A PROJECT REPORT

ON

“ A STUDY OF CO-ORPORATE SOCIAL RESPONSIBILITY AT

“MARUTI SUZUKI INDIA LIMITED”

IN PARTIAL FULFILMENT

FOR THE AWARD OF MASTERS DEGREE IN COMMERCE

SUBMITTED BY

Tanishka Vishwas Chavan

UNDER THE GUIDANCE OF

PROF. Shakti Chavan

UG DEPARTMENT OF COMMERCE

(BANKING & INSURANCE )

MAHARSHI DAYANANDA COLLEGE OF ARTS ,COMMERCE

& SCIENCE.

PAREL

2021 -2022

ACKNOWLEDGEMENT

This report is an outstanding prospect to convey may gratefulness to those many people
whose timely help and guidance went a long way in finishing this project work form
commencement to achievement.

I would like to express my sincere thanks to everyone for giving an opportunity to explore to
practical knowledge about my project.
This project could not been completed without the able guidance and support of MR SHAKTI
CHAVAN SIR and faculty members.

I am grateful to the manager of TATA business support services for helping me to get the
information and an invaluable experience.

Last but not the least would like to thank my friends, family members and all those people
who helped me for the completion and deeper understanding for the concept of production
planning and control.

Working on this project has proved to be an enlightening experiencing for me.

TANISHKA VISHWAS CHAVAN,

DECLARATION

1. TANISHKA VISHWAS CHAVAN, hereby declare that the report on all fulfillments of
the requirements for the award of the degree in master of commerce is a record of original
work

done by me during the period of study 2021-2022under the guidance and supervision of
PROF. SHAKTI CHAVAN SIR

2
3
 INDEX

Sr.no Particular Page no

1. INTRODUCTION
1.1introduction
1.2objective of study
1.3importance of study
1.4scope of study
1.5limitation
1.6advantage of CSR, disadvantage of CSR

2. COMPANY PROFILE

3. RESEARCH METHODOLOGY

3.1research design
3.2observation design
3.3research strategy
3.4data collection method
3.5sample size

5. DATA ANALYSIS AND INTERPRETATION

6 FINDING
,CONCLUSION,SUGGESTION.

 BIBLIOGRAPHY

4
 CHAPTER NO 1
INTRODUCTION OF THE STUDY

“A STUDY OF CO-OPERATIVE SOCIAL RESPONSIBILITY

“ AT TATA SUPPORT SERVICES PVT LTD” CHAPTER

NO 1

1.1 INTRODUCTION
Corporate social responsibility is more than a business policy or a response to issues
raised by society. Corporate Social Responsibility can be defined as the set of policies,
activities, or behavior undertaken by an organization that goes beyond the traditional
economic and legal obligations that the firm has towards its internal and external
stakeholders. It is a governing business philosophy argued by (Votaw and Sethi 1973).
Studies looking at CSR have concluded that what “goes beyond” the traditional
responsibilities is influenced and therefore, ultimately demanded by the norms, values,
and expectations of stakeholders of the organization and those are classified as being
ethical or moral obligations discussed by (Carroll 1979; Sethi 1975)1 . ethical obligations
must be voluntary in nature and if undertaken effectively benefit and improve the overall
welfare of the community in which the firm operates mentioned by (Anderson 1989)2 in
order to achieve these benefits both the organization and its stakeholders have a
responsibility to work together. It is assumed that an organization being proactive and
meeting the needs of its stakeholders before it is required is deemed to be engaging in
philanthropic or discretionary type behavior suggested by (Carroll 1979)3 . Therefore, it
is important for an organization to develop an ethical organizational culture and define its
role within the society and implement the necessary ethical, responsible, legal, and social

