APEEJAY INSTITUTE OF MANAGEMENT &

ENGINEERING TECHNICAL CAMPUS.

ASSIGNMENT- 2
Retail Management

Submitted to : Submitted by
Mr.Ajwinder Dhillon Kamakshi Syal
MBA-4A
I have chosen the product category of Electronics.

PRODUCT CATEGORY : ELECTRONICS.

International Retailers:
1. Amazon (https://www.amazon.com/)

This Photo by Unknown Author is licensed under CC BY-SA-NC

2. Best Buy (https://www.bestbuy.com/)

This Photo by Unknown Author is licensed under CC BY

Indian Retailers:
1. Flipkart (https://www.flipkart.com/)

This Photo by Unknown Author is licensed under CC BY

This Photo by Unknown Author is licensed under

CC BY-NC-ND
2. Tata Cliq (https://www.tatacliq.com/)
 (A) Website Features:
 Amazon: Amazon has a user-friendly website with easy
navigation, detailed product information, and advanced search
filters. It also offers personalized recommendations based on
browsing history and purchase behavior.
 Best Buy: Best Buy's website has a clean layout with clear product
categories and filters for easy browsing. It also provides detailed
product specifications, customer reviews, and product
comparison tools.
 Flipkart: Flipkart's website has a modern and visually appealing
design, with easy navigation and clear product categorization. It
offers features such as "Flipkart Assured" for quality assurance
and "Buy Now, Pay Later" options for flexible payments.
 Tata Cliq: Tata Cliq's website has a sleek and minimalist design,
with a focus on visual imagery. It offers a wide range of product
categories and features such as "Cliq Cash" for loyalty rewards
and "Cliq Assistant" for personalized assistance.

(B) Ease of Shopping:

 Amazon: Amazon provides a seamless shopping experience with a
user-friendly interface, easy checkout process, and various
payment options. It also offers features such as "1-Click Ordering"
for quick purchases.
 Best Buy: Best Buy offers a smooth shopping experience with easy
browsing, clear product information, and a streamlined checkout
process. It also provides options for in-store pickup and same-day
delivery for added convenience.
 Flipkart: Flipkart provides a convenient shopping experience with
easy navigation, detailed product information, and a user-friendly
 checkout process. It also offers features such as "Flipkart Plus" for
free shipping and faster deliveries.
 Tata Cliq: Tata Cliq offers a hassle-free shopping experience with
a simple interface, quick checkout process, and options for
scheduled deliveries. It also provides features such as "Easy
Returns" and "Instant Returns" for customer convenience.

(C) Product-Mix Available:

 Amazon: Amazon offers a wide range of products in the
electronics category, including smartphones, laptops, cameras,
TVs, audio devices, and more from various brands and price
ranges.
 Best Buy: Best Buy has an extensive product-mix available in the
electronics category, including smartphones, laptops, cameras,
TVs, audio devices, gaming consoles, and more from popular
brands.
 Flipkart: Flipkart offers a diverse product-mix in the electronics
category, including smartphones, laptops, cameras, TVs, audio
devices, home appliances, smart devices, and more from both
international and Indian brands.
 Tata Cliq: Tata Cliq provides a comprehensive product-mix in the
electronics category, including smartphones, laptops, cameras,
TVs, audio devices, home appliances, smart devices, and more
from well-known brands.
(D) Payment Options:

Amazon: Amazon offers a wide range of payment options, including

credit/debit cards, net banking, UPI, Amazon Pay balance, cash on
delivery (COD), and EMI options for eligible products.
Best Buy: Best Buy accepts various payment options, including
credit/debit cards, gift cards, PayPal, Apple Pay, Google Pay, and Best
Buy financing for eligible products.
Flipkart: Flipkart provides multiple payment options, including
credit/debit cards, net banking, UPI, Flipkart Pay Later, PhonePe, and
cash on delivery (COD) for eligible products.
Tata Cliq: Tata Cliq accepts various payment options, including
credit/debit cards, net banking, UPI, Tata Cliq Wallet, and cash on
delivery (COD) for eligible products.

(E) Loyalty Programs:

 Amazon: Amazon has a loyalty program called "Amazon Prime"
which offers benefits such as free and fast shipping, access to
Prime Video and Prime Music, exclusive deals, and more.
 Best Buy: Best Buy has a loyalty program called "My Best Buy"
which offers rewards points on purchases, free shipping, access to
exclusive sales events, and more.
 Flipkart: Flipkart has a loyalty program called "Flipkart Plus" which
offers benefits such as free and fast shipping, early access to sales,
and priority customer support.
  Reliance Digital: Reliance Digital does not have a specific loyalty
program, but it offers regular deals and discounts on products.

In summary, Amazon and Best Buy are international retailers with a

wide product range and robust website features, while Flipkart and
Reliance Digital are Indian retailers with user-friendly websites and
convenient payment options. All retailers offer loyalty.