe and act on an ethos of generosity and
compassion, characterised by a willingness to build a society that works for everyone. This is
the cornerstone of our CSR policy. Our Corporate Social Responsibility policy conforms to
the Corporate Social Responsibility Voluntary Guidelines spelt out by the Ministry of
Corporate Affairs, Government of India in collaboration with FICCI (2009).

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CHAPTER 3 WORK DONE

SR.NO CONTENT PAGE NO

3.1 WORK DONE BY 41

STUDENTS

3.2 DEPARTMENTAL VISIT 43

AND OBSERVATIOM

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3.1 WORK DONE BY STUDENTS

 My entry level position length was first NOVEMBER 2017 to 31st MAY 2018

 On the first day of my entry level position our manager Mr. Deepak Panchal presents
himself with us and lets us know as well, to present our self with the other colleague with us.

 They give us a multi week to meet and solace with different understudies, and afterward
they give us a few thoughts regarding the expected set of responsibilities and approaches to
deal with the work.

 I am doing such CSR exercises under the direction of Dipak sir and jitendra sir the
movement is tied in with making a pool of up-and-comer from various schools and individual
systems administration.

 After creating we short rundown the information according to organization's structure

 After short posting I used to call the up-and-comers and requesting to go to the particular
branch for PI (individual meeting) round intentionally

 After finding their enthusiasm for the position gave by the organization, booked for
meeting of the up-and-comer need to made.

 ADITYA BIRLA CAPITAL uses the underneath technique for determination.

1. Preliminary meet
2 .Application structure
3.Employment test
4.Personal talk with (PI round)
5. Last determination.

3.2 DEPARTMENTS VISITS

Following are the departments I visited in Aditya Birla Capital:

HR department

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The HR Department can organize workshops for the representatives identified with their
work.

 They can give free guiding to workers if there should arise an occurrence of any issue.
 They give focus to representatives and give them blessings by finishing the work
quicker.
 HR deals with all enlistment exercises in the association, orchestrate workers
advancement and trainings, representatives connection and execution evaluation.

Finance department

 As an understudy I was go about as an assistant of the association. My activity was to

pick up the down to earth information from the bosses. Thus I watched their
Commonsense works done by the officials of the organization
 The account branch of BSLI consistently designs about their capital spending plan
and money spending plan to make stable circumstance in the middle of both.
 The fund division disseminates their exact and genuine data to their partners.
 Another fundamental capacity is to checking Monthly income, costs report, P&L
report, week after week indebted individuals maturing report and assortment status.

Marketing department

 Marketing division oversees ventures that adjust the showcasing blend item, value,
advancement and channels.

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  The work of advertising faculty is to keep up promoting rotas and to make and
configuration showcasing plans for every single approaching generation
 The fundamental capacity is to checking every day deals report and check climate
deals cooperation according to the arrangement and taking month to month deals
survey catch up with wholesaler.
 Also oversee publicizing openings and limited time exercises. Also, take week by
week deals group costs

MY OBSERVATION

After visiting finance departments I observed that is very essential part of any organizations.
Finance departmenthelp to organize or sort the monetary and non monetary terms.

I also visit HR department and I observed HR are employee makers of the organization and
they must ensure that right person should got right job at right time at right place.

Marketing department was very hardworking and creative after all they are profit makers

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CHAPTERS 4. CHALLENGES

SR.NO CONTENT PAGE NO

4.1 LEARNERS EXPERIENCE 45

4.2 OBJECTIVES OF 47
STUDENT

4.3 CHALLENGS FACES BY 48

STUDENT WHILE
INTERSHIP

4.4 LEARNING OBJECTIVE 50

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4.1 learners experience

My temporary job was a flat out advantageous experience working in Birla Sun extra
security Company. It was incredible working with the rumored organization.

On the First day, I was acquainted with Mr.jitendra Babpna, the Manager of the
organization and . At that point he presented me with other colleges CSR facility
whom I would accomplish my work. He likewise gave me some short
about sets of expectations .

The experience helped me to distinguish my quality and shortcoming and furthermore

the territories I expected to extemporize. It included more trust in myself and
assembled a more grounded uplifting demeanor and showed me how to function

.
I have found out about the different csr exercises, for example, enlistment and
staffing. I comprehended the enlistment procedure of the organization and
furthermore did a portion of the fundamental enrollment exercises and comprehended
the centrality of the enlistment procedure. I got some information about the protection
area how it is creating quickly and furthermore why it is significant for the
organization to keep up and secure new clients and furthermore to keep up sound
connection with them.