5
standards to their firm focused by (Lichtenstein 2004 Lindgreen et al. 2008). Studies have
shown
The present study has made an attempt to explain how Corporates in I T sector might be
resolve social problems through CSR practice. History of CSR from the 1950‟s to the
present day the concept of CSR has gained considerable acceptance and its meaning has
been broadened to include business houses. Though the business houses have been
instrumental in creating employment, wealth, products and services, yet the pressure on
business to play a role in social issues involving employees, stakeholders, society,
environment, government etc. is continuously increasing. The society is questioning the
existence of business houses, especially in the wake of the scandals and scams In
response to it, the organizations around the globe are forced to wake up to the need for
being committed towards Corporate Social Responsibility. Over the years this concept of
Corporate Social Responsibility has gained unprecedented momentum in business and
public debate It has become so important that many organizations have rebranded their
core values to include social responsibility. Almost all corporate websites, policies,
reports talk about their CSR which ensure the fulfillment of all the obligations towards
society. These activities of CSR ranging from small donations to bigger projects for
social welfare the sustainable practices differ from organization to organization
depending on the resources available to them. Business practices of big and successful
companies, with plenty of resources at their end, have set the trend for being committed
to sustainable practices. Such business houses around the globe show their commitment
to social responsibility. In India, the initiatives of Dabur India Limited, for example,
which commenced „Sundesh‟ in 1993, a nonprofit organization, with an aim to promote
research and welfare activities in rural areas are appreciable. Similarly Bharat Petroleum
Corporation Limited has adopted 37 villages as their responsibility to develop their
quality of life. It has made efforts to make them self reliant, provided them fresh drinking
water, sanitation facilities, medical facilities, vocational training and literacy camps.
Around its industrial facilities, Tata Group has created towns and cities like Jamshedpur,
Mithapur, Babrala for the benefit of its employees. Cadbury India, Glaxo and Richardson
Hindustan are some of the companies which are helping farmers to grow crops which in
turn shall serve as raw materials for them. Although the implementation of such activities
involves time, effort and resources, yet the business houses have realized that the
Corporate Social Responsibility is one of the important ways in which an organization
can distinguish itself from its competitors. The tangible and intangible benefits associated
with it for the organization are immense. A powerful tool like CSR not only enhances the
brand image and reputation of the business but also leads to improvement in sales and
customer loyalty, and an increased ability to attract and retain employees. Through CSR,
the organizations can improve their financial performance and attract more investment
with immense economic value. The word CSR has, as a result, occupied a very important
place in the plans and strategies of the organizations in the present era. But still there are
numerous organizations which understand CSR as undertaking some donations or
philanthropic activities. Rather, in its true sense, CSR constitutes a strong commitment to
social obligations and internalization throughout the organizational culture which lays
emphasis on the execution of the obligations towards the employees and involving them
in the responsibilities. However, from the very beginning the key player in undertaking
such activities in the organizations has been the top management and it has been the

6
 driving force in the area of social responsibility. Employees have been rarely covered
under the ambit of CSR. The non-management workforce has to be involved in the
process to enhance the quality of csr.

1.2 OBJECTIVE OF STUDY

• To Study The Problems ,Challenges ,Frame, Work ,Issue And Misconception
Of Csr
• To Study The Nature Of Csr And The Impact Of Csr Initiatives  To Study
The Levels Of Social Responsibility Adopted By The Company  To
Evaluate The Models Of Csr.

1.3 IMPORTANCE AND SIGNIFICANCE OF STUDY

 Co-operative interacts with society in many ways. They I most in facilities, produced
and sell product.
 Their interaction with society is throughout their employees and the many facet of
society around them.

 Co-operative social responsibility involves a commitment by a company towards the

sustainable economic development of society.
 It also means engaging directly with local communities, identifying their basic needs.
And integrating their needs with business goals and strategic intend.
 This concepts came to be known as co-operative social responsibility, thus the
business has an obligation to consider the impact of it activities on all stakeholder
who constitute broader segment of society.
 To protect implies avoiding negative impact on society, where as “to improved”
implies creating positive benefits of society.

SIGNIFICANCE OF STUDY
 This research study was selected because choose the research study of the social
corporate responsibility development process adopt by tata consultancy service
because it help to increasing the welfare of society it help to of economy evaluate
future of caoital market
 It provide adequate and timely disclosure reporting requirement ,code of conduct
etc.companies present material price sensitive information to outsiders and ensure that
till this information to outsider and ensure that till ths information is made
public,insider abstaining from dealing in corporate securities.
 It also improves efficiency and effectiveness of the enterprisis and adds to wealth of
the economy .corporate governance is,thus ,an instrument of economic growth

1.4 SCOPE OF THE STUDY

 The study is confined to examined the practise of co-operate social responsibility
of information technology covers small ,large, and multinational companies
having head office

7
  The scope of the study is limited to the practise of co-orporate social
responsibility of selected areas
 Co-orporate are motivated to involve stakeholder in their decision making and to
address societed challenges because today stakeholder are increasingly
 This include strongly financial performance and profitability ,improved
accountability and assessment from the investment community enhanced,
employee commitment
 The study will expleses mere dimension of csr in the society
 Csr could be a self motivated instrument in the co-corporate value and system and
good culture will develop and it could enjoy a great environment owing to csr. 
The present study covers the different aspect of csr functions in IT industry.
 The study is important to the global environment as it ascertain the strategic
trends of CSR in IT industry amidst the problem faced by society in and around
area.
1.5 LIMITATIONS
 They don’t provide sensitive and depth information.
 The main constitutes of the study was in sufficient access to information which
has significantly distracted scope of analysis that is required for the study.
 As the manager were, busy with their own duty, they could give me little time for
consultation.
 There was a problem in collecting of relatively information.
 Time restriction is another important for limitation of study.

1.6 ADVANTAGE OF CO-OPERATE SOCIAL RESPONSIBILITY:-

It would help to avoid the excessive exploitation of labour, bribery and

corruption.Companies would know what is expected of them, thereby promoting a level
playing field. Many aspects of CSR behaviour are good for business (such as reputation,
human resources,branding and making it easier to locate in new communities) and legislation
It could help to improve profitability, growth and sustainability .Some areas, such as
downsizing, could help to redress the balance between companies and their employees.
Rogue companies would find it more difficult to compete through lower standards. The wider
community would benefit as companies reach out,

DISADVANTAGE OF CO-OPERATE SOCIAL RESPONSIBILITY ,

Additional bureaucracy, with rising costs for observance. Costs of operation could rise above
those required for continued profitability and sustainability.Critics already argue that the CSR
of companies is simply to make a profit, and legislation would increase the vocalization of
these concerns. Reporting criteria vary so much by company, sector and country, and they are
in constant evolution.

8
 CHAPTER NO 2
COMPANY PROFILE

9
 COMPANY PROFILE

TYPE PRIVATE

INDUSTRY BUSINESS PROCESS OUTSOURCING

FOUNDED 2004

HEADQUARTER BEGUMPET,HYDERABAD,TELANGANA,INDIA.

AREA SERVED WORLWIDE

KEY PEOPLE SRINIVAS KOPPOLU

SERVICES CUSTOMER LIFE CYCLE MANAGEMENT SERVICES

NUMBER OF EMPLOYEES 23,000(31 AUGUST 2015)

TATA-BSS.COM
WEBSITE

 HISTORY
Tata Business Support Services was founded in 2004[1] as a wholly owned subsidiary
of Tata Sons, the holding company of the Tata Group.[1] Mumbai November 20,
10
 2017: Quess Corp Limited (“Quess”), India’s leading integrated business services
provider, announced today that it has signed a definitive agreement withTata Sons and
Tata Capital to acquire a 51% stake in Tata Business Support Services (“TBSS”). Tata
Sons will hold the remaining 49%. The transaction is expected to close in the next few
weeks, subject to the fulfilment of customary closing conditions. Shortly after closing,
following the conclusion of the appropriate regulatory formalities, the company is
also expected to rebrand itself to showcase its new corporate identity.

 OPERATION

March 2014, Tata BSS had 45+ clients across the globe. Over 85% of its
workforce is into sales and customer service. Locations: Tata BSS has global
presence with offices and 21 development centres in India, US and Europe.

Tata BSS manages its operations in a hub & spoke model, distributed throughout
India. Over 1.2 million customers connect every day. In recent years, the
company has begun shifting part of its operations from the core hub in
Hyderabad to its secondary hub in Pune, India.

11
 bv

 PRODUCT AND SERVICES

Tata BSS provides customer retention, acquisition and administration services, digital
marketing, analytics, research and HR/payroll services to companies which are keen on
increasing their customer base, retain high value customers and protect their brand reputation.