I likewise contemplated the results of the organization. I learned time the executives
abilities just as self-inspiration. I am appreciative to the BSLI Csr Department and the
CSR Manager who guided and guided me all through the entry level position which
built up a degree of trust in me to complete my exercises.

I comprehended the working of various divisions of the organization and furthermore

how the representatives are propelled to function successfully. The representatives are
Furnished with motivations inside the accomplishments of their objectives and they
are not pressurized for their work. This temporary position assembled trust in me as
well as overhauled my aptitudes what's more, information yet in addition help me to
build up my character by improving my correspondence and collaborating aptitudes.
My temporary position experience was an achievement to my scholarly and expert

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 experience. There is anyway some hole between our hypothetical information also,
genuine practices. I altogether delighted in the temporary position time frame. It was
been a blissful and illuminating and beneficial working involvement with BSLI

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 4.2 OBJECTIVE OF STUDENTS

1. To study and understand the CSR initiative being taken by the Birla sun Life
insurance for rural development

2. To examine the corporate's approach to work and their mode of action for
implementation for CSR initiatives

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 4.3 CHALLENGES FACES DURING INTERNSHIP

1.Issues with Time Management / Self-Management

It’s our first job kind of experience. Reaching late for classes and late submissions of
assignments was tolerated by our college professors.But in a professional workspace
it isn’t acceptable and hence managing time can be really difficult for me. A balance
between work, academics, and personal life also seems to be a challenge.

2.Inadequate Compensation
I accepted an internship thinking that there won’t be much pressure and the
compensation would be sufficient for it. But after i actually start, I realize the pay is
far lesser than the work deserves.

3. Competition With Other Interns

Luckily, I’ve worked in groups where the interns had a collaborative relationship such
that we could ask each other questions and team up on projects easily. Other office
environments may not be quite so friendly, as interns might be competing for a future
job opening or a good letter of recommendation. My friend Amy experienced working
with a fellow intern who was a project snatcher. On days Amy was out, the other
intern would complete projects Amy had been working on and turn them in to the
supervisor under her own name.

4. Supervisors Forget That You're New to the Field

Our supervisor gives me a project, but the directions don't quite make sense to me, or
I having trouble seeing the bigger picture. This goes along with “don’t assume.” Ask,
ask, ask! It’s our right as an intern and it’s their duty as a supervisor! They will be
impressed that I care about doing it right the first time or learning more about the
overall field.

5.Afraid to Ask Questions

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 All of a sudden, there’s an influx of work, and I finally have the chance to prove
myself! But, I'm not sure about x, y, z….I may feel the pressure to be an independent
and self-sufficient worker, but it’s so much better to clarify uncertainties

6) Enter into down to earth world

As an understudy it is a greatest test to go into commonsense existence where really
we are selling protection approach and principle significant thing is I m never done
this to talk various people groups about arrangements persuade them it is valuable for
you and it is where really cash are included we are manage cash which is I m never
done this it is extremely new for me so it is an intense test for me.

7) Difficult to oversee pressure

As an assistant I sell least one approach this is our objective and there is explicit time
length to finish target so in case I'm not offering arrangement to anybody or no one
can prepared to take strategy around then I m increasingly pushed and work under
tension so around then it is hard for me to oversee pressure.

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 4.4 LEARNING OBJECTIVE

1. To gain experience in insurance

2. To understand work culture of insurance companies
3. To get knowledge of CSR activities of Birla Sun Life Insurance
4. To get work experience in with knowledge peoples
5. To earn communication skills

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 Conclusion

The business have a responsibility to the society, nation and to the environment as it
utilizes the various sources available. A wide range of CSR initiatives ranging from
income generation activities for livelihood, health check-up camps, mobile health
services, education, adult literacy, infrastructure facilities being carried out by Birla
sun Life insurance of companies. The approach to work is generally shifting from
philanthropic to welfare and sustainable development. The organization is
progressively heading towards its willful good work for the society Every company
should focus on CSR activities because it’s gives benefits to society as well as
companies PR activity . But Birla must also focus on rural areas .So they can give
competition to other companies such as LIC etc

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 Webbibilogroy

https://lifeinsurance.adityabirlacapital.com/about-us/company-profile.aspx

https://www.adityabirla.com/businesses/companies/aditya-birla-capital-abcl/
aditya-birla-sun-life-insurance

https://smallbusiness.chron.com/four-types-corporate-social-responsibility-
54662.html

https://en.m.wikipedia.org/wiki/Birla_Sun_Life_Asset_Management

https://www.investmentpedia.org/products-offered-by-birla-sun-life-insurance/

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 Bibliography

Business Ethics and Corporate Social Responsibility author name is Pratibha Pai and laxmi
pillai

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