One of its known products is Genesys, a proprietary integrated insurance platform which
combines CRM and policy management for third party auto-insurance.

Service lines include billing inquiry support, customer service, customer retention, customer
experience management, customer life cycle management, data services, lead generation,
product help desk, technical support and order management and new-age channels of digital
marketing and analytics. Major industries served are Telecom, utilities, hospitality, media,
entertainment, travel, retail, healthcare and manufacturing.

12
  INITIATIVE

Affirmative Action & Impact Sourcing Tata BSS is an avid supporter of

Affirmative Action and hence employs huge number of SC/ST community
people in their operations thereby making a huge impact on the society. 17%
of total employees belong to this community. Tata BSS also employs large
number of women and underprivileged people in their rural centres thus
making a huge impact on the societal development. Employment and
employability are the key focus areas for societal well-being. The organisation
has recently won Mother Teresa Award for their CSR practices. With 8 rural
centres, Tata BSS employs almost 1/3rd of the total rural BPM workforce .

 DEDICATED CSR COMMITTEE

2% of the net profits of the organisation annually is allocated for CSR in the
proportion of 60:40 wherein 60% of the budget is spent on up-skilling the

13
contract staff & 40% is spent on providing immediate relief to the
disadvantaged sections of the society. The dedicated CSR committee ensures
agility in responding to natural calamities and incidents. Participation in
Uttarakhand flood relief, Tata Engage volunteering week, AA vendor data
tracked and AA dashboards and moving to rural locations with higher AA
population are some of the key focus areas of community support.

 SECTION LISTS THE TATA COMPANIES AND DETAILS THEIR

BUSINESS:
14
1)CHEMICALS

• Tata Chemicals
• Advinus Therapeutics
• Brunner Mond
• General Chemical Industrial Products
• Magadi Soda Company
• Rallis India
• Tata Pigments Limited

2) CONSUMER PRODUCTS

• Casa Décor
• Eight O'clock Coffee
• Fastrack, Youth Fashion Brand
• Himalayan, Mineral Water Brand
• I-Shakti
• Infiniti Retail (Cromā)
• Landmark Bookstores
• Tanishq
• Tata Ceramics
• Tata Coffee
• Tata Global Beverages, The World's Second Largest Manufacturer Of
Packaged Tea And Tea Products
• Tata Industries
• Tata International Ltd.
• Tata Refractories
• Tata Salt
• Tata Sky
• Tata Starbucks, A 50:50 Joint Venture Company, Owned By Starbucks
Corporation And Tata Global Beverages
• Tata Swach
• Tata Zoya
• Tetley
• Titan Eye+, Optical Stores From Titan Industries
• Titan Industries
15
 • Voltas, Consumer Electronics Company
• Westside
• Energy
• Powerlinks Transmission
• Tata Petrodyne

3)Tata Power, One Of The Largest Private Sector Power Companies

• Tata Power Delhi Distribution Ltd (Formerly Known As North Delhi Power
Ltd)
• Tata Power Solar, Started As A Joint Venture Between Tata Power And
Bp Solar, Now A Wholly Owned Company
• Tata Power Trading
• Tata Projects
• Engineering
• Hispano Carrocera
• Tal Manufacturing Solutions
• Tasl (Tata Advanced Systems Limited)
• Tata Advanced Materials
• Tata Advanced Systems
• Tata Autocomp Systems Limited (Taco)
• Tata Consulting Engineers Limited
• Tata Marcopolo
• Tata Cummins
• Tata Motors, Manufacturer Of Commercial Vehicles (Largest In India)
And Passenger Cars
• Jaguar Land Rover (Manufacturing Cars Under The Jaguar And Land
Rover Marques)
• Tata Daewoo Commercial Vehicle
• Tata Motors European Technical Centre
• Tata Petrodyne
• Tata Precision Industries
4)TATA PROJECTS

• Tata Technologies Limited

• Telco Construction Equipment
16
 • Telcon Construction Equipment
• Trf
• Voltas Global Engineering Centre
• Titanx
• Information Systems And Communications
• Cmc Limited
• Computational Research Laboratories
• Incat
• Nelco
• Nelito Systems
• Tata Business Support Services
• Tata Communications
• Tata Consultancy Services Ltd. (Tcs), One Of The World's Largest It
Services Companies
• Tata Docomo
• Tata Elxsi
• Tata Interactive Systems
• Tata Teleservices
• Tatanet, Managed Connectivity And Vsat Service Provider
• Vsnl International Canada
• Services
5)INDICASH ATM

• Air Asia India, Tata Joint Venture With Air Asia  Drive India Enterprise
Solutions  E-Nxt Financials Ltd.
• The Gateway Hotels & Resorts
• Ginger Hotels
• The Indian Hotels Company
• Mjunction
• Roots Corporation
• Taj Hotels
• Tajair
• Tata Advanced Systems Limited
• Tata Africa Holdings

17
 • Tata Ag
• Tata Aia Life Insurance
• Tata Aig General Insurance
• Tata Asset Management
• Tata Autocomp Systems
• Tata Capital
• Tata Financial Services
• Tata Housing Development Company Ltd. (Thdc)
• Tata Industrial Services
• Tata Interactive Systems
• Tata International Ag
• Tata Investment Corporation
• Tata Limited
• Tata Nyk
• Tata Quality Management Services
• Tata Realty And Infrastructure Limited
• Tata Services
• Tata Sons
• Tata Strategic Management Group
• Tkm Global, Logistics And Supply Chain
• Vistara
• Vivanta By Taj
• Steel
• March 2008 – Serviplem SA, Spain
• April 2008 – Comoplesa Lebrero SA, Spain
• May 2008 – Piaggio Aero Industries S.p.A., Italy
• June 2008 – China Enterprise Communications, China
• October 2008 – Miljo Grenland / Innovasjon, Norway
• April 2010 - Hewitt Robins International, United Kingdom  July 2013 -
Alti SA, France
• December 2014 - Energy Products Limited, India
• June 2016 - Welspun Renewables Energy, India

6) PHILANTHROPY

18
• The Tata Group Has Helped Establish And Finance Numerous Research,
Educational And Cultural Institutes In India.The Tata Group Was
Awarded The Carnegie Medal Of Philanthropy In 2007 For Philanthropic
Activities. Some Of The Institutes Established By The Tata Group Are:
• The Energy And Resources Institute (Formerly Known As Tata Energy And
Research Institute), A Non-Governmental Research Institute
• The Jrd Tata Ecotechnology Centre
• National Centre For Performing Arts
• Tata Center For Technology & Design At Massachusetts Institute Of
Technology[13]
• Tata Centre For Technology & Design At Iit Bombay[14]
• Tata Cricket Academy
• Tata Football Academy
• Tata Institute Of Social Sciences
• Tata Management Training Centre
• Tata Medical Center, Inaugurated On 16 May 2011 By Ratan Tata[15]
• Tata Memorial Hospital

19
20
21
22
23
CHAPTER NO 3 REVIEW
OF LITRETURE

24
25
26
27
 CHAPTER NO 3
RESEARCH METHOTODOLOGY

28
29
 3.1 RESEARCH DESIGN
Research design is aplane mode or conceptual structure of the research of the research
and type of approach adopted in the study.it can also be explain blue for the
measurement of variable collection and analysis of data it depend on the objectives of
the research ,in this study used a cross sectional survey design for data collection and
analysis of data

3.2 OBSERVATIONAL DESIGN

This kind of research design draws a conclusion by evaluating subjects against a control
room

in situations where the researcher doesn’t have control over the experiment. There are a
couple of general types of observational designs. In direct observations, people realize that
you are

watching them. Unobtrusive measures include any way of studying behavior where
individuals have no idea they are being observed. An observational study allows a good
insight into a

phenomenon and eliminates the ethical and practical complications of establishing a large and
cumbersone research project.

3.3 SURVEY RESEARCH DESIGN

Survey research is one of the most important areas of measurement in applied social research.

The broad area of survey research encompasses any measurement procedures that involve
asking

questions of respondents. A "survey" can be anything forms a short paper-and-

pencil feedback form to an intensive one-on- one in-depth interview.

3.4RESEARCH STRAREGY
The research based on assessing training and development practices selected in tata business
development

Quantitative analysis was used as the research strategy to achieve the research aim of

investigating into training and development adopted by tata business services The study used
questionnaires.

These approaches were satisfactory tools for collecting data for the sample population to
investigate the topic under study quantitative research is a formal, systematic, process in
which

30
numerical data are used to obtain information.

SOURCES OF DATA:

Sample method is used for data collection. The types of data collected were-

 Primary Data
 Secondary Data

3.5 DATA COLLECTION METHOD

Data collected by the investigator for his own purpose, for the first time, from beginning to
end, is called primary data. It is collected from the source of origin. Primary data are original.
The concerned investigators is the first person to collect this primary data are therefore, first-
hand information .Primary data are useful for current studies as well as for future studies.
Hence, it should be collected with utmost care. The different method which are used for
primary data

collection are: observation method, personal interview, and telephone interview and mail
survey.

A) QUESTIONNAIRE:
Questionnaire is most commonly used method in research. Questionnaires are a list of

question open ended, close ended, mix structure and unstructured for which the respondent

gives answers. For this, a questionnaire was prepared in such way that is able to collect all

relevant information regarding the project. In the questionnaire there are mostly use of close

ended questions which are easier to be answer by respondent. Data were collected from

workers who were working in three shifts by taking interviews and from employees working

in administration, training and related departments .There are 14 questions in this

questionnaire, out of 14 questions 4 are open ended and 10 are close ended questions.

I. OPEN ENDED QUESTIONS:

Unstructured question in which possible answers are not suggested, and there respondent
answers it in his or her own words. Such questions usually begin with how where and why.

II. CLOSE ENDED QUESTIONS:

A closed-ended questions is a format that limits respondents with a list of answer choices
from
31
which they must choose to answer or the question. Commonly these type of questions are in
the

form of multiple choices, either with one answer or with check-all- that-apply, but also can be
in

scale format, where respondent should decide to rate the situation in along the scale
continuum,

similar to liker questions.

In this type of questions do not allowed respondents to give answers freely. There are 10
close

ended questions. These 4 open and close ended questions were asked to 1 employees and 1 or
hr of company

the employer to know the views and ideas about training and development, motivational
factors,

and promotion of employees provided by company.

b) INTERVIEW:
An interview is a conversation between two or more people where questions are asked by the

interviewer to elicit facts or statements from the interviewee. Interviews are a standard part of

qualitative research. Interview is one of the important powerful tools of data collection in the

research. Interview is the technique that is used to gain an understanding of the underlined

reasons and motivation of people’s attitude, preference or behavior.it is the direct method of

enquiry.

For the research study, interviews of a MR. RIKHIL MEHRA was taken at tata support
services pvt ltd Face to face

interview of THE MR RIKHIL MEHRA was taken. The RIKHIL MEHRA has given
questionnaire to fill.in this way the primary data was collected.

C) PERSONAL INTERVIEW

It is most probably used method. It is direct contact with employees, but it is generally more
expensive and time consuming method and sometimes some employees do no tgive
appropriate answers and freely responsive. Interview was conducted in pune city with
“49employees’ for the purpose of training and development.” They answered the questions
askedabout their training and development towards tata services co. ltd. Face to face
interview has been conducted.According to the director training and development positively

32
affects the quality and productivity. I have in interviewed of Mr. vinod and rikhil mehra who
is an HR Of tata support services pvt .ltd

Tata support services Pvt. Ltd. On 21 march 2018,at kalyaninagar.

SECONDARY DATA
Secondary data were collected from past records and manual of the company, books, internet

etc. It is the data already collected, which is made available for reference purposes.

Secondary data is data collected by someone other than the user. a clear benefit of using

secondary data is that much of the background work needed has already been

carried out or analyzed because the data already exist , you can evaluate them prior before
using it these include desk revive of both published and unpublished materials including
policy documents, newspaper, internet, journals, articles ,reports , bulletins, newsletter.

In my project the secondary sources used are,

 Various files and records maintained by organization,

 HR manual of recent years
 Internet  Company Bulletin  Textbooks etc.

The details of these sources are mentioned in the BIBLOGRAPHY at the last.

3.6.SAMPLE SIZE
Sample size or Sampling refers to entire population that I consider for my study. I take certain

portion of the sample from the population that consists of similar characteristics of every unit
in

the population. This selected sample for the study is called Sample Size.

this project a sample of 1 employeer was selected and 1 employer was selected for support
services An effort has been made to cover as many departments as possible. The sample is
selected on the basis of convenient sampling techniques drawn from
Tata support services Company. All major departments such as Personnel, Marketing,
Production, Finance,

Packing, Growing and Stores Departments etc. have been covered under the survey.

33
CHAPTER NO 4 DATA ANALYSIS AND
INTERPRETATION

CHAPTER NO.4

DATA ANALYSIS AND INTERPRETATION

34
 QUESTIONNAIRE NO -1

1. Are You Aware Of Csr As A Terminology?

Options Frequency Percentage

yes 1 100%

No 0 0%

Total 1 100%

35
 1.2

0.8

YES
0.6
NO
0.4

0.2

0
frequency

Interpretation:-

Respondent think that all of us are know aware of terminology.

2) Do you think that there is relationship between profitability and csr?

Options frequency Percentage

Yes 0 0%

No 1 100%

Total 0 0%

36
 1
0.9
0.8
0.7
0.6
yes
0.5
no
0.4
0.3
0.2
0.1
0
frequency

Interpretation:

Respondent think that there is no relation between csr and profitability ,its only use for
welfareof society.

37
3)Do you prefer to buy product services of companies which practise csr?
Options frequency

Yes 1

No 0 Percentage

100%

0%
Total 1 100%

1.2

0.8
Axis Title

0.6

0.4

0.2

0
frequency
yes 1
no 0

Interpretation:-

respondent think if we buy product or services of the company which practice CSR it
increase it advertisement and fame of company

4) Has your introduced any of the following programme assist employees ,there family or
community members?

Option Frequency Percentage

38
Health 1 100%

Education 1

100%
Training 1 100%

Conselling 0 0%

Preservative organization 0%
0
Total 1 1

frequency
1

0.5

Interpretation:

Respondent think that only health ,education ,training is provided for employee for
betterement of there development in csr activities.

5) To which stake holder do your organization report CSR activities?

Options Frequency Total

39
Employees 0 0%

Customer 0 0%

Supplier 1 100%

Board of director 1 100%

Government 1 100%

Total 1 100%

1.2

0.8

suppllier
0.6
board of director

0.4 government

0.2

0
employees customer supplier board of government
director

Interpreatation:

respondent think most of the stakeholder report to supplier,board of director,

government .rather then the employee or customer.

6) Does your company / organization raise awareness within the company in relation to CSR
issued throught?
Options Frequency Total

Training and development 8 8%

40
Internal communication 42

42%
Management briefing 33 33%

Others 17 17%

total 100 100%

8%
17%

training development
internal communication
management briefing
42% others
33%

Interpretation:

respondent think that mostly CSR is introduced throught internal communication and
management briefing and through activities only 8% of csr activities are done training and
development.

41
7) how do you participate in the CSR activities?

Options F requency T otal

Monthly 6 60%

Yearly 9 90 %

Quarterly 4 40 %

Never O 0%

Chart Title
9
8
7
6
monthly
5
yearly
4
never
3
2
1
0
monthly yearly quaterly never

Interpretation:

Respondent thin that 90% of people participate monthly,6o%of people monthly

where as,40% of people quarterly,some people does parcipate in such activities.

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8) Does CSR have to improve firm financial performance due to enhance
reputation?

Options frequency

Total
yes 1 100%

No 0 0%

total 1 100%

1.2

0.8

0.6 yes2
no
0.4

0.2

0
yes no

Interpretation:

Respondent agree that reputation of company enhance financial performance of the

company.

9) CSR lead to increase brand image of the company?

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Options frequency Total

Yes 1 100 %

No 0 0%

Total 1 100 %

yes no

Interpretation:

Respondent agree with this point ,that csr increases brand image of company.

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10) does your company followed guideline of CSR?

Options frequency Total

yes 1 100 %
No 0 0%
total 1 100 %

1
0.9
0.8
0.7
0.6
no
0.5
yes
0.4
0.3
0.2
0.1
0
yes No

Interpretation:

Following company followed the guideline of CSR. 11) which models of CSR do you in co-
orporate?

Interpretation:-

Respondent think that

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12) what problem they face in implementation of CSR?

Interpretation:-

13) from which year CSR activities conducted?

Interpretation:-

14) Which initiatives does the co-operate for implement of CSR?

Interpretation:-

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47
48
49
 CHAPTER NO 5
FINDING AND CONCLUSION

CHAPTER NO 5

FINDING ,SUGGESTION AND CONCLUSION.

5.1. FINDING:

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SUGGESTION:

 The present chapter presents suggestions to the various services and

business enterprises both governmental and non-governmental
organizations to promote better relationships between these services/
enterprises and society in general and the various stakeholders in
particular.

 Corporate Social Responsibility can be classified as those policies,

activities, or behaviour undertaken by an organization that goes beyond
the traditional economic and legal obligations that the firm has with its
target internal and external stakeholders.

 Corporate social responsibility is more than a business policy or a

response to issues raised by society. It is a governing business
philosophy.Responding to the ethical obligations must be voluntary in
nature and if undertaken effectively should eventually benefit and
improve the overall welfare of the community in which the firm operates.
The following are the suggestions:

 . Identification of reasons and benefits of practicing Corporate Social

Responsibility in different sectors of business can have a scope for further
research along with development of company ethics programme,
integration of business ethics and ethics training to the staff.

 . A study involving other independent variables such as Corporate

Reputation, Organizational Climate, and Sustainability can be undertaken
to find out its effecton Corporate Social Responsibility.

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  Further study may focus on identifying and comparing the perception of
line managers, staff managers, and employees on Corporate Social
Responsibility practices of the company.
 Future study can look into Corporate Social Responsibility practices and
Business performance of product oriented or services oriented companies
in Manipur.
 Identification of programs and policies to enhance Corporate Social
Responsibility practices is also a relevant area of research.
 Companies and organisations should integrate social entrepreneurship
into their core culture by actively channelizing their research and
development capabilities in the direction of socially innovative products
and services.

Conclusion:

The study and overall analysis reveals that concept of corporate social
responsibility is gaining prominence from all avenues in tata support
services Contrary to the general awareness of the term, many of the
managers and executives of services/enterprises in Manipur are not fully
aware of CSR. Not only the less educated and less informed managers of
micro industries, as well as many of the executives of high profile
enterprises are not fully aware of CSR practice. Organizations must
realize that government alone will not be able to get success in its
endeavour to uplift the downtrodden of society. Many of the leading
corporations across the world had realized the importance of being
associated with socially relevant causes as a means of promoting their
brands. It stems from the desire to do well and get self-satisfaction in
return as well as societal obligation of business Corporate Social
Responsibility. practice can have a financial impact on the service/enterprise
and it is necessary for the managers/executives to understand the implications of
CSR. It would be better to educate the managers/executives about the

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implications, in turn; they can give the awareness to its staff and employees. In
the era of information, everyone knows who is doing what, and what
implication it is giving to the society due to the operation of a certain business.
Likewise, all will support enterprises who are contributing towards the
betterment of the society and its interest will be served whereas those
enterprises will be isolated in the long run that is harming the interest of the
society.

BIBLIOGRAPHY

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Reference book:

• Corporate governance values and ethics ,with case studies ,DR

NEERU VASISHTH, DR NAMITA RAJPUT

• Moon jeremy ,co-orporate social responsibility :A very short

introduction ,oup oxford publishing ,2014,ISBN:0199671818

• Puri neha ashok shruti ,IJMRBS ISSN 2319-345X,vol,2NO 4oct

2013

Internet:

• http://www.encyclopedia.com
• http://www.wikipedia.com
• http://www.shohdganga.inflipnet.acc.in
• http://www.un.org/corporate social responsibility.com
• http://www.

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